Martini provides clear branding guidelines to represent its essence and visual identity. It has a long heritage dating back to 1863 when it was founded in Italy and has since become a global brand through quality and innovation. The guidelines explain Martini's personality as glamorous, sharing experiences and its values of excellence, expertise, and responsibility. Logos, colors, typography and advertising tones should capture Martini's playfulness and cheerful atmosphere to inspire people to live life to the fullest.
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
Join Tales of the Cocktail® as we present our first ever Virtual Tasting! International Vermouth expert, Giuseppe Gallo will be discussing the history, heritage, production, legislation and market development in EU and USA and taste three different style of Vermouth: Rosso/Sweet - Bianco/Blanc - Dry/Sec
Giuseppe Gallo is one of the world’s most respected mixologists, with an inherent passion for the drinks business and an inimitable source of knowledge and insight into the world of drinks. He has worked in almost every type of drinks and hospitality business over the last 20 years, most recently as Martini Global Brand Ambassador. His success in the industry was recognized when Giuseppe was crowned Best International Brand Ambassador at Tales of the Cocktail 2014. Today Giuseppe is co-owner at BAR8, a dedicated vermouth & amaro bar in London.
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
Join Tales of the Cocktail® as we present our first ever Virtual Tasting! International Vermouth expert, Giuseppe Gallo will be discussing the history, heritage, production, legislation and market development in EU and USA and taste three different style of Vermouth: Rosso/Sweet - Bianco/Blanc - Dry/Sec
Giuseppe Gallo is one of the world’s most respected mixologists, with an inherent passion for the drinks business and an inimitable source of knowledge and insight into the world of drinks. He has worked in almost every type of drinks and hospitality business over the last 20 years, most recently as Martini Global Brand Ambassador. His success in the industry was recognized when Giuseppe was crowned Best International Brand Ambassador at Tales of the Cocktail 2014. Today Giuseppe is co-owner at BAR8, a dedicated vermouth & amaro bar in London.
Martini Media Affluent Shopping Index Powered by comScore | Q1 2013
As part of Martini Media’s Affluent Shopping Index, powered by comScore, this infographic explores how the $100k+ audience shopped during the first quarter of 2013.
What can Baristas learn from Bartenders and vice versa? Ever wondered the main difference between a cup of coffee made with percolation or cold pressing? Why do some styles of coffee pair with amaro, and others not?
Baristas carefully select the beans, grounding process and water to create morning libations vs Barmen that are looking for the best way to extract flavour from coffee beans through different techniques to boost their back bar spirit.
Join coffee guru Samuel Lewontin, GM of Everyman Espresso in NYC and discover the history of coffee, from Ethiopia to Turkey via Latin America and the evolution throughout the cocktail world and with Tristan Stephenson, author of the book: the curious barista, guide to coffee, dive into the world of coffee cocktails, from the Irish Coffee to the Espresso Martini and the Italian spirits expert explain Giuseppe Gallo, showcase the traditional caffe' corretto from Italy
The Negroni is a classic cocktail enjoying a long renaissance among bartenders and cocktail lovers around the world.
But what are the origins of this much loved aperitivo, and how has such a simple drink evolved over time? And how has a cocktail with such a commonly accepted birth managed to inspire such heated debate. For the first time in the USA, the world’s 3 pre-eminent experts on the Negroni will take you on the ultimate Negroni journey through both time and place. Luca Picchi, author of the authoritative history of the Negroni, will be joined by Giuseppe Gallo, award winning vermouth ambassador, and Mauro Mahjoub, a man so devoted to the Negroni he opened a bar named for the cocktail.
How did this drink evolve from the aperitivi of caffe' culture? What is the influence of the Milano-Torino and the Americano on the birth of the Negroni? Is the Negroni French or Italian? And how has the Negroni evolved in Europe and around the world? For the first time, authoritative Negroni research will be showcased, to coincide with Luca’s Negroni book being published, an event worthy of celebration. Join us on the ultimate Negroni journey, from the cafes of Turin and Milan in the 1860s, to the classic American Bars of Europe in the 1920s and 30s, and the Golden Age of La Dolce Vita, and see how today, the world’s best bartenders have left their mark on the Negroni around the globe. SALUTE!
GIUSEPPE GALLO
En France, depuis 2008, le marché des alcools se traduit par un paradoxe : la consommation diminue quand le budget moyen par foyer augmente.
