Hi everyone!
If you liked this, please check out more of my work at https://www.behance.net/gloriacondy
For my SOCS 4th year class at Emily Carr University, we were asked to create a business plan for ourselves following our graduation.
This is my business marketing plan for 2019-2025.
Thanks for checking it out!
Table of Contents
Executive Summary - 05
Summary
Business Overview - 06
Introduction
Products and Services
Value Proposition
Corporate Social Responsibility
Situational Analysis - 10
Introduction & USP
Target Market Situation
Competitor Situation
Job Qualifications
S.W.O.T Analysis
Marketing Strategy - 14
Mission
Finances - 16
Objectives
Pricing
Financial Goals
Marketing Goals - 19
Summary
One Year Goals
Five Year Action Plan
Action Plan Breakdown
Visual Identity Planning
Gozinto Chart
GANNT Budget
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
This slideshow provides an introduction to graphic design.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
This eBook aims to provide a comprehensive guide to graphic design, covering both the fundamental principles and advanced techniques used by professional graphic designers. It also emphasizes the importance of ethical and responsible design practices in today's world. Whether you're a beginner looking to start a career in graphic design or an experienced designer seeking to enhance your skills, "Introduction to Graphic Design: A Comprehensive Guide" is your go-to resource for all things graphic design.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
WE ARE A TEAM OF CREATIVES FROM UKRAINE WITH A HIGH LEVEL OF EXPERTISE IN MARKETING AND CREATIVE HIGH SKILLS.
WE DEVELOP LOGO IDENTITY, BRANDBOOKS, CREATE WEBSITES OF ANY COMPLEXITY, RETOUCH PHOTOS FOR THE INTERNET AND OUTDOOR ADVERTISING, CREATE WEB DESIGN, ANIMATION, ILLUSTRATIONS, CGI, POST-PRODUCTION VIDEOS, MOTION DESIGN, 3D VISUALS.
Http://oddee.agency
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
CEO's need to change the way their companies do business. Why? How? and... Do it Different! Check out these 3 key messages in detail. This presentation was held at the CEO Forum in Taipei, Taiwan.
Birgit Mager & Tina Weisser: 24 Success Factors for Brilliant ImplementationService Design Network
No longer is service design a playground for pretty storyboards – it has become an essential driver for innovation and creator of value for relevant stakeholders. And this value is created through implementation. Still: brilliant concepts often fail when it comes to implementation. Finding answers and better understanding the complex drivers for implementation, barriers and success factors was the motivation behind a 3-year international study. The talk will present the key findings of this study, which investigated complex service design projects at the interface of external SD consultancies and their clients.
It is the responsibility of user interface and user experience designers to develop user-friendly interfaces that make it simple for anyone to use complex technical data or products. This, though, can sound like a difficult task. Although, your task is done and life is made easier, if you employ the right tools in conjunction with your artistic approach, as per an best website designing company in Delhi.
https://www.edtech.in/services/website-designing-development-company-delhi.htm
To widen the market on various creative courses and fields that are available. Future prospects and testimonials cited by professionals from these fields
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
This slideshow provides an introduction to graphic design.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
This eBook aims to provide a comprehensive guide to graphic design, covering both the fundamental principles and advanced techniques used by professional graphic designers. It also emphasizes the importance of ethical and responsible design practices in today's world. Whether you're a beginner looking to start a career in graphic design or an experienced designer seeking to enhance your skills, "Introduction to Graphic Design: A Comprehensive Guide" is your go-to resource for all things graphic design.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
WE ARE A TEAM OF CREATIVES FROM UKRAINE WITH A HIGH LEVEL OF EXPERTISE IN MARKETING AND CREATIVE HIGH SKILLS.
WE DEVELOP LOGO IDENTITY, BRANDBOOKS, CREATE WEBSITES OF ANY COMPLEXITY, RETOUCH PHOTOS FOR THE INTERNET AND OUTDOOR ADVERTISING, CREATE WEB DESIGN, ANIMATION, ILLUSTRATIONS, CGI, POST-PRODUCTION VIDEOS, MOTION DESIGN, 3D VISUALS.
Http://oddee.agency
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
CEO's need to change the way their companies do business. Why? How? and... Do it Different! Check out these 3 key messages in detail. This presentation was held at the CEO Forum in Taipei, Taiwan.
