A review of where the virtual reality market is and what's happening with the key players (Oculus, Microsoft, Sony and HTC). A view on the implications for marketers and their content and storytelling strategy plus a explanation of the mass market opportunity that exists today in 360 video through YouTube.
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VRVictoria Robertson
The Top 5 things every beginner should know about virtual reality.
VR is going mainstream and you should know the very basics if you don't want to seem like a dummy.
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VRVictoria Robertson
The Top 5 things every beginner should know about virtual reality.
VR is going mainstream and you should know the very basics if you don't want to seem like a dummy.
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsChuck Ian Gordon
Presentation from the first Frankfurt Virtual and Augmented Reality Meetup about VR Analytics and Cinematic VR. Held on Saturday 23rd of January 2016 at the Institute for new media in Frankfurt Germany. Author: Chuck Ian Gordon, Gordon's Arcade & Skilltower Institute. www.GordonsArca.de
This presentation from the Sydney Virtual Reality Meetup Group #8 covers the latest industry news, details on the groups growth and Kain Tietzel's presentation"2016, Year of the VR Tsunami"
VR, a new technology over 40,000 years oldWithTheBest
Virtual Reality is at once both cutting edge, and a descendant of humanity's most ancient arts. Google's Chief Game Designer will bring some perspective to the origins of VR, why it matters to us in terms of evolution and storytelling, and give an overview of how Google is now supporting VR with tech like Google Cardboard, Android N, Daydream VR, and Spotlight Stories.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This whitepaper describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the paper at: https://www.qualcomm.com/documents/whitepaper-making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
The rise of VR & AR era. Why this time is different?Vasily Ryzhonkov
When Facebook bought virtual reality company Oculus in early 2014, virtual reality blew up. While game and movie studios began reimagining the future, others looked back at the "old days" of VR — a loosely remembered period in the 1990s when gloves and goggles were super cool and everyone was going to get high on 3D graphics.
Computer enthusiasts and science fiction writers have dreamed about VR for decades. But earlier attempts to develop it, especially in the 1990s, were disappointing. It turns out the technology wasn’t ready yet. What’s happening now — because of Moore’s Law, and also the rapid improvement of processors, screens, and accelerometers, driven by the smartphone boom — is that VR is finally ready to go mainstream. Now, we’re in the midst of a virtual reality revolution.
So the question I want to pose here – is this time different?
Are we going to this future or it’s only media hype?
The way we will interact with digital content is about to rapidly change, due to the emergence of Consumer Virtual Reality.
!
This KZero Worldswide report explains the state of the Consumer Virtual Reality market, the devices being created, the companies operating in it, market size forecasts and commercial application examples for key Virtual Reality markets.
Introduction to VR - Past, Presence & FutureSam Watts
Presentation looking at the history of Virtual Reality (VR) from the 1st concepts that formed the technology available today, how the technology works, what makes good VR and what the outcomes of good VR are
Kaleidoscope Unity Developers Brendan Dickinson and Arthur Littlefield traveled to San Francisco last month to see what's new at the 2016 Game Developers Conference (#GDC16), the world’s largest and longest-running professionals-only game industry event. Here's their summary of what's new in VR and the game development industry.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsChuck Ian Gordon
Presentation from the first Frankfurt Virtual and Augmented Reality Meetup about VR Analytics and Cinematic VR. Held on Saturday 23rd of January 2016 at the Institute for new media in Frankfurt Germany. Author: Chuck Ian Gordon, Gordon's Arcade & Skilltower Institute. www.GordonsArca.de
This presentation from the Sydney Virtual Reality Meetup Group #8 covers the latest industry news, details on the groups growth and Kain Tietzel's presentation"2016, Year of the VR Tsunami"
VR, a new technology over 40,000 years oldWithTheBest
Virtual Reality is at once both cutting edge, and a descendant of humanity's most ancient arts. Google's Chief Game Designer will bring some perspective to the origins of VR, why it matters to us in terms of evolution and storytelling, and give an overview of how Google is now supporting VR with tech like Google Cardboard, Android N, Daydream VR, and Spotlight Stories.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This whitepaper describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the paper at: https://www.qualcomm.com/documents/whitepaper-making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
The rise of VR & AR era. Why this time is different?Vasily Ryzhonkov
When Facebook bought virtual reality company Oculus in early 2014, virtual reality blew up. While game and movie studios began reimagining the future, others looked back at the "old days" of VR — a loosely remembered period in the 1990s when gloves and goggles were super cool and everyone was going to get high on 3D graphics.
