4. This body of work introduces the new
co o Coca-Cola a a
ll o a all o o co c o c
o l loo l all o o a a
ca o a al o la o
o
o lo al co c o
all o o c a a a la o
a ll a o o a o
a ll a a o
lo o o a
o o
oc a loo a o
l a o c a o o c a
o ac a all a o
a o a a o
a a
04
9. o
c l o a
o a o a a c o o
o o
o c a a co c a l
o co o c
o o o o l a a
o o c o o o a a a
l a oo oo
a a l o
a o all
o ll o o l
a co c l o
ol o a a l o
co o
Global Design System
Coca-Cola a a
Design Principles
13
10. Scale
Color
Restraint
o cal a a
a c
l a co c
— Own red
o o colo al a a
ac o colo al a o
cl la o
— Edited and crafted
l a
Global Design System
Coca-Cola a a
co c l o o a o
o o o
o o a o ollo
a all a a o
ala c o o a a a
c a
Design Principles
Coca-Cola 14
11. Global Design System
Coca-Cola a a
o l a a l o co c
a a o a cal o c a o
l l c a a ac
cla a co c cal
o o c o l
l a c co ca o
Design Principles
cal
Coca-Cola 15
12. Global Design System
Coca-Cola a a
o l a o o o a
colo o a a l colo
a o o c a o a a
a a o a o colo
o a o o c a a
a al a co l a a o
a a
Design Principles
Colo
Coca-Cola 16
13. ®
Global Design System
Coca-Cola a a
o o a c l o all
o c a a cl
o o a a co c al o o
o c a o o c
a o o a a al Coca-Cola
al o o ol l a
co
Design Principles
Restraint
Coca-Cola 17
15. l a o a
o co a c l a o
o a o o o lo al ac a
o l a o a co c
o o a o al a o
a o o o o al a l
a a a a o a
o a ol ac o la
co ca o a o ac
o o a o a a
a co c loo
a la a l o o
Graphic System
l
Coca-Cola 19
16. ®
Taste Delicious &
Refreshing
ORIGINAL TASTE
®
Graphic System
l
01 02 03
04 05 06
07 08
09
01 c a c
02 Colo al
03 CCC ac
04 The Red Disc
05 The Dynamic Ribbon
06 Co o o l co
07 a
08 The Voice
09 a
co a o o o o co a l
co a a co l o cla c
a a o l cal
a a o co ca Coca-Cola
a l l l ollo a
o a al o o o ac
o o l o o o l
loo a o a
Coca-Cola 20
17. More than a Name
Graphic System
c a c
Spencerian Script
Primary white on red
al a o o a o o
a o c a c o o
o l co a a
o l l co a co c o
a o o a a
o a a al a
l a ol al a ll a a al a
a a l Coca-Cola
Coca-Cola 21
19. Power of Repetition
Graphic System
c a c
co l ac o o ac
c co o o o o ac l
a a l co a l a co all
o c o o o a a
co c
co c
co c o o
Coca-Cola 23
20. Well Travelled.
Fully Fluent.
Graphic System
c a c
01 02 03 04
05 06 07 08
09 10 11
01 C a a a
02 China Taiwan
03
04 al
05
06 a c
07 a a
08 lo al
09 South Korea
10 Russia
11 a la
a lo al a o a
c a a o al a
o local o o a a
c a a la o all
a all a co c a
co a l a o o al c
a o a o a o o
co o o l
Coca-Cola 24
22. ®
®
What’s New?
