The Snapys Awards for the Irish Instagram Community - Ireland 2016 - Partner Pack

1. Making the world
a more beautiful place,
one photo at a time
Partner Pack 2016© Connector.ie 2016

2. In 2015, Connector launched The Snapys with a
mission to make the world a more beautiful
place one photo at the time. We created a
unique engagement platform powered by the
global Instagram community with a series of
real world events including an amazing awards
show.
The Snapys had massive success helping
Huawei Ireland to achieve over 13,500 photo
entries and reach 92% of the Irish Instagram
community!
For 2016, The Snapys will be even bigger and
better! Do you want to get involved in what
promises to be another amazing Instagram
awards campaign with the WOW factor?
Join us and support local talent, bond with the
Instagram community, make influential friends
and generate tons of user-generated content!
13,500+photo entries
200 20
500+happy people at
the events
:)
Coverage in
70+media outlets
& blogs
€15,000
in prizes
including a trip to
China
80,000+
shortlisted & winners
website page views interactions
420,000+
We had over
A launch
event and &
an awards
show
the snapys

3. The Huawei P8/
Huawei Snapys
launch party
gained exposure
in over 50 media
outlets
For the awards, we
had over 700 people
trying to get on the
guest list
Approximately, 100
of the top Irish
instagrammers
attended the
awards
Leading local &
global brands also
supported the event
such as Huawei,
RTE, HP, Failte
Ireland, Just-Eat.ie &
Permanent TSB
The event was
supported by the
Minister of Skills,
Research &
Innovation
242 Instagram posts
from web influencers on the awards night generated
370,160 potential impressions
A full event feature was broadcast on Irish
TV going out to 900,000 Irish homes, 13m UK
homes & to over 140 countries around the
world via Sky
event & press results

4. the snapys instagram demographic
14%
13-17
37%
18-24
29%
25-34
13%
35-44
5%
45-54
2%
55+
5.6%
44,000
15.3%
120,000
11%
86,000
4.7%
37,000
1.8%
14,000 1%
8,000
8.3%
65,000
21.7%
170,000
17.9%
140,000
7.9%
62,000
3.2%
25,000
1.5%
12,000
users by gender
and age range
male female
13%are parents
39%are single
people
18%are frequent
travelers
of Irish Instagram users
use the app everyday
46%
782,400 TOTAL IRISH USERS
Ireland was the
first country to host
an Instagram Community
Awards engaging
over 400,000 people
Galway is the selfie
capital of Ireland
The Cliffs of Moher
are Ireland’s most
photographed landmark

5. FOOD
#YOURBRAND
ARTS & CULTURE
#YOURBRAND
BEAUTY
#YOURBRAND
SELFIE
#YOURBRAND
ABSTRACT
#YOURBRAND
STREETS
#YOURBRAND
FASHION
#YOURBRAND
SPORT & LEISURE
#YOURBRAND
COFFEE
#YOURBRAND
MUSIC &
ENTERTAINMENT
#YOURBRAND
award categories
Sponsorship of The Snapy Awards is strictly limited to one sponsor per category therefore we advise you to confirm as early as possible, as demand for individual categories are high.

6. IRELAND
#YOURBRAND
INSTAGRAM VIDEO
#YOURBRAND
TRAVEL
#YOURBRAND
NIGHT TIME
PHOTOS
#YOURBRAND
NO FILTER
#YOURBRAND
INSTAGRAMMER OF THE YEAR
CHILDREN
#YOURBRAND
PEOPLE
#YOURBRAND
HUMOUR
#YOURBRAND
ANIMALS
#YOURBRAND
B&W
#YOURBRAND
award categories

