Highlights of the 3-hour, 40 minute Xero event featuring Paul Dunn. Pity we can't include the videos to make it really come alive (it was sensational in the room!) But enjoy it in this form.

3. The only
reason to
give a
speech is
to change
the world.

4. The only
reason to
start Xero
was
to change
the world.

5. The power of any idea
is only ever in its
implementationimplementation

6. implementation
trat action

7. COMMUnicate

8. connect

9. INTENT
DO
9/10
1/10

10. with OUR TEAM
with OUR CUSTOMERS
with OURSELVES

11. with OUR TEAM
with OUR CUSTOMERS
1
2
3
with OURSELVES

12. Seth Godin
We must understand
we are firmly in the
connection economy
now.
These are the precious
resources.
Who trusts you? Who
wants to hear from
you? Who will
collaborate and
support and engage
with you?
CONNECTION
ECONOMY

13. Seth Godin
Is my next action going
to build a relationship
or take from it? Am I
earning trust or burning
trust?
CONNECTION
ECONOMY

14. TRUST
PERMISSION
REMARKABILITY
LEADERSHIP
STORIES that SPREAD
HUMANITY
CONNECTION
ECONOMY

15. TRUST
PERMISSION
REMARKABILITY
LEADERSHIP
STORIES that SPREAD
connection
compassion
humility
HUMANITY
CONNECTION
ECONOMY

16. connect

17. connectconnected
completely
company

18. connect
connectedcompletely
company
to:
me, my p & v
customers
my team

19. connect
connectedcompletely
company
to:
me, my p & v
customers
my team

20. connectconnected
completely
to:
firm

21. F
T
I
ailure
o
mplement

22. F
T
I
irm
hat
nspires

24. connect

25. connectDIS
666

26. connectDIS
HARMFUL
to the profession47%

27. connectDIS
HARMFUL
to the profession47%It can be very demoralising to
highly-educated and creative
individuals who have to justify
daily timesheets to clients as well
as to management within a firm.

28. connectDIS
HARMFUL
to the profession47%It stifles innovation and forces focus
on time as opposed to what clients
are engaging us for.

29. connectDIS
“When you give a
client a bill that’s based
on time billing what
you’re showing them is
the labour pains when
all they wanted to see
was the baby,”

30. connectDIS
The only people who should be measuring
time are those that are serving it

31. connectDIS
The only people who should be measuring
time are those that are serving it

32. connectDIS

33. momentsmomentsof
connection

34. moments
momentsof
connection
3Adding
SPEED
Adding
PURPOSE
Changing
LIVES

35. z
Adding
SPEED
“We are in the
age of the
acceleration
of everything”

36. z
Adding
SPEED
“Digital
Goldfish”

37. z
Adding
SPEED
“Digital
Goldfish”
9

38. z
Adding
SPEED
“Digital
Goldfish”
9

39. z
Adding
SPEED
9
0.

40. z
Adding
SPEED

41. z
Adding
SPEED

42. z
Adding
SPEED

43. z
Adding
SPEED

44. Value
Uniqueness
Valuable but not unique
Better sameness
Always fight on price
Only you have done it
“Just plain stupid”
“Just plain stupider”

45. Value
Uniqueness
Valuable but not unique
Better sameness
Always fight on price
Only you have done it
“Just plain stupid”
“Just plain stupider”
YOU

46. Value
Uniqueness
Valuable but not unique
Better sameness
Always fight on price
Only you have done it
“Just plain stupid”
“Just plain stupider”
YOU

47. !
Value
Uniqueness
Valuable but not unique
Better sameness
Always fight on price
Only you have done it
“Just plain stupid”
“Just plain stupider”
YOU
CONNECTED

48. It’s always the
little things that
make the profound
differences
Uniqueness and value
are perceptions.
And they’re almost
always little things.

50. It’s ALWAYS the little
things that produce
profound impacts
It’s often the
UNEXPECTED
things that influence us
and that we remember

51. simply a
connected
moment

53. making an
impact

54. making an
impact
LATE?

55. making an
impact
9:30
10:00
2:00
3:30
ordinaryordinary

56. making an
impact
9:30
10:00
2:00
3:30
9:10
10:50
2:40
3:20
ordinary ordinaryordinaryextra

57. making an
impact
9:10
10:50
2:40
3:20
ordinaryordinaryextra
10:50

58. making an
impact
9:10
10:50
2:40
3:20
ordinaryordinaryextra
10:50IMPACT
“Oh!”
CONNECTED
MOMENT

68. FRUSTRATIONS

69. FRUSTRATIONS

76. INTENT
DO
9/10
1/10Crossing
the Chasm
Wed 8 May
10:20 a.m

77. INTENT
DO
9/10
1/10Crossing
the Chasm
Wed 8 May
10:20 a.m

78. 6H2o

79. WELCOME
BACK

80. Is a tooth-pick
small enough?

95. WORDS
MATTER

97. PURPOSE
MATTERS

103. HOW TO
BUILD
CONNECTED
MOMENTS

104. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS

105. PROCESS
PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?

106. PROCESS
PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT

107. PROCESS
PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT

108. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment

109. PROCESS
PROCESS
PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment

110. PROCESS
PROCESS
PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment

111. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment
connected
moment

112. PROCESS PROCESS
PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment
connected
moment

113. PROCESS PROCESS
PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment
connected
moment

114. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS
Is this how an
INSPIRING
enterprise
would do this?
CONNECTED
MOMENT
connected
moment
connected
moment
connected
moment

115. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS
INSPIRING
connected
moment
connected
moment
connected
moment
connected
moment
connected
moment
connected
moment

116. PROCESS PROCESS PROCESS
PROCESS PROCESS PROCESS
INSPIRING
connected
moment
connected
moment
connected
moment
connected
moment
connected
moment
connected
moment

117. ?Cardboard
cut-out

118. Cardboard
cut-out

122. moments
momentsof
connection
3

123. moments
momentsof
connection
3Adding
SPEED

124. moments
momentsof
connection
3Adding
SPEED
Adding
PURPOSE
WHY

126. People don’t
buy what you
do, they buy
WHY you do
what you do.

127. People don’t
buy what you
do, they buy
what you
believe in.

128. It’s 8 January 1999
CEO for 8 weeks
You have been away from the company
you founded for almost 13 years
US$1,000,000,000

129. done it in some big and
in some small ways.
And we believe that in
this world people can
change it for the better.
And that those people
who are crazy enough
to think they can
change the world are
the ones that actually
do.

133. People do not buy what you
do; they buy WHY you do
what you do.

134. People do not buy what you
do; they buy what you
BELIEVE in.

135. People do not buy what you
do; they buy what you
BELIEVE in.
“Your WHY must
be front and
centre”
www.TED.com

136. You connect
by articulating
WHY

137. You connect
by articulating
WHY
BECAUSE
your WHY
REDEFINES
everything

138. You connect
by articulating
WHY
BECAUSE
your WHY
REDEFINES
everything
REDEFINES
inspires

139. You connect
by articulating
WHY
BECAUSE
your WHY
REDEFINES
everything
REDEFINES
connects

141. We get up every morning so
you get up to even better
days.
True. We get up every morning
because we’re passionate about
how choosing Real Estate in the
right way with the right people
changes lives.
And here we do even more than
just enhance your life. See our
‘Making an Impact’ page for more

145. WORDS MATTER

147. Meet our incredible team

153. Why.
In everything we do we strive to be CPAs, Redefined.
It is why we get up in the morning — it is our driving
force. Our passion and love for what we do fuels
everything we do. That passion drives us to provide our
clients with a unique and extraordinary experience and
services that help transform their businesses.

154. Why.
In everything we do we strive to be CPAs, Redefined.
It is why we get up in the morning — it is our driving
force. Our passion and love for what we do fuels
everything we do. That passion drives us to provide our
clients with a unique and extraordinary experience and
services that help transform their businesses.
Whether it is strategic decisions for your business, your
annual audit, that darn tax return or processing
transactions for your business, we’re here to create value
for you and your business, simplify the process and have
a little fun along the way. Yes, we said ‘fun’ ....

155. Why.
In everything we do we strive to be CPAs, Redefined.
It is why we get up in the morning — it is our driving
force. Our passion and love for what we do fuels
everything we do. That passion drives us to provide our
clients with a unique and extraordinary experience and
services that help transform their businesses.
Whether it is strategic decisions for your business, your
annual audit, that darn tax return or processing
transactions for your business, we’re here to create value
for you and your business, simplify the process and have
a little fun along the way. Yes, we said ‘fun’ ....
It’s easy for us to have fun because we love accounting
(honestly — we’re not kidding). We understand that not
everyone loves numbers as much as us so we’re here to
take care of the numbers so that you can do the things
you love too.

157. 1
2
3

160. words matter.

161. words matter.

162. WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
drives everything
path to high performance
drives meaning + ideas
moves mountains
holds you when turbulent
keeps you real
recruits great people
is a life well-lived
drives energy/vitality
Easier decisions
Greater team buy-in
Greater client buy-in
Personal fulfillment
Personal happiness
HUGE TIE-BREAKER

165. People do not buy what you
do; they buy WHY you do
what you do.

166. People do not buy what you
do; they buy what you
BELIEVE in.

167. People do not buy what you
do; they buy what you
BELIEVE in.

168. My body cannot exist without
me producing red blood cells.
But the purpose of my life is
not to produce red blood cells.

169. Similarly a business cannot exist
unless it makes a profit. But its
most important purpose is value
creation for its inter-dependent
stakeholders.

170. WHY PURPOSE

171. WHY
PURPOSE
HIGHER

172. BRANSON
on
HIGHER
PURPOSE

173. BRANSON
on
HIGHER
PURPOSE
Explore this next great frontier where
the boundaries between work and
higher purpose are merging into
one, where doing good is really
good for business.

174. What if that was actually possible?
What if it was actually possible for
every single business to change lives?
What if it was actually possible to do
that just by doing what you normally do?

175. IMAGINE

179. Adding
Value
belong

181. connect

182. “The two most important
days in your life are the day
you are born and the day you
find out why.”
Mark Twain

189. XEROB

193. 1800 1500

194. 1800 977

195. 1800
5*310
977

196. 1800 977
5*202

198. your giving can
start from
just 1 cent