The document discusses several key trends related to the future of work, business, and technology. It notes that people will work and live more globally and mobile, blurring the lines between home and work. Employees of all generations will increasingly expect technology that provides flexibility, mobility, and real-time access to information and tools. Business and technology will continue to become more globalized and accelerated. Cloud computing will also continue to grow in importance.

3. People
Business Technology
Up

4. People
W
or
Sh k/L s
ift ife ife ce
L n
e
S ci
Acceleration
Business Globalised Technology
Up

6. Karl Fisch - TheFischBowl.blogspot.com
Up

8. Discuss with a Partner:
What Did You Find Most
Surprising in the Video
“Did You Know”?
Up

9. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up

10. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up

11. Your mobile phone has
more computing power than
all of NASA in 1969.
http://www.flickr.com/photos/43533334@N07/5153726732

12. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/LTE Subscribers
Up

13. Despite Tremendous Ramp So Far,
Smartphone User Adoption Has Huge Upside
Global Smartphone vs. Mobile Phone Subscriptions, Q4:11
7,000 6.1B Mobile Phone
Subscriptions
6,000
5,000
Global Subscriptions (MM)
4,000
3,000
2,000
953MM
Smartphone
Subscriptions
1,000
0
Smartphone Mobile Phone
Source: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Research’s
estimated smartphone user as % of total mobile user at the end of 2011 (16%).
Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile 11
subscriptions, therefore actual user #s may be lower than subscriber #s.
Up

14. Apple iPhone + iTouch + iPad Ramp –
The Likes of Which We Haven’t Seen Before
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
120
~120MM+
Mobile Internet
100 iPhone + iTouch + iPad
Launched 6/07
Desktop Internet
80
Subscribers (MM)
Netscape*
Launched 12/94
60
Mobile Internet
~32MM NTT docomo i-mode
40 Launched 6/99
Desktop Internet
20 ~27MM
AOL*
v 2.0 Launched 9/94
~9MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8
Data as of CQ3:10.

15. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
Up

16. 468M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
Up
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7

17. iPods Changed Media Industry iPhones Ramped Even
Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
1,400
70,000
iPad
iPad
iPad iPhone
iPhone
iPhone iPod
iPod
iPod
20,000
1,200
60,000
Global Unit Shipments (000)
Global Unit Shipments (000)
1,000
50,000
15,000
800
40,000
10,000
600
30,000
400
20,000
5,000
200
10,000
000
000 1
11 2
22 3
33 4
44 5
55 6
6 7
7 8
8
Quarters After Launch
Quarters After Launch
Quarters After Launch
Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9
Up

21. Security Metering
Access
Control
Money
Body
Engines

22. Partner Questions:
What’s you favourite app and why?
Do you have a mobile strategy at
your organisation?
Up

23. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up

24. Up

25. “Cloud
Computing isn’t
really about
technology - it’s
really about
thinking of IT in a
whole new way.”
Up

26. Up

27. IMPACT AND ADOPTION
P R E D I C T I O N S F O R TO D AY A N D TO M O R R O W
How cloud adoption impacts enterprise
software vendors How cloud adoption impacts enterprise IT
2012
Cloud barriers are dropping. Vendors are stepping up Cost savings (Capex to Opex) gives way to
to address security, performance, compliance and integration concerns. business agility, time-to-value and overall efficiency as primary
Private cloud with on-premise or adoption drivers.
Biggest barriers to the adoption of cloud services hybrid integration is the prevalent
adoption path for enterprises
2011 2010 2009
63
Who’s buying the cloud
Security 71
68
57
Integration with
Internal IT applications 64
51
55
$25B
Performance/reliability 68
58
Hype is over – serious adoption 2010
Regulatory & compliance
48
57 begins 2011
43 2012
46 $20B
2015
Lock-in 44
37
44
Transparency of cost 55 Cloud barrier: any obstacle or perceived problem
43 $15B
that prohibits cloud adoption by a company, such as
31
Geographic location 31 lack of security, support and control, regulatory
21 concerns, and difficulty meeting SLAs.
— Loudhouse CIO Cloud Survey, March 2011
$10B
Capex to Opex,or Capex vs Opex:
.
Refers to economic differences between cloud and on-premise

28. alent
es
Who’s buying the cloud
$25B
on 2010
2011
2012
$20B
2015
roblem
$15B
$1B by 2015
h as
ry
$10B
premise
diture,
$5B
erating
$0B
Worldwide North Latin Western Eastern Japan Asia/
America America Europe Europe Pacific
— Graphic table created by Axway based on Gartner Research
Gartner, Forecast: Software as a Service, All Regions, 2010-2015
2 September 2011

29. 2013
2 September 2011
Enterprises looking for
alternatives to on-premise
deployments—but must
maintain control over SLAs
for their high-value
customers—turn to private
clouds for B2B interaction
management and governance Mobile is king (smartphones, tablets, etc). Enterprise app
stores and marketplaces replace traditional application deployment
and maintenance processes, making it easier for employees and
customers to consume services within and outside company walls.
Strong adoption of mobile
devices (phones and tablets)
drive enterprises to think
“Mobile device spending will exceed PC spending,
about what kind of internal growing 4x as fast.”
applications to mobilize.
2012 will be the first year in which spending from these devices
($277 billion) exceeds that for PCs ($257 billion), growing at
23% — almost 5 times PC spending growth.
— Source: IDC. IDC Predictions 2012: Competing for 2020

30. — Source: IDC. IDC Predictions 2012: Competing for 2020
December 2011 (#231720).
2014
Six in ten CIOs think it (cloud)
will become the most significant
method of IT delivery by 2014.
— Source: Colt Technology Services
Group Limited, 2011
Cloud is the primary
operating model for
enterprise IT organizations
Enterprise IT departments become service
management organizations responsible for
managing on-premise, private cloud, and public
cloud services. Business drives more technology
decisions and IT is more involved with the business.
2015

31. decision
2015
,
100%
82%
71%
56%
50%
29% 44%
18%
0%
2008 2012 2016
Extrapolated from Forrsights report
Traditional software licensing
Subscription and other licensing models
— Forrsights: The Software Market in Transformation,
2011 and Beyond, Forrester Research, Inc. May 2011
* dotted line denotes Axway projection

32. OnLive.com: Ultimate Cloud Play?
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33. OnLive.com: Ultimate Cloud Play?
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34. OnLive.com: Ultimate Cloud Play?
Not an OnLive member yet? Sign Up FREE | Sign In
Overview | Features | Tech Specs Order
Order Now
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38. 5 Drivers of Change:
1. Social Networks
2. Home/Work Blur
3. Mobile Device Boom
4. Tech Savvy Employees
5. C-Suite & Employee’s Expectations of IT
Source: Paul D'Arcy
1 March 2011 CIO.com
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39. Download Craig’s eBook:
QR Scan or ! is.gd/think
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41. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com
craig@futuretrendsgroup.com
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