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Palm’s Market Share Personal Data Assistance Devices

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  1. 1. Palm’s Market Share <ul><li>According to US retail and mail order market watcher NPD Intelect, Palm had a 68.8 Percent share of PDA sales in that arena during September 2000 . </li></ul><ul><li>Palm dominated the PDA market, followed by Handspring with 11.2 percent. </li></ul><ul><li>NPD's figures are based on dollar sales. </li></ul><ul><li>Overall 2000 : </li></ul><ul><ul><li>72 Percent —Palm </li></ul></ul><ul><ul><li>14 Percent—Handspring </li></ul></ul><ul><li>March 2001 </li></ul><ul><ul><li>65 Percent —Palm </li></ul></ul><ul><ul><li>18 Percent--Handspring </li></ul></ul>
  2. 2. The Challenger: Microsoft’s Pocket PC <ul><li>Pocket PC launched in April 2000— </li></ul><ul><li>Hewlett-Packard, Casio, Compaq </li></ul><ul><li>Differentiation to Date: </li></ul><ul><li>Pocket PC great for mobile professional for its ability to be a computer </li></ul><ul><li>Palm Os Handhelds Targeted at Entering Vertical Solutions Market—Specialized Applications </li></ul><ul><li>1 Pocket PC ships for every 5 Palm OS devices </li></ul>
  3. 3. Handhelds Sold <ul><li>More than $1 billion in sales for handhelds in the United States, a doubling from the previous year </li></ul><ul><li>Average selling price of a handheld was about $293 in 2000 </li></ul><ul><li>Price cuts continue this month—Palm VIIx for $99 with purchase 12-month service contract ($24.99 minimum/month) </li></ul><ul><ul><li>Wobbly economy contributed </li></ul></ul>
  4. 4. Burst of Specialized Applications Growth in U.S. <ul><li>Vertical enterprise markets, government and education in the U.S. as one of the richest opportunities for these companies in 2001 - 2002 </li></ul><ul><li>In wireless, large opportunities perceived to be in financial sector, health care and manufacturing </li></ul><ul><ul><li>Need for real-time communications </li></ul></ul><ul><ul><li>Move toward paperless processing </li></ul></ul><ul><ul><li>Use of bar coding technology </li></ul></ul><ul><ul><ul><li>to maintain control in inventory and other tracking </li></ul></ul></ul>
  5. 5. Moving to 3G Wireless Standards <ul><li>CDMA (Code Division Multiple Access) more prevalent in Asia, eight to ten times capacity of analog </li></ul><ul><li>WCDMA (Wideband Code Division Multiple Access), a 3G standard push for multimedia for to be seen in Japan and Europe </li></ul><ul><li>GSM (Global System for Mobile Communications) more prevalent in Europe </li></ul><ul><li>TDMA (Time Division Multiple Access) not widely accepted in the US--tripled the capacity of analog and was integrated into GSM </li></ul><ul><ul><li>SHORT-TERM SOLUTION--GPRS (General Packet Radio Service)—packet data service binding several TDMA timeslots into an always-on channel—sits on top of analog network </li></ul></ul><ul><li>CDPD (Cellular Digital Packet Data)—sits on top of an analog network, in US, limited to 19.2 Kbps </li></ul>
  6. 6. Technology Overview: <ul><li>Bluetooth wireless technology is an open specification for a wireless personal area network. The specification aims to define a globally accepted short distance (30 meters) radio communication protocol. Its connectivity covers voice, data, and video between virtually any type of digital device, mobile or fixed. </li></ul><ul><li>Key characteristics of Bluetooth-enabled devices is that they detect and communicate with other similarly-enabled devices within range—all without conscious user intervention </li></ul><ul><li>It was originally conceived as a cable replacement for wireless products. Developed by Swedish Telecom giant LM Ericsson Telephone Co., but being adopted by other major players. </li></ul><ul><li>Bluetooth PDAs and smart phones operate on the 2.4GHZ frequency in the US. </li></ul>
  7. 7. Significance to the Market <ul><li>Independent research firms have recently projected the total Bluetooth wireless market at 900 million to more than a billion units worldwide by the end of 2005. Cellular phones and handhelds are expected to be among the earliest adopters of Bluetooth wireless technology. </li></ul><ul><li>In-Stat predicted that the Bluetooth market would approach US $5 billion by 2005. </li></ul><ul><li>A new 2001 study of the growth of Bluetooth indicates that more than 11 million Bluetooth enabled products will be shipped this year with a value of $2.5 billion. </li></ul>
  8. 8. Current Areas of Interest <ul><li>Email and messaging: No. 1 </li></ul><ul><li>Government </li></ul><ul><li>L-Commerce </li></ul><ul><li>CRM </li></ul><ul><li>Legal </li></ul><ul><li>Health Care </li></ul>
  9. 9. CRM “Hot Spots” Source: The Yankee Group, Wireless CRM, 2000. “ The U.S. mobile and remote-worker population will grow 41% from 39 million in 2000 to 55 million in 2004. Field sales professionals comprise the largest percentage of this remote-worker population.”
  10. 10. Overall Wrap-up: Market Inhibitors <ul><li>Security concerns for data in corporate environment </li></ul><ul><li>High wireless access costs, incomplete coverage areas and lack of interoperable standards </li></ul><ul><li>Killer applications yet to be discovered </li></ul>
  11. 11. Overall Wrap up: Market Accelerators <ul><li>PDAs seen as productivity enhancements, especially in forms-based processing </li></ul><ul><li>Faster data speeds for mobile devices will aid acceptance </li></ul><ul><li>Convergence of wireless voice and data—look for more phone products </li></ul><ul><li>Bar coding technology on handhelds will play to older industries, such as manufacturing and distribution…I.e. handheld remote ordering </li></ul>
  12. 12. Aspectx <ul><li>Competitive Intelligence *Marketing *Public Relations *Business Planning *Event Marketing*Web Consulting </li></ul><ul><li>For more information contact: </li></ul><ul><li>Dawn Marie Yankeelov, President </li></ul><ul><li>Aspectx </li></ul><ul><li>(w) 502-254-9757 </li></ul><ul><li>(c) 502-548-1304 </li></ul><ul><li>(f) 502-254-9793 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>