Birgit Mager & Tina Weisser: 24 Success Factors for Brilliant ImplementationService Design Network
No longer is service design a playground for pretty storyboards – it has become an essential driver for innovation and creator of value for relevant stakeholders. And this value is created through implementation. Still: brilliant concepts often fail when it comes to implementation. Finding answers and better understanding the complex drivers for implementation, barriers and success factors was the motivation behind a 3-year international study. The talk will present the key findings of this study, which investigated complex service design projects at the interface of external SD consultancies and their clients.
It is the responsibility of user interface and user experience designers to develop user-friendly interfaces that make it simple for anyone to use complex technical data or products. This, though, can sound like a difficult task. Although, your task is done and life is made easier, if you employ the right tools in conjunction with your artistic approach, as per an best website designing company in Delhi.
https://www.edtech.in/services/website-designing-development-company-delhi.htm
To widen the market on various creative courses and fields that are available. Future prospects and testimonials cited by professionals from these fields
Start your career in design, with the MIT Institute of Design, Alandi. Institute offers design courses affiliated with SPPU. Institute covers all design concepts, right from the start, to help you improve your future prospects.
To know more details you can visit here:
https://mitsd.edu.in/design-programs/How-To-Become-An-Expert-Designer.php
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
This is my CV, I'm currently looking for a senior marketing position in the East Midlands (Nottingham, Leicester, Loughborough, Mansfield, Derby and surrounding areas, or home based). If you think you may have a role please get in touch. My contact details can be found on my CV. Looking forward to hearing from you.
10 Things Advertising and Graphic Design Have in CommonTim Watts
10 Things Advertising and Graphic Design Have in Common http://www.dmac.edu/blog/advertising-graphic-design/
In this presentation you will discover things like
1. Build Awareness
2. Inform
3. Contrast and Comparison
4. Retention and customer loyalty
5. Persuade
6. Influence
7. Morale for current employees and staff
8. Generate a wider reach
9. Competition
10. Demographics can change overnight.
Shravan Shetty, Career Coach Interviews Ajay Raghunandan Senior Graphic Designer.
A chemical engineer by education . Ajay began his career with a art startup before moving to a web business that focuses on resturants.
Ajay decided to plunge into design by honing his natural talent as an artist further taking up courses and freelance projects before joining his current organization full time as a Senior Graphic Designer.
Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.
In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.
Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Journey mapping in finance requires specific domain expertise. As almost every step has layers of compliance, ALM, legal, IT security, and other requirements, you need to consider all possible issues.
https://runfrictionless.com/b2b-white-paper-service/
Whitepaper: Journey Mapping in Banking and FinanceUXPressia
This whitepaper examines the specifics of doing customer journey mapping in banking in finance. It covers challenges and provides expert tips on how to solve them.
Inside the whitepaper, you will also find examples of financial journey maps and advice for mappers who build their banking or financial journeys in UXPressia.
Download the full whitepaper at https://uxpressia.com/blog/whitepaper-journey-mapping-in-finance
As a successful brand grows to serve customers through multichannel avenues (packaging, online, retail and customer service), it is essential that all aspects of the brand follow a consistent model.
Additionally, just like an orchestra working in harmony to play a symphony, all internal and external stakeholders of the brand need to understand this unity through all modes of the brand’s communication. This in turn leads to a stronger performance in the company’s respective industry.
This is where the importance of brand guidelines comes into play. When corporate branding or packaging and retail design is executed, it is crucial that a cohesive set of brand standards is developed.
This free e-book from Fraley AEC Solutions explains what it takes to design an A/E brand that drives selections. Whether you're an architect, engineer, or planner, you will find a concise guide that can be implemented today to create a brand that stands out in a crowded marketplace.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
In August 2013 I represented the Digital Media career at the Barossa Pathways to Employment careers expo and provided attendees (mainly high school students) with an overview of the many, varied, and ever-changing career options.
Similar to Marketing Plan of a Graphic Designer (20)
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
5. 5
01
EXECUTIVE SUMMARY
1.1 Summary
I’m a freelance Communications Designer and Illustrator. I offer services ranging from
branding to children’s book illustrations. I’m an independent freelancer, so every client that
I get has 100% of my attention. My niche is people, and offering high quality services along
with my complete, undivided attention. This report documents my marketing strategies (both
through technological and real-world approaches), an introduction into my competitors and
my strategy to stay on top of it, my projected earnings, goals for finances within the next five
years, and finally overall goals for the next five years.
