1. The document discusses how the internet and web technologies are evolving to create a more personalized experience for users through increased data collection and analysis.
2. As more "things" connect to the internet through technologies like augmented reality and the internet of things, the internet will become more intelligent and alter human intelligence by changing how information is accessed and synthesized.
3. Marketers will have many new opportunities to target users through these technologies by understanding users' interests, profiles, and physical locations in new ways.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
The days of a one-size-fits-all solution are long gone. Digital today is about creating a customer experience that caters to an individuals needs.
The recent Econsultancy/Adobe Digital Intelligence Briefing found that the number one digital priority for organisations in 2015 was lead by Targeting & Personalisation.
This is a deck I recently presented at a conference to some of Australia's largest ecommerce retailers. It outlines the fundamentals of digital personalisation and how the big players in digital are focusing their efforts (and budgets) on creating a personalised customer experience for their audience.
It touches on the big three - Amazon, Facebook and Google, as well as discussing the personalisation and customisation offerings available in the market today.
Hope you find it helpful.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
The days of a one-size-fits-all solution are long gone. Digital today is about creating a customer experience that caters to an individuals needs.
The recent Econsultancy/Adobe Digital Intelligence Briefing found that the number one digital priority for organisations in 2015 was lead by Targeting & Personalisation.
This is a deck I recently presented at a conference to some of Australia's largest ecommerce retailers. It outlines the fundamentals of digital personalisation and how the big players in digital are focusing their efforts (and budgets) on creating a personalised customer experience for their audience.
It touches on the big three - Amazon, Facebook and Google, as well as discussing the personalisation and customisation offerings available in the market today.
Hope you find it helpful.
This presentation is an exploration of what Information Technology will look like in 2021. We have spread our predictions across three categories: IT Trends, IT Practice and Impacts on Everyday Life.
Web3 And The Next Internet - New Directions And Opportunities For STM PublishingMills Davis
The new ecosystem for scientific, technical, and medical (STM) publishing is digital, trans-semiotic, data and knowledge intensive, social, connected, collaborative, community-driven, mobile, multi-channel, immersive, and massively networked and computational.
In this era of open, co-evolving, networked techno-socio-economic processes, commercial publishing models based on exclusive literature collections are simply not enough.
By understanding changes coming with Web 3.0 and the next internet, STM publishers can identify new roles and profitable business opportunities.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
Trendcasting for 2019 - What Will the Tuture of Tech HoldBrian Pichman
Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology trends and what it means for 2019. What changes are on the horizon? What technologies falling to the wayside? What technologies are on the verge of significant changes? What technologies should we expect to see flourish in the upcoming year?
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Tim O'Reilly, CEO and Founder of O'Reilly Media, and John Battelle, Founder and Chairman of Federated Media Publishing present the trends that are adding up to something profound and different. When web meets world, we get Web Squared.
Knomatic CTO, Juston Western, presents on key takeaways from SXSW Interactive 2015. Video of presentation also available online at http://youtu.be/t8g2OfX87tQ
A case study on our (Sears Holdings Corporation, Israel, a.k.a. Delver) use of GigaSpaces as a key part of our social commerce infrastructure. I presented this at the GigaSpaces Roadshow 2011 in Paris, France.
This presentation is an exploration of what Information Technology will look like in 2021. We have spread our predictions across three categories: IT Trends, IT Practice and Impacts on Everyday Life.
Web3 And The Next Internet - New Directions And Opportunities For STM PublishingMills Davis
The new ecosystem for scientific, technical, and medical (STM) publishing is digital, trans-semiotic, data and knowledge intensive, social, connected, collaborative, community-driven, mobile, multi-channel, immersive, and massively networked and computational.
In this era of open, co-evolving, networked techno-socio-economic processes, commercial publishing models based on exclusive literature collections are simply not enough.
By understanding changes coming with Web 3.0 and the next internet, STM publishers can identify new roles and profitable business opportunities.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
Trendcasting for 2019 - What Will the Tuture of Tech HoldBrian Pichman
Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology trends and what it means for 2019. What changes are on the horizon? What technologies falling to the wayside? What technologies are on the verge of significant changes? What technologies should we expect to see flourish in the upcoming year?
