More than my opinion...
More help...
•Makes his own way
•Things he hates
•Bit of BAD ASS
@genehammett
•Entrepreneur
•Business Coach
•My Focus
The Story
Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only
What is Important?
Business Owners Survey...
The Problem: Your Focus...
The Problem: Your Focus...
•Layout
•Fonts
•Colors
Subjective
•WordPress
•Widgets
•Technology
Website
“We have always thought of design
as being so much more than just
the way something looks. It’s the
whole thing—the way so...
How is your client going to measure you?
You have to define
SUCCESS.
“Create a hypothesis. “ ~ Chris Lema
A Web Design Hero knows
what gets measured gets
attention.
There are many parts inside
of this...but the key is to find
the RIGHT tool for the job.
A/B Testing
Heat Maps
Source: SEOcustomer.com
Source: thesaleslion.com
Yo webbie, go beyond the
basics to standout...you know
like a web design super hero.
“Create a BLUEPRINT.”
~ Troy Dean
Web Designer Survey...
Wanna
Play
a
Game?
‘
BA
A/B Testing
A B
A/B Testing
A B
Source: LeadPages
‘
BA Be casual. Lose the
jacket...for the right audience.
Source: LeadPages.net
Before and After
•Case Studies
•Testimonials
•Infographics
Why? Clients & Prospects
Make them shareable...
so... they can be shared.
Build it and they will come
You must tell others about
your successes.If you skip PROMOTION, you
will not maximize your
po...
Web Designer
Laser-Focused
The Niched Web Designer
Wrap Up
•Be Intentional.
•Be Proactive.
•Make it happen.
The
Challenge
Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
Final 5 Steps to Measure Success in Web Design
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Final 5 Steps to Measure Success in Web Design

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This message is about the importance of Measuring Success...but it is mostly about what to do what to do with the success stories you already have and how to approach projects with success in mind.

More at http://coreelevation.com/wclax/

Published in: Business, Technology
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Final 5 Steps to Measure Success in Web Design

  1. 1. More than my opinion...
  2. 2. More help... •Makes his own way •Things he hates •Bit of BAD ASS
  3. 3. @genehammett •Entrepreneur •Business Coach •My Focus The Story
  4. 4. Author... GeneGeneTheDancingMachine.com CoreElevation.com/wclax Today Only
  5. 5. What is Important? Business Owners Survey...
  6. 6. The Problem: Your Focus...
  7. 7. The Problem: Your Focus... •Layout •Fonts •Colors Subjective •WordPress •Widgets •Technology Website
  8. 8. “We have always thought of design as being so much more than just the way something looks. It’s the whole thing—the way something works on so many different levels.” ~ Jony Ives,Apple’s Sr.VP of Design
  9. 9. How is your client going to measure you? You have to define SUCCESS.
  10. 10. “Create a hypothesis. “ ~ Chris Lema A Web Design Hero knows what gets measured gets attention.
  11. 11. There are many parts inside of this...but the key is to find the RIGHT tool for the job.
  12. 12. A/B Testing Heat Maps Source: SEOcustomer.com
  13. 13. Source: thesaleslion.com Yo webbie, go beyond the basics to standout...you know like a web design super hero.
  14. 14. “Create a BLUEPRINT.” ~ Troy Dean Web Designer Survey...
  15. 15. Wanna Play a Game?
  16. 16. ‘ BA A/B Testing
  17. 17. A B A/B Testing
  18. 18. A B Source: LeadPages
  19. 19. ‘ BA Be casual. Lose the jacket...for the right audience. Source: LeadPages.net
  20. 20. Before and After
  21. 21. •Case Studies •Testimonials •Infographics Why? Clients & Prospects Make them shareable... so... they can be shared.
  22. 22. Build it and they will come You must tell others about your successes.If you skip PROMOTION, you will not maximize your potential. Put your BIG GIRL panties on and do it!
  23. 23. Web Designer
  24. 24. Laser-Focused
  25. 25. The Niched Web Designer
  26. 26. Wrap Up •Be Intentional. •Be Proactive. •Make it happen.
  27. 27. The Challenge
  28. 28. Author... GeneGeneTheDancingMachine.com CoreElevation.com/wclax Today Only

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