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JAMIE WHITEMaximising Brand Potential Through Social Media
“Marketing is no longer
about the stuff you make,
but about the stories
you tell.”
- Seth Godin
Teen
TimesTCG
We are Leading Social,
Ireland’s leading social media experts.
We provide companies with creative and strategic solutions through engaging social media content, and
tailored digital advertising, to attract, engage, and build relationships with their target audience.
In 2018 we received 10 nominations, including Best
Social Media Agency, at the 2018 Sockies -
and took home the awards for Best Facebook Page (Agency Run)
and Best E-Commerce Social Media Strategy.
My Key Insights
1. Don’t Assume You Know Your Audience
Data Is No Good If We Don’t Use It
“The Best Listeners Often Make
The Most Engaging Conversationalists”
- Brian Solis
2. Trial & Experiment
8 Seconds
90 Metres
We live in the ATTENTION economy.
What are you going to give me in
EXCHANGE for my attention?
“People Don’t Care About Your Business,
They Care About Their Problems.
Be The Solution They’re Looking For”
- Melonie Dodaro
20%
Promotional
Content
80% Value
Adding
Content
● Interact
● Educate
● Inspire
● Entertain
80%
20%
Don’t just serve
an impression,
make an impression.
“
3. Don’t Try & Do It All
“Focus on how to be social,
Not on how to do social ”
- Jay Baer
What Does the Irish Social Media Landscape Look Like?
65% 40% 29% 27% 32%
29%
*DAUs As Percentage Of Overall Population
● Best for B2C brands.
● Growing number of seniors - 56% of all online seniors have Facebook profile!
● Great if you’re looking for brand awareness, reach or driving website traffic.
● Good backend analytics which will enable you to measure and test.
● Good for target markets in the Middle East and Europe - low in Asia.
● Visual platform.
● Good for targeting younger target markets.
● Great for impressions, views and website traffic. Not so much for engagement.
● Majority of users access the platform via their mobile.
● Is linked to Facebook allowing you to utilise Facebook ad and insight tools.
● Good for cost-effective advertising and smaller budgets.
● Good for B2B brands.
● Great to targeting professions and high profile business owners.
● Many popular decision-makers and influencers are active on LinkedIn.
● Largest demographics are from the US, Brazil, India and Canada.
● Powerful advertising tools but can be expensive.
● Good for regular updates, live event coverage and news.
● Great for communicating with customers and answering questions.
● Enables you to engage with other industry leaders and be of the conversation.
● 77% of Irish YouTube users access the site at least once a week.
● 1 in 3 people spend as much time watching YouTube as they do TV.
● 31% of Irish users view tutorial videos regularly.
● Great for reaching younger demographics who are switching from TV over to
streaming sites like Youtube, Netflix, Prime and Hulu.
● Great for reaching younger uses and teens.
● Ireland is one of the highest countries for Snapchat usage.
● Average time spent on the app is 30 minutes.
● 70% of users are female.
● Easy to use insights give you more information on what’s working.
In Summary
Don’t Assume You Know
Your Audience
Trial & Experiment
Don’t Try & Do It All
Get In Touch
www.jamiewhite.com
@jamiewhite

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Maximise your Digital Brand’s Potential