Computer enthusiasts and science fiction writers have dreamed about VR for decades. But earlier attempts to develop it, especially in the 1990s, were disappointing. It turns out the technology wasn’t ready yet. What’s happening now — because of Moore’s Law, and also the rapid improvement of processors, screens, and accelerometers, driven by the smartphone boom — is that VR is finally ready to go mainstream. Now, we’re in the midst of a virtual reality revolution.
So the question I want to pose here – is this time different?
Are we going to this future or it’s only media hype?
The way we will interact with digital content is about to rapidly change, due to the emergence of Consumer Virtual Reality.
!
This KZero Worldswide report explains the state of the Consumer Virtual Reality market, the devices being created, the companies operating in it, market size forecasts and commercial application examples for key Virtual Reality markets.
Introduction to VR - Past, Presence & FutureSam Watts
Presentation looking at the history of Virtual Reality (VR) from the 1st concepts that formed the technology available today, how the technology works, what makes good VR and what the outcomes of good VR are
Kaleidoscope Unity Developers Brendan Dickinson and Arthur Littlefield traveled to San Francisco last month to see what's new at the 2016 Game Developers Conference (#GDC16), the world’s largest and longest-running professionals-only game industry event. Here's their summary of what's new in VR and the game development industry.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
What’s the latest news on virtual reality, augmented reality, and human-computer interaction? Let us keep you up to date!
Don't forget to subscribe not to miss next month VR digest.
Check our blog for more: https://www.eliftech.com/blog
AR gives new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world.
whereas VR Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
Providers of live, linear, and VOD content strive to engage viewers on all of the most popular screens - and there will soon be two new device types to add to the must-reach list. Virtual reality (VR) devices like Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR, and Google Cardboard will be added first. A little further out, augmented reality (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.
Mindshare shared this Point of View report from E3. Even skimming the 35+ pages of content will give you some good insights and highlight how much the world is changing. Gamers are not just 18-25 males; they are cross gender, age and cultures.
Market Based Analysis of Virtual Reality Products - IT StrategyMohitMhapuskar
Virtual Reality is a rapidly advancing technology that initially began it's life as an entertainment product but has rapidly grown into other areas such as healthcare, education, live events and military. While there is massive scope for VR, the technology is still in it's infancy and there are avenues for improvements in the future which could allow it to expand and capture larger segments of the market. Our team selected the VR company Oculus for our case study and conducted various market based analyses such as SWOT Analysis, Scenario Analysis, Porter’s 5 Forces for Strategy, PESTEL Analysis, BCG Matrix, Ansoff Matrix and Fishbone analysis to propose a strategic roadmap for future VR products and services.
Virtual reality is a kind of digital reality–a way of using technology to create environments designed for expressly human interaction. This is, of course, different than our physical environment.
10 Men in Virtual Reality Industry You Should FollowDejan Gajsek
Virtual Reality Industry wouldn't exist without these smart men. Get to know them, their work and follow their lead. From the inventor of Oculus to filmmaking creatives - these are the people at the front of VR/AR.
VRsutz is a virtual reality arcade located in the heart of Brossard on blvd. Taschereau. With the latest technology equipment you may now fully immerse yourself into other realities and try your favorite games in the first person as if you were really there!
Virtual reality is an activity for everybody of any age, whether you are alone or with friends and without any restrictions. At VRsutz we pride ourselves in offering exclusive equipment and an unforgettable experience at the lowest prices. Come visit us today for your first encounter with the future!'
https://vrsutz.com
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
When will Virtual Reality become Reality? @NED2015 Havas Media
The evolution of virtual reality and its impact upon experiences and escapism.
Is it a fad or is this genuinely going to become the next internet?
What is in place for brands and consumers to now step into another dimension? Is it safe?
Will blended realities become a reality?
What's the VR eco-system?
These topics, themes and opportunities are all explored in this keynote presentation.
Virtual Reality is a newly introduced technology that allows to replace the real word with synthetic one .It makes people believe that they are in another real.
In The Pocket Academy: VR // The Past, Present & Future of VRIn The Pocket
Inspirational presentation, given at ITP Academy VR on May 10 2016, by Kenny Deriemaeker (@kderiemaeker) & Frederik De Bosschere (@vrederik).
