Building communities that love your brand

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Public relations institute of New Zealand presentation from May 2012, Auckand. -C suite media metrics -Resourcing for social media -Content marketing for direct sales -The power of play for curating engaging content

Business Technology

Community

• Social objects
• Channel strategy
• Audience
• People
• Play

www.xero.com

Content marketing maturity model

www.xero.com

Xero channels

twitter.com/xero

www.xero.com
Blog.xero.com

Encourage discussion

facebook.com

www.xero.com
Xero community

Xero Channels

Google +

www.xero.com
LinkedIn

@xero @cjlambert
http://courtneylambert.co.nz
www.xero.com

SmarterProcessing provides outsourced transaction processing, bookkeeping, and accounting services for Australian businesses of all sizes. They aim to provide better, faster, and lower-cost services through their team of accounting professionals so clients can focus on running their business. SmarterProcessing handles tasks like payroll processing, financial reporting, and cloud-based accounting software migration to provide ongoing support to clients.

From Xero to Hero - Paula Jackson

Wellington Marketers Meetup

Take a look at Paula Jackson's 'Xero to Hero' presentation slides from the July Wellington Marketers Meetup. Paula spoke about the approach she took in the early phases to form strategy and the distributed model, and how the Marketing team was built as they could justify progress. Paula has a wealth of leadership, strategic and marketing expertise. Her five years at Xero was backed up with 10 years experience in senior marketing roles at Telecom, Vodafone and ANZ, where she enjoyed success in managing multi million dollar portfolios resulting in significant record growth. Paula now acts on Boards and provides governance, advisory and mentoring expertise to a range of NZ based businesses. Paula lives in Martinborough where with her partner, she also owns a thriving catering business.

Greg & Amanda presentation - Xerocon NZ 2013

XeroAccounting

Marketing your practice, Jonathan Allan & Tarryn Brent – Xerocon 2014

XeroAccounting

Rod Drury keynote - Xerocon NZ 2013

XeroAccounting

Paula Jackson presentation - Xerocon NZ 2013

XeroAccounting

This document is a marketing resource from Xero providing tips and tools for partner marketing of Xero accounting software. It includes sections on getting online and telling prospects about Xero, converting clients through practical examples and hints, and tips for promoting Xero through various channels. The document is designed to be accessed frequently and used as a resource on converting prospects to clients through effective marketing of Xero's products and services.

Designing a Game Changer

Philip Fierlinger

Philip Fierlinger discusses how he used game mechanics and principles of tension and relief to make accounting software Xero fun and addictive. He explains that humans are wired to enjoy challenges that provide a sense of progress towards relief. Xero gamified tasks like bank reconciliations by turning them into a matching game that gives users a dopamine hit of satisfaction upon completing a match. Fierlinger argues that this same approach can be used to make other boring tasks more engaging.

Marketing automation - Our journey so far

Wellington Marketers Meetup

The document provides an update on the Xero project that Jo had worked on previously at NZI. It details that Drazenka helped clear obstacles for the team to complete the project. The project included: 1) an SME Risk Management Guide, 2) naming the NZI Xero add-on "Coverkit", 3) a launch event featuring Vic Crone, 4) an NZI booth at the event, and 5) a presentation by Jacki at a women's breakfast. Overall, the project was a strategic win for NZI.

A day in the life of a nonprofit executive director

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Xero in on your trade clients

Christian Newman (C.A.)

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unSEXY Conf 2013: Jamie Sutherland, Xero

500 Startups

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Dave McClure Batch 19 Demo Day

500 Startups

This document provides information about 500 Startups, a global seed stage investor and accelerator program. Some key details: - 500 Startups is the most active investor worldwide, with $330M in committed capital, over 1,800 portfolio companies across 60+ countries, and over 600 companies from its accelerator program. - It offers a range of programs including seed investing, growth marketing, regional microfunds, and startup education resources. - Batch 19 of its accelerator program includes 44 companies, over half of which are international, with representation from women, Black, and Latinx founders.

Understanding the new influencers

Courtney Lambert

Isobar TA final

Courtney Lambert

This document appears to be a series of notes and conversations from Courtney Lambert on August 9, 2010. It discusses topics like trust in consumer opinions, New Zealanders' use of social media to research purchases, strategies for companies engaging with social media, and potential ways for a brand to communicate with customers through a TV news segment. Various messages and asides are also included that seem more personal in nature.

Wordcamp Auckland 2010

Courtney Lambert

This document appears to be a series of messages and notes from Courtney Lambert on August 9, 2010. It discusses trends in social media usage in New Zealand, with 73% of New Zealanders turning to other consumers' opinions online and 62% watching videos about products. Brands are advised to engage in conversations, not campaigns, and to focus on people over computers. There are also random musings and ideas around social media strategies and brand messaging.

Isobar Carat Leaders Forum August 2010

Courtney Lambert

Momentum Wellington HQ Overview

Courtney Lambert

The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include: - 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%). - 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying. - Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.

Isobar momentum Intro

Courtney Lambert

Isobar Carat Leaders Forum

Courtney Lambert

This document discusses the growing importance of social media and consumer opinions online. It notes that 79% of New Zealanders agree that comments from other consumers can influence their opinions of products and brands. Additionally, 73% turn to other consumers' online opinions in blogs and social networks when making purchase decisions. The document also provides examples of Jetstar airways and Ford shifting a significant portion of their marketing budgets to online channels.

Tips and tricks for new media communications

Courtney Lambert

YMedia Not For Profit Workshop Series 2010

Courtney Lambert

The document describes a workshop series organized by yMedia that connects students, non-profit organizations, and industry professionals. The workshop series aims to help non-profits better utilize new media tools by providing presentations and exercises delivered by industry leaders. There are 4 workshops held before a media challenge competition, covering topics like branding, networking, and online communication tools. The fee for non-profits to participate is $500, which allows up to 4 representatives from the organization to attend all workshops and receive an online toolkit. The workshops provide practical experience for students while offering guidance to non-profits.

Movement Preso RWC

Courtney Lambert

The document discusses creating a movement to promote Auckland as the host city for the 2011 Rugby World Cup. It recommends establishing three tribes - Partners, Visitors, and Business - and using online tools like blogs, forums and social media to connect the tribes, build trust and get them involved. The key is for Auckland 2011 to act as a tribal leader, provide engagement opportunities, and leverage existing relationships to grow the movement in a transparent, participatory way.

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Innovation Management Frameworks: Your Guide to Creativity & Innovation

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[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

How to Implement a Real Estate CRM Software

SalesTown

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