This document discusses the importance of monitoring and measurement in public relations and communications. It provides an overview of Katie Delahaye Paine's company, Paine Publishing, which helps communications professionals define and measure success. It discusses the need to move beyond traditional metrics like impressions and earned media value to more meaningful metrics that measure outcomes and impact on business goals. It outlines industry standards and principles for social media measurement developed by the Barcelona Principles project. Finally, it provides a case study of how the Atlantic City Alliance used monitoring and metrics to improve the tone and quality of media coverage about Atlantic City and correlate that coverage with increases in website traffic and changes in public perceptions.
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
How to Identify, Cultivate and Partner with Digital InfluencersAgility PR Solutions
A Bulldog Reporter webinar for PR and communications professionals
What you’ll learn:
- How to identify, and engage with, influencers
- Social listening and the digital landscape
- The do’s and don’ts of building relationships
- What tools and services are available to help you
Featured speaker, Andrea Wytish, Senior VP, Digital + Influencer Relations, EvolveMKD
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
How to Identify, Cultivate and Partner with Digital InfluencersAgility PR Solutions
A Bulldog Reporter webinar for PR and communications professionals
What you’ll learn:
- How to identify, and engage with, influencers
- Social listening and the digital landscape
- The do’s and don’ts of building relationships
- What tools and services are available to help you
Featured speaker, Andrea Wytish, Senior VP, Digital + Influencer Relations, EvolveMKD
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...JD Prater
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
All the highlights from this year's B2B Summit aimed at marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts
How to Understand the ROI of Investing in People - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Maia Josebachvili reveals how to predict the value of employee engagement and how to pitch it to management.
"This Place Sucks!" Making negative reviews work for you. ~ Negative reviews aren't necessarily a bad thing. Learn 5 ways your community can use the negative reviews to attract and retain residents.
Rural Lifestylers and the Influence of Online ReviewsPaulsen
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Ratings, Overhead, and Measuring Impact: How to Use Your Social Sector Excell...Bloomerang
https://bloomerang.co/resources/webinars/
Richard Neustedter of Nonprofit Financial Specialists, and Barbara O’Reilly, CFRE of Windmill Hill Consulting, will lead an in-depth look at how to combine factors like ratings, overhead, impact into strategic donor communications that showcase qualitative and quantitative results and vision to retain current donors and attract new ones.
The Leaky Fundraising Bucket – What’s Wrong and How to Fix ItBloomerang
https://bloomerang.co/resources/webinars/
Ellen Bristol and Linda Lysakowski, ACFRE will give you some ideas on how to fix your fundraising and stops the “leaks” in your own “bucket.”
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Sample of how to teach the concepts of Business Intelligence to Fresh Graduat...Dan Meyer
I took a real life example of how I have applied some BI concepts to a small business client. We looked at the competitor landscape, customer demographics and customer insights.
Event Chatter: How to Engage Your Audience Before, During & After Your EventEventbrite
With such a wide range of discussions happening online, it can be hard to figure out how to build a social media strategy that engages your audience and builds awareness of your event before, during and after the event. Eventbrite decided to tackle this problem for event organizers by partnering with social media analytics agency Mashwork to study how and when people talk about different types of events.
By analyzing over 25 million online conversations that took place over the span of a year, we discovered the type of content that event-goers are most inclined to share and when they share it. As a result, we found some surprising trends and some concrete takeaways for event organizers’ social media strategies.
In this webinar, you will learn:
What people are talking about online before, during and after events of all types
How events across all types compare to one another and what you can learn from each
How to better engage your audience before the event to increase awareness and ticket sales
How to better engage your attendees during the event to enhance the experience
How to keep the conversation going after the event to better engage press and amplify positive feedback
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...hjc
Speakers: Richard Becker, Blackbaud, John Blackwell, INtegral, Joe Churpek, Analytical Ones, John Ernst, Integral, Julie Wilson, Integral
With more nonprofits investing in advanced measurement technologies and analytics to drive their multi-channel fundraising programs, the need to understand what to measure, what to model and what to expect from an analytic partner is greater than ever. Join leaders from some of the nonprofit industry’s top analytic consulting firms for a candid panel discussion on how programs at every maturity level should approach analytics.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
The one thing that seems to bother almost all marketers is the lack of time they have to execute campaigns properly. Perhaps it's not so much that traditional media is broken, as that marketers aren't given enough time to focus on great execution. We surveyed 120 marketers across America and the UK to see what their most common problems were.
How to Measure Your Customer Satisfaction Score (CSAT)Kayako
What is a customer satisfaction score (CSAT)?
A customer satisfaction score indicates how satisfied your current customers are with your product or service.
Why should you measure your customer satisfaction score?
This metric shows how happy your customers were with the whole process: from finding out how to contact you, the actual conversations and also any follow up correspondence you might have sent.
It also helps identify pain points in order to see which aspects of your support could be improved.
You can get an indication of the quality of replies, too. You can use this information to identify what aspect of your support you can improve.
