The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
making sense of social media | strategies that convertLorri Ratzlaff
I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.
This presentation highlighted:
• With thousands of Social Media sites which ones matter for business?
• How to build fans, friends and social relationships
• Making Social Media Make Money
• Peek into my Social Media Crystal Ball
• Quick pointers to make you ‘cool’ with your kids
How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
making sense of social media | strategies that convertLorri Ratzlaff
I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.
This presentation highlighted:
• With thousands of Social Media sites which ones matter for business?
• How to build fans, friends and social relationships
• Making Social Media Make Money
• Peek into my Social Media Crystal Ball
• Quick pointers to make you ‘cool’ with your kids
How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Fundamentals in Real Estate Series Part - 2 MarketingRE/MAX Gujarat
Oftentimes more money is wasted on marketing than just about any other aspect of running a business. It is a difficult and vague science that many companies get wrong. The first lesson of marketing is to be careful when listening to experts.
Marketing by definition is to discover the needs and wants of prospective customers and satisfy them. What is important is to recognize that marketing is your dominant function. Marketing is what ultimately separates the great Sales Associate from the rest.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Be a social CEO. Share your stories on Linkedin.Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.
Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Fundamentals in Real Estate Series Part - 2 MarketingRE/MAX Gujarat
Oftentimes more money is wasted on marketing than just about any other aspect of running a business. It is a difficult and vague science that many companies get wrong. The first lesson of marketing is to be careful when listening to experts.
Marketing by definition is to discover the needs and wants of prospective customers and satisfy them. What is important is to recognize that marketing is your dominant function. Marketing is what ultimately separates the great Sales Associate from the rest.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Be a social CEO. Share your stories on Linkedin.Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.
Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Tips to Create a Good Influencer Marketing B2B Campaign Strategy in 2023.pdfecommerce Trends
B2B influencer marketing is a form of online marketing strategy that is used by many companies to advertise their products among the social media followers of any influencer. These influencers are usually known for their personality, or even expertise in certain products and they can attract large audiences to their social media channels.
To read more also visit into this https://ecommercetrends.co/digital-marketing/b2b-influencer-marketing/
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
Best social media management agency /SolutionEngr Isaac Bush
Efficiently manage social media no matter the scale
Create, schedule, and promote content.
Engage and collaborate on social media.
analyze results in dashboards.
Allow us to manage your social media with the world's number 1 social media manager via PROMOREPLUBLIC via https://bit.ly/35BAuti
https://promorepublic.com/en/?ref=isaacifeanyiokorie&utm_source=partner&utm_medium=isaacifeanyiokorie&utm_campaign=affiliate
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
10. No One Else Will Ever Know the Business As Well
Via Mindjet & Jess3: http://goo.gl/elqw1
11. No One Else Has the CEO’s Reach or Coverage
Via Fresh Web Explorer: http://goo.gl/rJTgx
12. No One Else Has the CEO’s Authority
Google’s Larry Page shut down numerous internal businesses w/ $10mm+ in revenue & high growth to focus resources
13. Much of What Makes Leaders Great Also Makes Them Great Marketers
Via the White House Flickr Feed: http://www.flickr.com/photos/whitehouse/8191317327/ - Inbound marketing in action!
15. The Richard Branson
Branson markets through celebrity, intelligent use of press, and a willingness to adopt new media (blog, Twitter, etc).
16. Ben Huh helps Cheezburger
earn massive amounts of
press & brand awareness.
Ben Huh on not fearing the press: http://benhuh.org/don-t-fear-the-press And my reply: http://bit.ly/I7DX3z
17. The Danielle Morrill
Danielle is CEO/Founder of Referly, and an active blogger/social user: http://www.daniellemorrill.com/
18. Smart. Authentic. Adds value.
Good marketing, too.
HN Comment from Ray Grieselhuber of Ginza Metrics: http://news.ycombinator.com/item?id=5236837
19. The Jeremy Stoppelman
Jeremy is personally passionate about SEO. Some notes on Yelp’s SEO success: http://goo.gl/NnJ3h
20. Betabrand rocks e-commerce marketing, from
naming conventions to SEO, to some of the
best product detail pages on the web.
Chris Lindland of http://betabrand.com is quiet on the blog/social front, but knows exactly how to make inbound marketing work
together, e.g. http://www.adweek.com/news/advertising-branding/profiting-hoodiegate-140898
21. What If I Can’t Be That CEO?
(or can’t convince my CEO to adopt these recommendations?)
22. Option #1: Delegate to an Internal Marketing Leader
Hilary Mason of Bit.ly: http://www.hilarymason.com/about/
23. Option #2: Rely on Your Product,
Your Persona, and/or Your Paid
Marketing to Take You Viral.
Priceline hasn’t (historically) invested in strategic inbound marketing, yet benefits from great viral reach.
24. Option #3: Accept that Inbound Marketing (SEO, social,
content, etc) Won’t Be a Competitive Advantage
It’s OK to intentionally make inbound a weakness. It’s not OK to pretend it’s a strength if it’s not.
25. 10 Tactical Tips for CEOs
Engaging in Inbound Marketing*
* I would strongly urge CEOs not to engage in any other kind of marketing, mostly because these others do
not scale as well, nor do they leverage the unique advantages CEOs possess.
26. #1: Understand & Evangelize How Your Funnel Works
This dynamic funnel is visible to everyone at Moz via a dynamic web interface.
27. #2: Be a Proactive Industry Contributor
Matt Blumberg of http://returnpath.com sits on the DMA’s board, & contributes to industry publications.
28. #3: Leverage the Press Wisely
Create press-worthy news: http://www.fullcontact.com/2012/07/10/paid-paid-vacation/ then be accessible.
29. #4: Empower Your Marketing Team w/ Devs
Casey Devin Jake
Moz has an “inbound engineering” team that focuses exclusively on marketing-related development
30. #5: Get Good at One or More Forms of Content
Delegating most of these is fine. But you have to find at least one that fits your strengths.
31. #6: Recognize Marketing Accomplishments the Way You
Do Product, Engineering, and Financial Milestones
Recognition is an incredibly powerful way CEOs drive action & show what matters to the culture.
32. #7: Optimize Your Online Bio (& Update It, Too)
Your bio gives you full control over links & anchor text. Keep it useful & updated, and provide it to whomever needs
it (events, charities, interviewers, etc).
33. #8: CEOs Amass Favors. Ask for Links & Shares!!
100s of people I connect with ask me how/if they can “repay the favor.” Other CEOs get this, too.
34. #9: Leverage Your Contacts to Amplify Messages
You can/should do
this manually
through email, but
Wonk makes it easy
to export & search
your followers for
those who can help.