En s’appuyant sur Digimind Intelligence, nous avons analysé la présence et les conversations autour de marques comme Château Petrus, Macallan ou encore Richard Hennessy.
A travers cette analyse, vous découvrirez notamment :
- Les chiffres clés des tendancces secteur dans le monde
- Les présences des grandes marques sur le web et les médias sociaux à l’international
- Le cas de la marque LVHM
Brand Activation Contest held by Relpy last june - Presentation "Fiero To Be Vintage"
Reply Creative Challenge 2020, con un progetto di Brand Activation per Martini.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Explore property market and real estate sector in Dubai, Abu Dhabi and across UAE to Rent buy or sell residential and commercial properties with Better Homes LLC.
Group Branding Project
Members names on Cover page
Year 2 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that demonstrates superior flavor and offer a long-overdue-alternative to all the other watered-down big beer brands.
Whether you find yourself relaxing at the beach or just spend time with friends after work, Palmia wants your time and your beer of the highest quality.
Palmia is not just a summer brew. It’s a light beer made by people who understand that having a good time isn’t seasonal and, most importantly should never be bland.
5. 5
WHY MARTINI
OUR HERITAGE
WORLD MARTINI
OUR CONSUMER
BRANDING GUIDELINES
PRODUCT
COMMUNICATION GUIDELINES
MARTINI. A word, a world.
The MARTINI brand book presents clear guidelines for MARTINI
brand identity and visual communication style.
Every page of this book is inspired by MARTINI story.
Our heritage and vision give us the duty to protect the brand
with a guide that represent our essence and our look.
BRAND STRATEGY
6. 6
Because the beautiful MARTINI taste is enjoyable
– anytime, anyplace and anywhere.
quality
We are appreciated around the
world because through our
products we communicate :
Why us?
style
identity
8. 8
1863
1864-1900
The Martini, Sola e
c.ia started to spread
into the world and
before the end of
the century MARTI-
NI exported ¾ of the
Vermouth sold in the
Alessandro Martini,
Teofilo Sola and Luigi
Rossi started MARTINI,
investing the company
with dreams, turning a
traditional distillery into
an innovative brand,
full of promise.
9. 9
1910-1930
1930-1970
MARTINI continues to be ahead of
its time ,creating incredible cam-
paigns in collaboration with the
best artists such as Andy Warhol
and Austin Briggs. In the 1948 the
first MARTINI Terrazza was born in
Paris, make it the first of a cele-
brating series.
The second and then the third gen-
eration takes the lead of the com-
pany, holding together the brand
through the World Wars I and II with
innovative ideas. When prohibition
hit America, the team came up with
different solutions in the form of
non-alcoholic vermouth. Then they
threw themselves into sport.art,in-
dustry and society. Because the
10. 10
1970-2000
2000- 2014
In 2005 the mondo MARTINI Museum
opened to the public , offering a fasci-
nating insight into society and culture. In
the recent years MARTINI returned to its
foundation of “volere e’ potere – where
there is a will there is a way , encour-
anging everyone to live life to the fullest
through a new fresh marketing approach
When the world changes, listen.
MARTINI become a lifestyle,
through an incredible celebrity
endorsment and MARTINI become
the glamourous way to enjoy a
drink. At the same time, being
deeply aware of its social role
MARTINI began work on an envi-
ronmental centre promoting sci-
entific research and safeguarding
farming.
11. 11
Our Heritage
Decades of adventure lie behind martini success: travel to far-
away lands, brave innovation and avant-guarde marketing...
13. 13
MARTINI is much more than just a
company. MARTINI is much more
that just a drink..
Martini is a ritual, a myth..
MARTINI is the quintessential
italian lifestyle itself –
stilish,
elegant
full of “ gioia di vivere”.
When it pours, cheerfulness reigns inside.
14. 14
Our
mission is all about
sharing a fullfilling life-
style experience with our cus-
tomers, through the
heritage and innovation
MARTINI products provide
to them.
Our Mission Statement
19. 19
Our Values
Our Brand Values are the emotional motivators of our
company and they are our guide for our behaviour.
It is what is in our heart and in our glass.
Research of Excellence
23. 23
Brand Personality
If MARTNI was a person it would be an attractive, glamourous
and charismatic individual, with a great self-awarness.
He would be the person to rely on, trustworthy and dedicated...
but always positive, with a great desire to enjoy every second
of his life.