Learn everything you need to know about customer service metrics: http://blog.kayako.com/customer-support-metrics/
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...JD Prater
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
All the highlights from this year's B2B Summit aimed at marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts
How to Understand the ROI of Investing in People - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Maia Josebachvili reveals how to predict the value of employee engagement and how to pitch it to management.
"This Place Sucks!" Making negative reviews work for you. ~ Negative reviews aren't necessarily a bad thing. Learn 5 ways your community can use the negative reviews to attract and retain residents.
Rural Lifestylers and the Influence of Online ReviewsPaulsen
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Ratings, Overhead, and Measuring Impact: How to Use Your Social Sector Excell...Bloomerang
https://bloomerang.co/resources/webinars/
Richard Neustedter of Nonprofit Financial Specialists, and Barbara O’Reilly, CFRE of Windmill Hill Consulting, will lead an in-depth look at how to combine factors like ratings, overhead, impact into strategic donor communications that showcase qualitative and quantitative results and vision to retain current donors and attract new ones.
The Leaky Fundraising Bucket – What’s Wrong and How to Fix ItBloomerang
https://bloomerang.co/resources/webinars/
Ellen Bristol and Linda Lysakowski, ACFRE will give you some ideas on how to fix your fundraising and stops the “leaks” in your own “bucket.”
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Sample of how to teach the concepts of Business Intelligence to Fresh Graduat...Dan Meyer
I took a real life example of how I have applied some BI concepts to a small business client. We looked at the competitor landscape, customer demographics and customer insights.
Event Chatter: How to Engage Your Audience Before, During & After Your EventEventbrite
With such a wide range of discussions happening online, it can be hard to figure out how to build a social media strategy that engages your audience and builds awareness of your event before, during and after the event. Eventbrite decided to tackle this problem for event organizers by partnering with social media analytics agency Mashwork to study how and when people talk about different types of events.
By analyzing over 25 million online conversations that took place over the span of a year, we discovered the type of content that event-goers are most inclined to share and when they share it. As a result, we found some surprising trends and some concrete takeaways for event organizers’ social media strategies.
In this webinar, you will learn:
What people are talking about online before, during and after events of all types
How events across all types compare to one another and what you can learn from each
How to better engage your audience before the event to increase awareness and ticket sales
How to better engage your attendees during the event to enhance the experience
How to keep the conversation going after the event to better engage press and amplify positive feedback
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...hjc
Speakers: Richard Becker, Blackbaud, John Blackwell, INtegral, Joe Churpek, Analytical Ones, John Ernst, Integral, Julie Wilson, Integral
With more nonprofits investing in advanced measurement technologies and analytics to drive their multi-channel fundraising programs, the need to understand what to measure, what to model and what to expect from an analytic partner is greater than ever. Join leaders from some of the nonprofit industry’s top analytic consulting firms for a candid panel discussion on how programs at every maturity level should approach analytics.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
The one thing that seems to bother almost all marketers is the lack of time they have to execute campaigns properly. Perhaps it's not so much that traditional media is broken, as that marketers aren't given enough time to focus on great execution. We surveyed 120 marketers across America and the UK to see what their most common problems were.
How to Measure Your Customer Satisfaction Score (CSAT)Kayako
What is a customer satisfaction score (CSAT)?
A customer satisfaction score indicates how satisfied your current customers are with your product or service.
Why should you measure your customer satisfaction score?
This metric shows how happy your customers were with the whole process: from finding out how to contact you, the actual conversations and also any follow up correspondence you might have sent.
It also helps identify pain points in order to see which aspects of your support could be improved.
You can get an indication of the quality of replies, too. You can use this information to identify what aspect of your support you can improve.
Learn everything you need to know about customer service metrics: http://blog.kayako.com/customer-support-metrics/
Social media strategy for Bateman, a sub-sector of Compass Group. The presentation answers the 'Why', 'How', and 'What' to do to harness the power of social media.
Digital Marketing Trends & Best Practices SummitMDR
At our Digital Marketing Trends Summit, customers learned tips and tricks for improving their digital marketing including best practices for email, web advertising, social media, and engagement across channels.
Learn about the best practices in PR and social media measurement for nonprofit organizations. Includes the 6 steps to successful, standards-compliant measurement!
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Land & Expand - Growing Revenue through Customer SuccessTotango
Land & Expand - Growing Revenue through Customer Success - Presented by Whitney Hillyer, Sr. Director of Customer Success at Bitly at our NYC Roadshow on Oct. 28 2015.
Customer Success: The Secret to Subscription Success and the Metrics that MatterGainsight
Did you know? Less than a 1/3 of companies are able to accurately measure and manage churn – the critical metric for subscription businesses.
The challenges are numerous – from emerging roles and responsibilities to inadequate technology stacks built for transactional business models. Fortunately, successful SaaS pioneers have honed their processes and owe success in part to carefully managing a new class of metrics. From survey data, we’ll show you what you need to know as your company scales.
