Facebook aims to make the Oculus Rift the global interface for VR through original content and partnerships to drive adoption. It envisions VR and AR as the future of social media and personalized interaction. Microsoft seeks to use the HoloLens to reclaim its position in gaming and create the office interface of the future, leveraging existing software. Both companies see VR/AR enhancing communication tools like Skype as the technologies converge across industries.

1. ORGANIC CONNECTIONS
-
VIRTUAL & AUGMENTED
REALITY

2. AR/VR WILL DEFINITELY CONNECT PLATFORMS
OCULUS HIGH-END NICHE,
POWERFUL, FACEBOOK
SONY VIDEO GAMING, USER
ADOPTION, PS4
SAMSUNG
GOOGLE EASY ADOPTION,
GLOBAL ACCESS
2
MOBILE,
INTEGRATION WITH
DEVICES
MAGIC LEAPGOOGLE
INVESTMENT
HOLOLENS
MICROSOFT,
RELEASE
DATE EARLY
2016
ACQUIRED
METAIO 2015 APPLE
Augmented Reality Virtual Reality

3. VIRTUAL INTERFACES
AND EXPERIENCES

4. ORGANIC MARKETING
4
PROMOTIONAL CONTENT
VR experiences provide additional touchpoints for film and television
audiences. They are designed to encourage consumers to see new releases.

5. CREATIVE STORYTELLING
CREATIVE STORYTELLING
5
NARRATIVE EXPERIMENTATION
Oculus Studio and other VR studios are experimenting with new content and
storytelling strategies. VR is a new art form that requires innovative
solutions.

6. GAMING INNOVATION
6
EXPANSIVE SPACES
Magic Leap’s gaming development shows new opportunities in game design
and experience as players enter and play the game in the real world.

7. IMMERSIVE RETAIL
7
MARKETING EXTENSIONS
AR transforms expands the traditional retail experience by allowing
consumers to immediately see multiple applications for products.

8. LIVE ENTERTAINMENT
8
EXPANDING LIVE EVENT AUDIENCE REACH
VR experiences can partially enhance live events, creating a (near) real-time
experience. Live integration has never really successfully expanded audience reach.

9. VR/AR AS MEDIA
ECOSYSTEMS
-
TRANSVERSAL
CONNECTIVITY

10. THE RISE OF THE VIDEO INTERFACE
FACEBOOK’S VR ECOSYSTEM

11. Facebook’s $2 billion acquisition of Oculus gave the company an entryway into media distribution. The
headset is a new media platform that makes accessible film, television, and gaming content. Facebook struck
deals with premium providers in order to drive the adoption of headsets and expand VR on a global scale.
MEDIA DISTRIBUTION

12. Through the Oculus Rift, Facebook has taken a leading role in the development of VR. The production of
original content is a strategic way to act as a market leader in defining the new media interface. It is also
designed to create an independent content pipeline to build a VR user base and inspire an artistic workforce.
ORIGINAL CONTENT

13. Facebook’s ultimate vision for the Oculus Rift is to serve as the global interface for personalized interaction
and communication. The company has already scaled its video business to lay the foundation for the future
integration of virtual reality as the new user experience design. And the use of AR is on the horizon as well.
SOCIAL MEDIA

14. WHERE EVERYONE IS A MAKER
MICROSOFT’S AR ECOSYSTEM

15. Through the acquisition of Minecraft, Microsoft seeks to reclaim its position as a premium gaming company.
The HoloLens offers a unique interface to take gaming to new heights. Furthermore, the HoloLens offers
potential for Microsoft’s move into original programming after the failed Microsoft Studios experiment.
GAMING & IP

16. Microsoft is the world leader in commercial office software. The investment in AR allows the company to
create the office interface of the future while cementing its position as the global market leader. Think
Microsoft Word, PowerPoint, and Outlook as a way to communicate in real space.
OFFICE SOFTWARE

17. Microsoft will leverage AR and the HoloLens tech to expand its communication capabilities with services like
Skype and XBox Live which connect millions of users across the world.
COMMUNICATION

18. THE ULTIMATE
CONVERGENCE
VIDEO + SOCIAL +
GAMING +
COMMUNITY
MNGMT + E-
COMMERCE
= VR eSports?
AMAZON MAY
LEAD THE WAY

19. THANK YOU