He knows that with the right attitude his glass will be forever
full.
24. 24
Brand Strategy
What is UNIQUE about our business?
WHY WE EXIST
HOW WE GROW
GOAL
FULFILLING
DRINK
EXPERIENCE
EXCELLENT
PRODUCT&
INNOVATIVE
COMMUNICATION
INSPIRE THE
WORLD AND
MAKE EVERYBODY
LIVE THEIR LIFE
TO THE FULLEST
25. 25
Our Consumer
The MARTINI consumer is a cosmopolitan person.
Stilish, Confident and in love with life.
He lives in a metropolitan city and is satisfied with his life,
because he knows how to balance work and life pleasures.
He loves dining out with good company,always
demanding the best quality.
27. 27
Logo
The famous ball & bar logo was registred for the fisrt
time in 1929, becoming the most iconic symbol of our
company. It’s distinctive, essential and memorable.
Logo identity
Corporate logo
x
xx
x
Clear Space:
Always maintain cler space between
the logo and other text or graphic.
51 mm
25mm
Incorrect Logo
Logo Context
The logo must always be used in proper
context to ensure brand integrity.
28. 28
Colour Palette
R 0 G 0 B 0
C 75 M 68 Y 67 K 90
L 0 a 0 b 0
R 212 G 6 B 27
C 10 M 100 Y 100 K 2
L 45 a 70 b 51
R 210 G 175 B 94
C 19 M 29 Y 75 K 1
L 73 a 6 b 46
30. 30
Product
Martini is synonym of excellence. And excellence is the core of our product.
We use more than 40 nature’s finest botanicals across all the worlds’s conti-
nents and the skill of our craftmen to capture each unique aroma and fla-
vour. Each single bottle is the liquid rapresentation of MARTINI personality
and story. Cheers!
MARTINI ROSSO
RICH and AROMATIC
MARTINI BIANCO
GENTLE, SOFTAND HARMONIOUS
MARTINI DRY
FRISKY AND LIGHT
MARTINI ROSATO
SPICEDAND CLASSY
MARTINI BITTER
PERKY AND SWEET
SPICE
31. 31
MARTINI ROYALE ROSATO
A peppy combination of
Martini rosato and Italian
wine.
MARTINI ASTI
GENTLEand
sweet
MARTINI PROSECCO
Brisk and BALANCED
MARTINI BRUT’
FRUITY and
fresh
MARTINI ROYALE BIANCO
An harmonious fusion of Mar-
tini Bianco and Italian wine
MARTINI ROSE’
Perfumed and
ELEGANT
MARTINI GRAN LUSSO 150 ANNI
Our luxurious product to celebrate the 150th Anniversary of the
MARTINI company.
33. 33
Pictures
MARTINI pictures and illustrations capture a playful-
ness and cheerful atmosphere.
They are classy, elegant and bold.
Life is here to enjoy
35. 35
Tone of Voice
In the course on two centuries MARTINI has always used the same lan-
guage: firsty to make itself known and then to be appreciated.
It own language, personal, unmistakable, inimitable.
WORDS WE LIKE
Luck
Sharing
Imagination
Connection
Glamour
Caress
Elegance
Heritage
Experience
Sensuality
Sophistication
Smart
Friend
life-style
WORDS WE DON’T LIKE
Typical
Alone
Common
Boring
Irresponsible
Fast
Monotonous
Usual
Spiritless
Stress
Untasteful
Plainness
36. 36
Hall of Fame
Years before the concepts of trendsetters, MARTINI knew that influential people
would always be its greatest advertisement.
In a natural progression of the time MARTINI was becoming closely associated
with the celebrities and stars from all over the world.
There is nothing like a glass of MARTINI in glamourous hands...
38. 38
Martini Terrazza
MARTINI TERRAZZA is an extraordi-
nary idea to communicate the true
essence of the brand in real world.
In these sophisticated location guests
discovered the real-life embodiment
of MARTINI world:
GLAMOUR AND QUALITY.
39. 39
Martini Museum
Kylix, an Ancient Greek cup ,is the symbol
for the Martini Museum of wine making.
Kylix has a particular design feature: a
painted scene on the interior base that re-
veals itself to the drinker as they enjoy their
wine.
The delight of sharing a drink with friends
was a cherished part of ancient Greek cul-
ture and MARTINI continues this phylosophy
to this days.
The good life is out there, you simply have to embrace it.