This document outlines the anatomy of content marketing. It discusses key elements like creative ideas, strong strategy, appealing headlines, thorough research, excellent writing, and eagle-eyed editing. It also emphasizes the importance of appropriate visuals and real promotion. The details are important - from evoking strong emotions in headlines to following proper grammar. Overall, the document provides guidance on developing quality content through ideation, strategy, research, writing, editing, visual design, and promotion.

1. Anatomy of Content Marketing
By Subhash Desai
Founder & CEO, Markiverse Media Pvt Ltd

2. Source: MarketingProfs
Traffic assets vs sources

3. Source: MarketingProfs

5. Content Workflow in an Organization

6. Creative ideas Strong strategy Appealing Headline Thorough Research Excellent Writing
Eagle-Eyed Editing Appropriate Visuals
Devil is in the
Details
Real Promotion
The Anatomy

7. Creative Ideas
“Twitter is Dead!”
“7 Ways to Boost Your Blog Traffic”
“47 Experts Share Their Best-Kept
Growth Secret”
“The Giant Mistake You’re Making on
LinkedIn”
“The 22 SEO Basics You Need for
Optimizing Your Site Right Now”

8. Strong Strategy
Most notably, for pleasure, use words that invoke:
• Happiness
• Fun
• Belonging
• Awe
• Love
• Positivity
• Strength
• Empowerment
For pain, consider words that invoke:
• Fear
• Anger
• Discomfort
• Confusion
• Helplessness
• Indifference
• Sadness
Evoke Strong Emotion

9. The Headline
Write like a journalist…
LIVE IN THE PRESENT TENSE
Should I write in
present tense
or
past tense?
-Never write headlines in
past tense
- Why headings are in
present tense

10. Ready for a
quick
grammar
test?

11. The bank is robbed.
Or
The bank has been robbed.

12. 1. The dog knows (its, it’s) master.
2. Yesterday he did not (spoke, speak) well at the seminar.
3. How many runs did Sachin Tendulkar (has, have, had) on the scoreboard in
yesterday’s match?
4. How many runs did Sachin Tendulkar (score, scores, scored) in the match against
Australia?
5. A glass of brandy will (effect, affect) his recovery.
6. He (do, does) not know what he’s talking.
7. I look forward to (meet, meeting) you tomorrow.
Pick the right one…

13. How to make + OUTCOME + in less than + DAYS
- How to make Rs 1 crore in less than (20) days.
5 secrets to + OUTCOME. The 4th one is <adjective>.
- 5 secrets to leading a happy life. The 4th one is the best.
Why your + product/service + fails/sucks and what you should do about it.
- Why your leads suck and what you should do about it.
General Topic + for + target segment. What experts don’t tell you...
- Homeopathy for diabetic women. What doctors don’t tell you...
Number + adjective + mistakes + you are making that is hurting your business
- 10 horrible mistakes you are making that is killing your business
10 sure-fire headlines that work…

14. The ultimate guide to + SPECIFIC OUTCOME + Day/s
- The ultimate guide to getting 10K traffic on a single day
Number + proven ways to + product/service + that generates + OUTCOME + Day/s
- 10 proven ways to build your website that generates 100 leads every day
How + Celebrity + Does + Something
- How Amitabh Bachchan generates 1 million visitors to his blog
Number + Hacks to + Outcome + Time
5 hacks to make more money in 5 days
Target audience + Question + Beware
- Doctors, are you using this latest technology for heart patients? Beware!
10 sure-fire headlines that work…

15. Creative ideas Strong strategy Appealing Headline Thorough Research Excellent Writing
Eagle-Eyed Editing Appropriate Visuals
Devil is in the
Details
Real Promotion
The Anatomy

16. Thank You