The document outlines the features of a channel sales and marketing management system developed by Computer Market Research. Key functions include centralized access to point of sale data, inventory management, and a streamlined registration process for deals and pricing requests. Additionally, it highlights tools for managing opportunities, lead referrals, co-op funding, and engaging with channel partners through gamification.

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Product Guide
2014 Channel Sales
www.computermarketresearch.com © 2014 Computer Market Research, Ltd.
Computer Market Research
Channel POS
Easily access channel point of sale (POS) data in a centralized, web-based application
that eliminates manual collection and processing of sales out reports.
Channel Inventory
Consolidates and reports channel inventory quantities on hand, allowing visibility into
information for planning and forecasting.
Deal Registration
Provides partners with a simple and fast registration process for channel deals, with
manufacturer ability to review, approve, decline, or request more information.
Special Pricing Requests
Award price protection and discounts to partners’ special pricing requests with
administrative ablity to approve, deny, or counter-offer.
Opportunity Management
Channel partners submit opportunities online and the system manages the process for
approvals, expiration notifications, closure incentives, and status tracking.
Lead Referral/Incentive Management
Documents your lead flow, scores, and categorizes sales efforts on a partner or
representative level, and has the ability to automatically assign leads based on defines
criteria such as previous sales performance.
Salesforce.com POS Integration
POS data information is automatically accessible in salesforce.com, providing
salespeople the ability to view revenue data directly from Salesforce in the account level.
Salesforce.com Sales-to-Opportunity Matching
Recommends matching transactions to opportunities tracked in Salesforce, increasing
confidence in deal cycles and closing the loop.

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Product Guide
2014 Channel Marketing
www.computermarketresearch.com © 2014 Computer Market Research, Ltd.
Computer Market Research
Co-op/MDF Management
All processes involved in requesting marketing funds are streamlined into a Co-op/MDF
module that automates and centralizes requests and claims, allowing trade promotions
to be easily monitored.
Rebate/SPIFF Management
Maximize sales results and provide incentives for targeted promotions by offering
channel partners visibility into sales tiers at the company or representative level.
Demo/NFR Management
Allows easy requesting and tracking of demo/NFR units to manage inventory and
returns.
Electronic Warranty Registration
Collects valuable end-user registrations providing the information necessary to develop
corrective actions and marketing strategies.
Document Management
Allows uploading of files in a centralized location available for viewing by channel
partners with secure visibility.
Reseller Profile
Distributors and resellers can become authorized channel partners with the submission
of an online application, customized to your approval process. If approved, the profile is
linked to the company record and sales history to facilitate CRM.
Referral Management
Manage your social media, email, and referral marketing campaigns through a single
interface with the latest integrated marketing platform.
Channel Gamification
Increase partner engagement and loyalty with game elements and mechanics.
Incentivize partners on customizable levels from achievements.
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