7. how to enter
CATEGORY
#yourbrand
THE SNAPYS CATEGORIES
Search photos by @username
Created by Connector Ⓒ 2016 Connector.ie
Terms & Conditions Privacy Policy
TRAVEL
#yourbrand
CATEGORY
#yourbrand
CATEGORY
#yourbrand
@ivanadriel 120 votes
@ivanadrielGO BACK
VOTE FOR THIS PICTURE
Search your photos
@ivanadriel 120 votes
@ivanadrielGO BACK
VOTE FOR THIS PICTURE
Search your photos
SUPPORT OUR SPONSORS!
Like and follow our sponsors!
LIKE FOLLOW FOLLOW
People post photos on Instagram
identifying the categories with the
respective hashtag + #thesnapys.
i.e #yourbrand + #thesnapys
The photos are published on
TheSnapys.com
Sponsor logo
Vote for your favorite photos and
share them!
Spread the love! After voting
people are invited to like and
follow the profiles of our sponsors.
120 votes
@ivanadriel...
VOTE
SHARE SHARE
120 votes
@ivanadriel...
VOTE
SHARE SHARE
Enjoy all these photos of travel and enter
as many as you like for your chance to win!
#YOURBRANDCATEGORIES
Search photos by @username
IRELAND
SPONSORED BY YOUR BRAND
SHARE SHARE
YOUR
BRAND
Sponsor logo
& banner

8. connector support
We set the scene for your success -
Connector helps you to get started,
or enhance your presence in the
social media arena.
This entails setting up your
accounts, branding each channel,
and setting up follow links on your
website so you can grow your list of
followers.
The team at The Snapys has
created digital assets that can
help you promote the awards and
maximise the impact of your
participation. We created a
banner sets according to IAB's Ad
Unit Guidelines.
The Snapys team provides you
with a full content calendar
branded with your logo ready to
publish on your social media and
promote your category.
instagram
account
banner ads
social media
content

9. special guests & judges 2015

10. the events
Ireland’s Biggest Instagram Photo Gallery
In 2015, we ran three events for the Snapys
from a launch party to the awards night to a
private event for the 20 winners!
Launch Night @ Royal Hibernian Club - 150
guests
Awards Night @ Dublin City Hall - 350
guests
Academy Night @ Guinness Storehouse - 20
winners
In 2016, we are reviewing possible venues to
ensure that the series of events are even bigger
and better than 2015!

11. the events2015 sponsors & partners

12. sponsorship overview
New for category
sponsors in 2016
Personalised
Hashtag
• Follow gate to boost followers
• Lower tiered pricing with 3 options
• More bigger branding opportunities on website
• Double number of Instagram users in Ireland
• All technology rebuilt for improved speed
and sharing
• Virtual Gallery App & Headset
• Brands can now use your own hashtag as
entry mechanism
• #huaweisnapys used 23,000 times, 10,000 times
after the awards finished!
• We help you boost current campaigns and
create new habitual behaviour
• We will also help you grow your Instagram
account
#

13. sponsorship
• Sponsor an awards category which best matches your brand
• Select a brand hashtag as entry method for your category
• All voters are prompted to follow the sponsor social media accounts
when voting
• Large branded website header banner on all your category pages
• Your logo will be included on all official awards videos and content
• Content calendar prepared to promote your category / brand
• Networking opportunity at the sponsors breakfast
• Opportunity to contribute prize and to Goodie Bag
• 5 free tickets to the awards night
• Your brand called out by host during the welcome and closing speeches
• Logo included on any printed material used
• Weekly performance report (Entries / Likes / Votes)
• Detailed campaign report at the end of the awards
Everything included within Bronze Sponsors plus:
• Brand activation opportunity on the awards night
• Your company logo will be on all emails and press releases associated
with the awards
• Your logo will be included in the interactive Instagram wall at the event
12 social media posts related to your sponsorship sent out on The Snapys
& Connector 20,000 on Instagram and Twitter
• 3 blog posts during the campaign
• Announcement of winners in press releases to relevant media
• A representative from your business will be invited to the photo call
announcing the awards and included in the official press release
bronze sponsors silver sponsors
Pricing on request Pricing on request

