Statistics and research show the importance of small businesses having a website.

1. Can your small business afford
not to be on the web?
Only 53% of small business had a website in 2014

2. In 2014 there were 968,882,453
websites online
www.thegraphicshouse.biz
2
But only 53% of those belonged to
small businesses
1http://www.internetlivestats.com/total-number-of-websites/#trend

3. 2014 Small Businesses with websites
53%47%
Website
No Website
3
http://www.thegraphicshouse.biz

4. In 2009 there were 238,027,855
websites online
www.thegraphicshouse.biz
4
But only 45% of those belonged to
small businesses1
1http://www.internetlivestats.com/total-number-of-websites/#trend

5. 2009 Small Businesses with websites
45%55%
Website
No Website
www.thegraphicshouse.biz
5

6. Can your potential buyers find your
business without a website?
What about your buyers?6
www.thegraphicshouse.biz

7. Buyers are doing online research before
making purchase decisions
www.thegraphicshouse.biz
7
0
20
40
60
80
100
120
B2C doing online research B2B doing online research
No Research
Research

8. The number one reason is businesses don’t
think they currently need one.
Why don’t you have a website?8
www.thegraphicshouse.biz

9. Reasons small businesses cite for not having
a website
41%
19%
16%
10%
9%
4%
1% Currently do not need
one
Cost
Lack of time
Other
Too complex
Will never need one
Not sure
www.thegraphicshouse.biz
9

10. Websites can be used for general
information, brand awareness, lead
generation, calls-to-action, online sales,
customer services and more
Websites uses10
www.thegraphicshouse.biz

11. How small businesses use their websites
80.00%
45.00%
35.00% 30.00%
15.00% 13.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Website usages
www.thegraphicshouse.biz
11

12. Having a business website has a direct
influence on overall revenue
www.thegraphicshouse.biz
12
“Forty-four percent of survey respondents with
Web sites said they generated from one to 25%
of their 2004 revenue through online purchases
or offline purchases that were influenced by
their Web site. And nearly a quarter (24%) said
26 to 100% of their revenue was attributable to
having a Web site.” *
* http://www.chiefmarketer.com/web-sites-influence-overall-sales-says-survey/

13. Businesses with websites ranked
by annual revenue
45% 49%
69% 67%
55% 51%
31% 33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Annual sales
$100,000 -
$499,000
Annual sales
$500,000 -
$999,000
Annual sales
$1,000,000 -
$2,490,000
Annual sales
$2,500,000 -
$4,500,000
No website
Website
www.thegraphicshouse.biz
13

14. Follow The Graphics House on LinkedIn
www.thegraphicshouse.biz
14
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