Graphic System
c a c
From
l ca
To
ol
o c a a
o l o co a
a a a o a o
o o o CCC ol
l ca o a a oo
o o o
o o o lo o
a al a c o
o loa a l o
o all a o a
Coca-Cola a a a a
l a al a CCC ol o
C cl a CCC la o
o
Coca-Cola 26
23. Brand Color
Graphic System
c a c
Coca-Cola Red
Mono
c ca colo o
co a al o a
lac l ol colo
o c c a a co a
a o a ac
Coca-Cola 27
24. Z ERO SUGAR
Z ERO SUGAR
Cherry
Cherry
ORIGINAL TASTE
Packaging Color
Graphic System
c a c
Core Variants
l a a
Flavors
la o colo a
o co
ac a o co a c
colo al o co a a a o al
ool l o ca o c
a o a a a
o c c l o ac a
a l ca o ac a
a a c o
Coca-Cola 28
25. Bounding Box Center Line
X
X
X
Preserving an Icon
Graphic System
c a c
Minimum Size
16mm wide
Safe Area Registered
The Registration mark
o l ollo
c c l al
for each country
Centered
Minimum Size
16mm wide
In order to maintain the consistency
a o o a a c
al a a o
a o o o
l Coca-Cola
Coca-Cola 29
26. 0.5X
1.5X
X
Graphic System
c a c
® Scaling
o o c o c
a all o a
a a ol cal o ol
c o a l ca o
01 a cal ll oa a
02 ac a al
03 Stationary
Example
all cal c a ®
ol o a l l
Coca-Cola 30
27. Script Cropping
Graphic System
c a c
ac a C o
c o o l
ac ac C o
c o c a
c a l l
o ac o o o ac o
ll c c o c o a
c o c o
Coca-Cola 31
28. Show some respect
Graphic System
c a c
Please Do Not
o a o c
o o c
Colo c o a c
ol o o c a loo
a al c o o c
C o o c o a c
l o c
co o o c
o c o o o o co
o c o o c o
o o al a l a a
o l o o a c
a o
ac o a ol
l a o o a ol o o
c a o a a l loo
l a lac all a c
o c a o o
a o
01 02 03 04
05 06 07 08
Coca-Cola 32
29. Graphic System
al
Brand Colors
Coca-Cola
C
1455018
#F40000
C
Co l
C
Pantone
l
Trans White
l
Coca-Cola
C
#FFFFFF
Co Ca
ol
C
C
C #000000
CF Semi OP Coke
ol
Coca-Cola a co l
a lac o a
colo o o a al o a o
o o a o a
o o
Coca-Cola lac
C
lac
#000000
Coca-Cola 33
30. Graphic System
al
Product Colors
colo o o co c la a o a
o l o a
Coca-Cola o a
Pantone® 345C
C
C
Coca-Cola o a
o la o la c c o
Pantone® 621
Coca-Cola o a a cc
Pantone® 343C
C
34
Coca-Cola
31. Graphic System
al
Flavor Colors
Coca-Cola
C
1455018
#F40000
C
Coca-Cola
Coca-Cola Zero Sugar
Cinnamon
# FFFFFF
Coca-Cola Light
Diet Coke
Strawberry Guava
# FFFFFF
Coca-Cola Light
Diet Coke
Feisty Cherry
# FFFFFF
Coca-Cola Light
Diet Coke
Blueberry Acai
# FFFFFF
Coca-Cola Light
Diet Coke
Ginger Lime
# FFFFFF
Coca-Cola Light
Diet Coke
Twisted Mango
# FFFFFF
Coca-Cola Light
Diet Coke
Blood Orange
# FFFFFF
Coca-Cola Light
Diet Coke
Lemon
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Vanilla
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Lime
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Lemon
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Orange
# FFFFFF
Coca-Cola Light
Diet Coke
Peach
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Raspberry
# FFFFFF
Coca-Cola
Coca-Cola Zero Sugar
Cherry
# FFFFFF
o a o o c c o c a
o a o al oo o a
o a o a colo o la o
colo a o a l c o a
a o a
o c c l o o a
o la o colo a l a
ac a a o c o
35
Coca-Cola
33. Graphic System
ac
CCC lo al ac o
Coca-Cola Co a a
o al o Coca-Cola o a c
a o ca o a
Unity by Name.
Unity by Nature.
Range
ca lo
weights of our brand font
37
Coca-Cola
34. TCCC Unity
Light
TCCC Unity
Regular
TCCC Unity
Italic
TCCC Unity
Medium
TCCC Unity
Medium Condensed
TCCC Unity
Bold
TCCC Unity
Bold Italic
TCCC Unity
Bold Condensed
TCCC Unity
Black
Graphic System
ac
ll a l o ac
l o co ca
co l a o a
a o o a
co ca cl a l ac o all
a l ca o o ac a o al
ca o l a o o ll oa
a o a al c
Meet the Family
l a ollo l o o loa all
a a la l a l o CCC
co o co
l l c a
38
Coca-Cola
36. Unity Regular for footnotes too.
Body Copy always uses
Unity Regular Text for clarity
at small sizes.
