The document provides tips for social media influencers on working with brands, including how to prepare effective pitches, manage relationships after a pitch is approved, report on campaign success, and leverage analytics tools. It emphasizes understanding the brand, thinking creatively, maintaining open communication, and providing metrics in a recap presentation including reach, impressions and engagement across platforms like Twitter, Facebook, blogs and Instagram. The document also stresses that rejection does not mean the end, and recommends following up even after campaigns to nurture ongoing relationships.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Ste...Julia Cantor
The document outlines 4 steps for influencers to gain attention from top brands: 1) Increase reach by expanding online and offline networks and being consistent in posting. 2) Increase brand relevance by being consistent in topics, platforms, and avoiding polarizing language. 3) Increase engagement by responding to comments, following hashtags, and participating in tweet chats. 4) Develop genuine relationships by respectfully tagging and mentioning brands to get their attention while maintaining a professional presence. The document provides examples of influencer marketing trends like exclusive events, product collaborations, and brand-sponsored videos.
Find out why you need a personal brand in today's digital market and what you can do to build a successful online platform to connect with your audience. This masterclass was originally presented at #StartUpScaleUp 2016
Finding Facebook Success in a Declining Reach WorldFLBlogCon
The document provides tips for using Facebook to increase brand awareness, drive traffic, engage readers, and monetize. It recommends keeping posts under 140 characters with clickable headlines and large images. Links should be included in comments or at the top of posts. Engagement can be increased by understanding why you use Facebook initially. Timing and potentially boosting some posts are also discussed.
This document discusses the rise of email newsletter marketing. It notes that while social media engagement is dropping, email marketing ROI is high at 4300% and the number of marketing emails opened is increasing. It then provides tips for newsletter creators, including using email service providers like MailChimp for their ease of use and engagement tools. Subscriber growth strategies mentioned include offering newsletter exclusives to build lists and using analytics to test different newsletter elements. The document emphasizes the importance of quality content and frequent experimentation to engage subscribers.
Clayton Pritchard: Making Google+ Work for You #FLBlogCon13FLBlogCon
This document provides tips for making Google+ work effectively. It recommends optimizing your Google+ profile and posts by using keywords, hashtags, images and post formatting. It also suggests engaging with communities to expand your reach and using features like Hangouts On Air and Ripples to interact with your audience and see how content spreads. The key takeaways are to optimize your profile, format posts well, share in communities, and engage loyal followers.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Ste...Julia Cantor
The document outlines 4 steps for influencers to gain attention from top brands: 1) Increase reach by expanding online and offline networks and being consistent in posting. 2) Increase brand relevance by being consistent in topics, platforms, and avoiding polarizing language. 3) Increase engagement by responding to comments, following hashtags, and participating in tweet chats. 4) Develop genuine relationships by respectfully tagging and mentioning brands to get their attention while maintaining a professional presence. The document provides examples of influencer marketing trends like exclusive events, product collaborations, and brand-sponsored videos.
Find out why you need a personal brand in today's digital market and what you can do to build a successful online platform to connect with your audience. This masterclass was originally presented at #StartUpScaleUp 2016
Finding Facebook Success in a Declining Reach WorldFLBlogCon
The document provides tips for using Facebook to increase brand awareness, drive traffic, engage readers, and monetize. It recommends keeping posts under 140 characters with clickable headlines and large images. Links should be included in comments or at the top of posts. Engagement can be increased by understanding why you use Facebook initially. Timing and potentially boosting some posts are also discussed.
This document discusses the rise of email newsletter marketing. It notes that while social media engagement is dropping, email marketing ROI is high at 4300% and the number of marketing emails opened is increasing. It then provides tips for newsletter creators, including using email service providers like MailChimp for their ease of use and engagement tools. Subscriber growth strategies mentioned include offering newsletter exclusives to build lists and using analytics to test different newsletter elements. The document emphasizes the importance of quality content and frequent experimentation to engage subscribers.