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Tim O'Reilly, CEO and Founder of O'Reilly Media, and John Battelle, Founder and Chairman of Federated Media Publishing present the trends that are adding up to something profound and different. When web meets world, we get Web Squared.
Knomatic CTO, Juston Western, presents on key takeaways from SXSW Interactive 2015. Video of presentation also available online at http://youtu.be/t8g2OfX87tQ
A case study on our (Sears Holdings Corporation, Israel, a.k.a. Delver) use of GigaSpaces as a key part of our social commerce infrastructure. I presented this at the GigaSpaces Roadshow 2011 in Paris, France.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Aos trinta e nove anos, Laura Alves tem todos os motivos para ser uma mulher feliz. Vive um casamento de sonho, é mãe de duas crianças maravilhosas e possuí uma carreira brilhante enquanto Neurocirurgiã.
No entanto, a chegada do cunhado irá pôr em causa tudo o que conquistou. Envolvida num tórrido caso extra-conjugal, ela mergulha num ciclo vicioso do qual não consegue sair, e quando o pior acontece, vê-se intimada a pagar pelos seus erros e a avaliar pela primeira vez o que é realmente importante para si.
BUZ DG is the leading social media marketing consultancy in Dubai, United Arab Emirates. It is a division of BUZ Management and Marketing Consultancy that excels in Marketing Consulting
Simplify and Empower your Investing Expertise
Why ?
Because we believe in Intelligent Data to empower Investing Expertise.
How ?
From 15 years, theScreener, a Swiss Independant company, is chasing the power of Intelligent data.
The Screener is providing Objective & Reliable Data over Equities, Markets, Industries, Bonds and Funds.
For ?
More than 80 leading financial institutions and 15 000 Finance professionals use theScreener State of Art.
Fundación Tierra de hombres-España (Tdh - Ayuda a la infancia) es una organización que trabaja en defensa de los Derechos de la Infancia. Fue creada en 1994 como parte del Movimiento Internacional Terre
des hommes, fundado en 1960 en Lausanne, Suiza. Fundación Tierra de hombres desarrolla, desde su nacimiento, proyectos de cooperación internacional, en colaboración, siempre que es posible con organizaciones locales.
State of the Internet Operating SystemTim O'Reilly
Slides from my keynote at PayPal Innovate 09 Conference. Focuses on the risks of increasing centralization of web data services, and the need for more federated services. Will the Internet Operating System be small pieces loosely joined, or will there be One Ring to Rule Them All? We choose.
The web has changed a lot in the last 15 years, from simple calling cards and poster-like design into a massive ecosystem full of dynamic information and personalization - but I feel most companies are not aware enough, at least not yet.
5 Strategies to Avoid the Digital RiptideJohn Mancini
Keynote presentation at the ABBYY Partner Conference in Tokyo -- How can you turn digital DISRUPTION into digital TRANSFORMATION? I did a broader accompanying blog post on some of these themes here -- http://info.aiim.org/digital-landfill/3-lessons-from-japanese-trains-information-management-and-the-internet-of-things
In this Whitepaper Dennis Curry explores the impact of the Internet of Things on the corporate environment, highlighting the importance of building intuitive associations in disparate and highly complex data.
In 2022, top 08 trending technology.docxAdvance Tech
In 2022, technology will continue to be a Major factor in the way we live and work. Here are ten technologies that will make their way into the mainstream in 2022.
We predict that there will be tens of thousands of cloud-based platforms and apps in 2022. The rise of mobile computing, the Internet of Things, artificial intelligence and the Internet of things are all part of this new technology landscape and will impact every industry. These trends are set to transform enterprise IT over the next few years, and all IT leaders need to get a closer look at these technologies to ensure That they’re ready for the future.
https://advancetech.info/trending-technologies/
Slides from my talk at the Price Waterhouse Coopers Deals Exchange conference on April 26, 2018. I talk about algorithmically manage, internet-scale networks and how they are changing the very nature of the economy, the shape of companies, and the competencies that are required for 21st century success. There are many similar themes to other talks, but this is tailored to a business audience, and very specifically to one concerned with how to do M&A in an age of dominant platforms.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Tap. Swipe. Pinch: Designing for Touch-Friendly DevicesHubbard One
More than 70% of the world’s population is now connected to a mobile network, and more and more mobile devices are inviting users to let their fingers do the navigating. How well does your website accommodate the users of touch-friendly devices?
