The Scott King Show is my personal podcast project where I interview CMOs and growth marketers from all of the world. I cover a range of advanced marketing topics and invite guests to speak about their marketing experiences. https://thescottking.com
The Secrets of Net Negative Churn: Customer Advocacysaastr
Nick Mehta (CEO, Gainsight) moderates this panel with Catherine Blackmore (GVP Customer Success, Oracle Marketing Cloud), Maria Pergolino (Senior VP Marketing, Apttus), and Emilia D'Anzica (VP Customer Engagement, WalkMe) on how to turn customers into advocates and why having a referenceable customer is more important than just making a sale.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
The document summarizes highlights from the #IMDS15 Brisbane Digital Summit. It shares quotes from various event speakers and attendees on topics related to digital marketing, including the importance of flexibility, understanding individual customer interactions, treating people as humans rather than audiences, and focusing on authentic content creation. It promotes owning your own platforms and running digital marketing as a commercially viable channel.
This document discusses trends in integrated marketing communication. It covers meeting consumers in their moment across channels, the need to shift from passive to active social listening to understand customer needs, using responsive communications in real-time to build conversations, and creating craveworthy content that customers want to engage with. Case studies and statistics are presented from various companies to illustrate these trends and the importance of an integrated marketing approach across TV, social media, and digital platforms.
Saltford Business Network - Social Media for businessJon Payne
This document provides information on using social media for businesses. It discusses what social media marketing is, why it is relevant for businesses, and how to get started using social media to drive traffic and sales. The key points are that social media marketing refers to gaining attention through social media sites, it can help with search engine optimization and building links, and sharing insider information is part of social media marketing. Setting up business pages on sites like Google+, Twitter, Facebook and Pinterest is recommended as the first step to using social media for a business.
Rick Murray, Edelman
Chris Kooluris, Micro Content Director, VaynerMedia
Stephanie Matthews, Director, Real-Time Engagement, GolinHarris
Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s
Zena Weist, Vice President, Strategy & Social Media, Expion
Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
The Secrets of Net Negative Churn: Customer Advocacysaastr
Nick Mehta (CEO, Gainsight) moderates this panel with Catherine Blackmore (GVP Customer Success, Oracle Marketing Cloud), Maria Pergolino (Senior VP Marketing, Apttus), and Emilia D'Anzica (VP Customer Engagement, WalkMe) on how to turn customers into advocates and why having a referenceable customer is more important than just making a sale.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
The document summarizes highlights from the #IMDS15 Brisbane Digital Summit. It shares quotes from various event speakers and attendees on topics related to digital marketing, including the importance of flexibility, understanding individual customer interactions, treating people as humans rather than audiences, and focusing on authentic content creation. It promotes owning your own platforms and running digital marketing as a commercially viable channel.
This document discusses trends in integrated marketing communication. It covers meeting consumers in their moment across channels, the need to shift from passive to active social listening to understand customer needs, using responsive communications in real-time to build conversations, and creating craveworthy content that customers want to engage with. Case studies and statistics are presented from various companies to illustrate these trends and the importance of an integrated marketing approach across TV, social media, and digital platforms.
Saltford Business Network - Social Media for businessJon Payne
This document provides information on using social media for businesses. It discusses what social media marketing is, why it is relevant for businesses, and how to get started using social media to drive traffic and sales. The key points are that social media marketing refers to gaining attention through social media sites, it can help with search engine optimization and building links, and sharing insider information is part of social media marketing. Setting up business pages on sites like Google+, Twitter, Facebook and Pinterest is recommended as the first step to using social media for a business.
Rick Murray, Edelman
Chris Kooluris, Micro Content Director, VaynerMedia
Stephanie Matthews, Director, Real-Time Engagement, GolinHarris
Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s
Zena Weist, Vice President, Strategy & Social Media, Expion
Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...Spredfast
The ultimate brand experience is no longer just among the four walls of a venue or just on a 2D screen - today’s brand experience breaks down all boundaries, bringing consumers into the heartbeat of your culture. Creating on-brand experiences that merge the digital and physical worlds is a guaranteed way to take your consumer relationships to the next level—and rise above the noise.
