This 7-step process outlines how to create and execute an effective content marketing strategy: 1) Set goals for content marketing, creation, and performance; 2) Define user personas; 3) Map out content topics; 4) Create content through writing, editing, and designing; 5) Repurpose top-performing content; 6) Distribute content through social media, email, and SEO; 7) Measure results using metrics like traffic, subscribers, and conversions. The overall goal is to create valuable and consistent content to attract and retain an audience to drive business results.

1. 7 Steps to Create & Execute
Content Marketing
- Bairapaga John

2. 1. Setting Goals
2. User Personas
3. Content Mapping
4. Create Content
5. Repurposing
6. Distribution
7. Measure

3. Content Marketing is a strategic approach
focused on creating and distributing
valuable, relevant and consistent content to
attract and retain a clearly defined
audience – and ultimately, to drive
profitable customer action
Definition
-CMI

4. 1.Setting Goals
• Content MKTG
• Creation
• Performance
• Optimization

5. 2.User Personas
• Background & Demographics
• Preferred Communication
• Goals
• Challenges
• Common Objections

6. 3.Content Mapping

7. 3.Content Mapping

8. 3.Content Mapping

9. 3.Content Mapping

10. 4.Creating Content
• Content Management
• Writing
• Editing
• Designing
• Distributing

11. Productivity tips
• Write from deck
• Use templates
• OFF distractions
• Focus Music
• Voice typing
• Try to create in one sitting

12. 5.Creating Repurposing
Top Performing Posts
2 weeks
50% of Marketers have an issue
creating content an ongoing basis

13. 6.Distribution
• Social Media
• Email
• Push Notifications
• SEO

14. 7.Measure
• Organic Traffic
• Bounce rate
• Subscribers
• Email Metrics
• Conversions

15. Thank you

16. Questions?