6. 6
02
BUSINESS OVERVIEW
Based in Vancouver, BC, Canada, I am a visual communications designer and
illustrator.
2.1 Introduction
Through progressive and challenging studies at Emily Carr University of Art and Design,
I have gained a solid foundation of technical, cultural, ecological, and conceptual design
theory - which has guided me in creating solutions to complex ideas and situations. I use a
combination of illustration, information, typography, and publication design in my practices
to engage the users of my services.
I currently do freelance design work from my home in Vancouver, providing illustration and
branding services for clients in a timely manner.
7. 7
2.2 Products & Services
My multi-versed design background has allowed me to hone my skills within multiple areas
of specialization. The following are the services I currently offer to clients.
Illustrations
While I work predominantly with
creating flat vector illustrations, I’m
happy to design for any medium.
I currently design illustrations for
publications, posters, flyers, music
albums, clothing, and more.
Publications
Whether it be a magazine, a book,
or a comic - I enjoy problem-solving
layout challenges through using
my knowledge of typography,
photography, illustration, and design
principles.
Informative Documents
Print or digital; brochures, posters,
instructional pamphlets - I’m
all about simplifying complex
information to make it easily
accessible and understood by a
variety of users.
Branding
Logo design, advertisements, visual
identities - a successful branded
company can give them a major edge
- and I enjoy developing the designs
that differentiate companies from
their competitors.
8. 8
2.3 Value proposition
An all-round design service catered to your personal needs.
From brand identities to custom graphics, I’ll work with you, collaboratively, to
help shape your ideas into products.
In order to paint a clear, concise picture of the services offered to my client, I have
summarized the essence of my identity through my value proposition. It focuses on
the personal aspect of my design services - that my business isn’t part a huge design
firm - and it allows me to offer more personalized, attentive services to a client.
My value proposition will be listed on my website - featuring three specializations -
illustration, branding, and publication design. There will be a call to action to view
my portfolio and inquire more about my services.
9. 9
2.4 Corporate Social Responsibility
WhileIcreatedmyCSR,Ikeptinmindwhatwasachievableandwhatwasnotwith
a one person business. I took into consideration environmental accountability,
and my relationship with the community in Vancouver. My hope is to spread
ethical accountability with those around me.
I formatted my CSR into 3 subcategories, using language that would be easily
understood by clients and prospective employers.
Ethics
As graphic designers, we have the responsibility of communicating
and informing audiences to make educated choices on the things they
consume. Apart from creating design solutions for clients, we also use
our creative design solutions as an opportunity to contribute to making
our community a better place.
Our Footprint
We choose sustainability, always. We aim to create the smallest
environmental footprint by being environmentally conscious - printing
only on recycled paper and choosing ecological and non-toxic inks for
printed material. Packaging solutions are designed with sustainability in
mind - choosing products that are either non-disposable, or recyclable.
Community Development
We hope to feed the development of a socially aware community.
We work pro-bono alongside companies, charities, and non-profit
organizations, to create campaigns to raise concern on social problems,
and health issues.
10. 10
03
SITUATIONAL ANALYSIS
3.1 Introduction/USP
With four plus years of experience designing, I offer
new and insightful solutions to design challenges in the
industry. As a recent graduate, I currently have the most
up-to-date education on communication design theories
and practices. I grow and develop as the market does,
constantly adapting to new situations and challenges. To
the client - I offer my technical skillset, my creativity, and
my individual, personalized attention.
The following information analyzes the market of my
field, my competitors, determines my target audience, and
determine my strengths, weaknesses, opportunities, and
threats.
11. 11
3.2 Target Market Situation
Asastartingpoint,myidealtargetmarketwouldbesmallbusinessowners,start-
up companies, authors, and creative types looking for visual services located
in Vancouver, BC. They would be in the midst of trying to make their dreams
actualized. As a secondary target, I intend on targeting design studios around
Vancouver, specializing in publication and branding design. As my experience
is limited to small freelance jobs, I would come in as a Junior Graphic Designer
to gain experience and knowledge in the field. I would like to avoid taking on
bigger companies as clients as a freelance designer, and those looking for UI/UX
design services as I lack the hard skills.
3.3 Competitor situation
The competition in the design industry is very strong both locally and
regionally - especially in Vancouver, BC. There are more design school
undergrads and self-taught designers entering the market with each passing
day. There are also competitors on many design for hire sites such as Fiverr,
PeoplePerHour, and Upwork, which offer cheaper rates for slower turnaround
times and less quality work. As these types of marketplaces as well as
competitors grow in size, more people start to narrow their design practices
into niche marketplaces. In order to compete with these businesses, I also have
to move into a niche - which is personalized, attentive service.
