The Snapys Challenges Overview 2017 - Instagram Competitions

1. Partner Pack 2016© Connector.ie 2016

2. #THESNAPYS
CHALLENGES#TheSnapysChallenges - The Snapys Instagram
Challenges
To fulfill our mission of making the world a more
beautiful place one photo at the time, The Snapys
team is offering 12 brands the opportunity to exclu-
sively own a month long Instagram photo competi-
tion in our Instagram challenges for 2017.
The challenge series will be created based on The
Snapys standard category or categories suggested
by the brand.
#TheSnapysChallenges are the perfect opportuni-
ty for brands to promote their products, connect
with their communities online and inspire people to
engage with their brand on social media.

3. HOW DOES IT
WORK?
07
Brand
Ambassadors
The winners are
announced and intro-
duced to the brand as a
possible ambassa-
dors.
05 Judging Panel
A panel of judges will pick the
best photos from the shortlist
to showcase in a pop-up
gallery event.
03
Amplification
Competition is activated
via The Snapys & Con-
nector’s social media
community of 40,000
people, our network
of Instagram
influencers, PR
and digital
ads.
01 Monthly Contests
Every month, we partner a
brand to run a customised
photo competition in areas
like food, fashion,
travel, home or
pets. 02 Custom Hashtags
We will use the brand’s current
or a new hashtag for the com-
petition plus the hashtag
#thesnapys.
04
Public Voting
At the end of two weeks of
taking entries, we launch the
public voting to select a
shortlist.
06
Pop-Up
Gallery
The Snapys will host the
pop-up gallery event at
Connector Studio in Temple
Bar or anywhere nationwide.

4. WHAT’S IN IT FOR
THE SPONSORS
• Increase in the number of followers and
engagement on social channels
• Approx. 100,000 interactions using your brand
hashtag
• Full branding at the event (Posters / Trophy etc.)
• Access to hundreds of beautiful photo entries
associated with their brand
• Introduction to the photographers to license
images for usage on your social channels
• Access to the top Instagram influencers in their
industry
• A branded version of our virtual reality gallery
mobile app

5. PARTNERS
The Snapys partnered with Huawei for the hugely successful Huawei Snapys Awards. Over 60,000 photos were
entered into the competitions to date and many other brands were involved.

6. Since 2008, Connector has organised 30+
events for the Irish creative community,
always with a digital flavour. We have had
opinion leaders as guest speakers from
organisations including UPC, Facebook,
Today FM, Daft, Microsoft, Irish Rugby,
Electric Picnic, Muzu.tv, Bebo & many more.
Event sponsors include Huawei, RTE, Failte
Ireland, Canon, Just-Eat.ie, Heineken,
Bulmers, Peroni, Corona & many more.
Connector and sister brand SocialMedia.ie
have over 70,000 social media connections
in the Irish market.
CONNECTOR

7. Conor Lynch
Connector.ie
conor@connector.ie
+353 1 906 0006
Connector Studio
18 Eustace Street,
Temple Bar,
Dublin 2,
Ireland
© Connector.ie 2016
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