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- 1. Content Marketing : The Magic Wand of Inbound Marketing Saptarshi Roy Chaudhury @rishi3211us #contentmarketing http://www.digitalsrc.com/blog By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 2. Content Marketing Involves Content Creation Content Distribution By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 3. Content Marketing Helps Branding By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 4. Content Marketing Helps Thought Leadership By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 5. Content Marketing Helps Generate Leads By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 6. Content Marketing Helps Influence Sales By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 7. Twit It Contentmarketing can help with branding, thought leadership, generate leads, influence sales #contentmarketingtips @rishi3211us By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 8. Who is usingContent Marketing 90% 118.4 Billion Organizations market with content 25% Of marketing budgets are spent on Content marketing Will be spent on content marketing, video marketing and social media in 2013 By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 9. Another BIG Reason By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 10. The Magic Wand SO MANY FORMS, SO MANY USE By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 11. Content Marketing Benefits Link Bait Lead Bait prop. For PPC Social Media SEO Content Brand Credibility Sales / Pre Sales By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 12. Content Forms IMPLEMENTATION EASY DIFFICULT SOCIAL MEDIA PRESS RELEASE AUDIO / PODCAST PODCAST FEED BLOG IMAGES MUSIC ANIMATION SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST VIDEO WHITEPAPER / EBOOK APPLICATIONS INTERACTIVE GAME MORE LESS EFFORT / ATTENTION REQUIRED Ref from: PRWEB By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 13. Distribution SOCIAL SEARCH EMAIL WEBSITES By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 14. Distribution -Social BySaptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 15. Twit It Selectingthe right channels for distribution based on the nature of content is key to #contentmarketing success #contentmarketingtips @rishi3211us By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 16. AIDA Awareness Interest Desire Action By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 17. The Way toConversion Ref from: PARDOT By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 18. Twit It Understandbuyer personas and serve content that helps them move from Prospect > Lead > Opportunities #contentmarketingtips @rishi3211us By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 19. What Can YouDo To Make Your Content Work ? make it.. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 20. EXCEPTIONAL Thanks to: Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 21. INSPIRATIONAL Thanks to: Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 22. UNIQUE Thanks to: Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 23. CREDIBLE Thanks to: Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 24. FUN Thanks to: Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 25. BENEFICIAL TO SHARE Thanks to : Rand Fishkin By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 26. Twit It Makeyour content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share #contentmarketingtips @rishi3211us By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 27. What Not toDo • Don’t build on rented land • Don’t keep your contributor’s in silos • Don’t forget UGC • Have no subscription strategy • Not having an influencer reach out plan By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 28. Challenges 3% ProducingEngaging Content 36% 21% 11% 20% 9% Producing Enough Content Budget to Produce Content Lack of C-Level buy-in Producing a variety of content No Answer Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 29. A Case Study By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 30. By Saptarshi RoyChaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 31. By Saptarshi RoyChaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 32. By Saptarshi RoyChaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 33. By Saptarshi RoyChaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 34. By Saptarshi RoyChaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 35. Blog : digitalsrc.com/blog Email : digitalsrc@gmail.com Twitter: @rishi3211us Facebook: facebook.com/seo.kolkata Experience: More than 11 years Employed With: Title : VP Marketing By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
- 36. KEEP IN TOUCH Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing