Detailed insights into digital behaviours in Asia with a look at how overcrowded Asian cities are inspiring innovation, hypertasking and app development.
Speaker: Tara Hirebet
How to Create a Book to Support your Business - Girl Friday Productions Innovation Women
Founder Bobbie Carlton has a conversation with Meghan Harvey, Executive Director of Independent Publishing and Christina Henry de Tessan, Vice President of Strategic Partnerships.
Thanks to advancing technology, easier-than-ever distribution, and direct-to-reader marketing opportunities, there has never been a better time to publish your own book. But let’s be honest. It’s one thing to want a book and quite another to know where to start. In this Fireside Chat, Girl Friday Productions’ Meghan Harvey and Christina Henry de Tessan explain how a book can elevate your visibility and how to create the right book for your brand.
In this webinar, you’ll learn:
- Why books matter more than ever in a day and age dominated by social media.
- How creating a book is easier than ever thanks to a rapidly changing publishing industry.
- How to go about it so that you end up with the book that’s right for you, your message, your brand, your audience.
- Practical advice on how to set yourself up for success.
My collection of memorable quotes from SXSW 2011. I couldn't attend all the sessions so if you think there is another quote that should be mentioned here, let me know!
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
How to Create a Book to Support your Business - Girl Friday Productions Innovation Women
Founder Bobbie Carlton has a conversation with Meghan Harvey, Executive Director of Independent Publishing and Christina Henry de Tessan, Vice President of Strategic Partnerships.
Thanks to advancing technology, easier-than-ever distribution, and direct-to-reader marketing opportunities, there has never been a better time to publish your own book. But let’s be honest. It’s one thing to want a book and quite another to know where to start. In this Fireside Chat, Girl Friday Productions’ Meghan Harvey and Christina Henry de Tessan explain how a book can elevate your visibility and how to create the right book for your brand.
In this webinar, you’ll learn:
- Why books matter more than ever in a day and age dominated by social media.
- How creating a book is easier than ever thanks to a rapidly changing publishing industry.
- How to go about it so that you end up with the book that’s right for you, your message, your brand, your audience.
- Practical advice on how to set yourself up for success.
My collection of memorable quotes from SXSW 2011. I couldn't attend all the sessions so if you think there is another quote that should be mentioned here, let me know!
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
Femininity in Southeast Asia: The Rise of Soft PowerSheSaysSG
This month we're talking about Feminity and the rise of Soft Power in Southeast Asia featuring Emma Gage, Managing Director of Flamingo New York. The struggle for gender equality plays out very differently in a Southeast Asian context. Unlike the 'hard-nosed, railing against the system' often seen in Western feminism discourse, women in this region embrace and utilise the very things that set them apart.
Globally, it has been well documented that women have been evolving faster than men – leaving men in a state of crises. In SEA, this phenomena is much more evident as women continue to progress at rapid rates – educationally, economically and socially. Despite this explosion of opportunity that a thriving economy brings – most women are still held back by the traditional expectations around their roles as wife and mother. These expectations are not viewed as regressive and many women take a pragmatic approach in fusing their modern feminine aspirations to socio-cultural expectations.
Appropriate Level of Care and the 2– Midnight Rule Where It Stands as of NOWBESLER
This article from the December 2014 issue of the Lone Star Express, a publication of the Lone Star chapter of HFMA, reviews the current state of the 2-Midnight rule. It reviews key elements of the rule, the focus of Medicare documentation requirements, and best practices for compliance.
HFMA Colorado chapter newsletter, July 2016. While the Comprehensive Care for Joint Replacement (CJR) program is positioned as a “test,” given the infrastructure being put in place by CMS to run the program, CJR is likely just the start of a larger effort by CMS to implement additional mandatory bundled payment programs. Therefore, it’s very important that hospital financial stakeholders become familiar with CJR even if their hospital isn’t currently a participant.
Healthcare Retrospect Part 2: Skyrocketing Costs and the Emergence of Rate S...BESLER
In part two of this three part series, John Dalton, Advisor Emeritus at BESLER Consulting, provides a look at the state of healthcare in America from the 1960s through the 1990s.
