This document provides secrets for effective goal setting. It discusses neuro-linguistic programming (NLP) and SMART-ER goals. For NLP, it outlines presuppositions like "the map is not the territory" and that there are no failures, only outcomes. For SMART-ER goals, it recommends making goals specific, measurable, achievable, realistic, and timebound. It also suggests considering your environment and regularly reviewing goals. Key coaching questions are provided to help determine if a goal is truly wanted and if a person believes they can achieve it.