Outbound Fury - Raj Sarkar, 1Password

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Raj Sarkar discusses outbound fury, a marketing strategy focused on promoting products through public examples and comparisons. He provides the examples of Zach Holman criticizing Bitbucket and outlines Microsoft's marketing messages comparing Office 365 to Apps. Sarkar then lists prerequisites for using outbound fury, such as making a product simple to try, use, and understand. He concludes by encouraging belief in outbound fury and provides an operational roadmap and timeline for implementing the strategy.

Business

How it all
started?
● "Office 365 is for individuals. Apps
is for teams."
● "Office 365 is built for Microsoft.
Apps is built for choice."
● "Office 365 is 11 different plans, three
editions and two tiers. Apps is
$5/month with no commitment."
● "Office 365 is about the desktop.
Apps is about the web."

Pre-requisites
Can you use Outbound Fury for all kind of
audiences and products?
Simple to try
A user should be able to
try the product within a
few steps
Simple to use
The product should be
simple to use and won’t
need much help
Simple to grok
The value proposition
should be very easy for
the user to understand

Weekly
“Be Scrappy”
Monthly
“Establish the roadmap”
Quarterly
“Measure and Reassess”
How to operationalize?

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