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This document discusses customer relationship management strategies, including different media and channels to reach customers like direct mail, websites, outlets, advertising, social media, and customer centers. It examines case studies on how different companies deliver value through these channels and how technology can cause disintermediation, where intermediaries are removed, or reintermediation, where new types of intermediaries are created. Different channels suit different customer purchasing styles and have varying capabilities.
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____
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______
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20/ Timing
__
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13 Teams
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
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Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
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16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2..
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______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
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___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
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19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.M
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0324536380 77280 (1)
This chapter discusses relationship marketing and customer relationship management. It contrasts transactional marketing with relationship marketing, which focuses on developing long-term relationships. The chapter identifies the four elements of relationship marketing and the three levels of relationship intensity. It explains how firms enhance customer satisfaction, build buyer-seller relationships, and use databases and technology like CRM to improve relationships. The chapter also covers business-to-business relationship marketing techniques.
Presentation Explaining Crm
CRM stands for Customer Relationship Management. It involves developing mutually beneficial long-term relationships with important customers through open communication and feedback. The goal is to deliver superior customer value profitably. CRM requires identifying customer needs and building value-driven relationships to gain a competitive advantage.
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- 3. Comparison
- 4. THE MESSAGE
- 7. CASE STUDY
- 9. Media and Channel Sales Force Direct Mail Website Outlet Advertising Social Media Customer Centre
- 10. DIRECT MAIL
- 11. OUTLET
- 12. Sales Force
- 13. Customer Centre
- 14. WEB
- 15. Comparison
- 19. DISCUSS