This document discusses the launch of a new startup called Rocketgraph that aims to make social media analytics and reporting more accessible. It was founded by Dino Paravandis and Constantine Nikitiadis who saw an opportunity to improve upon the expensive and low-quality third party reporting options available. In under 5 days, they recreated a $500/month report. The platform allows individuals and small businesses to easily create and sell their reports and analytics to others. Since its mid-November launch, Rocketgraph has rendered over 3000 reports for 900+ members with 14 registered sellers. It generates revenue by taking a 30% commission on monthly subscriptions for the reports.
1. The amount of content being published on the Internet is growing everyday as more websites, tweets, videos, and blog posts are created minute by minute.
2. Content visibility is declining as social media platforms and search engines are becoming less effective at content distribution and discovery due to declining organic reach and search growth.
3. Native advertising, influencer marketing and other new content promotion strategies are filling the void left by decreasing search and social media visibility as they blur the lines between content, media, and advertising.
Millennials and Startups - What Their Impact on Hospitality Means to You!Social Tables
This document discusses how millennials are impacting the hospitality industry and what businesses can do to attract millennial customers and employees. It summarizes key insights from a presentation on millennials and startups given by Claire Harrington of Social Tables. The presentation covered how millennials' behaviors, priorities, and expectations differ from older generations due to technology exposure. It also profiled 7 startup companies disrupting hospitality and discussed how established businesses can adopt startup culture practices to attract and engage millennials.
This document discusses using social media and technology for marketing. It provides tips on using different social media channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube to build an authentic brand and expand global reach. It emphasizes being prepared and responsive on the right channels for the target audience. The document also introduces Nicole, a content curator, and lists tools like Trello, Zite, Pocket, Bit.ly and Google Analytics that can help power a company's social media presence and "buzz machine".
This document discusses internet marketing and social media marketing. It defines social marketing as using marketing principles to influence behavior change. It explains that having a website is not enough and that internet marketing through other channels like blogs, social networks and search advertising is necessary to generate traffic and business. The document provides tips on how to use social media to connect with customers and increase credibility. It discusses challenges of social media marketing and myths about it not requiring money or expertise. Finally, it provides dos and don'ts of social media like listening, participating in conversations and networking with peers.
The document discusses using social media to promote events and increase attendance. It provides examples of how the Noisy Little Monkey agency used strategies like Twitter outreach, Facebook ads, and engagement on sites like Google+ to help increase registrations for an event called Science City Bristol by 30% over the previous year. Metrics showed social media campaigns were effective at driving traffic and engagement both before and during the event. The document advocates developing a social media style guide and using images to engage audiences on social platforms.
"How to use Linkedin to shake your sales strategy" by Bastien MarduelTheFamily
If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients prospects and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.
Bastien will share with you best practices and mistakes to avoid setting-up your social selling strategy on Linkedin.
From living in a small french town to picking up a posh english accent, working within everything from luxury retail and investment banking to SaaS implementation and social recruitment,
Bastien Marduel is now with LinkedIn EMEA helping Sales and Marketing organisations to adapt to a Social world.
Susan McPherson - Advertising & Social GoodINBOUND
This document discusses the evolution of corporate social responsibility (CSR) and its integration with marketing. It notes that CSR used to be seen as separate from business operations, but today companies increasingly view it as a core business strategy. As consumer demand and expectations have risen around social issues due to factors like social media and cultural shifts, companies now strategically promote their CSR efforts through marketing campaigns, social advocacy, and employee engagement. However, the document warns that CSR efforts must be authentic and thoughtfully integrated with business goals to avoid potential PR disasters from poorly executed campaigns.
The document discusses several topics related to business and success including creativity, customer service, personal reflection, inspiration, branding, passion, adaptation, financial tracking, performance, marketing, and unique selling propositions. Key ideas are embracing failure in the creative process, thanking customers, reviewing finances to track progress, and basing advertising on ROI.
