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Boosting Content Marketing ROI Through Technology By Dave Chaffey

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From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Boosting Content Marketing ROI Through Technology. PRESENTATION: Boosting Content Marketing ROI Through Technology - Given by Dr. Dave Chaffey - @DaveChaffey - CEO - Smart Insights. #MarTech DAY1

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Boosting Content Marketing ROI Through Technology By Dave Chaffey

  1. 1. 1 Boosting Content Marketing ROI through Technology Dr Dave Chaffey, CEO, SmartInsights.com Digital Strategy Advice
  2. 2. 2 About Dave About Dave Chaffey •  Consultant, trainer and author in digital marketing since 1997 •  Editor of SmartInsights.com - a digital strategy advice site with Expert (Pro) members in over 80 countries using our planning guides, templates and online courses to improve results.
  3. 3. 3 Complex Customer Journeys
  4. 4. 4 The Ascent of Martech
  5. 5. 5
  6. 6. 6 SEO Strategy? Social Media Strategy? Content Marketing Strategy? Audience Engagement Strategy? Digital Marketing Strategy!
  7. 7. 7 Download report and infographic
  8. 8. 8 The Content ROI Challenge Download Contet Marketing report and infographic
  9. 9. 9
  10. 10. 10 Content Marketing Costs! ¥  Red Bull now employs approximately 135 people just for their media house ¥  Nestlé’s digital editorial team consists of almost 20 community managers and designers producing content every day. ¥  Coca-Cola “now reportedly spends more money creating its own content than it does on television advertising.” Contently: State of Content Marketing 2015
  11. 11. 11 Global content marketing at Unilever: $10m in savings with Percolate pilot Source: Percolate Unilever case study
  12. 12. 12 Content Marketing Activities Martech must support Content planning inc goal-setting Content ideation & research Content creation Content distribution and promotion Content governance inc evaluation Apply

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