1. LO1
Quantitative research is when you produce graphs, charts and look into figures of how many people
watch certain programmers. It’s an easy way of finding out your target audience. The graphs you can
produce can give you an idea of what proportion of people like to watch certain specific programs
where in the country they are most popular. Reasons why you would use this research are,to
quantify data and generalize results from a sample to the population of interest. To measure the
incidence of various views and opinions in a chosen sample.Sometimes followed by qualitative
research which is used to explore some findings further.
Qualitative research is when you make an examination and analysis observations for the purpose of
discovering underlying meanings and patterns of relationships.This involves producing surveys and
questioners which help you in getting answers and opinions on certain topics, such as target
audience. Once getting the answers and results, you can go on and edit your business or project to
fit in around the answers you receive. Reasons why you should use Qualitative Research are to gain
an understanding of underlying reasons and motivations. To provide insights into the setting of a
problem, generating ideas and/or hypotheses for later quantitative research.To uncover prevalent
trends in thought and opinion. But with this form of research, Findings are not conclusive and cannot
be used to make generalizations about the population of interest. Develop an initial understanding
and sound base for further decision making.
Socio-economic statusis the division of classes like upper class, middle class and lower class. Each
individual class ted to watch a different genre or type or program on TV. You are divided into a group
by your economical background. Over the UK there are areas which consist of more of one
economical class than others and are rare to find one with just one class. But there are more areas
covered in lower class people than upper class as there are more of them. For example soaps are
more popular for the lower and middle class population.
Psychographicsis the lifestyle and basis or a specific person’s life. There are different variations of
people out there in the world. The mindset and mental side to a person can vary massively, meaning
there are loads of different sort of target audiences and research has to be put in, in order for you to
create a more successful advert or final product.
Geo-demographicsis the details and figures of where in the country unemployment is high, what’s
popular on TV etc. Some areas around the country have high levels of unemployment and these
then results in that area being known as a lower class area. Area’s such as London, Manchester,
Liverpool for example will the most popular areas for my advert as they are rich places where my
advert will appeal to more people. Poorer areas such as Middleborough, Bolton and Coventry tend
to purchase cheaper brands. I want to promote my advert in area’s with a lot of money and main
cities.
Demographics is the division between peoples age, gender, sex and race. All these have a massive
effect on their lifestyle and their choice of TV and activates. Sporty people are the type of people my
advert will be aimed towards, so parts to the country are more sporty and social active than others.
My advert will be aimed towards those areas and those specific people. Also, chavy people from like
Liverpool and places tend to wear a lot of Nike and so I’ll aim it towards them too.