The document discusses tips for using social media to market a business. It provides advice on developing a social media plan, understanding your audience, choosing the right platforms, using hashtags and blogs, leveraging real-time events to gain attention, and embracing tools like Facebook advertising to target customers based on location. The document also promotes a upcoming Social Media Boot Camp event to further educate on these strategies.
Just how Will Network Marketing on the Internet Worknewdawn2012
This document discusses how network marketing on the internet can provide a successful income stream for people of all ages. It notes that some people make thousands per month through network marketing while working flexible hours from home. However, it cautions that while the structure can be simple, success requires laying a solid foundation through experience and following basic rules. It warns against "get rich quick" promises from some self-proclaimed gurus and stresses that network marketing requires real work and investment in developing relationships and skills over time.
This document provides an overview of Marketing Events Magazine Q1 2011. It includes the cover story which profiles Standard Chartered Bank's Elizabeth Armstrong and Elaine Wong and their approach to event planning. Other sections include a market focus on Singapore as a popular destination for events in Asia, a special report on event sponsorship, opinions on pre- and post-event engagement, and case studies on events held by Thomson Reuters, Starbucks, and Mission Hills. The magazine also provides news briefs on various industry events and developments in the region.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...Spredfast
The ultimate brand experience is no longer just among the four walls of a venue or just on a 2D screen - today’s brand experience breaks down all boundaries, bringing consumers into the heartbeat of your culture. Creating on-brand experiences that merge the digital and physical worlds is a guaranteed way to take your consumer relationships to the next level—and rise above the noise.
This document discusses the launch of a new startup called Rocketgraph that aims to make social media analytics and reporting more accessible. It was founded by Dino Paravandis and Constantine Nikitiadis who saw an opportunity to improve upon the expensive and low-quality third party reporting options available. In under 5 days, they recreated a $500/month report. The platform allows individuals and small businesses to easily create and sell their reports and analytics to others. Since its mid-November launch, Rocketgraph has rendered over 3000 reports for 900+ members with 14 registered sellers. It generates revenue by taking a 30% commission on monthly subscriptions for the reports.
1. The amount of content being published on the Internet is growing everyday as more websites, tweets, videos, and blog posts are created minute by minute.
2. Content visibility is declining as social media platforms and search engines are becoming less effective at content distribution and discovery due to declining organic reach and search growth.
3. Native advertising, influencer marketing and other new content promotion strategies are filling the void left by decreasing search and social media visibility as they blur the lines between content, media, and advertising.
Millennials and Startups - What Their Impact on Hospitality Means to You!Social Tables
This document discusses how millennials are impacting the hospitality industry and what businesses can do to attract millennial customers and employees. It summarizes key insights from a presentation on millennials and startups given by Claire Harrington of Social Tables. The presentation covered how millennials' behaviors, priorities, and expectations differ from older generations due to technology exposure. It also profiled 7 startup companies disrupting hospitality and discussed how established businesses can adopt startup culture practices to attract and engage millennials.
This document discusses using social media and technology for marketing. It provides tips on using different social media channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube to build an authentic brand and expand global reach. It emphasizes being prepared and responsive on the right channels for the target audience. The document also introduces Nicole, a content curator, and lists tools like Trello, Zite, Pocket, Bit.ly and Google Analytics that can help power a company's social media presence and "buzz machine".
This document discusses internet marketing and social media marketing. It defines social marketing as using marketing principles to influence behavior change. It explains that having a website is not enough and that internet marketing through other channels like blogs, social networks and search advertising is necessary to generate traffic and business. The document provides tips on how to use social media to connect with customers and increase credibility. It discusses challenges of social media marketing and myths about it not requiring money or expertise. Finally, it provides dos and don'ts of social media like listening, participating in conversations and networking with peers.
