The presentation discussed the current state and future of virtual reality, noting that major investors, brands, and technology leaders are pouring significant capital into VR, strong consumer market signals exist like high demand for VR headsets, and River Studios creates premium VR content for clients across entertainment, sports, and other industries using techniques like computer graphics and live action.

1. T H E F U T U R E O F V I RT U A L R E A L I T Y
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2. Sivan Iram
• Military Officer (Israeli Defense Force)
• Software Engineer
• Started 3 companies
• Harvard MBA (‘15)
• General Manager at River Studios
About Me
@sivaniram
@RiverVR

3. HAVEN’T SEEN VR
YES!
Bad Content
Thank you
Media Buzz!
You’re a Cynic
SEEN VR
BELIEVE
DON’T BELIEVE

4. What is VR/AR?
Virtual Reality:
a computer generated
environment, displayed on
a monitor, blocking any
elements of real world
from user’s view. (Matrix,
Snow Crash,
Neuromancer, etc…)
Augmented Reality:
takes real-world reality
and augments it with
computer generated
elements. (Google Glass,
Microsoft Holo-lens)
If you can see the real world in real time, it’s AR, if not, VR.

5. Creating VR
Videos - Live Action / CG - Equipment (Cameras, Audio), Creative Playbook
Game Development – Building Virtual Worlds (Unity / Unreal)
Applications - Unity.
Consuming VR
Hardware
HMD, Headphones, Input
Software
Platform/Distribution
Content
Games, Applications, Movies
Virtual Reality VideoApps

6. High End
• Rift/Touch/Oculus Store
• Vive, Vive Controller
• Morpheus/ PS4
• HMD + PC/Console = $$$
Mid-Market
• Note 4 / GearVR / Oculus Store
• Simple HMD + Mobile Device = $700
Low End
• Mobile / Cardboard
• $10
Hardware / Software Landscape

7. “…a new computing platform always
emerges every 10 or 15 years…”
Framing Virtual Reality
Mark Zuckerberg, 2/28/16
Internet
1995
Mobile
2006
VR/AR
2016

8. Technology
Access / Distribution
Social Readiness
• CPU, GPU, Memory volume/speed, Sound Design
• Price
• Internet
• Smartphone adoption
• Isolation
• Gamers have money
• Social Media
Why Now?

9. 99
The Future of VR

10. 1010
The Future of VR

11. 1111
The Future of VR

12. The Present: World-class investors, brands, media &
tech leaders are pouring capital into VR
Tech
12
Media Brands

13. Investors are moving in
$2B $35.5M$100M $56M $38M

14. Strong Consumer Market Signals
• Rift pre-orders pushed from March to Q3/4
• HTC-Vive pre-orders 10,000 in first 10 minutes
• Strong VR project backing % on crowd funding platforms

15. Source: Manatt, Phelps & Phillips (Digi Capital)
Ecosystem Map

16. Applications
SocialMusic
Real Estate
Live Sports
Health Education
Games
ProductivityRetail
Journalism Entertainment Training

17. Risks / Challenges
Form Factor
Bad Content - Nauseous Bad Content - Boring
Hardware Access

18. Rothenberg Ventures
2013
Venture Capital
Firm
2014
Frontier Tech
Accelerator
2015
Virtual Reality
Production Studio

19. Types Of Entertainment Content
Marketing FilmUser Generated Content (UGC)
• Free for users
• Maximum exposure
• Paid by consumers
• VOD/Subscription
• Ad-rev model
• Requires user volume

20. River Studios - Premium Entertainment Content
Computer GraphicsLive Action
Independent ProjectsClient Work
InteractiveLinear 360
Production Post Production Animation Development
Mike Rothenberg
Founder / CEO
Harvard Business School
Christian Talmage
Design Director
Stanford School of
Design
Malvika Agarwal
Producer/ Manager
Wharton School of
Management
Sivan Iram
General Manager
Harvard Business School
Ewan Johnson
Creative Director
DreamWorks, Pixar
Mike Brainerd
Product Manager
DreamWorks
Drew Olanoff
Head of Comm/PR
TechCrunch
Devin Horseman
Technical Director
Twisted Oak, Forbes 30 Under 30

21. 21
We’ve built an expansive portfolio of
major clients and projects
NBC – Team Ninja Warrior Black Eyed Peas NFL - Denver Broncos
College Football - Berkeley
Coldplay – Hymn For The Weekend “Burning Man” Ludacris
Girl Rising & Frieda Pinto
Redbull Global Rally Cross “Lights” The Kardashians – Promo Shoot
DuckHorn
Note: links not available for some projects because videos were only created in 3D, not viewable in 2D

22. 22
Our offices in San Francisco, Los Angeles, and Halifax
are the centers of VR/AR
Take a virtual tour of the River SF office
(powered by Matterport, a Rothenberg Ventures virtual reality portfolio company)

23. Q&A
1. Reach out: sivan@river.co
2. Download our app: RiverVR
(Available via AppStore & Google Play)
3. Visit our website: www.river.co
4. Tweet about us: @RiverVR