Seven Keys to Unlock and Lead Innovation Strategy provides insights into how C-level leaders can generate the systemic innovation that leads to financial success and happy customers.

1. | 2017 CMO Survey 1
Seven Keys to
Unlock and Lead
Innovation
Strategy
Whether innovation is incremental or moon shot
in significance, it flourishes in organizations that
embrace seven elements in the context of a
strategic purpose.

2. | 2017 CMO Survey 2
In many ways, we live in a modern Renaissance—a
science and technology-driven Renaissance
For-profit, nonprofit, and government organizations all carry a significant
mandate to continue to lead innovation. Opportunities abound to unlock
the human potential—to imagine and create a new future.
It is no wonder that leaders are working diligently to inspire and cultivate
innovation throughout their teams and companies as quickly as possible.
Seven Keys to Unlock and Lead Innovation Strategy

3. | 2017 CMO Survey 3
1. Coordinate enterprise-wide leadership and governance of innovation.
2. Create a shared definition of innovation.
3. Foster a culture of innovation.
4. Manage the innovation portfolio like a venture capitalist.
5. Commit to design thinking.
6. Create a radical connection with customers.
7. Build strong internal and external networks.
Seven Elements Necessary
to Lead Innovation:
Seven Keys to Unlock and Lead Innovation Strategy

4. | 2017 CMO Survey 4
Our Credera research team spent significant time evaluating organizations
with proven track records of innovation. We worked to understand and
synthesize those critical elements that show up repeatedly as foundational
innovation enablers.
We carefully examined early inventors like Edison and the Wright Brothers
and leading organizations today that rely on innovation as a cornerstone for
competitive advantage, including
Seven Keys to Unlock and Lead Innovation Strategy

5. | 2017 CMO Survey 5
Seven Keys to Unlock and Lead Innovation Strategy provides insights
into how C-level leaders can generate the systemic innovation that leads
to financial success and happy customers.
Standing still is not an option, and organizations that choose a scatter-shot
approach to innovation tend to fail. A systematic approach to innovation is
needed, and this paper will help leaders develop their firm’s capabilities.
Seven Keys to Unlock and Lead Innovation Strategy

6. | 2017 CMO Survey 6
Sections Included in the Seven Keys to Unlock and Lead
Innovation Strategy Whitepaper:
• Executive Summary
• What is Innovation?
• Modern Frameworks Describing Innovation
• Seven Keys to Unlocking and Leading Innovation Strategy
Seven Keys to Unlock and Lead Innovation Strategy

7. SEVEN KEYS TO UNLOCK AND LEAD INNVOATION STRATEGY
Get the free whitepaper
Learn how executives can proactively lead innovation efforts for their firms to
create and maintain advantage in extremely competitive landscapes.
You need to know the necessary elements to lead
innovation, and Credera’s whitepaper, Seven Keys to Unlock
and Lead Innovation Strategy, is a great place to start.
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8. | 2017 CMO Survey
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