The document discusses several audience profiles for potential movies and web series. The primary audience for a new Star Wars movie would be teenagers who have seen the previous trilogies. For a new Star Trek TV series, the primary audience would be adult sci-fi fans. And for a new comedic movie from Rooster Teeth, the primary audience would be existing fans of their web series. It then provides examples of the hypodermic needle effect, including how some conspiracy theorists have influenced believers without evidence.