12. 12
3.4 Job qualification situation
Upon examining job descriptions at several design firms for the position of a
Junior Graphic Designer, I have come to the conclusion that I meet most, if not
all of the specifications these jobs ask for. However, I’m aware that many other
designers also meet these requirements, so I will need to further improve my
technical skillset and apply for more co-op jobs for experience - to differentiate
myself from the other designers applying.
Commonalities Between Job Posting Requirements
The analysis of the position of Junior Graphic Designer from companies York and
Chapel, Lululemon, SPUD.ca, and Great Canadian Gaming Corporation, led me to
the following findings.
Experience
The average minimum experience in
the design field to apply is 3 years.
Soft Skills
In terms of soft skills, all required
the applier to be able to keep calm
under the pressure of deadlines, work
well collaboratively in a team, and
to be creative, and passionate about
graphic design.
Hard Skills
All of them required proficiency
with Adobe’s Creative Cloud. Basic
knowledge of file formatting, print,
and digital file handling is necessary.
Not all required a background in UI/
UX design and knowledge of coding,
but for some of the advertisements
the skill was a plus. The employee
would need the ability to conduct
market research and follow
trends. Basic editing, writing, and
communication skills.
13. 13
3.5 S.W.O.T analysis
The S.W.O.T analysis provides an outline of my position in the
marketplace. My biggest weakness here is the lack of experience in the
workplace - but I can counter this by building up my portfolio, applying to
design firms, and gaining experience.
Strengths
I have a comprehensive knowledge
of Creative Cloud programs including
InDesign, Illustrator and Photoshop.
I will bring my passion into any project.
I am technology and social media savvy
- I’m aware of the influence it has on its
users and am able to cultivate images
and posts to engage users. I have a post-
graduate degree in Communications
Design - the conceptual knowledge to back
up technical skills.
Weaknesses
I still have an incomplete portfolio and
need to create a variety of different
materials to include.
I have little to no experience designing
outside of school, apart from small
freelance jobs here and there.
I have no experience coding, and do not
know any programming languages. (JAVA,
HTML)
I frequently travel between two cities,
making it difficult to get an in-house job.
Opportunities
My lack of experience and recent
graduation from Emily Carr means I have
the most up-to-date education, haven’t yet
developed any bad habits, and will soak up
any new information like a sponge.
I’m of the millennial era, and have
knowledge of the latest trends in social
media and design.
I have the ability to collaborate with my
peers and friends to create art.
Threats
The design field is extremely competitive
and there are challenges in penetrating
an oversaturated market with cheaper or
more experienced designers.
Other designers have knowledge of coding
and motion graphics which gives them the
edge.
14. 14
04
MARKETING STRATEGY
4.1 Mission
In order to showcase my work to prospective employers and
my target audience, I developed a series of strategies that will
increase my business’s visibility.
I will include a variety of different strategies on different
platforms - including digital and print media.
15. 15
DIGITAL
PRINT
CONNECTIONS
Social Media
I will keep active on my Instagram,
Twitter, Facebook, and Behanced pages,
consistently uploading images of my
work and creating posts that engage
users. I will maintain a distinct aesthetic
based on my target audience.
Guerilla Marketing
A creative marketing campaign involving
innovative business card/flyer/sticker
designs to showcase my brand identity
& creativity.
Word Of Mouth
Make connections with people and leave
positive impressions- there is nothing
more effective than a family or friend’s
recommendation.
Business Card
Creative business cards leave a great
impression on potential clients and
employers, and leaves my brand in their
pocket.
Blog
Cultivate a graphic design blog and
use Pinterest and Reddit to gather an
audience. This blog will include design
tips and tricks, as well as some tutorials
for Adobe Creative Cloud.
Youtube
Actively create content and post
tutorials, DIYS, and other graphic design
related content on Youtube to gain a
following and advertise my business.
Website
I will create an up to date website
featuring my portfolio and other
information about the brand, as well as
contact information to reach me. I will
use S.E.O. to increase my reach.
16. 16
05
FINANCES
5.1 Objective
I need to ensure that my service is adequately priced. As an undergrad with little
experience, I should expect to have lower pricing and have less income than other
experienced competitors.