Uncertain future of medicare pass throughs and add-onsBESLER
Very few items are still settled on your cost report. With so many changes resulting from the ACA and other potential initiatives being discussed every day, your organization should be acutely aware of the total amount of Medicare Revenue that is at risk. There is talk of eliminating, greatly reducing or completely altering payment methodologies that hospitals have become so reliant on for so long. Revenue potentially at risk includes Medicare Bad Debt, Nursing Allied Health, Graduate Medical Education, Wage Index adjustments, and Transplant.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Many organizations are struggling with the gap between social media hype versus concrete results and return on investment. This session explores the way digital native organizations like Mozilla (makers of the popular open source Firefox web browser) are using smart collaborative tools and an “open everything” approach to optimize day-to-day work, bring in volunteer contributors, and advance their overall mission. If 2008 was all about going “viral” -- using the web to try and reach large numbers of people with relatively superficial engagement -- 2010 may be all about the opposite: using the right open web tools and best practices to empower smaller numbers of people to work smarter, increase impact, and get things done.
Attendees Will Walk Away With:
• A sense of where the web and social media are headed
• Best practices around “open web” tools and methods
• Ideas on increasing volunteer and community contribution inside and outside your organization
Matt Thompson - Web Lead, Mozilla Drumbeat, Mozilla Foundation
Matt is an open Internet evangelist and online campaign strategist. He recently joined the Mozilla Foundation as the web lead for Mozilla Drumbeat, a new effort to support projects and people that protect the open web and invent the Internet’s future. Before joining Mozilla, Matt worked as an online campaign strategist and guest speaker for organizations like Free Press, Greenpeace Canada and the London School of Economics.
In this webinar, we’ll talk about how to engage with your ambassadors. You’ll learn how to:
- Connect with your ambassadors
- Increase engagement
- Create a community feeling
And all in one hour, phew! :)
Watch the full recording here: https://youtu.be/y32P_O69Ceo
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Femininity in Southeast Asia: The Rise of Soft PowerSheSaysSG
This month we're talking about Feminity and the rise of Soft Power in Southeast Asia featuring Emma Gage, Managing Director of Flamingo New York. The struggle for gender equality plays out very differently in a Southeast Asian context. Unlike the 'hard-nosed, railing against the system' often seen in Western feminism discourse, women in this region embrace and utilise the very things that set them apart.
Globally, it has been well documented that women have been evolving faster than men – leaving men in a state of crises. In SEA, this phenomena is much more evident as women continue to progress at rapid rates – educationally, economically and socially. Despite this explosion of opportunity that a thriving economy brings – most women are still held back by the traditional expectations around their roles as wife and mother. These expectations are not viewed as regressive and many women take a pragmatic approach in fusing their modern feminine aspirations to socio-cultural expectations.
Appropriate Level of Care and the 2– Midnight Rule Where It Stands as of NOWBESLER
This article from the December 2014 issue of the Lone Star Express, a publication of the Lone Star chapter of HFMA, reviews the current state of the 2-Midnight rule. It reviews key elements of the rule, the focus of Medicare documentation requirements, and best practices for compliance.
HFMA Colorado chapter newsletter, July 2016. While the Comprehensive Care for Joint Replacement (CJR) program is positioned as a “test,” given the infrastructure being put in place by CMS to run the program, CJR is likely just the start of a larger effort by CMS to implement additional mandatory bundled payment programs. Therefore, it’s very important that hospital financial stakeholders become familiar with CJR even if their hospital isn’t currently a participant.
Healthcare Retrospect Part 2: Skyrocketing Costs and the Emergence of Rate S...BESLER
In part two of this three part series, John Dalton, Advisor Emeritus at BESLER Consulting, provides a look at the state of healthcare in America from the 1960s through the 1990s.
