United Shopping Centers Presentation

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United Shopping Centers Presentation

  1. 1. AGENCY PRESENTATION.SHOPPING CENTER PROJECTS © 2012
  2. 2. Set up in 2000, United isthe leading and mostinnovating marketingagency specialized inShopping CenterMarketing in Romania
  3. 3. United has done over 500marketing assignments for 16Shopping Center projects suchas launching and tenantcampaigns, events,outdoor/indoor campaigns
  4. 4. As Market Leader, United hasdone 12 Mall Launches toTenants and Grand Openings,Anniversaries, and hundredsof Mall-Based MarketingCampaigns, Events, orPromotions for shopping centeror other clients
  5. 5. Marketing ConsultingGrand Openings and AnniversariesBrandingCreative Advertising & DesignPrint & A/V ProductionMediaPublic RelationsConsumer EventsDigital MarketingMobile Apps
  6. 6. Special Services for Malls• Strategic: Mall Brand Development • Social Media Strategy based on Brandsense• Strategic: Loyalty and Conversion • Digital: Mobile Apps Programs • PR: Creative PR and Crisis• Strategic: Competitive Marketing Management Programs• Strategic: Tenant Loyalty Programs • PR: CSR & Community Marketing• Event Format: Underwater World • Mall promotions with record breaking participation• Event Format: 3D Mapping – inside and outside malls • Promotions: Online & Social Media• Special Decoration Projects inside Malls Promotions
  7. 7. Marketing Consulting• Shopping Centers today are facing challenges: from Traffic, Tenant Relations, Purchasing Power of the Consumers, the threat of E-commerce, to the need for Engaging Entertainment, maintaining Sales levels or Consumer Loyalty.• With our Consulting Services, we build you a Strategic Marketing Model which beautifully balances your Shopping Centre key indicators: Traffic, Tenant Relations, Financials (Revenues, Sales, Budget), and Brand.
  8. 8. Results• - 12 Grand and Tenant Openings - The largest Mall Grand Opening of 2011: Maritimo Shopping Center in Constanta had 230.000 visitors during the first weekend - Launching the mall with the highest traffic in Romania – 15 million / year (Iris Titan). - 100% positive press coverage for Grand Opening PR Campaigns - Hundreds of memorable Events and Promotions, including the first 3D art event in a mall - A 3 day Mall Promotion Raffle with 35.000 participants - The fastest growing Facebook mall community in Romania: 9000 likes in the first month - A Mall positioning that is in place for 6 years in Bucharest leading mall - AFI Cotroceni - The highest attendance mall events for several cities around Romania - Anniversaries: The first 10 years campaign for a mall (Bucuresti Mall), 1 year of Galleria Arad
  9. 9. How we do it?Mallketing•Mallketing is the Marketing Strategic Method for Malls that combines 4 KeyPerspectives: Traffic, Relations, Brand, and Financials. It is designed by Unitedand it is inspired by the Kaplan and Norton’s Balance Score Card.•Mallketing is based on the assumption that you need a Great Strategy in order tobe successful in today’s Retail marketplace, and Superb Tactical Planning andImplementation in order to get that Strategy on the consumer radar.•It can be used by all sort of Retail Destinations (malls, retails shops, etc.) to alignthe marketing activities to the marketing vision and strategy, set SMARTobjectives, and monitor marketing performance against strategic goals.•Mallketing enables Retail brands to clarify their vision and strategy and translatethem into action.
  10. 10. People• Dan Cirstea – Managing Partner of United, Dan has coordinated over 300 marketing projects for malls, including launchings, raffles, events, branding projects, online projects, crisis management• Petre Nastase – Event Director. Director of the Top 2 most viewed TV shows in Romania: Dansez pentru Tine and Romania has talent. Over 400 commercials + 200 big events (Pasajul Basarab launching, Maritimo Shopping Center launching, Mamaia 2011 Festival, Europe Day, Bucharest Days, Cerbul de Aur etc.)• Claudia Cioc – Account Director. 15 years of marketing experience in which 9 years of marketing for McDonalds.• Catalin Popa – Creative Director. Over 15 years of experience in Advertising , over 100 projects for shopping centers, including launchings, raffles, events, branding projects, online projects etc.• Tiberiu Rotarescu – Event Producer. Over 100 projects, including launching events, TV shows, corporate events.• Mihaela Iacob – PR Manager. Over 80 PR campaigns and strategic projects.• Razvan Nicolescu – Media Manager. Over 200 media campaigns.