Clayton Pritchard: Making Google+ Work for You #FLBlogCon13FLBlogCon
This document provides tips for making Google+ work effectively. It recommends optimizing your Google+ profile and posts by using keywords, hashtags, images and post formatting. It also suggests engaging with communities to expand your reach and using features like Hangouts On Air and Ripples to interact with your audience and see how content spreads. The key takeaways are to optimize your profile, format posts well, share in communities, and engage loyal followers.
This document provides an overview of influencer marketing and outlines best practices for developing an influencer strategy and campaign. It begins with definitions of influencer marketing and different types of influencers. It then discusses why brands choose to do influencer campaigns and different types of outreach campaigns. The document provides tips on how to find influencers using various tools and details what to look for in an influencer, including quality content, engagement, audience size, and domain authority. It also outlines how to develop an influencer strategy, create effective pitches, conduct outreach and follow up, and analyze campaign performance. Finally, it notes some legal considerations for influencer marketing.
Public relations differs from advertising in that PR can be less expensive but also less controlled. Effective PR involves building professional networks through traditional and non-traditional media outreach as well as by engaging customers, potential customers and even competitors to promote positive word-of-mouth. PR in the US market requires attending conferences early to secure speaking opportunities, applying early and often for awards to gain recognition, and pursuing out-of-the-box tactics to capture media attention.
The document provides an overview of digital marketing strategies for small businesses. It discusses key social media platforms like Facebook, Twitter, and Instagram and how to choose which platforms are best to use. It also provides tips on developing content, building communities, boosting reach through tools like search engine optimization and paid advertising, and measuring the results of digital marketing efforts. The presentation aims to help small businesses understand digital marketing and how to promote themselves online.
8 Things Influencers Can Do for Your Brand- eBookMohamed Mahdy
This document discusses how influencer marketing can help brands by leveraging trusted voices to reach consumers. It outlines 8 ways influencers can support brands, such as being the face of the brand, spreading messaging, and defending the brand during crises. A case study shows how an influencer campaign increased engagement for a wine company. The document advocates finding the right influencers to meet goals and measuring results to optimize campaigns.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It outlines Innovation Factory's services in helping startups and growing small businesses. It then discusses how digital marketers can use Facebook to target customers through features like Custom Audiences. Three objectives are presented: 1) increase knowledge of Facebook engagement to help reach new audiences, 2) create a procedure to draw social media activity to increase email newsletter signups, and 3) increase Google search and comments on Facebook to help customers find services/answers. Tactics recommended include posting events, news, and contests on social media along with ensuring timely responses to customer questions.
The document provides a 5-step strategy for growing a business using Facebook:
1. Plan - Develop a blueprint with goals, key stakeholders, and metrics to measure success.
2. Profile - Create an online persona for your brand by defining values, personality, and tone.
3. Present - Develop branding, a communication strategy, and analyze your target audience.
4. Publish - Create high-quality content using a calendar, focusing on topics relevant to your niche and promoting products/services.
5. Promote - Drive traffic and engagement through competitions, influencers, and sharing content across multiple channels.
Awesome Content For Your Social CampaignsRustin Banks
1) The document discusses best practices for creating effective social content campaigns, including setting goals, identifying influencers, optimizing content for different platforms, and measuring success.
2) Key recommendations include adding value to audiences by solving problems, testing different content types, building relationships with influencers, and getting content in front of the right people.
3) Metrics for success should go beyond likes to include clicks, views, leads, and customers in order to track campaigns holistically.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It provides 3 objectives: 1) increase knowledge of Facebook messaging, content sharing and engagement; 2) create a procedure to draw social media activity to lead generation; 3) increase Google search and comments on Facebook by 10% so customers can easily find service/product answers. It recommends tactics for each objective like posting events on Facebook and answering customer questions on social media. The conclusion states that addressing problems on social media can help clients and keep costs low through online customer service.
Public relations strategies for success in the US market focus on building professional networks through media relations, social media, speaking opportunities, awards, and differentiating one's company. Effective PR can be less expensive than advertising but with less control. Relationships are important in the US, and capturing media attention requires going big with out-of-the-box tactics, launch parties, or philanthropic causes. Proper pitching involves tailoring messages to specific publications and understanding reporter schedules. Key tools for PR include Google Alerts, Customscoop for clipping, and social media management platforms.
