On Demand CMOFor L Inked In [Compatibility Mode]


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onDemand CMO\'s capabilities presentation-partial list of clients and work. Hope you enjoy. any questions, call us at 201-444-1597.

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On Demand CMOFor L Inked In [Compatibility Mode]

  1. 1. Marketing...on Demand. Capabilities Presentation as posted to Linked In October 2010
  2. 2. Marketing...on Demand. About onDemand CMO • Founded in 1998 as MdM & Partners • Rebranded as onDemand CMO in 2006, with the mission of providing marketing support to organizations without the resources to maintain a full-time CMO (for strategy) or an in-house marketing department (for tactical execution). ) • Focused on the needs of these organizations on an as- needed basis—completely on Demand.
  3. 3. Marketing...on Demand. We provide… Strategic Services Tactical Services • Market Research Creation of materials: • Naming • Web sites • Branding/Positioning • Email campaigns • Advertising • Webinars • Channel Strategies • Videos • Product or Service • Brochures Introductions • Sales enablement tools
  4. 4. Marketing...on Demand. Our Clients Include (partial list) Enterprise & SMB Solutions Technology Services Technology • Avaya • Agile Technologies • 3Com • AVG/Grisoft • Concurrent Technologies • Canon USA • Expand Networks • Fit for Commerce (FFC) • CareBinders • IPC • Global Bay • IBM • Motorola/Symbol • Technodyne • Intel Corporation • Westcon Group • LIMO Foundation • SES Americom eCommerce Healthcare Prof. & Fin. Services/Other • black & light • Atlantic Health • Cushman & Wakefield • SiteAcuity • Bergen Oral Surgery • Silex Financial •V d Venda •CCentraState H l h S Healthcare • ecoEarth E h System • Medical University of the • Malo Clinics-USA Americas (MUA) • Morristown Memorial & • Ross University Overlook Hospitals • SABA University • SunGard Trading
  5. 5. Marketing...on Demand. AVG Anti-virus Software Product launch P od ct la nch in US, US Positioning/messaging, Advertising, Channel Support
  6. 6. Marketing...on Demand. Avaya New Product Introductions
  7. 7. Marketing...on Demand. Corporate Messaging & Positioning CASE STUDY Annual About Avaya corporate overview pieces C Channel Communications Quarterly BusinessPartner marketing & sales planners Web casts Product & solutions launches for verticals: healthcare healthcare, retail, public sector, etc. Channel Recruitment BusinessPartner Recruitment kits Positioning Webcasts Television b T l i i broadcast d t Product Sales Support Collateral, presentations, CD s, etc. CD’s, Customer Testimonials
  8. 8. Marketing...on Demand. Canon USA New Product Launch
  9. 9. Marketing...on Demand. Cushman & W k fi ld C h Wakefield Advertising Helped create p awareness of C&W’s Retail division thru an advertising campaign in the business and trade press.
  10. 10. Marketing...on Demand. Fit for Commerce Advertising
  11. 11. Marketing...on Demand. Fitbase: Web Content, CASE STUDY Messaging and Banner Ads C
  12. 12. Marketing...on Demand. IPC Customer Event Marketing
  13. 13. Marketing...on Demand. Malo Clinics Market Introduction of a Global Wellness Clinic in the US
  14. 14. Marketing...on Demand. Motorola/Symbol Direct Marketing
  15. 15. Marketing...on Demand. Symbol Technologies/ y g / IBM Alliance Marketing – CASE STUDY Launch of vertical solutions C 4 vertical solution areas – Presentations, FAQs, Collateral, etc. to key markets: • Retail • Healthcare • Travel/Transportation • Manufacturing
  16. 16. Marketing...on Demand. Medical University of Americas Branding, Marketing, Web
  17. 17. Marketing...on Demand. Ross U oss University e s ty Branding, Marketing, Web
  18. 18. Marketing...on Demand. SABA University Branding, Marketing, Web
  19. 19. Marketing...on Demand. O Our P ocess BCEA Process: Brand & Customer Experience Audit • We review your Brand & Customer touch points • Speak with your customers • Then, execute against the Audit: – Strategic direction (naming, branding, positioning and messaging) – S l & marketing tools Sales k ti t l designed to build sales
  20. 20. Marketing...on Demand. Elements of a Launch We Typically Handle • Brand or program strategy: positioning, theme development & approach • Creative & design development • Initial outreach – DM-snail mail – Email marketing – Trade show & conference support – Channel: direct, indirect • High impact outreach g – 3D mailings – Advertising • Core materials – Brochures – White papers – Data sheet(s) – Coordination with other service lines – Coordination with PR and community relations • Production/printing (via alliance partner) • Distribution/fulfillment/postage/packaging (via alliance partner)
  21. 21. Marketing...on Demand. What Sets Us Apart? You use us when, how and for the length of time you need us, no more, more no less without additional overhead less—without overhead. We are a tremendous value for your organization-bringing seasoned experts to the team on your behalf. We have experience dealing with the complexities of a B2B industry and your company’s selling model. We are not only good strategists, we are excellent executors!
  22. 22. Marketing...on Demand. Thank you for your time and consideration. We look forward to hearing from you and earning your business.