  11. 11. Projects
  12. 12. Objective 1st Year Anniversary CampaignClient GTCOutputs Marketing Plan Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes Production Media: Planning + Buying PR: Press Relations EventsYear 2012
  13. 13. Objective Launching the mall – traffic of 150.000 in first weekendResults Traffic of 230.000 in first weekend Facebook – 9000 friends at launching, Rank No. 4 in Romania Raffle Campaign: 35.000 participantsClient Maritimo, ImmofinanzOutputs Marketing Consultancy Project Management Events Concept Creative Strategy Media Planning & BuyingYear 2011
  14. 14. Project File Objective All Year Campaigns Client Bucuresti Mall, Anchor Group Outputs Marketing Consultancy Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. Production Newsletter Design Year 2009
  15. 15. Outdoor
  16. 16. Outdoor
  17. 17. Project File Objective Christmas Campaigns Client Plaza Romania, Anchor Group Outputs Marketing Consultancy Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. Year 2009
  18. 18. Outdoor
  19. 19. Project File Objective Launching of Galleria Suceava Client GTC Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: TV commercial, Press Layouts, Billboards, Flags, Flyers, Meshes Materials Design & Production Media: Planning + Buying PR: Press Relations Events: VIP Party, Launching Event Year 2009
  20. 20. Project File Objective Launch the first international chain of malls in Romania. Launching of Galleria Buzau Client GTC Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes Materials Design & Production Presentation Movie & CD Media: Planning + Buying PR: Press Relations Events: Launching Event for Galleria Buzau (click on http://uk.youtube.com/watch?v=pyL- fa6RDtw – for the movie) Year 2007, 2008
  21. 21. Objective Launching the Liberty Center (Mall) both for retailers and consumers (on going)Client Mivan DevelopmentOutputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Billboards, Folder, Web Site, Stand Materials Design & Production Internet Site + Banners Presentation Movie & CD Media: Planning + Buying PR: Press Relations Events: Launching Event for RetailersYear 2006, 2007
  22. 22. www.libertycenter.ro
  23. 23. Project File Objective Increasing Traffic within Esplanada Shopping Gallery and positioning the brand Client Delhaize + Cegis Outputs Marketing + Communication Strategy & Tactical Plan Branding: Logo Re-design 3 Promotion Campaigns Creative Services: Press Layouts, Billboards, Radio Commercials, Flyers Decoration of the Gallery: Design & Production Media: Planning + Buying Events: Customer activations Year 2004
  24. 24. Project File Objective Retailers Campaign for Iris Shopping Center Pitesti Client Avrig 35 Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Meshes Media: Planning
  25. 25. Project File Objective Consumers Campaign for Iris Shopping Center Titan Bucharest Client Avrig 35 Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Billboards, Flyers, Meshes
  26. 26. Project File Objective Launching the Korona Mall both for retailers and consumers in Brasov Client Echo Investment Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Branding, name logo slogan, press ad, poster Internet Site + Banners Media: Planning + Buying PR: Press Relations Brochure, retailers concept,
  27. 27. Project File Objective Developing and implementing activation events in two shopping centers in Bacau and Rm. Valcea Client Sonae Sierra Outputs Increase traffic, loyalty and sales Creative Services: Poster, Flyer, Roll-up, stage design, podium, radio spots, mobile outdoor Production: Poster, Flyer, Roll-up, stage design, podium, radio spots, mobile outdoor Media Planning & Buying
  28. 28. Project File Objective Awareness of Cotroceni Parc project within Romanian business press Client Africa-Israel Outputs Public Relations Strategy Public Relations Tactical Plan Media Relations Consultancy
  29. 29. Project File Objective Launching the biggest retail scheme in Ro to retailers Client Modus Properties Outputs Marketing + Communication Strategy & Tactical Plan Creative Services Production: billboards Media: Planning + Buying PR: Press conference organizing, Press Relations, Event organizing: Launching Event
  30. 30. Other clients
  31. 31. Address: 2, Dr. Florea TeodorescuStreet, Bucharest, Romania Phone/Fax: +40 21 317 22 45 E-mail: office@unitedcom.org Web: www.unitedcom.org

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