In the shifting market, what’s your real estate practice worth? Join Daniel Ramsey of MyOutDesk and Steve Murray, the founder & CEO of RealTrends, as we discuss “The Ultimate Guide to Valuating your Real Estate Business”. Steve is the President and Owner of REALTrends, and earned his credibility by having been in the residential real estate field since 1977. He has co-authored four books on the valuation of residential real estate brokerage firms; co-authored the 2011 book “Game Plan”, about the past and future of residential brokerage; and co-authored the 2014 book, “Game Changers: The Unfounded Fears and Future Prosperity of the Residential Real Estate Business”.

2. FACTS:
● In 2018, housing sales went down in
9 out of 12 months
● Mortgaged rates have backed off /
had lack of demand

3. What does Real Trends do?
- they do research and publications
- rank the top brokerage companies in the
country
- general and business strategic planning for
companies
- the official ranking company for agents and
teams

4. Every RE company should focus on
three things: FOR BROKERAGE:
1. Recruit talent.
2. Develop talent to increase productivity.
3. Spend less money than you have coming in.
OPERATING A TEAM:
1. Database—build a lead system.
2. Make sure you have the right people to convert
those leads.
3. Spend less money than you have coming in.

5. Things to know when recruiting agents:
● Know who you are as a company,
● What’s your culture,
● What’s our commission plan

6. How much cash did your business
produce?
EBITDA: (Earnings Before Interest, Taxes,
Depreciation and Amortization)

7. “70% is client world. 15% is researching,
reading and writing, and the other 15% is
working with my team—doing meetings
with them to make sure that we’re all on
the same page.”
How does Steve Murray divide his time?

8. “ Keller Williams is a very efficient
model. Gary Keller said, I won’t let them
cannibalize me, we will do it to ourselves
first."
KW model, is it stuck in the middle?

9. “I finally gave up on $20-hour work, because
I am a $1,000-hour guy!”
-Steve Murray, President and Owner of Real Trends

10. www.MyOutDesk.com | Call us 800-583-9950 | Email us getmod@myoutdesk.com