In 2011 alone, traffic to law firm websites from mobile devices increased by 152%. Your audience increasingly relies on mobile devices to get information, communicate and even conduct transactions. During this webinar, our interactive marketing experts – Kalev Peekna and Nate Denton – discussed how you can make your site more accessible to your mobile clients. They explored the latest trends and techniques in responsive and touch-friendly design and shared ways your firm can move beyond the desktop today.
To watch the webinar, visit http://www.hubbardone.com/touch-friendlydesign.
Proactive Marketing: How to Increase the Efficiency and Engagement of Your Ca...Hubbard One
Learn how to reinvigorate your marketing programs and drive greater return on investment by taking a bottom-up approach to your campaigns.
Our e-marketing experts - Kyra Patterson and Joe Przybyla – share successful strategies for developing, executing and reporting on campaigns through real-world examples. Gain insight into how innovative firms are overcoming common challenges to improve the success and efficiency of their e-marketing programs. Learn how you can build and maintain better marketing lists, encourage client engagement and increase your reach.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
Automate and Differentiate: How to Create and Launch Experience and Proposal ...Hubbard One
How are leading law firms creating, launching, and managing databases to collect, store, and report on the experience and skills of their lawyers? This program addressed the question by discussing best practices on how to plan, implement, and maximize value with an experience management and proposal automation systems. Through real world examples attendees learned how to gain internal buy-in, define requirements and avoiding project delivery mistakes.
Paul Odette, Product Manager, and Amy Fielek, Director of Services for the Business Development Practice, lead a discussion with law firm panelists to provide project overviews, lessons learned, and tips for how to ensure success with your experience management and proposal automation programs.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
7. Early Web 2.0: Collective Intelligence “I think the vision of the Internet as a democratizing medium.. as everyone's printing press.. is real. We got distracted from that by the mass hallucinations of the bubble.” Craig Newmark, Founder of Craigslist
15. Lost Anonymity – Big Picture 1. On a personal level, the benefits of participation will far outweigh the costs. The number of data points you have on your clients is going to grow exponentially, targeting will become more precise and you will have more feedback than ever before. 2.
21. Where the Value is – Law Firms Tip-Toeing into Personalization Dickstein/Katten example
22. Where the Value is “In short: Websites are gaining the ability to decide whether or not you'd be a good customer, before you tell them a single thing about yourself.” “The findings offer an early glimpse of a new, personalized Internet where sites have the ability to adjust many things—look, content, prices—based on the kind of person they think you are. - WSJ
24. Death to the RFP – Big Picture 1. Asynchronous information problem minimized 2. The internet moves beyond referring links/traffic to referring meaningful data across sites.
31. Facebook’s Open Graph – A Revolution?! “But beyond that, those same lines of code are driving a powerful and fundamental transition underneath the pages themselves: transforming them from the bits and bytes of HTML code, text, and images into much-needed, and much sought-after, meaning. In essence, Facebook is taking these enhancements and initiating the first major advance in deciphering the Internet since the hyperlink itself.” - Ben Elowitz, CEO, Wetpaint
32. Facebook’s Open Graph IMDB tells Facebook that “the Rock” is not a geological phenomenon, but a movie Facebook profiles you (age, location, friends, sex, status, education) with the “the Rock”. Advertisers pay to market to these profiles on Facebook, and other sites.
35. Death of the Web Page – Big Picture 1. Content, Content, Content. 2. Web experiences will become much richer, ushering a new level of design innovation
36. The Death of the Web Page? In the future, its less about the web site URL, and more about the content Broadband connections will have profound effects
37. The Rise of Content Marketing “content engineer”
38. The Rise of Content Marketing “Like it or not, you are a publisher” – Brain Traffic
46. Absolute Reality? Big Picture 1. The ability to layer data upon our reality, will create enormous marketing opportunities. 2. Exposure to your brand will happen faster than ever before.
