1.
INCLUDE IMAGES &
RICH MEDIA TO STAND OUT
Sponsored Updates Best Practices:

2.
Targeted to marketing professionals
Adobe included a compelling image to reinforce a point

3.
Samsung included a video that expressed
product benefits
Targeted to professionals globally

4.
Targeted to professionals in the banking and
investment industry
BlackRock added a video tackling a tough issue

5.
Mercedes-Benz embedded a video showcasing
a new product
Targeted to professionals in the United States

6.
Nissan attached a compelling image to show
what inspires their products
Targeted to professionals globally

7.
WRITE A COMPELLING
INTRODUCTION & HEADLINE
Sponsored Updates Best Practices:

8.
Targeted to senior leadership at very large companies
INSEAD asked a thought-provoking question about
a hot topic

9.
Telstra asked about common business behavior to
introduce product tips
Targeted to professionals in Australia

10.
POST TOPICS THAT
APPEAL TO THE NEEDS
OF THE AUDIENCE
Sponsored Updates Best Practices:

11.
Targeted to IT professionals
Dell wrote tips to help IT professionals better secure
their data

12.
Targeted to professionals in the insurance industry
AIG shared a timely whitepaper with
insurance professionals

13.
Targeted to IT, engineering, operations and marketing
professionals at very large companies
AT&T shared industry insights to help enterprise
companies with tablet strategy

14.
Targeted to IT and consulting directors and above
Hortonworks illuminated a technical topic for a
technical audience

15.
SHARE THOUGHT LEADERSHIP
& ADVICE
Sponsored Updates Best Practices:

16.
Targeted to senior level professionals
Citi asked senior professionals to share advice

17.
IBM offered guidance to enable innovation
Targeted to IT professionals

18.
Intuit career advice for entrepreneurs
Targeted to professionals at small companies

19.
HubSpot shared practical tips on
creating infographics
Targeted to professionals in sales and marketing
at small to mid sized companies

20.
The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and media

21.
Domo promoted product benefits that make COO’s
jobs easier
Targeted to senior leadership in operations

22.
Xerox shared advice on enabling risk-taking
Targeted to individual contributors

23.
SHARE THOUGHT LEADERSHIP
ON FUTURE TRENDS
Sponsored Updates Best Practices:

24.
Lenovo linked to a survey on the future of
device interaction
Targeted to professionals in Asia-Pacific

25.
Microsoft shared a provocative prediction from
an expert
Targeted to senior level professionals
in the United States

26.
Shell featured an interactive map on the future
of energy
Targeted to government, media, and education
professionals in the Middle East