The document discusses 6 reasons why digital marketing campaigns fail: 1) Not understanding buyer personas and journeys, 2) Not building a powerful value proposition, 3) Choosing the wrong marketing channels or strategy, 4) Poor timing, and 5) Not using the right metrics to measure results. It provides details on understanding buyer personas by researching customer profiles, challenges, and goals. It also explains that understanding buyer journeys by identifying customers' progress in the purchase process helps determine the right content.

1. BY DYVIK CHENNA
6 reasons why
your digital
campaigns fail?

2. Today's Discussion
Understanding buyer Personas
Understanding buyer Journeys
Building powerful value proposition
Choosing the right communication channel & strategy
Timing is everything
Utilising realistic metrics to measure

3. Understanding Buyer
personas
Your buyer persona is your ideal customer profile that is
backed by in-depth audience research, data analysis and
customer interviews. A buyer persona covers all the
essentials of your ideal customer from their life story,
demographics, job titles, business challenges and overall
goals. It provides you with a solid idea of who you are
marketing to and helps to identify customers based on client
and market data.

4. Now that you have a good understanding of
your target buyer, identify how close they
are to making a purchase. Their current
progress in the buying process will tell
you which types of content you need to
create and how that fits into your buyer’s
journey.
Understanding
Buyer Journeys

5. The results are in — marketing personas and customer journey maps
work. Check out these stats:
79% of customers are more loyal to a brand that understands them
57% of consumers are willing to share personal data in exchange for
personalized offers or discounts
39% of marketers reported seeing “major uplift” from personalization in
search engine marketing (SEM), while just 7% reported no impact
Email personalization generates 17% more revenue than the average
campaign
Using marketing personas made websites 2-5 times more effective and easier
to use
3-4 personas typically account for 90% of a company’s sales
We’ve achieved better results for our clients, including 16.5% increase in
organic conversions for Syniverse

6. BUILDING POWERFUL VALUE
PROPOSITION
You should have a perfectly crafted value
proposition tailored for your targeted customers
to differentiate your online services from the
competitors to encourage new customers and
engage the existing customers. Many even fail
to develop a competitive content marketing
strategy to engage the customers through
different platforms.

7. Choosing the right marketing
strategy and channels

8. Big decisions are made on Monday
Social media is quieter on the weekend
Budget-conscious shoppers hit the shops on Thursday
Weekends are about DIY
Sunday is supermarket day
Weekend deliveries make an impact
Grocery sales increase in the mid-month, Month starting and ending
Personal carre items are bought majorly on the month starting
Just as it goes for comedy, so it goes for marketing too. Right place, right
time, right consumer in the right frame of mind – this is the key to any
successful marketingstrategy. Here, we explore the timing trends and
tips that will help you get a leg up on your competitors
Timing is everything

9. Utilising right metrics to measure

10. THANK YOU