Use large regular text for
other important information
with medium for emphasis.
Main Headlines
always use
Unity Medium.
Sub in Regular.
76/80pt
44/48pt
22/24pt
14/16pt
Graphic System
ac
c a o o o o a l
a a o a o c a
cl a a co co la o
Messaging Hierarchies
40
Coca-Cola
37. Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
Graphic System
ac
ac a colo c l
a o a al a co a
o c a c l a co a
colo ca o l o call o
General Type Color
41
Coca-Cola
39. ®
®
Coca-Cola.
Full Stop.
Graphic System
The Red Disc
Sign
The Red Disc at it’s most
o l a aco a
oo a
Sign Off
o c
co o l
a
o o o c a Coca-Cola
al o l a o o a o
a c o o o c
c all a a a a
a o c c l a a
c a o ll o
o l a Coca-Cola o
l a a o c a o c
o a a ol a o a
o o o local
43
Coca-Cola
40. ® ®
Large-scale:
use this disc for applications over 36” in diameter
Optimal Scale Small-scale:
use this disc for applications
below 2” in diameter
®
Graphic System
The Red Disc
01 a cal ll oa a
02 ac a al
03 Stationary
® Scale
o o c o c
a all o a
a a ol
cal o ol c
o a l ca o
44
Coca-Cola
41. ® ®
.5
1
®
®
®
2%
Using the Disc
Graphic System
The Red Disc
Clear Space
cl a ac o o l
used to ensure our Disc asset
o c a l a a
l
Disc Outline
a l o c o
a ac o a
o l o l o
c c la a o o co
Black & White Disc
lac a c o l
o a o
colo o a a la l
Minimum Size
o c
co o l
a
l a o a a colo c
either stands out in red on its own, or is
a o a o a a al
o a o al o a a o al
45
Coca-Cola
42. ®
®
®
®
How we apply it
Graphic System
The Red Disc
a l co a lo o c a a
o a l ca o ac a
co a all a l o a o a
a o c a o
o l al o o a
l a o oo a
Vending
c ca o all a o oo
a o c o
Display
c ca o a co ca o
Signage
The Disc can become the focus,
a l al o oo a
Packaging
The Disc can act as a constant
a a c o
o o c a
a a l Coca-Cola
46
Coca-Cola
43. ®
® ®
® ®
®
®
®
Erm... No
Graphic System
The Red Disc
c a al a o o a a
a o o ca o o o l
o o a l o loo a o
a a l a o o a
o a o o colo a a o
Please Do Not
1 Rotate the Disc
2 Distort the Disc
C a cal a a o o c l
o o o o a l
o c a o colo o c
C a a o c
a l
c a o c o l
47
01 02 03 04
05 06 07 08
Coca-Cola
45. Dynamic
(and Delicious)
Large Scale
The Dynamic Ribbon
can be used as the
main focus within
co ca o
Small Scale
The Dynamic Ribbon can
o c o
a a o o c
a o o l
o c o o al co o
o o co c o l a a ll o o
o a a c ol o o
l c o o c all l all o o
o c o l c a a
a o o l
Graphic System
The Dynamic Ribbon
49
Coca-Cola
46. Up, Down, Side to Side
l o a o o al
o call o
o o all ac a o l a
o o ac ac o o o a llo
Primary Horizontal
o o
Dynamic Ribbon
o l
o l
Secondary Vertical
Certain design
c all a
cal a c
o
o cal a l ca o
al a cal
a c o
Two Dynamic Ribbons
o c
a a la l o o al
a cal o
cal o
o a a
o l o co a o
a o o
cal a l ca o
Graphic System
The Dynamic Ribbon
50
Coca-Cola
47. Go with the flow
Dynamic & Flexible
The Dynamic Ribbon can
create energy within many
o a a la o
o ac o co a co c
a o o ca c a a
o o a al co c o
o o
Graphic System
The Dynamic Ribbon
51
Coca-Cola
48. Color Options
o a l o l alo
o co colo o c a a c
a a o o o c a
l a o
lac o o o l o
o a ac a
Ribbon Colorways
o a
2 Red on white
lac o
4 White on red
Graphic System
The Dynamic Ribbon
52
Coca-Cola
49. X
X
X
Dynamic Application
Minimum Size
16mm
a c o o l al a
a o ll a a la l a l ca o
ac o a o l
oa ca a
o a l ca o a l
l a o a c
o a o a o c
ol a c o la
o co c a
o
l a o l o
a o a
ac lac o o
all o o o c o l a o
ac co a l a c
co o c a l o c
a a o c l c o
Center Position
o o
o a co o o
o loo all co c
Cropping
o o o al a cal
o a a l o o
o
DO NOT PRINT THE RIBBON BLEED!