Outlining the history of VR (all the way from the Renaissance to the 90's), its revival (Carmack & Luckey, the smartphone war dividend) and the different approaches by all of the main players today. Next, we highlight a few key industries where VR/AR is already happening. Finally, we make a few predictions for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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#cro
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#checkout
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Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Here comes Virtual Reality! What’s happening & the impact for marketers
1. Here comes Virtual Reality! What’s
happening & the impact for marketers
July 2015
2. With E3 now behind us, we felt it
would be useful to review where the
VR offer really is and what it means
to marketers over the next few
years .
We have had the chance to
experience the bleeding edge of
virtual reality and see how the
games industry is pushing the frontier
of VR/AR, embracing this new format
in story telling.
Where VR is heading should be of
interest to all marketers as they think
about their content, story telling &
marketing strategies.
3. Oculus, the re-creator of the VR industry
were showcasing their first consumer Rift at
E3 & also providing a first look at the latest
innovation, Oculus Touch.
Sony have been building their VR story
around PS4 with Project Morpheus and at
E3 offered hands-on experience.
Microsoft are in VR in a couple of ways.
With their announced enabling partnership
with Oculus (taking in Xbox) as well as their
own offer, HoloLens.
HTC were conspicuous by their absence
from E3.
Over the next few pages we provide a
quick snap shot of their offers.
Key players in the VR space
Oculus
Ri)
Sony
Morpheus
Microso)
HoloLens
HTC
Vive
4. Facebook owned Oculus pretty
much kickstarted the virtual reality
industry back into life and since then
have showcased a number of
d e v e l o p e r m o d e l s a n d
demonstrations (DK1, DK2 and
Crescent Bay) as well as its wireless
partnership with Samsung in the form
of the GEAR VR.
This E3 was different however, hot on
the heels of the San Francisco press
conference this was the first chance
to really see the Rift in action along
with its Xbox controller and desktop
motion monitoring device. More
importantly it was a chance to get
hands on with the Rift gaming
content.
oculus
5. Oculus Rift requires a high-end PC
with enhanced graphics cards
(Nvidia GTX 980) and therefore if you
are not a hardcore gamer you’re
probably into a c. £1,000 investment
for a PC to power the Rift.
There were a number of great titles
a v a i l a b l e t o t r y i n c l u d i n g
EVE: Valkyrie, Edge of Nowhere,
Lucky’s Tail and Chronos. For us
EVE: Valkyrie was the standout
example of the realised potential of
VR gaming, a completely immersive
experience where you fly a heavily
armed space fighter and dogfight
your way around the galaxy.
oculus
Eve:
Valkyrie
gameplay
6. Oculus Touch was the first demo of
Oculus’s new style “input device”.
Two handheld controllers which fit
naturally and snuggly put your hands
& gestures into the VR space. They
were truly impressive, feeling
absolutely natural and allowing one
to point, thumbs up, flick and catch
without a second thought.
Inside the demo we were able to
play in the “sandbox” experience
pushing toys around, shooting ray
guns and catapults, not to mention
the shrink ray which suddenly made
the user a few inches tall.
oculus
7. What was shocking about the
experience was the total immersion;
having been lucky enough to try a
few VR demos in the past, this was
the first truly 100% total immersion.
The room we were standing in, the
controllers, the headset were all
forgotten as the VR space was
explored with another person (who
could have been the other side of
the world), enjoying the space
together, socially, totally free of the
world we’d been in moments
before.
20 minutes felt like 2 as we played
together and explored the VR
environment.
oculus
8. Morpheus works on the PS4 and
utilises all its graphic and gaming
capability and will, we suspect,
quickly take it to its limits.
The Morpheus headset is a futuristic
looking glowing white visor complete
with LED details which works as part
of the head tracking system.
At E3, Sony’s Project Morpheus
experience used a slick app based
booking system to gain access to
the experience.
Sony Morpheus
9. In-game control is through the PS4
controllers and also through the
wireless “Move” controllers where
the game/experience permitted.
Putting users hands into the game
but without real gesture.
A number of game experiences
were on offer at E3 including London
H e i s t : G e t a w a y a n d R i g s :
Mechanized Combat League - both
first person shooters and impressive
along with softer experiences (tech
demos) such as Summer Lesson.