  • 1. JAMIE WHITEMaximising Brand Potential Through Social Media
  • 2. “Marketing is no longer about the stuff you make, but about the stories you tell.” - Seth Godin
  • 4. We are Leading Social, Ireland’s leading social media experts. We provide companies with creative and strategic solutions through engaging social media content, and tailored digital advertising, to attract, engage, and build relationships with their target audience.
  • 5.
  • 6. In 2018 we received 10 nominations, including Best Social Media Agency, at the 2018 Sockies - and took home the awards for Best Facebook Page (Agency Run) and Best E-Commerce Social Media Strategy.
  • 8. 1. Don’t Assume You Know Your Audience
  • 9.
  • 10. Data Is No Good If We Don’t Use It
  • 11. “The Best Listeners Often Make The Most Engaging Conversationalists” - Brian Solis
  • 12. 2. Trial & Experiment
  • 15. We live in the ATTENTION economy. What are you going to give me in EXCHANGE for my attention?
  • 16. “People Don’t Care About Your Business, They Care About Their Problems. Be The Solution They’re Looking For” - Melonie Dodaro
  • 17. 20% Promotional Content 80% Value Adding Content ● Interact ● Educate ● Inspire ● Entertain 80% 20%
  • 18. Don’t just serve an impression, make an impression. “
  • 19. 3. Don’t Try & Do It All
  • 20. “Focus on how to be social, Not on how to do social ” - Jay Baer
  • 21. What Does the Irish Social Media Landscape Look Like? 65% 40% 29% 27% 32% 29% *DAUs As Percentage Of Overall Population
  • 22. ● Best for B2C brands. ● Growing number of seniors - 56% of all online seniors have Facebook profile! ● Great if you’re looking for brand awareness, reach or driving website traffic. ● Good backend analytics which will enable you to measure and test. ● Good for target markets in the Middle East and Europe - low in Asia.
  • 23. ● Visual platform. ● Good for targeting younger target markets. ● Great for impressions, views and website traffic. Not so much for engagement. ● Majority of users access the platform via their mobile. ● Is linked to Facebook allowing you to utilise Facebook ad and insight tools. ● Good for cost-effective advertising and smaller budgets.
  • 24. ● Good for B2B brands. ● Great to targeting professions and high profile business owners. ● Many popular decision-makers and influencers are active on LinkedIn. ● Largest demographics are from the US, Brazil, India and Canada. ● Powerful advertising tools but can be expensive.
  • 25. ● Good for regular updates, live event coverage and news. ● Great for communicating with customers and answering questions. ● Enables you to engage with other industry leaders and be of the conversation.
  • 26. ● 77% of Irish YouTube users access the site at least once a week. ● 1 in 3 people spend as much time watching YouTube as they do TV. ● 31% of Irish users view tutorial videos regularly. ● Great for reaching younger demographics who are switching from TV over to streaming sites like Youtube, Netflix, Prime and Hulu.
  • 27. ● Great for reaching younger uses and teens. ● Ireland is one of the highest countries for Snapchat usage. ● Average time spent on the app is 30 minutes. ● 70% of users are female. ● Easy to use insights give you more information on what’s working.
  • 29. Don’t Assume You Know Your Audience
  • 31. Don’t Try & Do It All

Editor's Notes

  1. Seth W. Godin is an American author and former dot com business executive. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[4] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[5]
  2. The Jamie White Timeline
  3. Facebook Ads Manager / Twitter Analytics / Facebook Insights / Google Analytics So many free tools - no excuse Let data help inform your marketing decisions This data that Facebook captures is no good if we don't know how to use it. How do we use this data in our favor as marketers… You’ve so many free tools to use at your disposal to give you insight into the people who are engaging with you and buying your product. Don't assume you know who your audience are and what they're interested in. Use the data, let the data do the talking and let the data help inform your decision making. Anecdote - experienced many clients, 'I think this will perform better'. - Well the data is telling me Says who? Stop making uninformed marketing decisions based on a whim We created a persona of the type of person who would buy our product:
  4. Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.
  5. According to a study from Microsoft average social media users lose concentration after around eight seconds 1 second less than the notoriously ill-focused goldfish
  6. It’s no wonder people lose focus - we scroll through 90 meters of web content every day’ As tall as Lady Liberty herself
  7. So how are we going to grab someone’s attention?
  8. The answer is always be adding value to your customers timelines. Melonie Dodaro is a Canadian social media expert, author and entrepreneur. She gained media attention when she used social media websites Facebook and Twitter to find her biological father whom she had never met. She is the founder and CEO of Top Dog Social Media.
  9. Follow the 80/20 rule - your content should be made of up 80% value adding content and 20% sales/promotional content
  10. Always add value - either through invoking an emotion or providing information.
  11. Convince & Convert founder Jay Baer is an award-winning Internet pioneer, who puts his 25 years of experience to work helping the world's most iconic brands