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
The document discusses social media and how companies can use it as a business tool. It defines social media as media that enables conversation and interaction online through sharing digital content. It notes that major social media platforms like Twitter and Facebook each have tens or hundreds of millions of active users. The document provides examples of how companies can benefit from social media, such as for customer service, marketing, PR, and engaging with influencers. It also offers best practices for companies getting started with social media, including asking questions about goals and resources, and providing value to audiences on appropriate platforms like Twitter, LinkedIn, Facebook and blogs.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
The document summarizes Maddy Eldredge's 2016 internship at Stitch Fix. It describes Stitch Fix as an online fashion retailer that provides personalized styling services. Maddy helped develop the company's social media strategy by researching live video strategies, addressing political issues, and shifting the brand's image direction. She analyzed competitors' live video approaches and recommended franchising series for Stitch Fix. Maddy also assessed how the company could engage with social events and featured more shareable, organic content that highlighted inventory. She gained skills in flexibility, creativity, and understanding brand voice applicable to future social media management roles.
Engaging means capturing someone’s…Attention!
And having a conversation is not easy to do on the internet...particularly when there are millions of other things clamoring for attention at the same time.
The thing is...
YOUR CUSTOMERS want to TALK TO YOU.
They want to know what you think, and most importantly, they want to believe that you care on what they think.
Here's 5 Conversation Starters to Keep Your Audience Talking 💬
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
This document discusses repurposing a podcast by expanding the audience and topics. It introduces the host Nick Georgoudiou and his podcast "To a Certain Degree" which has been running for 3 years. It then outlines some ways to repurpose the podcast content which include creating shorter spin-off podcasts on specific topics, posting transcripts and articles, and engaging on social media and at events. The document provides examples of guest types and ideas for new topics and formats to diversify the podcast.
The document outlines Eddie Garrison's presentation on getting started with video. The presentation covers trends showing growing use of video by businesses, benefits of video for brands, tips for getting started including planning, using available equipment, stabilizing cameras and audio, and apps for filming and editing. It also discusses creating quality engaging, educational, emotional and entertaining video content.
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This document provides an overview of influencer marketing and outlines best practices for developing an influencer strategy and campaign. It begins with definitions of influencer marketing and different types of influencers. It then discusses why brands choose to do influencer campaigns and different types of outreach campaigns. The document provides tips on how to find influencers using various tools and details what to look for in an influencer, including quality content, engagement, audience size, and domain authority. It also outlines how to develop an influencer strategy, create effective pitches, conduct outreach and follow up, and analyze campaign performance. Finally, it notes some legal considerations for influencer marketing.
Public relations differs from advertising in that PR can be less expensive but also less controlled. Effective PR involves building professional networks through traditional and non-traditional media outreach as well as by engaging customers, potential customers and even competitors to promote positive word-of-mouth. PR in the US market requires attending conferences early to secure speaking opportunities, applying early and often for awards to gain recognition, and pursuing out-of-the-box tactics to capture media attention.
The document provides an overview of digital marketing strategies for small businesses. It discusses key social media platforms like Facebook, Twitter, and Instagram and how to choose which platforms are best to use. It also provides tips on developing content, building communities, boosting reach through tools like search engine optimization and paid advertising, and measuring the results of digital marketing efforts. The presentation aims to help small businesses understand digital marketing and how to promote themselves online.
8 Things Influencers Can Do for Your Brand- eBookMohamed Mahdy
This document discusses how influencer marketing can help brands by leveraging trusted voices to reach consumers. It outlines 8 ways influencers can support brands, such as being the face of the brand, spreading messaging, and defending the brand during crises. A case study shows how an influencer campaign increased engagement for a wine company. The document advocates finding the right influencers to meet goals and measuring results to optimize campaigns.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It outlines Innovation Factory's services in helping startups and growing small businesses. It then discusses how digital marketers can use Facebook to target customers through features like Custom Audiences. Three objectives are presented: 1) increase knowledge of Facebook engagement to help reach new audiences, 2) create a procedure to draw social media activity to increase email newsletter signups, and 3) increase Google search and comments on Facebook to help customers find services/answers. Tactics recommended include posting events, news, and contests on social media along with ensuring timely responses to customer questions.
