Nlp in sales and marketing

1. NLP in sales and marketing

2. It’s an ideal that many business owners dream about when selling a product,
service, or an idea to clients.
The idea of NLP is to use very specific words or sentences during
communication, expecting that they will have an emotional impact on your
audience and, as a consequence, lead to an expected decision. No wonder
this approach became so appealing among marketers, despite the fact that
there is very little proof of its effectiveness.

3. Usage of neuro-linguistic programming (NLP) as
an improvement marketing and sales
The idea of NLP is to use very specific words or
sentences during communication, expecting that they
will have an emotional impact on your audience and,
as a consequence, lead to an expected decision. No
wonder this approach became so appealing among
marketers, despite the fact that there is very little proof
of its effectiveness.
NLP may be the missing piece of your marketing puzzle
without the use of elaborate brain games.

4. Accordingly to NLP specialists, the following points should be observed
during your communications with clients:
- How do your clients react to your product visually? Are they comfortable
while examining it? Are they engaged or standoffish? How does packaging
and branding aspects impact them?
- When your clients talk to you, do they mention more words connected to
visual impressions (“I see”), auditory (“I hear”) or kinaesthetic (“I feel”)?

5. Consider not only what you say, but how you say it. When you’re in client
meetings pay attention to your body language, tone and voice speed. And
then observe your clients’ reactions.
Meanwhile, always ask what your client really meant, or if they could clarify
their ideas for you. This simple communication step will ensure there are
no misinterpretations and nothing has been overlooked.

6. NLP is also a great motivational tool, as it supports positive thinking.
“Regardless of desired outcomes, NLP ideology does offer insight into
sharpening skill sets that might train salespeople on how to be more
aware of conditions and clues that leads to positive results.”

7. Sharpening communication skills to
positively impact sales
A successful salesperson keeps an emotional distance from the present
experience by understanding the difference between a person and
their specific behavior toward a product or service – that is to say, you
should never take anything personally.

8. Using an NLP technique called “anchoring”, you can create a pleasant
and engaging image of your product or service in your client’s mind.
Anchoring is established through association – you might have noticed
this idea being used in many ads that starts with the message “Do you
remember…?” This is an attempt to bring to a potential client’s mind a
happy memory, so it will be linked to their product or service.

9. You can also ask more subtle questions during sales meetings to
discover barriers to purchase that your client might not be consciously
aware of, or to re-direct their line of thought, to get the result you
want.
Also, a well-known NLP technique is the use of testimonials and quotes
from authoritative figures which can reinforce your message and the
value of your product or service in the minds of your audience.

10. Usage of NLP to strengthen business
communication
If you’re interested in improving your communication with customers,
NLP is a viable option. And remember:
• to keep the process updated and stay flexible. You might need to
make several changes while perfecting your message.
• that the better you understand your client, the faster and more
efficient your communication will be.
• that your own behavior and improved communication skills might
make all the difference.