2. Objectives / Desired Outcomes
 Increase awareness of the need to enhance your online presence –
especially pertaining to LinkedIn
 Grasp the value of LinkedIn as a benefit to your career path and goals
 Launch or elevate your LinkedIn profile
 Make specific LinkedIn goals for key components and uses
 Establish or increase connections
 Use Recommendations and Endorsements – rewards and requests
 Job Searching on LinkedIn

3. Branding and
Personal Marketing
By 2020, 50% of all employment will be contract work in the United States.
Inc., J.T. O’Donnell, and Charles Pooley–Online Innovator
Personal marketing is the new must-have-skill to survive today’s career climate. We are
all the Chief Marketing Officer at our business-of-one.”
Charles Pooley
“In the past year, LinkedIn has emerged as one of the most powerful business tools on
the planet.” Fortune (7/1/13)
“LinkedIn is, far and away, the most advantageous social networking tool available to
job seekers and business professionals today. ” Forbes

4. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2008 2010 2011 2012 2013 2015
78%
82%
89% 92% 94% 96%
Jobvite Social RecruitingSurvey Results 2015
DoYou orYour Company Use Social Networks or
Social Media to SupportYour Recruitment Efforts?

5. Career Paths And Social Media
 Social media recruiting has transformed the
hiring process
 Popularity of finding talent through social
media is skyrocketing
 Referrals, candidate quality, and hiring
assisted by social media are steadily rising
Dollars spent on social recruiting is now DOUBLE of the job boards
2015 Global Hiring Survey
93% of recruiters will review a candidate’s social profile
55% have reconsidered a candidate based on social profile content
73% of employers are increasing investment in recruiting through
social networks (more than referrals, corporate website, direct
sources, or mobile sites), AND
73% of employers are HIRING through social networks
2014 Global Hiring Survey

6. Hiring managers are choosing various social media sites as a means
to access more avenues to reach eligible candidates – even lure the
employed! 73% have hired through social media.
(Watch! - 51% are increasing investment in mobile.)
LinkedIn is theWinner!
But LookWho Else is also ‘Winning’…
Facebook,Twitter, Glassdoor, andYouTube.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
YouTube
Glassdoor
Twitter
Facebook
LinkedIn
21%
38%
47%
55%
87%
Throughwhichofthesenetworkshaveyouhired?
JobviteSocialRecruitingSurveyResults2015

7. 43
48
91
31
51
94
18
35
92
0 50 100
Twitter
Facebook
LinkedIn Vet
candidate-
either pre or
post-
interview
Contact
directly or
generate
referrals
Post Jobs
Jobvite Social RecruitingSurvey Results 2014
95% of employers vet
candidates online.
(Charles Pooley)
Companies use social media
at all stages of recruiting and
vetting. (Jobvite)

8. Snapchat – Now you see me eating cake. Now you don’t.

9. About LinkedIn
• Considered part of social media, but a networking site for professional purposes
• Launched May 2003
• As of July 2015, LinkedIn reports more than 364 million acquired users in more
than 200 countries and territories – by far the largest of its kind
• Acquires two new members every second
• 33% are American
• Over 5.7 billion professionally-oriented searches on the platform in 2012
• More than 3 million companies have LinkedIn Company Pages
• 2.1 million Interest Groups – a significant source of job leads
• In the first quarter of 2014, mobile accounted for
43 percent of unique visiting members to LinkedIn
• LNKD on NYSE

10. What You Do on LinkedIn?
 Mold your online presence
 Support and grow your brand
 Build professional relationships
 Find career opportunities –inside tracks, hiring managers, business
opportunities
 Experience news targeted to your professional interests
 Learn and share your knowledge/expertise/insights in discussions
 Monitor and receive mentorship from leaders of
industry/innovation/thought
 Collaborate and share – information gathering, projects, problem
solving

11. Take one piece at a time and get it in place.
• Basic frame
• Primary components next – only consider the next part
• Afterward, experience drives the continued
maintenance

13. Complete LinkedIn Profile
 Headline – 120 characters
 Summary – one to two paragraphs, key phrases
 Professional Photo - essential
 Unique URL – for your cards and resumes
 Experience – template of your resume
 Skills – quick glance for recruiters
 Education – even high school here

14. Complete All-Star LinkedIn Profile
Headline
Professional Photo
Unique URL – rather than

15. Complete All-Star LinkedIn Profile
Summary

16. Complete All-Star LinkedIn Profile
Experience

17. Complete All-Star LinkedIn Profile
Skills
Education

18. Complete All-Star LinkedIn Profile
Recommendations
Connections
Groups
Following

20. Use Both Recommendations And Endorsements
R e c o m m e n d a t i o n
A short essay or comment that
supports/promotes you and your
expertise, performance,
achievements, knowledge, skill
Attaches a small photo and the
name of the writer with the
recommendation statement on your
profile
Write them with integrity and
sincerity for others – Ask them to
recommend you (give them ideas)
Recruiters and potential clients
will often consider
recommendations as significant
support for your claims in your
profile
E n d o r s e m e n t
A quick method to measure success
– both the way they are given and
how easy they are to ‘read’
One-click confirmations that you
know your stuff granted by your
connections
Prompts provided by LinkedIn, also
Forms a graph of your expertise and
various skills as indicated by your
connections with mini-photos of
those who endorse you
Give away and you shall receive in
return – a good Monday practice
Those interested will only need a
glance at your graph to know you’re
good

22. Connection Possibilities
 Email
 Facebook
 Twitter
 Co-workers
 Family
 Friends
 2nd Connections

23. Make Requests To Connect
 Standard
 Personalized – from within their profile
 2nd Degree Connections
 People You May Know suggestions

24. Connections
• Add Connections – always personalize – request from within their
profile

25. Connections
• Add Connections – always personalize – request from within their
profile
– look at common connections

27. Join Groups – Increase your Exposure
 Group members turn into new connections
 Participating in groups increases your profile views by 4
times
 Recruiters are reading and participating in groups to be
more efficient with their time
 Job seekers in groups give advice and even leads

29. Communication, Search, Acct., Menu
• Email
• Notifications
• Add Connections – always personalize – request from within their
profile
• Search Bar
• Account and Settings
• Menu Bar

30. What Are You Going To Do Next?
As recruiters continue to collect more knowledge
on social recruiting best practices, the number of
quality hires acquired through social media increases –
17%
increase just in the past two years. The role candidates’
social
activity plays in hiring decisions also grows in
importance. Hiring
in and of itself has broadened its reach to include a
multitude
of social media sources as companies continue to
seek out new ways to find and hire the best talent.
Jobvite Social Recruiting Surveys
2013 and 2012

32. Searches, Announcements,
and Other Strategies
 Basic job search or filters
 Peruse posted jobs – connect to the job poster or the company exec
 Get connected to insiders
 Save your searches and job interests
 Apply from within LinkedIn
 Get email alerts for new job postings and
recommended jobs
 Follow companies to stay informed
 Join groups the insiders are frequenting
 Use ‘Get Introduced’

33. Search for Jobs
 Filter by location, company size, industry
 Follow companies
 Search by company – Are you already connected?