The document provides a 5-step strategy for growing a business using Facebook:
1. Plan - Develop a blueprint with goals, key stakeholders, and metrics to measure success.
2. Profile - Create an online persona for your brand by defining values, personality, and tone.
3. Present - Develop branding, a communication strategy, and analyze your target audience.
4. Publish - Create high-quality content using a calendar, focusing on topics relevant to your niche and promoting products/services.
5. Promote - Drive traffic and engagement through competitions, influencers, and sharing content across multiple channels.
Awesome Content For Your Social CampaignsRustin Banks
1) The document discusses best practices for creating effective social content campaigns, including setting goals, identifying influencers, optimizing content for different platforms, and measuring success.
2) Key recommendations include adding value to audiences by solving problems, testing different content types, building relationships with influencers, and getting content in front of the right people.
3) Metrics for success should go beyond likes to include clicks, views, leads, and customers in order to track campaigns holistically.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It provides 3 objectives: 1) increase knowledge of Facebook messaging, content sharing and engagement; 2) create a procedure to draw social media activity to lead generation; 3) increase Google search and comments on Facebook by 10% so customers can easily find service/product answers. It recommends tactics for each objective like posting events on Facebook and answering customer questions on social media. The conclusion states that addressing problems on social media can help clients and keep costs low through online customer service.
Public relations strategies for success in the US market focus on building professional networks through media relations, social media, speaking opportunities, awards, and differentiating one's company. Effective PR can be less expensive than advertising but with less control. Relationships are important in the US, and capturing media attention requires going big with out-of-the-box tactics, launch parties, or philanthropic causes. Proper pitching involves tailoring messages to specific publications and understanding reporter schedules. Key tools for PR include Google Alerts, Customscoop for clipping, and social media management platforms.
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
The document discusses social media and how companies can use it as a business tool. It defines social media as media that enables conversation and interaction online through sharing digital content. It notes that major social media platforms like Twitter and Facebook each have tens or hundreds of millions of active users. The document provides examples of how companies can benefit from social media, such as for customer service, marketing, PR, and engaging with influencers. It also offers best practices for companies getting started with social media, including asking questions about goals and resources, and providing value to audiences on appropriate platforms like Twitter, LinkedIn, Facebook and blogs.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
The document summarizes Maddy Eldredge's 2016 internship at Stitch Fix. It describes Stitch Fix as an online fashion retailer that provides personalized styling services. Maddy helped develop the company's social media strategy by researching live video strategies, addressing political issues, and shifting the brand's image direction. She analyzed competitors' live video approaches and recommended franchising series for Stitch Fix. Maddy also assessed how the company could engage with social events and featured more shareable, organic content that highlighted inventory. She gained skills in flexibility, creativity, and understanding brand voice applicable to future social media management roles.
Engaging means capturing someone’s…Attention!
And having a conversation is not easy to do on the internet...particularly when there are millions of other things clamoring for attention at the same time.
The thing is...
YOUR CUSTOMERS want to TALK TO YOU.
They want to know what you think, and most importantly, they want to believe that you care on what they think.
Here's 5 Conversation Starters to Keep Your Audience Talking 💬
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
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The official conference guide for the 9th Annual Florida Blogger & Social Media Conference Presented by Ford and Your Southern Ford Dealers. Learn to tell your brand's #story in an effective, engaging manner. Follow #FLBlogCon and find out more at floridablogcon.com.
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Webinar: Designing a schema for a Data WarehouseFederico Razzoli
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But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
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- Understanding dictionaries and how to identify business entities;
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- Setting a table granularity;
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
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Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
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4. Deployment Using ArgoCD for Edge Devices
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5. Introduction to Apache Kafka and S3
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6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
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8. Monitoring Application Metrics with Prometheus
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9. What is Camel K?