Uncertain future of medicare pass throughs and add-onsBESLER
Very few items are still settled on your cost report. With so many changes resulting from the ACA and other potential initiatives being discussed every day, your organization should be acutely aware of the total amount of Medicare Revenue that is at risk. There is talk of eliminating, greatly reducing or completely altering payment methodologies that hospitals have become so reliant on for so long. Revenue potentially at risk includes Medicare Bad Debt, Nursing Allied Health, Graduate Medical Education, Wage Index adjustments, and Transplant.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Many organizations are struggling with the gap between social media hype versus concrete results and return on investment. This session explores the way digital native organizations like Mozilla (makers of the popular open source Firefox web browser) are using smart collaborative tools and an “open everything” approach to optimize day-to-day work, bring in volunteer contributors, and advance their overall mission. If 2008 was all about going “viral” -- using the web to try and reach large numbers of people with relatively superficial engagement -- 2010 may be all about the opposite: using the right open web tools and best practices to empower smaller numbers of people to work smarter, increase impact, and get things done.
Attendees Will Walk Away With:
• A sense of where the web and social media are headed
• Best practices around “open web” tools and methods
• Ideas on increasing volunteer and community contribution inside and outside your organization
Matt Thompson - Web Lead, Mozilla Drumbeat, Mozilla Foundation
Matt is an open Internet evangelist and online campaign strategist. He recently joined the Mozilla Foundation as the web lead for Mozilla Drumbeat, a new effort to support projects and people that protect the open web and invent the Internet’s future. Before joining Mozilla, Matt worked as an online campaign strategist and guest speaker for organizations like Free Press, Greenpeace Canada and the London School of Economics.
In this webinar, we’ll talk about how to engage with your ambassadors. You’ll learn how to:
- Connect with your ambassadors
- Increase engagement
- Create a community feeling
And all in one hour, phew! :)
Watch the full recording here: https://youtu.be/y32P_O69Ceo
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Create Connection and Raise Money Using Zoom for Virtual Fundraising EventsTechSoup
Development and fundraising professionals are canceling fundraising events as COVID-19 (coronavirus) continues to spread across the globe.
It’s an uneasy time from a nonprofit fundraising perspective, especially when so many organizations receive large portions of their annual revenues from galas and other ticketed events.
If you need to quickly create a virtual fundraising opportunity, join this one hour webinar where Quierra Trammel of Tribe Table will guide you in how to apply the principles of creating successful in-person fundraising events to creating virtual events using Zoom. This webinar is all about how you can create profitable events that give your community the feeling of togetherness, even while keeping a physical distance.
We’ll cover
- The mindset that separates profitable events from money pits
- How to identify the best type of virtual event for your community and examples of in-person events you can transition to be virtual
- What you need to attract sponsors to your virtual event
- Promoting your virtual event in a way that gets people excited to join
- Creating a guest experience that makes it easy and fun for your community to participate
- How even a small team can engage with guests in Zoom with a basic Zoom license
- Pro Zoom tips and features to help you streamline the back end of your event
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. The only global creative network for women.
SheSays works to help women further their careers in
creative industries through events, conferences, meetups &
mentoring.
> Singapore chapter <
5. Grace Clapham, Change Entrepreneur,
Connector and Eco-System Builder.
Connecting the dots.
Cam Schu, Ecommerce Guru and
Founding Team Member at online store
6. Lizi Hamer, Storyteller at SapientNitro.
London | USA | Australia | Singapore
Meera Navaratnam, PR Guru at Grayling
Asia.
Wonderful thinker, brilliant mind.
7. Ben Lightfoot, CEO McCann Worldgroup Singapore
Hello
Tara Hirebet, Trend Hunting Guru
Trend Hunting in Asia
Q&A
SheSays Singapore Networking
40. 73% of young Millenial consumers surveyed in China & India want keep
their traditional or inherited religious observations, despite globalization.
- JWT Intelligence, September 2013 -
41. Asia is home to 62% of the world’s 1.6 billion Muslims, 99% of the
world’s 1 billion Hindus and 99% of the world’s 500 million Buddhists.