My budget for supplies and marketing as a recent graduate will also be very low. I
will ensure to include some of these costs within my pricing. As of right now, my
primary concern is gaining exposure and experience whilst ensuring I am properly
compensated for my services. The following pricing is based upon independent
freelance work.
17. 17
INDIRECT COSTS
Creative Cloud Suite
$599.88 per year
Office Equipment, Notebooks,
$550 per year
Studio Space
$6000 per year
Yearly Costs = $7149.88
Indirect costs are the costs I budget for within
my business. This includes the creative cloud
suite, any office equipment including notebooks,
pens, and other drafting materials, and the rental
price of the studio I work at.
5.2 Pricing
DIRECT COSTS
Labour
$50 per hour X 15hr/proj
Materials (Print material)
$100-200 per project
Extra Costs (Licenses, Travel, ETC)
Covered by client (est $150)
Project Est =$1050
Direct costs are the costs I expect the client to
cover within their payment. These include labour
costs, the cost of materials if printing, and any
extra costs should I require external services or
travel. If the average project takes 15 hours to
complete, $1050 is the estimated price.
18. 18
5.3 Financial Goal
Price Projection Chart
As my knowledge of graphic design increases and I grow more confident in my
ablities, I hope to increase my prices by 10 a year for the next three years.
48 Products/Year
15 Hr Projects
Labour Income/
Year
Income Tax &
Indirect Cost
Deduction
Total Revenue
Year 1 @ $50/H
Labour
$36,000
- 7,355 (20.43%)
- 7149.88
$21,495.12
Year 2 @ $60/H
Labour
$43,200
- 9,431 (22.70%)
- 7149.88
$26,619.12
Year 3 @ $70/H
Labour
$50,400
- 11,744 (28.20%)
- 7149.88
$31,506.12
REVENUE
4 Projects Per Month
$4200
Actual Labour Income
$3000
Yearly Revenue (Labour x 12)
$36,000
- 20.43% Income Tax Deduction
- $7149 Yearly Cost Deduction
Adjusted Yearly Revenue = $21,495.12
On the basis that the average project takes 15
hours to complete at $50 hourly + direct costs,
if I complete 12 projects a year I will be making
$21495.12 yearly (minus indirect costs and
taxes).
19. 19
06
MARKETING GOALS
6.1 Summary
The following will include a 1-5 year plan of my goals from the moment I
graduate. This includes my aspirations for a job at a design firm, an eventual
increase in wages, further exploration of different graphic design techniques, and
the honing of my technical skill-set.
In order to visualize these goals, I have included an action plan, breaking down
the goals into smaller, achievable steps.
20. 20
6.2 One year goals
6.3 Five year goals
LEARN CODING
APP/SITE DESIGN
VISUAL IDENTITY
FREELANCE
PORTFOLIO
YOUTUBE
SOCIAL MEDIA
BOOK
JOB
CONNECT
Enroll in coding courses & study HTML and
Javascript on my own time in order to expand
offered services.
Develop and publish mobile apps using Swift and
add website coding to my services.
Develop a visual identity & brand for my services,
along with a website, business cards, and a
personalized email.
Make $100/H as a freelance designer or aim for
100K+ yearly.
Update my portfolio with existing work as well as
create new pieces to showcase in a portfolio online.
Have a following over 5K on a Youtube channel
teaching design.
Create a large following on my Youtube, Instagram,
Facebook, and Behance to showcase work and
advertise my business.
Confront my discomfort with Typography and create
a book on it.
Get a job as a Junior Graphic Designer at a company
specializing in logo design.
Network and develop lasting connections with those
who share a passion in design.
21. 21
KEY
C Coding
VI Visual Identity
P Portfolio
S Social Media
J Job
S1 Step 1, so forth
IP In progress
GC Goal Complete
JANUARY
FEBRUARY
MARCH
APRIL
MAY
6.4 One year Action Plan
2019 Learn to code, Develop Visual Identity, Update
Portfolio, Be more Active on social media, become
Junior Graphic Designer.