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10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
2. AGENDA
What happens AFTER you get the pitch or begin the relationship. The business side of
working with the brand.
• Questions that will be answered:
• Your pitch was approved! Now what?
• I’ve blogged about the product, what should I do now?
• Reporting on your success: how to do it and what information to include.
# S O C I A L I N F L U E N Z
2
3. WHAT YOU DID TO GET HERE
• Joined Bloggers Groups to learn about opportunities for sponsorships.
• Participated in Networks which are a great resource to find opportunities
and sponsorships.
• Follow other blogs and collaborate
• Set a strategy in your Blog to attract brands and followers by:
Identifying if your blog is for business or personal
Knowing your own “brand” – what is the focus or themes of your blog?
Reaching out to brands and companies that would complement and enhance your
blog.
Blogs are often considered ‘media’. Signing up for brand and company press
releases. Connecting with public relations or media team and send an introductory
email and background information about your blog.
Thinking “outside of the box” – How can you enhance or provide a service to a brand
or company and make it mutually beneficial for your blog and their business?
# S O C I A L I N F L U E N Z
3
Identify if your blog is for business or personal #SocialInfluenz
Know your own brand. What’s the focus of your blog? #SocialInfluenz
Reach out to companies that would complement YOUR brand #SocialInfluenz
4. THE PITCH
Y O U R P R O P O S A L
What’s in it for the brand
or company?
Be creative, need to stand
out as brands receive
daily pitches
Professional look
Brief and to the point
All in one sheet
W H A T ’ S I N A P I T C H ?
Introduction – A description of you,
your blog, and social media influence
Fees – A brief synopsis of the
conference or event and the fees
associated with attending
Invoice
Services – What are you and your
blog willing to provide?
Announcement of sponsorship and
recap post, social media amplification
Banner ad space
Wearing company apparel or handing
out product information or giveaway
# S O C I A L I N F L U E N Z
4
What’s in it for the brand? #SocialInfluenz
Make sure your pitch looks professional & is concise #SocialInfluenz
Be creative! You need to stand out from all the other pitches received #SocialInfluenz
5. YOUR PITCH WAS APPROVED? NOW WHAT?
Follow up with the brand and reiterate expectations
Begin planning
Create a to-do list for yourself and a schedule
Try to create a “clean” hashtag for your campaign in order to have better metrics
Tell your tribe! Let them know about your campaign and ask them to be on the
lookout for that hashtag & support you
# S O C I A L I N F L U E N Z
5
Date Task Notes
08/13/13 Send invoice Per brand, net 30 policy on payment
8/31/13 Post Blog
9/21/13 Pull report for metrics on contest
10/01/13 Create campaign recap
After pitch is approved, reiterate deliverables #SocialInfluenz
Create a campaign calendar/list to keep you on track #SocialInfluenz
When your pitch is approved, tell your tribe! They’ll support you #SocialInfluenz
7. #CFLMEENCANTA CASE STUDY
# S O C I A L I N F L U E N Z
7
A group of influential Central Florida bloggers (Social Influenz)
were looking to create opportunities for general market and
multicultural bloggers in the Central FL area
Had been a conference speaker and advisory board member
at Hispanicize which provided the opportunity to converse with
the Director of Outreach and Brand Management for
McDonald’s & McDonald’s Multicultural PR Agency
Learned that McDonald’s was trying to promote their new
healthy 300 calorie menu and the new blueberry banana nut
oatmeal
At that point, McDonald’s had not considered a blogger or
digital outreach in the CFL area (especially for the multicultral
market)
Know your stuff before your pitch! #SocialInfluenz
Don’t be scared…think outside the box. #SocialInfluenz
“No” doesn’t mean never! #SocialInfluenz
8. #CFLMEENCANTA CASE STUDY
# S O C I A L I N F L U E N Z
8
After the conference, SI submitted a proposal to bring