The document discusses using social media to promote events and increase attendance. It provides examples of how the Noisy Little Monkey agency used strategies like Twitter outreach, Facebook ads, and engagement on sites like Google+ to help increase registrations for an event called Science City Bristol by 30% over the previous year. Metrics showed social media campaigns were effective at driving traffic and engagement both before and during the event. The document advocates developing a social media style guide and using images to engage audiences on social platforms.
"How to use Linkedin to shake your sales strategy" by Bastien MarduelTheFamily
If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients prospects and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.
Bastien will share with you best practices and mistakes to avoid setting-up your social selling strategy on Linkedin.
From living in a small french town to picking up a posh english accent, working within everything from luxury retail and investment banking to SaaS implementation and social recruitment,
Bastien Marduel is now with LinkedIn EMEA helping Sales and Marketing organisations to adapt to a Social world.
Susan McPherson - Advertising & Social GoodINBOUND
This document discusses the evolution of corporate social responsibility (CSR) and its integration with marketing. It notes that CSR used to be seen as separate from business operations, but today companies increasingly view it as a core business strategy. As consumer demand and expectations have risen around social issues due to factors like social media and cultural shifts, companies now strategically promote their CSR efforts through marketing campaigns, social advocacy, and employee engagement. However, the document warns that CSR efforts must be authentic and thoughtfully integrated with business goals to avoid potential PR disasters from poorly executed campaigns.
The document discusses several topics related to business and success including creativity, customer service, personal reflection, inspiration, branding, passion, adaptation, financial tracking, performance, marketing, and unique selling propositions. Key ideas are embracing failure in the creative process, thanking customers, reviewing finances to track progress, and basing advertising on ROI.
The document discusses tips for using social media to market a business. It provides advice on developing a social media plan, understanding your audience, choosing the right platforms, using hashtags and blogs, leveraging real-time events to gain attention, and embracing tools like Facebook advertising to target customers based on location. The document also promotes a upcoming Social Media Boot Camp event to further educate on these strategies.
Just how Will Network Marketing on the Internet Worknewdawn2012
This document discusses how network marketing on the internet can provide a successful income stream for people of all ages. It notes that some people make thousands per month through network marketing while working flexible hours from home. However, it cautions that while the structure can be simple, success requires laying a solid foundation through experience and following basic rules. It warns against "get rich quick" promises from some self-proclaimed gurus and stresses that network marketing requires real work and investment in developing relationships and skills over time.
This document provides an overview of Marketing Events Magazine Q1 2011. It includes the cover story which profiles Standard Chartered Bank's Elizabeth Armstrong and Elaine Wong and their approach to event planning. Other sections include a market focus on Singapore as a popular destination for events in Asia, a special report on event sponsorship, opinions on pre- and post-event engagement, and case studies on events held by Thomson Reuters, Starbucks, and Mission Hills. The magazine also provides news briefs on various industry events and developments in the region.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
The document discusses modern marketing strategies and tactics. It emphasizes embedding marketing and value into products through innovation and content. Modern marketing focuses on engagement, utility and insights to better understand consumers and deliver value through branding and experiences. The key is to make people's lives better through great products and content.
This document discusses gaining a competitive sales advantage through social selling on LinkedIn in 2016. It outlines that the buying process is more complicated now, content marketing is more important, and social selling is going mainstream. It discusses measuring social selling impact through a Social Selling Index and how companies can seize the opportunity through executive alignment, education, and measurement. Social selling leaders have seen significant returns through these approaches.
The document outlines an agenda for a digital marketing training session. The timetable includes introductions and outcomes, sessions on SEO, social media, virality, PR, advertising, email, and law. It then covers topics like SEO, focusing on Google and getting links; social media and spreading content effectively; and developing a social media style guide. Images and hashtags indicate it was shared on social media.
This presentation will walk you through the different marketing roles and tasks at startups and tech companies. Presented by Sydney Lai, who've held the varying marketing roles: community manager, marketing manager, product marketing lead, in industries such as aerospace, VR, SaaS, and VC.