Sony Morpheus
10. Microsoft’s foray into VR/AR (aside
from providing some deep
integration with Oculus through
Window 10 and Xbox Live) takes the
shape of the HoloLens.
Microsoft showcased it on stage at
their Xbox briefing at the beginning
of the week, showing a compelling
Minecraft demo where the presenter
was able to see his Minecraft game
come to life on the table in front of
him and then play with other users
within the space, seeing the game in
a completely new way.
Microsoft HoloLens
11. The live experience for HoloLens was
linked to the Xbox mega title, Halo5.
HoloLens is AR rather than VR and
allowed the user to see the real
environment through a perspex visor.
The virtual (digitally crafted images
and experiences) overlaid onto the
real environment along with a
convincing audio layer.
At E3 as one walked through the
Halo5 briefing centre the imaginary
commander from the game
instructed and directed players
through the physical space as well
as the game objectives. Glorious 3D
maps prepared you for a foray into
Halo5.
Microsoft HoloLens
12. Microsoft HoloLens
The HoloLens experience was unlike
anything experienced before and
provided a holographic wire-framed
type view of content.
Importantly this experience was an
augmentation with the real world,
wonderful things happening in the
spaces people are familiar with and
as such was a unique experience.
One that will no doubt develop with
more content and hardware
developments.
HoloLens still feels very experimental
and at an early point in its
development cycle. We are looking
forward to seeing more in the
consumer space but suspect this is
going to be some way off.
13. HTC’s Vive product, created in
partnership with Steam is due to be on
sale in late 2015 and therefore was
surprisingly absence from E3.
The early demos have been extremely
well received. Vive will give players the
chance to move around their physical
room, interrogating the virtual
environment they are in (assuming they
have the physical space to do so). It will
also provide input through handheld
controllers.
No news isn’t always bad news but
there does seem to be a lack of
i n f o r m a t i o n c o m i n g t h r o u g h
surrounding the content & game titles
that might appear with it debut release.
HTC Vive
14. The key take out from all the
demonstrations on show at E3 is that
VR has certainly arrived and over the
next 2-3 years will really start to move
into the household and become
part of people’s gaming and video
consumption at home.
Aside from the platforms outlined
here, there are at least another 10
developing.
It is fair to assume that by the end of
2016 there is likely to be an installed
base in the region of 1-2 million units
and that this figure is likely to grow
three fold during 2017.
VR & AR all around
15. Gaming will be the
driver for this adoption
closely followed by
film.
Ridley Scott is reported
to be previewing a VR
short as part of his
Martians release at the
end of this year and
there are numerous
reports of studios
planning to use VR to
preview/tease films in
2016.
VR & AR all around
16. The impact for marketers
VR is teetering on the edge of
becoming a major new story telling
medium through CGI and pure film
content.
The market is going to grow fast with
the focus of the big players, Oculus,
Mircosoft, Sony and HTC and there is
no doubt that millions of VR
consumers will be ready, willing and
able to step right into and interact
with the developing narrative from
2016.
By 2018 there could be as many as
10-15M VR users worldwide.
17. The impact for marketers
Ahead of that 360
o
video is going to
gain massive traction and provide a
much lower tech entry point (via an
enabled mobile device). Leaders
such as RedBull & Bjork are already
exploring the medium.
YouTube recently opened up its
platform to 360
o
and Facebook will
opening up feeds to 360
o
very soon.
With Youtube now drawing over a
billion users, 360
o
video represents a
fantastic way to learn and leverage
immersive story telling within a
mainstream audience.
Subscribe to our slideshare channel
for our guide to 360
o
video which will
be released shortly.
18. To date brands have successfully
used VR as part of their experiential
activity (Mercedes recent activation
at Goodwood or TopShop’s virtual
catwalk at London Fashion Week).
Now is the time to start creating
mobile and at home storytelling
experiences that can catch the
immediate wave of 360
o
video as
well as the developing VR consumer
audience.
Begin to reimagine and articulate
your brand’s story into an immersive
mobile experience that will then
t r a n s i t i o n i n t o t h e a m a z i n g
possibilities that VR offers as the
installed base develops.
Start now; immersive story telling VR /AR & 360
o
video
19. A communications agency for the
Experience Age
Creating ideas and telling stories that will travel
within a mobile-connected, experience-hungry
audience. From idea to execution.
20. Contact
Richard or Chris @ Fundamental London
+44 207 193 9199
hello@fundamental.london
www.fundamental.london