SlideShare a Scribd company logo
01 
CHATTER 
& CHANNELS
Supermodels 
The Originals 
02
03 
Satellites 
Portals, Auctions, Exchanges & Trading Floors
04 
Corporations 
Fortune 500 Marketing & Communications
Mega Media Stars 
Bob 
Izumi 
Professional Angler 
Robert 
Munsch 
Children's Author 
Claudia 
Schiffer 
Model 
Matthew 
McConaughey 
Actor 
Marketing Technology & Brand Building 
05
Social Connections 
Creating Your Channels 
Supermodels 
06 
Satellites 
Corporations 
What did I learn about 
marketing & technology 
from all of these 
experiences? 
And how does this 
relate to your social 
media? 
Mega Media Stars
Supermodels 
THE SUM IS GREATER 
THAN ONE. 
07 
Partnerships 
PARTNERSHIP WILL 
MAKE YOU SUPER.
Satellites 
BE PREPARED. 
BE RESPONSIVE. 
And stay connected to the right channels 
BEFORE the 'event' happens. 
08 
Keep Your Channels Connected
Corporations 
KNOW YOUR AUDIENCE. 
IT’S NOT ABOUT YOU. 
09 
Audience Development
Mega Media Stars 
TECHNOLOGY PLATFORMS 
WILL EMPOWER YOU. 
& YOU CAN EXPAND YOUR 
REACH GLOBALLY. 
10 
Power Your Social Media Brand 
BE 
AUTHENTIC 
& BE YOUR 
BRAND.
11 
Social Media Channels 
Facebook
12 
Social Media Channels 
Twitter
13 
Social Media Channels 
Pinterest
14 
Social Media Channels 
LinkedIn
15 
Social Media Channels 
Google+
16 
Social Media Channels 
YouTube
17 
Social Media Tips 
Be a supermodel. One of the 
originals. 
Be prepared to be responsive 
& stay connected. 
Talk on the right channels, to 
the right audience. 
Stay true to you. Be 
authentic & you will build 
your brand. 
” 
Technology can 
take you anywhere 
in the world. 
” 
Chatter & Channels
D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H ! 
MELANIE 
WITZELL 
( 2 2 6 ) 4 4 4 -0437 
me l a n i e@ma d h a t t e r t e c h . c a 
@MAR COMMT E CH 
@MADHAT T E R T E CH 
FAC E BOOK . COM/MADHAT T E R T E CH 
l i n k e d i n . c om/ c omp a n y /ma d - 
h a t t e r - t e c h n o l o g y - i n c
Introducing Nicole 
Content Curator, Mad Hatter Tech 
Nicole works on public relations, digital engagement and social media strategy with clients 
at Mad Hatter Technology. Nicole has a passion for people and an enthusiasm for 
innovation. She began her career with a blend of experience in communications, public 
relations and event management. 
After postgraduate studies in corporate communications and public relations at Centennial 
College, Nicole was attracted to the way that public relations has evolved and how social 
media has become integrated into corporate strategies. This passion led her to work within 
the corporate communications team at MasterCard Canada. 
Known as a serial volunteer, Nicole is also a sports enthusiast, world traveler, foodaholic, 
kindle addict and fest goer. 
19
01 
TOOL 
STO HELP YOUR 
BUZZ MACHINE
02 
Trello 
Trello.com
03 
Trello 
Trello.com
04 
Zite 
Zite.com 
See Zite in Action
05 
Pocket 
GetPocket.com
06 
Bit.ly 
bitly.com
07 
Google Analytics 
google.com/analytics
D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H ! 
NICOLE 
STUBER 
( 2 2 6 ) 4 4 4 - 0 4 3 4 x 4 3 4 3 
n i c o l e@ma d h a t t e r t e c h . c a 
@MADHAT T E R T E CH 
FAC E BOOK . COM/MADHAT T E R T E CH 
l i n k e d i n . c om/ c omp a n y /ma d - 
h a t t e r - t e c h n o l o g y - i n c
THANK YOU!

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Chatter & Channels

  • 1. 01 CHATTER & CHANNELS
  • 3. 03 Satellites Portals, Auctions, Exchanges & Trading Floors
  • 4. 04 Corporations Fortune 500 Marketing & Communications
  • 5. Mega Media Stars Bob Izumi Professional Angler Robert Munsch Children's Author Claudia Schiffer Model Matthew McConaughey Actor Marketing Technology & Brand Building 05
  • 6. Social Connections Creating Your Channels Supermodels 06 Satellites Corporations What did I learn about marketing & technology from all of these experiences? And how does this relate to your social media? Mega Media Stars
  • 7. Supermodels THE SUM IS GREATER THAN ONE. 07 Partnerships PARTNERSHIP WILL MAKE YOU SUPER.
  • 8. Satellites BE PREPARED. BE RESPONSIVE. And stay connected to the right channels BEFORE the 'event' happens. 08 Keep Your Channels Connected
  • 9. Corporations KNOW YOUR AUDIENCE. IT’S NOT ABOUT YOU. 09 Audience Development
  • 10. Mega Media Stars TECHNOLOGY PLATFORMS WILL EMPOWER YOU. & YOU CAN EXPAND YOUR REACH GLOBALLY. 10 Power Your Social Media Brand BE AUTHENTIC & BE YOUR BRAND.
  • 11. 11 Social Media Channels Facebook
  • 12. 12 Social Media Channels Twitter
  • 13. 13 Social Media Channels Pinterest
  • 14. 14 Social Media Channels LinkedIn
  • 15. 15 Social Media Channels Google+
  • 16. 16 Social Media Channels YouTube
  • 17. 17 Social Media Tips Be a supermodel. One of the originals. Be prepared to be responsive & stay connected. Talk on the right channels, to the right audience. Stay true to you. Be authentic & you will build your brand. ” Technology can take you anywhere in the world. ” Chatter & Channels
  • 18. D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H ! MELANIE WITZELL ( 2 2 6 ) 4 4 4 -0437 me l a n i e@ma d h a t t e r t e c h . c a @MAR COMMT E CH @MADHAT T E R T E CH FAC E BOOK . COM/MADHAT T E R T E CH l i n k e d i n . c om/ c omp a n y /ma d - h a t t e r - t e c h n o l o g y - i n c
  • 19. Introducing Nicole Content Curator, Mad Hatter Tech Nicole works on public relations, digital engagement and social media strategy with clients at Mad Hatter Technology. Nicole has a passion for people and an enthusiasm for innovation. She began her career with a blend of experience in communications, public relations and event management. After postgraduate studies in corporate communications and public relations at Centennial College, Nicole was attracted to the way that public relations has evolved and how social media has become integrated into corporate strategies. This passion led her to work within the corporate communications team at MasterCard Canada. Known as a serial volunteer, Nicole is also a sports enthusiast, world traveler, foodaholic, kindle addict and fest goer. 19
  • 20. 01 TOOL STO HELP YOUR BUZZ MACHINE
  • 23. 04 Zite Zite.com See Zite in Action
  • 26. 07 Google Analytics google.com/analytics
  • 27. D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H ! NICOLE STUBER ( 2 2 6 ) 4 4 4 - 0 4 3 4 x 4 3 4 3 n i c o l e@ma d h a t t e r t e c h . c a @MADHAT T E R T E CH FAC E BOOK . COM/MADHAT T E R T E CH l i n k e d i n . c om/ c omp a n y /ma d - h a t t e r - t e c h n o l o g y - i n c