Graphic System
The Dynamic Ribbon
53
Coca-Cola
50. Tying yourself in knots
Please Do Not:
o a o o c a
c o o
colo o a a o o o a c
o oa ca a o c o o
a c o o
l o
C a o o o o
o a o o a co o o
o l o a c o
It’s a continuous thread throughout our
a o o c o o a
a l o a l
o
01 02 03 04
05 06 07 08
Graphic System
The Dynamic Ribbon
54
Coca-Cola
51. An Iconic Icon
Graphic System
Co o o l co
c a o Co o o l co o
l a o a o o a
al o all a
o o c al o a
a o al all o o
o l o lo al o o
Co o o l a o l
a co o all c a co
l l o a o al la
co o o l a c lo o a a
o al o o ol
o o l
55
Coca-Cola
52. A Bottle of Joy
Graphic System
Co o o l co
Minimum Height
16mm
o ac Co o o l co
co a l a a o ac
a o l c a l
co a a c la l a co a
ll o o a ll o o l
Contour Bottle Icon
a la l o
co c colo a
56
Coca-Cola
53. ®
®
®
®
Graphic System
a
Not So Square
a a
co a o o c a
o a c o a
o a ca o ac
a a a o co al o a a l
loc a o o a c
Below 1/2”
l a o ac
a o a
Above 36”
cal a a
c cal ® ol
57
Coca-Cola
54. ORIGINAL TASTE
®
ORIGINAL TASTE
®
Graphic System
a
The Arden Square
Variant System
o a
Creating a home for our most
co a l co a l cal
a c o a
a l a o
a o co c l a o
o o c a a o a
al a a o o a
Arden Sizing
o c a a
a a l co c o
o
58
Coca-Cola
55. ® ® ® ®
ZERO SUGAR
®
Cherry
®
Cherry
®
ZERO SUGAR
®
Vanilla
®
Vanilla
®
ZERO SUGAR
®
Cherry Vanilla
®
Cherry Vanilla
®
ZERO SUGAR
®
Orange Vanilla
®
ZERO SUGAR
®
Orange Vanilla
®
Orange Vanilla
®
CAFFEINE FREE
®
CAFFEINE FREE
ZERO SUGAR ZERO SUGAR
®
®
Cherry
®
®
®
®
®
Feisty Cherry Twisted
Strawberry
Twisted
Strawberry
ORIGINAL TASTE
® ® ® ® ® ®
CAFFEINE FREE
CAFFEINE FREE
FLAVORS
FLAVORS
Graphic System
a
The Arden Square
Variant System Set
o Co o o a al la o
a a a l o acco o a
o o o a a
o co a a l
cla o a a o a l ca o
59
Coca-Cola
56. Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
Feisty Cherry
®
Cherry
®
® FLAVORS
® ®
Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
Feisty Cherry
®
Cherry
®
Graphic System
a
01 a cal al a C
02 a cal o a C
03 a cal C
04 a cal Co C
05 all cal al a C
06 all cal o a C
07 all cal C
08 all cal Co C
Arden Flavor Disc
la o a a o
c loc
a all cal
c loc o o
l l
60
01 02 03 04
05 06 07 08
Coca-Cola
57. ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
ZERO SUGAR
®
®
ORIGINAL TASTE
®
®
Graphic System
a
Horizontal Formats
Core Variants
a allo o
o a co a o o
a a o o a
c ca cal o lo
o a o o co a a
Arden Square Horizontal Formats
a C o a
o o al c o
o o al cal
61
Coca-Cola
58. ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
Cherry Cherry
ORIGINAL TASTE
®
Cherry
Cherry Cherry
ZERO SUGAR
®
Cherry
Cherry Cherry
Feisty Cherry
®
®
Cherry
Feisty Cherry
ZERO SUGAR
®
®
ORIGINAL TASTE
®
Feisty Cherry
®
FLAVORS FLAVORS
FLAVORS
® ®
® ®
® ®
®
®
®
Graphic System
a
Horizontal Formats
Flavors
Arden Square Horizontal Formats
a a
o o al
o o al cal
a ca
o a l o la o o
la o colo la a ol
distinction between our core range
a a o a a
62
Coca-Cola
59. ORIGINAL TASTE
®
ZERO SUGAR
®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
®
®
®
®
Graphic System
a
Vertical Formats
Core Variants
