Levi Strauss was a German immigrant who founded Levi Strauss & Co., the first company to manufacture blue jeans. He established the business in San Francisco in 1853, originally selling clothing and other dry goods. In the 1870s, Strauss partnered with Jacob Davis to create blue jeans reinforced with copper rivets, resulting in the first modern blue jean. Levi's jeans became iconic American clothing, known for quality and durability. The company expanded its product lines over time and established global brand recognition through marketing campaigns.

2. Levi Strauss
-Quality never goes out of life
O Levi Strauss was a German-born American businessman
who founded the first company to manufacture blue
jeans.
O His firm, Levi Strauss & Co., began in San Francisco,
California

3. Levi Strauss
BORN : February 26, 1829
Buttenheim, Bavaria, German
Confederation.
Died: September 26, 1902
(aged 73)
San Francisco, California, U.S.
Known for: Founded the first
company to manufacture blue jeans,
known as Levi Strauss & Co.

4. Origins
O Levi Strauss was born in Buttenheim, in the Franconian
region of Bavaria, Germany, to an Ashkenazi Jewish
family.
O He was the son of Hirsch Strauss and his wife Rebecca
(Haass) Strauss
O At the age of 18, Strauss, his mother and two sisters
sailed for the United States to join his brothers Jonas
and Louis, who had begun a wholesale dry goods
business in New York City called J. Strauss Brother &
Co.

5. Business Career
O The family decided to open a West Coast branch of the
family dry goods business in San Francisco.
O Levi was chosen to represent the family, and after
becoming an American citizen.
O He then caught another steamship for San Francisco,
arriving in early March 1853.

6. O Strauss opened his dry goods wholesale business as
Levi Strauss & Co.
O He imported fine dry goods like :
1) clothing,
2) bedding,
3) combs,
4) purses,
5) handkerchiefs

7. O He sold the goods to the small general stores and men's
mercantiles of California and the West.
O Levi's sister Franny, her husband David Stern and their
infant son Jacob moved from New York to San
Francisco to join the business.

8. Levi's jeans

9. O Jacob Davis, a Reno, Nevada tailor, started making
men's work pants with metal points of strain for greater
strength.
O He wanted to patent the process but needed a business
helper, so he turned to Levi Strauss, from whom he
purchased some of his fabric.

10. Jcob Davis

11. O Strauss and Davis received United States patent for using
copper rivets to strengthen the pockets of denim work
pants.
O Levi Strauss & Co. began manufacturing the famous
Levi's brand of jeans, using fabric from the Amoskeag
Manufacturing Company in Manchester, New
Hampshire.

12. O The "Arcuate", the double arch stitching on the back
pocket, is a Levi's trademark, which the company has
repeatedly defended in court.

13. MILESTONES

17. Fashion Image
O Fashion Image is a pictorial representation of how the
brand is looked upon in the market.
O The Fashion Image mainly focuses on comparison of
this products with its competitor and hence the term
4p’s comes into picture.
O A fashion image and its graphical growth is directly
proportional to the growth in 4p’s.

18. Product
O Red Tab jeans offers traditional cuts.
O Silver Tab Jeans define fashion looks with a
background of quality.
O Levi’s jeans expanded its fashion designs not only in
men and women apparels, but also in kids wear.

20. Market Position

23. SIGNATURE
By Levis

25. O The Signature by Levi Strauss & Co. brand,
demonstrates that distinctive products, with premium
fabrics and finishes, can be available to people from
every walk of life.
O The brand offers high-quality, fashionable jeans at
affordable prices to value-conscious consumers at stores
like Wal-Mart, Kmart and Meijer.

27. O The Signature by Levi Strauss & Co. brand includes a
collection of denim and non-denim pants, shirts, skirts
and jackets for men, women and children.
O “Superior Fit, Comfort and Style” are the words
emblazoned on the patch of every pair of our Signature
jeans.

28. DeNiZeN
-FIT FOR EVERYBODY

30. O A new global brand, denizen from Levi’s was created.
O Denizen is dressing the new generation with well-
crafted and great fitting Jeanswear and other fashion
essentials that are accessible to everyone.
O When they fit out a pair of denizen jeans, they look
good, stand tall, and feel confident to embrace life.

33. DOCKERS
O The Dockers Brand has defined authentic khaki for 25
years.
O The Dockers brand has been perfecting khakis — and the
essential goods to go with them — for men and women
all over the world. No compromises in quality. Just
versatile, essential style.

35. O Dockers has embarked on a journey to reinvigorate the
khaki category
O With a new and improved Signature Khaki line and Soft
Khakis collection in stores across the United States, as
well as a global marketing campaign, “Wear the Pants.”
More styles. New fits. Bold colors.

36. Levi’s Accessories

37. LEVI’S SHOES

38. LEVI’S BELTS

39. Levi’s CAPS

40. Levis purses

41. Levis BAGS

42. Etc…….

43. About Levis Strauss
(INDIA)

44. O Established in 1994
O Bangalore in jun 1995
O Levi’s has become the largest and most iconic jeans
wear brand in the country.
O 210 exclusive stores, 500 other points of sale, across
more than 200 towns across India
O “Most Admired Jeanswear brand of the year: for six
years in a row..

45. LEVI’S Changes the World
of Indian Youth!

46. O Priyanka Chopra to feature in new Levi’s music video.
O Levis launches fellowships, music cards and a whole
lot more. Customized chevy beats, iPhones, Mac
Books and iPod shuffles up for grabs.
O A first of its kind collaboration in India, between two
iconic American brands, the Levi’s + chevy Beat
custom-cut vehicles.
O 2010 brand ambassador- Imran Khan.

47. What makes Levi’s a
successful brand ?
O Wide Range of jeans and Accessories.
O Coming up with eco-friendly products.
O Quality of fabrics.
O Brand ambassadors .

48. Eco- Friendly.
O Levi’s Brand launches 100% organic cotton jeans.
O Red tab and, the recently launched, Levis capital E
lines. The jeans will be identified as levis Eco.

49. PRINT ADS

57. THANK YOU
By:
AMARA
BHARAT
LUCKISH
PRANJAL
VENKATESH