Film and Audience

1. Film and Audience

2. What Is An Audience ?
A collective or an individual group who read any media text such
as radio listeners, television viewers, newspaper and magazine
readers. Also audience participate in different ways in different
kind of arts. Audience participation and others allowing only
modest clapping and criticism and reception.
Why Are Audience
Important?
Their would be no media or cinema without audience
and to attract more and more audiences in different
ways and stay profitable mass media is becoming
more competitive then ever.

3. What Is The Impact of New Technology on Audiences?
Old media such as TV, Radio, Print etc. Which
had high audience numbers must now work
harder to maintain audience numbers.
Digital technology had an general agreement
that a large group of people reading the same
thing at the same time is outdated.

4. What Is a Fragmented Audience?
Audiences divided into smaller groups due to the variety of
media outlets.
Such as newspapers and magazines you can view the hard copy
or online which is sometimes free.
By selling more copies you generate a larger audience as your
aim is to hit as many people as possible. You may have some
people that only look online and some people that only read hard
copy or some that do both.

5. How Do Institutions Continue to Make Money?
Institutions continue to make money with newspapers, printing less
copies and switching to less copies and switching to online
distribution can reduce production costs.
Free apps always have adverts unless you pay to remove adds.

6. Types of audience
A niche audience has different interests ranging
from different things like birds, cars, cricket, boxing
and is very influential.
A mass audience also called a broadcast audience
group who consume mainstream or popular text
such as Eastenders.

7. Why do we categorize audiences?
To advertise the right media text to the right
audience

8. What are demographics?
Studies of a population based on
personal information
•Gender
•Age
•Occupation
•Martial Status
•Income
•Nationality

9. Particular audience studying personality
values opinions. Also classification of
people according to their attitudes
especially in market research.
What are psychographics?

10. What is quantitative audience research?
Quantitative data is data that may be presented in
numbers or graphs. This may include using graphs, pie
charts, percentages and tables. The disadvantage of
Graphs may be them providing a quick show of data but
could be misread by the audience. Percentages may
provide you with an instant result but may not be
suitable and not understood by some individuals.

11. What is qualitative audience research?
Qualitative Research is a way of collecting data in
words such as interviews, using leaflets, reports or
presentations. Leaflets may be more attractive with
images and colours, they may also have sections that the
audience would find easier to read but it may also not
be enough information as it might short and concise and
difficult to produce. Reports encourage being straight to
the point as you may have restricted amount of words.
A presentation helps you widen your imagination and
expand ideas but may also have a time limit.

12. How do we measure audience?
Circulation – A count of how many copies of a particular
publication are distributed.
Readership – An estimate of how many readers a
publication has as most publications have more than one
reader per copy.
Measures of radio audiences – data that is converted into
several types of audience measure which is useful for a
different purpose.
The main measures are…..
•Loyalty
•Frequency – average and distribution
•Program rankings
•Audience share
•duration

13. Who are….
NRS - National Readership survey are a system of
demographic classification used in the united kingdom.
They are used by many other organizations and have
become a standard for market research.
ABC – which stands for American Broadcasting
Company has supported its financial operations by
spreading into the press, theater operations an
filmmaking. ABC has reduced its broadcasting
operations almost exclusively to television.
BARB – stands for Broadcasters Audience Research
Board was created in 1981 to replace a previous
system. BARB is the organization that complies
audience measurement and television ratings in the
united kingdom.

14. What is audience profiling?
Audience Profiling is finding out the profile of your
audience before hand so that you can put across your
message to the right people in the most effective way to
produce the best result. It might include details like age,
gender, educational qualification, financial background, field
of work, interests, mood, orientation, bias, food habits,
religious background, physique, health condition etc.

15. Gender: Female
Age: 17
Height: 5ft7
Religion: Islam
Education: College
Martial Status: Taken
Nationality: British/Pakistani
I am a shy person that is willing to help other people but with all these issues
I am working hard to gain more confidence. I enjoy learning and spending
time with friends and family. I am the type of person who would motivate
others and support them.
Likes : gym, cars, boxing / MMA, food, chocolates, snooker, smoking
shisha, music, top gear
Dislikes: animals, annoying/talkative people

16. Why do companies need to know this profile information?
To ensure and satisfy the information in
order to attract the audience when producing
a film.
Such as gender, age group which will help
them to understand and how they would out
grade it to people.