- Pew Research Centre, December 2012 -
42. Urban Qurban / Virtual Sacrifice
Eid app lets you virtually sacrifice meat and distribute it via charitable community partners
80. Networking tip #307
Don't wait around the edges of the room, waiting for someone to approach you.
To get the conversation started, simply walk up to a person or a group, and say,
"May I join you" or "What brings you to this event?" or "What was your worst job"
Don't forget to listen intently to their replies. If you're not a natural extrovert,
you're probably a very good listener – and listening can be an excellent way to get
to know a person.
The urge to do more more more, experience more more more
The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
The urge to do more more more, experience more more more
The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
The urge to do more more more, experience more more more
The urge to do more more more, experience more more more
The urge to do more more more, experience more more more
The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
The urge to do more more more, experience more more more
The urge to do more more more, experience more more more
The urge to do more more more, experience more more more
WHY as we are:
// Time pressed: Committed to work, family, friends. Pulled in all directions and want to maximize every minute we have and will embrace whatever helps us do that
This is Mumbai
The urge to do more more more, experience more more more
Beta-launched in the Philippines, Duets is the world’s first turn-based karaoke app. Users choose a song from the in-app song library, record themselves singing a song excerpt with the help of on-screen lyrics and background music, and then share their recordings with friends who complete the rendition. Initial singing turns are free before users are prompted to make in-app purchases before they can finish the song. The free app is available for iOS smartphones.
Link: http://duetsapp.com/
During Lunar New Year in January 2012, China’s largest e-payment platform Alipay created a virtual ‘red packet’: a digital version of the traditional festival gift of a red envelope containing money. Users set up a cash transfer of up to CNY 2,000 (USD 317) on their Alipay account, then generated a QR code that was shared via email or Weibo. To complete the transfer, the recipient scanned this code using the Alipay smartphone app.
Link: https://www.alipay.com/
The urge to do more more more, experience more more more
WeChat has a directory of restaurants and mall chains including big brand names like McDonalds, Watsons and Pacific Coffee that have member cards and loyalty cards that are ready to use within WeChat. When customers follow these brands on WeChat, these cards automatically pop up offering anything from immediate discounts to long-term perks. While the feature is buried a bit and needs work, it creates great OFF=ON potential for brands in terms of e-commerce and social commerce.
Stat: As of August 2013, Line has a registered user base of 230 million users - 100 million of them were added within the first 6 months of 2013. 47 million are in Japan but 70% of Line users are outside Japan: 18 million in Thailand, 17 million in Taiwan, 14 million in Indonesia, 15 million in Spain and since its July 2013 Indian launch, 10 million in India. Line usershave sent a total of 7 billion messages and 1 billion stickers.
In February 2013, Line launched Line Band; a private social network in the style of Path, where friends can arrange to meet, share private photo albums, state their mood and remember important birthdays and moments. The interface resembles a paper notebook with customizable covers and ribbons; like Google Circles, users can form social groups or “Bands” and set notifications and events within certain bands. In July 2013, Band reached 15 million downloads.
In April 2013, Line launched its Manga Store app, enabling users to read from its collection of 30,000 Japanese comics. When readers share what they read on their regular Line app timeline, they are rewarded with 10 Line ‘coins’ (in-app virtual currency).
In June 2013, it launched Line Novel, an e-book store and reader within the app. While it started with only 3 free e-books, the app has tied up directly with Japanese publishing house, Kodansha to roll out more and even launched a competition inviting readers to write and submit their own e-books with the winner potentially being sold in the Line Novel store.
In July 2013, Line launched Line News, which features syndicated news from a range of Japanese news sources and covers anything from politics to gossip and sumo wrestling.
In August 2013, Line announced it would integrate Line Music and Line Mall (social commerce) within the Line app interface.
In September 2013, Line released an update which included new features like video chats and calls, photo albums that can be shared between specific friends or groups, and Snap Movie – a Vine-style short-video making tool that allows users to record and share 4 to 10 second video clips within the app.