14. awards night
virtual reality gallery
huawei snapys academy
photo gallery
sponsorship
Everything included within Bronze and Silver Sponsors plus:
Special Extra! Your Snapys Journeys Campaign - The #SnapysJourneys is the perfect
opportunity to promote your brand and to connect with specialist communities and online
influencers.
We partner with our network of Instagram influencers to launch a new competition such as
“Photograph the beauty of food.” Competition is activated via The Snapys social media,
Influencers, PR and Digital Ads.
At the end of the second week of the competition, a panel of judges pick the best photos. It goes
to public voting and the winner gets a prize from your brand and is automatically shortlisted for
The Snapys in your category.
Advantages
• Access to hundreds of beautiful photo entries associated with your brands and licensed for
usage on your social channels
• Approximately 100,000 interactions using your brand hashtag
• A branded version of The Snapys virtual reality gallery mobile app and VR branded headset
• Increase in the number of followers and engagement on your social channels
• Access to the top Instagram influencers in your sector
• Winner is then announced and introduced to the brand as a possible ambassador
The winner gets 2 guest passes for the Huawei Snapys Awards 2016 and invited to join
The Snapys Academy to help boost their photography career.
gold sponsors
Pricing on request

15. 5,691photo entries
352,842likes
54.92%fanbase growth
during the campaign
visit dublin | #ireland
Total followers
count
13,593
54.92%
Followers
change
+6,313
Max followers
change
1,947
Oct 01
Avg. followers
change pe month
+1,578.25

16. 3,054photo entries
196,983likes
39%fanbase growth
during the campaign
just-eat | #food
Total followers
count
1,974
39.31%

17. 1,335photo entries
83,437likes
hp | #selfie
Ciara Brennan HP
We were delighted to sponsor The Snapys event as it was a great opportunity to get
more involved with the Irish Instagram community. Our HP Social Media Snapshots App
is designed to help you create beautiful prints from your social photos (Instagram,
Facebook, Flickr), and so The Snapys provided us with a unique avenue to help promote
the App in Ireland.
We took our printers to the awards night so that guests could print photos from their
smartphones and it worked out brilliantly; we really enjoyed meeting folks that are so
passionate about Instagram and photography. Overall a great success thanks to Conor
and the team, it was a pleasure for us to be involved.”

18. why partner with the snapys?
Reach a large global audience. With our
traditional media partners and integrated social
media campaign, we will deliver a large audience at
home and abroad.
Tell your story. Your brand's story will be
surrounded by other beautiful content in a creative
and inspiring environment, both online and offline.
Support local talent. This is a unique
opportunity for your brand to support the best
local photos and create an amazing interactive
photo gallery.
Make influential friends. Connect with local
and global Instagram influencers, storytellers,
creatives and other progressive brands.
Come on a journey. Join us on an international
journey where we make the world a more beautiful
place, one photo at a time.

19. ACADEMY
THE SNAPYS
The Snapys Academy aims to provide exclusive
opportunities for the winners of The Snapys! We
want to offer our winners chances to network
with brands, gain experience, learn how to grow
their online fan-base, attend photography
meet-ups and so much more!
Our events offer great networking opportunities
to meet our Instagrammers, sponsors, judges
and media professionals.
The Snapys Academy is a series of activities to
help talented up and coming photographers
achieve their potential in photography. These are
prizes that money can't buy created just for the
winners of The Snapys!
We encourage all our sponsors to provide a
unique photographic experience for their
category winner.
the snapys academy

20. Since 2008, Connector has organised 30+ events
for the Irish creative community, always with a
digital flavour. We have had opinion leadering
guest speakers from organisations including
UPC, Facebook, Today FM, Daft, Microsoft, Irish
Rugby, Electric Picnic, Muzu.tv, Bebo & many
more.
Event sponsors include Huawei, RTE, Failte
Ireland, Canon, Just-Eat.ie, Heineken, Bulmers,
Peroni, Corona & many more.
Connector and sister brand SocialMedia.ie have
over 30,000 social media connections in the Irish
market.
connector profile

21. Conor Lynch
The Snapys
conor@thesnapys.com
+353 1 906 0006
Connector Studio
18 Eustace Street,
Temple Bar,
Dublin 2,
Ireland
© Connector.ie 2016
contact us