awareness to the importance of breakfast, healthy breakfast
and menu choices at McDonald’s
Would incorporate McDonald’s bilingual Handle @MeEncanta
(The Spanish version of McDonald’s I’m Lovin’ It tagline)
The proposal included a 2-hour family-friendly event at a CFL
McDonald’s location on a weekend with invited key community
leaders, social media influencers and guests
Live Twitter party during event, Facebook, various social media
postings and use of customized hashtag #CFLMeEncanta
Tracking social media impressions and postings in a post-
report to the brand
Understand the brand and market #SocialInfluenz
What is a brand trying to accomplish? #SocialInfluenz
Joining with other bloggers can lead to a bigger impact #SocialInfluenz
9. #CFLMEENCANTA RESULTS
# S O C I A L I N F L U E N Z
9
With creating a weekend family-friendly event, the RSVP list was
full because invitees could attend without interfering with their
personal schedules and bring their children
Attendees sampled all of the healthy options and families
(including children) received healthy products and ‘swag’ gifts
Live Twitter party and social media postings using the hashtag
exposed McDonald’s healthy messaging to a greater audience
beyond CFL – nationwide and globally
Invited social media influencers and bloggers positively posted
about the healthy menu before, during and after the event
Tracking report showed that the event created 1,000,000
impressions for McDonald’s and its healthy messaging=SUCCESS
Create customized hashtags for tracking #SocialInfluenz
Products or ‘swag’ can be helpful tools for promotions #SocialInfluenz
Be professional and accurate in your post reporting to the brand! #SocialInfluenz
10. NO doesn’t mean never…
# S O C I A L I N F L U E N Z 10
CASE STUDY
11. DELIGHTFUL CASE STUDY
# S O C I A L I N F L U E N Z
11
In the beginning there was Tap Influence…
Met PR rep at BlissDom on the last night of the conference
Connected when I returned from the conference and shared
my sponsorship packet with rep for Hispanicize
Due to the quick turnaround time, we were not able to make it
work for that particular conference
When Niche conference speakers were selected, I went back to
ID with another sponsorship packet
Got on the phone with reps and gave them my vision for how I
wanted to execute the sponsorship
Care, connect & keep it up! #SocialInfluenz
Make it personal but don’t take it personal #SocialInfluenz
“No” doesn’t mean never! #SocialInfluenz
12. # S O C I A L I N F L U E N Z
NO doesn’t mean NEVER!
Be patient. Start this process early. Companies have processes and
procedures to follow and at times, it takes a while to go through that system
YOU are the SME (Subject Matter Expert). Come to the table prepared with
ideas, back up ideas and backups for your backups
There will be more than one conversation during the planning process
Be open to changes
Once the deal is made, you are a team. This means you work together with
the brand to make not just the event/conference successful but the
planning as well
Make it easy for the brand to work with you
Provide them with an invoice well in advance of the conference as the brand
might have a payment policy that requires a net timeframe before payment
Be patient when you pitch. Yeses take time too! #SocialInfluenz
Come to the table prepared. YOU are the expert. #SocialInfluenz
Email is great but sometimes, phone is better. #SocialInfluenz
When working w a brand, you’re a team! #SocialInfluenz
Make it easy for the brand to work with you. #SocialInfluenz
Email is great but sometimes, phone is better. #SocialInfluenz
12
DELIGHTFUL LESSONS
13. DURING THE CAMPAIGN
Send follow up emails to the brand and let them know how things
are going
If the campaign has a giveaway, be sure to include the brand’s
handle in the “tweet about this giveaway” option so that they
can see the volume of chatter prior to your wrap up
Tell your tribe and ask them to support you
Ensure you’re meeting your deliverables. If anything changes and
you can’t do something when you were scheduled to, let the
brand know