Links:
Line Band (like Path): http://www.techinasia.com/line-band-app-social-network-rivals-facebook/
Line Manga: http://www.techinasia.com/line-enters-ebook-business-line-manga/
Line Novel: http://www.techinasia.com/line-novel-for-ebooks-japan/
Line News: http://www.techinasia.com/line-news-app-launches-in-japan/
Line Music, Line Mall and Line Video Calls: http://www.techinasia.com/nhn-line-will-launch-music-ecommerce-and-video-calls/
BRANDED BRANDS
In September 2013, Line tied up with local Chinese Android app store Wandoujia. Line will be heavily promoted within the virtual store and to tie-up with the promo they’ve also created a bespoke set of emoticon stickers using Wandoujia’s “pea” cartoon mascot.
Link: http://www.techinasia.com/line-china-promo-stickers-on-wandoujia/
BOP E-MPOWERMENT/ EMERGING2
In March 2013, Line created a stripped down version for Nokia Asha phones, in the hopes of gaining more Southeast Asian users in the likes of Indonesia, Thailand, Philippines, Vietnam and Cambodia. This version of Line includes features like one-to-one voice chats and 4 free Line emoticon sticker sets.
Link: http://www.techinasia.com/line-app-launching-on-nokia-asha-march-2013/
OFF=ON
In September 2013, Line launched a series of prepaid cards with stored credit in Japan and Taiwan available at convenience stores 7-11 and FamilyMart. When users enter the on-card code into the virtual Line store, users can buy items like sticker packs or make seamless, in-app purchases within games. The cards open Line’s virtual store to children, consumers looking to gift and allow for non-credit purchases in Japan, where surprisingly only 20% of consumer to business transactions are made via credit card (STAT). Next/Opportunity: To be rolled out their other existing and low credit card penetration markets (e.g. Thailand, Indonesia and India)
Link: http://www.techinasia.com/line-prepaid-cards-to-launch-in-japan-taiwan/
E-TAIL/ SOCIAL COMMERCE
In Q3 2013, Line announced it will launch an e-commerce and mail order based Line Mall in the style of amazon.com and to rival Japanese e-commerce giant Rakuten. Line Mall will allow users of Line applications and its business partners to buy and sell commodities and clothing via their smartphones and either within or synced to the main Line app.
Link: http://philnews.ph/2013/08/22/line-reached-230-million-users-planning-for-line-mall/
V
But how the hell are you supposed to even begin finding them amongst the 23 million (in Shanghai) for example
(Ok Cupid algorithm me that!)
In April 2012, Chinese brand Tencent added three features to its free WeChat chat-messaging app, to allow users to connect with each other at random. Via the ‘Drift Bottle’ feature, users can ‘throw’ a text or voice message into a virtual ocean for any other user to retrieve and reply to. Meanwhile, ‘Look Around’ allows users to view the profiles of nearby users, with the option of connecting, and the ‘Shake’ function automatically links any two users within half a mile who happen to shake their phones at the same time.
Link: http://www.wechatapp.com/
Link: http://www.wechatapp.com/
Released in Japan during February 2012, Phewtick is a free mobile app that incentivizes users to meet one another. When users meet, they can scan a QR code to record the meeting and earn points. Every 100 points are worth JPY 10, which can be transferred into a bank or PayPal account.
In Q1 2013 Phewtick reported a user base of 1 million, and estimated that they had facilitated 10 million meets.
Link: http://www.phewtick.com/
Path launched in November 2010, launched its 3rd version in March 2013. Within the first 24 hours, it debuted free private messaging as well as premium in-app paid emoji "stickers", and made more money (from affiliated revenue) than it had since it first started. It has 6 million users.
Of course we all know Google Circles, and how buzzed Google+ was because of it.
Everyme - launched April 2012 in the US. Nothing you post on EveryMe is public; the site doesn’t even offer the user this option. All uploaded data is also privately owned by the user and will be returned to users should they delete their account. Features include: uploading posts, pictures, videos, and links, and divided group contacts similar to Google+ Circles