a a a o
a a o c
Arden Square Vertical Formats
a a
cal
cal
Variant Baseline
Variant Baseline
63
Coca-Cola
60. Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
Feisty Cherry
®
®
®
Cherry
®
®
Cherry Cherry
Cherry Cherry
Cherry Feisty Cherry
Cherry Feisty Cherry
FLAVORS
® FLAVORS
® FLAVORS
® ®
® ®
® ®
Graphic System
a
Vertical Formats
Flavors
Arden Square Vertical Formats
a C o a
cal
cal cal
64
a a a o
a a o c
Coca-Cola
61. ZERO SUGAR
®
Cherry
CAFFEINE FREE
ZERO SUGAR ZERO SUGAR
®
Cherry
CAFFEINE FREE
Feisty
Cherry
Cherry
CAFFEINE FREE
CAFFEINE FREE
ORIGINAL TASTE
® ® ®
ZERO SUGAR
®
Cherry
Vanilla
ZERO SUGAR
®
Orange
Vanilla
Cherry
Vanilla
Orange
Vanilla
® ®
® ® ®
ZERO SUGAR
®
Vanilla
Vanilla
Twisted
Strawberry
Twisted
Strawberry
®
®
®
®
®
®
®
Graphic System
a
Freestyle Disc
o Co o o a al la o
a a a l o acco o a
o o o a a
o co a a l
cla o a a o a l ca o
65
Coca-Cola
62. Graphic System
a o c
Hi, I’m a Coke®
o ac a all o
a o ac a a o l
o a o a
o o a Coca-Cola a
ca
l a o c cl ll l
l a o a a
o c cl co ca o a ll
a a all al
a a o l o co
a a o o a cla a
a a cl a a c
o loa ll c cl l
a a oc a a o l
co o co
l l c a
66
Coca-Cola
63. NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.
US
TODAY A BOTTLE, TOMORROW A CHAIR
NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.
US
TODAY A BOTTLE, TOMORROW A CHAIR
ORIGINAL TASTE
®
LIGHT
®
®
®
Z ERO SUGAR
NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.
US
TODAY A BOTTLE, TOMORROW A CHAIR
Graphic System
a o c
Recycle Me
a o ac a a a o
o o o o CCC o al
co
c cl a ollo a
a a colo o
c cl l o a ac a
a c cl l o co a
ac a all l o co l
a co a o al o l a a
c cl l
l a o a a
o c cl co ca o a ll
a a all al
a a o l o co
a a o o a cla
al a
02 Zero Sugar
Coca-Cola Co
o loa ll c cl l
a a oc a a o l
co o co
l l c a
67
Coca-Cola
64. Graphic System
a
Protecting our
Trademarks
l o o c l a l
a o lac a o c o
a o o a a a cl
o ac o ac o o l o
o a a l al a o
o c o a a o
ac a a co oo
o a a o c o
l a acco a o ac
co a o o ac
ac a a co all o a a
a co
Stacked TM Square
Horizontal TM Square
Minimum Size
22mm wide
Trademarks
Co o o l co a
Dynamic Ribbon ensure the
o o o o c a
a a o o l
68
Coca-Cola
65. Graphic System
a
Stay in the Red
o a a colo al a
a a
a l o o a o al
a a co ca a l o
a o l a ll
l o a o l a l o a
a ll o a a l o all
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o l ll o a ac all
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Trademark Red Applications: Outlined Icons
al a
2 Zero Sugar
3 Diet Coke
Trademark Flavor / Substrate Applications: Filled Icons
al a
5 Zero Sugar
6 Diet Coke
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Coca-Cola
66. Graphic System
a
Don’t Break the Law
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all ac a l o a al a o
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Please Do Not
1 Rotate the trademarks
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C a colo o a
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7 Distort the assets in any way
l a a oo a o o o c
01 02 03 04
05 06 07 08
70
Coca-Cola