Enroll in coding class at ECUAD (S1)
Begin research on logo & brand name design (S1,S2)
Brainstorm list of projects to make (S1)
Browse job market & compare companies (S1)
Create social media accounts, plan for postings (S1)
Brainstorm ideas for applications & apply knowledge (S2)
Finalize logo/brand identity, apply to business cards (S3, S4)
Bring 2 of project ideas to fruition - research (S2, S3)
Gather teacher’s recommendations, apply to jobs (S2, S3)
Begin by posting material once a week to FB, Insta, Youtube (S2)
Bring one of ideas for applications to fruition (S3)
Approach web developer to design website & give needed material (S5)
Create 2 more projects to include in portfolio (S4)
Go to job interviews, get job (S4, S5)
Constistently post, engage with users, plan material (S3)
Study more code languages at home and look into Swift (S4,S5)
Look over website for approval/changes & finish (S6)
Work on 1 project monthly while working at company (S5)
Work at job for one year (S6)
Continue to post consistently, aim for 400 active followers/subs
Study more code languages at home and look into Swift (S4,S5)
Look over website for approval/changes & finish (S6)
Work on 1 project monthly while working at company (S5)
Work at job for one year (S6) (GC)
Continue to post consistently, aim for 400 active followers/subs
C
VI
P
J
S
C
VI
P
J
S
C
VI
P
J
S
C
VI
P
J
S
C
VI
P
J
S
22. 22
JUNE
JULY
AUGUST
SEPTEMBER
NOVEMBER
DECEMBER
OCTOBER
Watch tutorials on Swift, take notes, try to design apps (S6)
Update website throughout the year - portfolio, etc
1 project a month - branding
Create/Plan, aim for 450 Subs/Followers
Keep learning code, HTML, Java, Script
2 labour of love mini projects - illustrations
Create/Plan, aim for 500 Subs/Followers
Brainstorm ideas for one app store ready application on Swift
Create 3 hand-drawn illustrations
Get a promotion at work
Track analytics & plan feeds accordingly (550 Followers)
Develop App
1 typography based project
Create E-book to sell on blog (600 Followers)
Find someone to fund App/put on app store
Create updated portfolio using some of pieces created
Host giveaway on social media to boost follower count
Advertise for App store, create website to back it up
Take on small creative freelance jobs to add to portfolio
View analytics, review accounts and work on least successful
Brainstorm for another application
Review website and see if updates necessary
Review portfolio of year, edit/revise old projects
Rate job, check your happiness/stress levels
Plan out material for next year, Aim for 800 followers.
C
VI
P
S
C
P
S
C
P
J
S
C
P
S
C
P
S
C
P
S
C
VI
P
J
S
2020
23. 23
STEP 1
STEP 2
STEP 3
STEP 4
VISUAL IDENTITY Develop a visual identity & brand for my services,
along with a website, business cards, and a
personalized email.
Brainstorm using word maps & other research techniques, layout
all information of services and goals, refine niche market
Research, research, research - gather visual inspiration from
Pinterest, explore other designer’s websites & logos, visual
identities
Determine the mood for the niche and what you like best
Using this information create moodboards of images, colour, and
text
Make many sketches of logos, iterate, then do it a couple more
times
Pick a few favourites
Let an outsider critique your work
Do more research and gather more visual inspiration
Alter iterations, create more iterations
Receive more feedback from said outsider
Pick a few you love
Develop multiple sketches on illustrator
Receive more feedback
Refine, develop a colour scheme
Critique
Refine
Finish
6.5 Action Plan II
For my one year action plan, I broke down each of my goals by achievable steps,
and by months. I created a key so I could use shortcuts in the plan (P.19) and keep
it organized. I have more detailed action plans detailing every step of every goal.
The following is one example of one more specific goal breakdown.
24. 24
VISUAL IDENTITY
BRAND NAME
PRODUCT
FILE FORMAT
RESEARCH RESEARCH
ITERATION
DEVELOP
FORMAT
LINKS
IMAGES
GRAPHICS
TEXT
DEVELOP
TEXT
GRAPHICS
PRINT
VIDEOGRAPHER
LOGO WEBSITE BUSINESS CARD VIDEO
STORYBOARD
GRAPHICS
EDIT
1
1.1 2.1 3.1 4.1 5.1
1.2 2.2 3.2
3.4
4.2 5.2
1.3 2.3
2.4
3.3
3.5
4.3 5.3
5.4
2 3 4 5
6.6 VISUAL IDENTITY PLANNING
I broke down my goal of creating a visual identity for my brand by subcategories,
and further seperated them by more categories. Breaking down my goal allows
me to take necessary steps to make it achievable.
Following the Gozinto chart format, I created a GANNT chart detailing projected
budgets and costs for labour if I were to be payed $40 an hour.
6.7 Gozinto chart