2. INCLUDE IMAGES &
RICH MEDIA TO STAND OUT
Sponsored Updates Best Practices:

3. Targeted to marketing professionals
Adobe included a compelling image to reinforce a point

4. Samsung included a video that expressed
product benefits
Targeted to professionals globally

5. Targeted to professionals in the banking and
investment industry
BlackRock added a video tackling a tough issue

6. Mercedes-Benz embedded a video showcasing
a new product
Targeted to professionals in the United States

7. Nissan attached a compelling image to show
what inspires their products
Targeted to professionals globally

8. WRITE A COMPELLING
INTRODUCTION & HEADLINE
Sponsored Updates Best Practices:

9. Targeted to senior leadership at very large companies
INSEAD asked a thought-provoking question about
a hot topic

10. Telstra asked about common business behavior to
introduce product tips
Targeted to professionals in Australia

11. POST TOPICS THAT
APPEAL TO THE NEEDS
OF THE AUDIENCE
Sponsored Updates Best Practices:

12. Targeted to IT professionals
Dell wrote tips to help IT professionals better secure
their data

13. Targeted to professionals in the insurance industry
AIG shared a timely whitepaper with
insurance professionals

14. Targeted to IT, engineering, operations and marketing
professionals at very large companies
AT&T shared industry insights to help enterprise
companies with tablet strategy

15. Targeted to IT and consulting directors and above
Hortonworks illuminated a technical topic for a
technical audience

16. SHARE THOUGHT LEADERSHIP
& ADVICE
Sponsored Updates Best Practices:

17. Targeted to senior level professionals
Citi asked senior professionals to share advice

18. IBM offered guidance to enable innovation
Targeted to IT professionals

19. Intuit career advice for entrepreneurs
Targeted to professionals at small companies

20. HubSpot shared practical tips on
creating infographics
Targeted to professionals in sales and marketing
at small to mid sized companies

21. The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and media

22. Domo promoted product benefits that make COO’s
jobs easier
Targeted to senior leadership in operations

23. Xerox shared advice on enabling risk-taking
Targeted to individual contributors

24. SHARE THOUGHT LEADERSHIP
ON FUTURE TRENDS
Sponsored Updates Best Practices:

25. Lenovo linked to a survey on the future of
device interaction
Targeted to professionals in Asia-Pacific

26. Microsoft shared a provocative prediction from
an expert
Targeted to senior level professionals
in the United States

27. Shell featured an interactive map on the future
of energy
Targeted to government, media, and education
professionals in the Middle East