50. Augmented Reality - Why is This Important? “Layar is an application that overlays your view of the real world with waypoints representing your favorite coffee place, the movie theatre you're trying to find, or in this case, where some of that $787 billion from the American Recovery and Reinvestment Act is going.”
53. Your Anonymity RFPs! The Web Page Reality as you know it Monopoly of the internet by humans and their computers
54. Monopoly - Big Picture 1. As more “things” attach to the Internet itself will become “intelligent” 2. The Internet will actually alter human intelligence.
57. Nike Marketing Via “Internet of Things” “By registering for the race with nikeplus.com runners can simply run from their home, track their run with a Nike + iPod nano sport kit, iPod touch, iPhone or Nike+ SportBand…
58. The Last Frontier – Modeling Intelligence “With literally billions of sensors connected to the Internet, our ability to gather massive amounts of data has never been greater. With the right filtering and analytics, people across all disciplines will turn this data into new knowledge and wisdom that will change our lives for the better.” -Dave Evans, Chief Futurist, Cisco
59. Internet Less memorization and storage New literacy, e.g. screen literacy Cognitive competitive advantage favorsReading, writing, arithmetic and retrieval will become key, as people who can find [information] fastest and make sense of it will be at a marked advantage over those who struggle to find information and have less capacity to synthesize and organize this wealth of data that we have - Adapted from interview with Lew Rainie, Pew Research
60. Your Anonymity RFPs! The Web Page Reality as you know it Monopoly of the internet by humans and their computers
61. Parting Thoughts “(the) real opportunity lies in developing the capability to do something with the data” “(the creation of strategic data assets and business processes is) one of the last remaining points of differentiation” - Tom Davenport, Author “Analytics at Work”
Editor's Notes
Early 90s - Way for companies to push out information…that THEY thought YOU cared about. Legos circa 1996. at the time, Legos was a $1B organization.
Late 90s - Notion that websites need to be “sticky.” Should entice people and keep them entertained for long enough to buy something. It was all about how many people you could get to your web site. Some firms still have games on their recruiting sites!
Then they tried to make it sticky – if you built it, they will come. Value in aggregating…but provided no insight! Just different views of your data! Finance.com story from Accenture.
Next is the idea of firms building an online business. Originally borders strictly focused on storefronts. So they partnered with Amazon to provide their online business. Partnership ended, storefronts closed, and Borders is now strictly online. Never understood the value of the online channel…data!
Now everyone got on board.People sought to make lots of money and hyped up the commercial aspects of the Internet. Not going to wait two weeks for dog food. At this point, we still aren’t learning much about what our audience wants.
Early 2000s – emergence of web as a platform for collective intelligence. Move from “stickiness” to syndication. Everyone contributes to the data. Printing press is dead, people had used the web as a one way printing press. Now a conversation begins.
www.thejohnnycashproject.com
Think of what twitter has done with journalism…data is now real-time and automatic. Its brought real time journalism about subjects you care about from people you care about.
Now, we realize that data can be intelligence. In fact, it can be more profitable than an immediate sale.
Real-world objects have “information shadows” on the web. Pull more “things” into the web. Think about how many devices you have that are connected to the internet. Phone, iPad, laptop, Playstation, Apple TV… all provide data on you!
Real time shot of H1’s offices in Chicago. This takes the My Sky Status. Google Goggles, app, take a picture of anything, and tells you what it is.
It knows that where I went to school, where I shop, that I own a home, and I ride bikesI knows intimate knowledge of what I search on, what interests me, when I am onlineIt even knows how I like to consume information and that I like to watch videos of myself on Youtube
The “web page” as a discrete piece of chunked data is gone.
take a real-life scene, or (better) a video of a scene, and add some sort of explanatory data to it so that you can better understand what's going on, or who the people in the scene are, or how to get to where you want to go
Real-world objects have “information shadows” on the web. Pull more “things” into the web. Think about how many devices you have that are connected to the internet. Phone, iPad, laptop, Playstation, Apple TV… all provide data on you!