InsightBytes is an analytics and business intelligence consultancy that was founded in 1993. It has over 50 clients and 75 active projects. InsightBytes uses web analytics, testing, business intelligence, and data modeling to help clients improve key areas like marketing, databases, and online performance. Services include A/B testing, multi-variate testing, custom reporting and dashboards, and optimization strategies based on analytics. InsightBytes aims to enhance clients' businesses through data-driven insights.

1. InsightBytes™Analytics & Business Intelligence ConsultancyRole of InsightBytes in Enhancing Key Areas of Your Business with the use of Web Analytics

2. Agenda

3. InsightBytes™General Company Background

4. “Large enough to meet client requirements, yet small enoughto always receive senior management focus and attention.” – Dr. Ron Mueller CEOFounded in 1993 by a team of AT&T executives Over 60% Growth over the past 4 years Over 50 active clients and over 75 active projects Wholly owned dedicated development centersPrivately owned with no venture capital

5. Canada- Sales OfficePakistan - 50 PeopleUS- 300 PeopleChina- 50 PeopleIndia - 100 People5 global offices

6. Web PresenceOver 7 web portals

7. Complete Technology PartnerWeb Analytics & TestingBusiness IntelligenceApplication DevelopmentServicesDatabase Marketing & ModelingList Management Services Smartphone App Development (iPhone, Android) Mainframe MigrationWebsite DesignUI ServicesERPCRM

8. Our Clients

9. Strategic Partnership

10. Marketing Database Practices●●

11. InsightBytes™Key Improvement Areas InsightBytes can Contribute to

12. Services Highlights

13. InsightBytesService HighlightsService highlight details

14. Insightbytes Web analytics checklist

15. Insightbytes Web analytics checklist

16. Key Areas insightbytesadds Value

17. Reporting and analysisMore importantly

18. Online testing

19. A/B testingSimple test designGood for testing new creative, landing page, programs or channels prior to extensive testingOriginal Page(Control)Variation AVariation BVariation CVariation DThank You Page

20. Multi-variate testing- Full & Partial factorialGood for revealing interactions among test factorsMaximize learning in a relatively shorter period of time compared to A/B testingWelcome to MediPortalA place for Medical professionals to access complete information on MedProducts’ programs, services and other valuable resourcesJoin MediPortal Customize the site to match your specialty

21. Obtain patient resources for your office

22. Participate in special MedProducts programsLearn MoreJoin MediPortal

23. a/b & Multi-variate testingGoogle Website Optimizer used for Test Setup and Implementation

24. Data analytics and modelingSupported by multi-channel customer analysisSteeped in deep audience understandingExecuted with continual program testing and measurementConsistently achieves positive, measurable results Channel

25. Frequency

26. Timing

27. TriggersContinual Optimization Universe Penetration

28. Segmentation

29. Scoring