Engaging means capturing someoneāsā¦Attention!
And having a conversation is not easy to do on the internet...particularly when there are millions of other things clamoring for attention at the same time.
The thing is...
YOUR CUSTOMERS want to TALK TO YOU.
They want to know what you think, and most importantly, they want to believe that you care on what they think.
Here's 5 Conversation Starters to Keep Your Audience Talking š¬
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
5 Steps to Creating a Simple Social Media PlanLaura Click
Ā
Creating a social media plan doesnāt have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, Iāll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
Ā
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Ā
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
5 Steps to Creating a Simple Social Media PlanLaura Click
Ā
Creating a social media plan doesnāt have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, Iāll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
Ā
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Ā
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
Ā
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Social Media Marketing Presentation by Bureau in Sudbury, OntarioBureau Group
Ā
This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.
For more useful content please visit our website at http://bureaugroup.ca
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Ā
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Promote It! Youāve developed a valuable product or service but the people who...Mary Lee Gannon
Ā
Youāve developed a valuable product or service but the people who need it donāt know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
11 ways to build your brand on social mediaCDRealEstate
Ā
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brandās values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as itās accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
ā- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
ā- How to make brands beg YOU for promotions!
ā- How to build a loyal audience that will follow you for life!
ā- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but theyāre also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
Ā
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Social Media Marketing Presentation by Bureau in Sudbury, OntarioBureau Group
Ā
This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.
For more useful content please visit our website at http://bureaugroup.ca
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Ā
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Promote It! Youāve developed a valuable product or service but the people who...Mary Lee Gannon
Ā
Youāve developed a valuable product or service but the people who need it donāt know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
11 ways to build your brand on social mediaCDRealEstate
Ā
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brandās values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as itās accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
ā- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
ā- How to make brands beg YOU for promotions!
ā- How to build a loyal audience that will follow you for life!
ā- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but theyāre also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who donāt adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) āAlternativeā Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
Ā
TL;DR. These are the three themes that stood out to us over the course of last month.
1ļøā£ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ļøā£ Instagramās new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ļøā£ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ācollabsā more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youāll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youāll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerās journey. By the end of the session, youāll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
ā¢ Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
ā¢ Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
ā¢ Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
ā¢ Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leadsĀ intoĀ customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who donāt adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
8. A good way to get
started with this tactic
is to follow relevant
publishers and
influencers in your
industry.
9. When you see them post
a piece of news thatās
relevant to your
followers, read the article
(or watch the video) and
figure out what you can
add to the conversation.
10. Then share it ā and make
sure to include a call to
action that encourages
your followers to chime
in with their own
opinions.
12. Everybody has a story to
tell ā The key here is to
share your own story and
then ask your
followers to share their
best stories with you.
13. For example, say you
own a travel agency.
You might tell a story of
a trip you booked for
yourself before you were
a travel agent and how
it went wrong..
14. Then, you could ask
your followers for
their travel horror
stories.
15. The benefit of this type
of sharing is that it
provides you with an
opportunity to respondā¦
20. Ideally, they should be
relevant to your product
or service. For example,
Iām a marketing guy.
I might ask: should you
ask for?
21. What are your favorite
marketing podcasts?
What companies do you
follow on Facebook and
Twitter?
Which marketing
technique is your favorite,
and why?
What marketing apps
would you recommend?
22. You get the idea. The
key is not to stray too far
from your brand and
product.
23. Instead, keep a tight
focus and encourage
your followers to share
their experiences and
recommendations with
you and each other.
29. Will you be attending
the Fourth of July
celebration?
What Is the last
community event you
attended?
30. Another option is to
include an open call to
action at the end,
something like
āWe hope youāll stop by and
check out our booth!
Thereās a free gift waiting
for you!ā
33. For example, if youāre
targeting small business
owners, you could ask
questions like:
34. Whatās your biggest
challenge as a
business owner?
What problem do
you wish someone
would solve for you?
What product or
service has helped
you the most?
35. The answers to these
questions can help you write
blog posts, create a social
media strategy, or even
develop new products that
are ideal for your target
audience.