This document summarizes insights collected from over 2,000 customers by Marketo during their 2012 Social Marketing Rockstar Tour across 15 North American cities. It provides 50 tips for using social media in marketing that were compiled from the best customer responses. The tips cover topics like content creation, social media integration, measurement, and common mistakes.
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Jesse Romero's Power Point for an InterviewJesse Romero
This document contains contact information for Jesse Romero, who works as a Digital Content Manager. It includes his career objectives of providing expertise in social media, digital marketing, and content development. It lists his career background, which involves real estate, loan consulting, digital marketing management, and small business ownership. It also highlights some of his achievements like speaking at conferences and having a Klout score of 50. Finally, it outlines what skills he would bring to Macerich, such as developing content plans, monitoring online media, and supporting field teams.
John Fichera is seeking a marketing or design role and has relevant experience in public relations, editorial work, and digital marketing. He has worked at organizations such as Castle Group, BU Today, MITX, and ConRes in roles involving writing, social media, web design, and client management. Fichera has a communication degree from Boston University and is proficient in various design, development, and social media tools.
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
The document discusses return on investment (ROI) for social media. It provides resources on understanding the social media landscape and how businesses can participate through activities like identifying influencers, listening, and interacting on various social media platforms. The document also announces an upcoming webinar on wrapping your head around the social media phenomenon and provides contact information.
Social Media Marketing Tips - Best Practice for Businesssociamigo
Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
The document discusses the importance and strategic use of social media for businesses. It provides tips on how to build relationships, engage customers, and use social media platforms like Facebook, Twitter, YouTube and LinkedIn to increase awareness, generate sales, and create customer advocates. Proper social media strategies are presented as important for opportunities, reputation management, and changing how business is done.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Similar to The Scott King Show CMO and Growth Marketing Podcast (20)
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Scott King Show CMO and Growth Marketing Podcast
1.
2. The Show
The Scott King Show CMO Podcast provides a
view into how CMOs, marketing leaders and
growth hackers build their businesses. Join me
each week and listen in to how these folks are
creating brands, building pipeline, selling more,
attracting customers, leveraging technology and
breaking through all of the digital noise.
The goals for the podcast are to provide
marketing leaders and practitioners with real-
world tips and tricks from the who’s who in
marketing. The guests and I will provide insight to
what is and isn’t working to those trying to run
marketing departments, services firms or looking
to enhance their careers.
https://thescottking.com/cmo-podcast/guest/
3. TAKAKO YAMAKURA
@TAKAKO_INNY
This podcast is a gem. Scott brings in marketing and business executives to discuss real
challenges we all face. I found the subject of measuring marketing success very
interesting. As he invites experts from different companies, we can hear various views.
JASON ENGLISH
@BLUEFUG
Scott has started up a killer little podcast with expert guests covering all aspects of
marketing in today's hyper-connected modern digital world. The episodes are hype-free
and concise, each focusing on a particular aspect of marketing…
MELANIE OFENLOCH
@DALLASWINECHICK
Scott brings together a diverse group of marketing leaders to share best practices and
unique ways to approach the toughest challenges in our industry. It's a great resource for
CMOs.
21. About Scott
Currently I am investing my daytime hours at Zimperium.
Zimperium is protecting you, your loved ones and corporate
users from cyberattacks via your mobile devices. At Zimperium, I
am building processes to gain customers and measure and
grow our sales and marketing organizations. Prior to Zimperium,
I worked at CA Technologies telling stories and enabling application delivery and operations professionals to build better
applications in less time. My hours and projects were devoted to sales and marketing campaigns for application delivery and
DevOps. I constructed and contributed to an award-winning industry blog servicevirtualization.com to maintain thought
leadership and SEO for service virtualization software.
Before moving over to CA, I created demand and managed marketing programs at a Dallas startup, ITKO. ITKO invented the
service virtualization concept and a software suite called LISA which CA acquired in August 2011.
Time devoted elsewhere consists of running The Scott King Show marketing podcast, researching and being social on
technology, riding my bike, barbecuing and finding innovative marketing techniques and ideas to tell stories.
https://thescottking.com/about/