# S O C I A L I N F L U E N Z
13
Ask your tribe for support but remember to return the favor #SocialInfluenz
Follow up with the brand during the campaign #SocialInfluenz
14. REPORTING YOUR SUCCESS
Provide your sponsor with full recap in the form of a PowerPoint (because they can add
it to their own presentation later)
Reports – TweetReach, Facebook Impressions, Pinterest pageviews, Instagram
(statigr.am)
Include key metrics like Twitter hashtag impressions
Number of samples given out
Readership stats for blog posts about the conference
Links to the post
Amount of comments
Page Views/Impressions
Visits
# S O C I A L I N F L U E N Z
14
Provide your sponsor with full recap in the form of a PowerPoint. They can add
to their own presentations later #SocialInfluenz
Be sure to include metrics like Twitter hashtags in your report #SocialInfluenz
15. FACEBOOK INSIGHTS
# S O C I A L I N F L U E N Z
15
FB insights can give you a wealth of info, don’t be afraid to dive in #SocialInfluenz
Post impressions are easily found at the bottom of posts #SocialInfluenz
Type
Lifetime
Post
Total
Reach
Lifetime
Post
organic
reach
Lifetime
Post viral
reach
Lifetime
Talking
About This
(Post)
Lifetime Post
reach by
people who
like Page
Lifetime
Engaged
Users
Link 1 0 0 0 0 0 0
Photo 5 422 417 5 6 201 45
Status
Update 15 1,678 1,581 98 12 825 24
Grand Total 21 2,100 1,998 103 18 1,026 69
Avg Per Post 100 95 5 1 49 3
16. # S O C I A L I N F L U E N Z
16
TWEETREACH
You can get a free report on @TweetReach up to 50 posts #SocialInfluenz
17. PINTEREST
# S O C I A L I N F L U E N Z
17
Pinterest is not just for pretty pics, dig into the numbers! #SocialInfluenz
18. # S O C I A L I N F L U E N Z
18
STATIGR.AM
Search by username
Search by hashtag
Gives you # of likes and comments on images
Provide a link to the Statigr.am page so the brand can get real time data
#SocialInfluenz
19. TAGBOARD
# S O C I A L I N F L U E N Z
19
Allows you to search for one hashtag across all social media platforms
Search for hashtags across all platforms! #SocialInfluenz
20. YOUR SUMMARY
Your presentation to the brand should include the following slides:
Overview
What did you do?
What was the purpose of the campaign?
Was there a winner?
# S O C I A L I N F L U E N Z
20
Overview
• Created 5 distinct blog posts in order to highlight the
benefits of MS Office for Students as the school year
begins
• Rafflecopter giveaway of a copy of MS Office Home and
Student 2010
• Yielded a total of 25,950 entries
• Total of 1 winner (prize to be shipped by brand)
Lucky Winner
1234 Winner’s Circle
Las Vegas, NV 89121
702-555-1212
• Cross-promoted via Facebook, Twitter and Network
groups
• Used hashtag #OfficeParaMi in order to increase
visibility among Latinos
• Two of the 5 blogs were in Spanish
21. YOUR SUMMARY
Metrics
Twitter
Facebook
Blog posts
Instagram
Google+
Pinterest
# S O C I A L I N F L U E N Z
21
Reach 132,840
Impressions 198,053
Tweets 120
Contributors 86
0
50,000
100,000
150,000
200,000
Twitter
Metrics
Reach
Impressions
Tweets
Contributors
Results - Twitter
22. YOUR SUMMARY
Summary and Next Steps (if any)
What were the wins?
# S O C I A L I N F L U E N Z
22
Summary
• Hashtag proved to be successful and engaging
• The group angle was an innovative and different way to reach
consumers by giving 5 different perspectives on one product
• Created a lot of buzz in a short period of time
• Increased engagement and followers
Next Steps
• Prepare for Twitter party
• Promote on social media platforms
• Provide invoice for payment
23. OUR SUMMARY
# S O C I A L I N F L U E N Z 23
NO doesn’t mean NEVER!
Understand the brand and its mission
Create a pitch or proposal that stands out by thinking OUTSIDE the box!
Be enthusiastic about the product you’re representing
Be patient with the process
YOU are the Subject Matter Expert
Be open to changes and new ideas
Make it easy for the brand to work with you
Provide a recap after your event/conference/ambassadorship
Create summary in PowerPoint
Provide metrics for your work
Follow up with a thank you note
Keep the conversation going even afterwards
Remember, it is all about the relationship!