Join Gainsight and Pacific Crest Securities for a live webinar on 2/25 at 10:00 AM PT to learn:
How you stack up against high-performing SaaS companies across a variety of areas
Which metrics a Customer Success team and leader need to start measuring and managing
What you need to do to prepare for public market scrutiny
When: February 25, 10:00 AM PST
Who:
David Spitz, Managing Director, Software & Security at Pacific Crest Securities
Lincoln Murphy, Customer Success Evangelist at Gainsight
Finding the ROI in your Experiential and Event Marketing Program Paine Publishing
In this presentation from Katie Paine's Measurement Hour we provide a detailed step by step timeline to set up the perfect measurement program for all your events and experiential marketing efforts
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
1. Measure What Matters: Monitoring and Measurement
in the New Media World
Katie Delahaye Paine, CEO
Paine Publishing
Jan. 22, 2015
www.painepublishing.com
measurementqueen@gmail.com | @queenofmetrics
2. Paine Publishing:
Providing communications’
professionals the knowledge and
information they need to navigate
their path to perfect measurement
Newsletters
Training Courses
Consulting
painepublishing.com
Katie Delahaye Paine:
Helping communications
professionals define and
measure success for 25 years.
Founder of:
The Delahaye Group
KDPaine & Partners
Paine Publishing
Author of:
Measuring the Networked Non-Profit
Measure What Matters
Measuring Public Relationships
8. We need a new Attribution Model
ROI
Other
Paid
Marketing
Digital/
Online
Media
Buy
Print/TV
Media
Buy
ROI
Media
Relations
/Social
Media/PR
Digital/
Online
Media
Buy
Print/TV
Media
Buy
Media
Relations
/Social
Media/PR
9. What has changed?
Collapse of mass media
Growth of media everywhere
Intolerance for messaging
The Barcelona Principles
10. The Barcelona Principles, The Conclave, and Industry Standards
1. Importance of goal setting & measurement
2. Measuring the effect on outcomes is preferred to
measuring outputs
3. The effect on business results can & should be
measured where possible
4. Media measurement requires quantity & quality
5. Earned Media Value/AVEs are not the value of public
relations
6. Social media can & should be measured
7. Transparency & replicability are paramount to sound
measurement
All standards are available on
http://www.painepublishing.com/
standards-central
Conclave Members
11. Social Media Measurement Standards have been published for :
Content Sourcing & Methods1
Reach & Impressions2
Engagement3
Influence & Relevance4
Opinion & Advocacy5
Impact & Value6
13. Likes are not engagement
AdvocacyCommitmentTrial/Consideration
FollowersLikesImpressions
14. • Influence happens when you are persuaded to change behavior or opinion that
would otherwise not have changed.
• Influence can be attributed to either an outlet or an individual.
• Influence happens online and off line and both should be considered
• Should include some combination of the following five elements:
• Reach
• Engagement around individual
• Relevance to topic
• Frequency of posts around the topic
• Audience impact as measured by the ability to get the target audience to
change behavior or opinion.
• If an individual scores a 0 on one element, they have no influence
• Influence cannot be expressed in a single score or algorithm
#4: Influence & Relevance
15. #5 Standards for Measuring Tone/Sentiment
Whatever process is defined and applied, it must be used
consistently throughout any analysis.
Sentiment reliability varies by vendor and approach – therefore
coding definitions, consistency and transparency are critical.
Opinions, recommendations and other qualitative measures are
typically more valuable than raw sentiment and increasingly
measurable:
Opinions (“It’s a good product”)
Recommendations (“try it” or “avoid it”)
Feeling/Emotions (“That product makes me feel happy”)
Intended action (“I’m going to buy that product tomorrow”)
16. • Impact and value will always be dependent on client objectives
• Need to define outcomes in advance – will likely span multiple business
goals, especially for social (crosses disciplines)
• “ROI” should be strictly limited to measurable financial impact; “total
value” can be used for financial and non-financial impact combination
• Value can be calculated in positive returns (sales, reputation, etc.) or
avoided negative returns (risk mitigated, costs avoided)
• Key performance indicators and balanced scorecards are helpful to
connect social media impact to business results/language
#6: Impact & Value
17. Good Relationships Are More Cost Effective
Type I love Zappos into Google, and you find
1.19 million references
Type Citibank and you get 21,000 references.
Citibank spends 100 times more a year on
advertising than Zappos.
Cost per delegate acquired:
Obama: $6,024
Clinton: $147,058
Romney: $2,389,464
18. ROI
ROI is:
Cost savings
Greater efficiency
Lower legal costs
Faster time to implementation
Lower cost per impact vs. other
marketing channels
Lower cost per message
exposure vs. other channels
ROI is not:
Impressions
Earned media value or AVE
Number of shares, views or
likes
19. ACA Measurement Program Parameters
Goal: Move to Industry Standards Metrics and away
from media value and ad value equivalency
Measure quality not just quantity
Began in January 2013
Established a benchmark: January-March 2013
Customized “Quality Score” that indexes message
content, tone, and media importance on a scale of
+10 to -10
Correlated with web traffic to measure outcomes
Correlated with longitudinal research to determine
impact on preference and intent to visit
Data used continuously in strategic decision making
20. Definitions of “Success”
Workshop defined the criteria
All criteria linked back to the goals:
High-quality media coverage
Intent to visit
Improved reputation
Visits/non-gaming revenue
21. Reality: Negative coverage of AC is constant & growing
0
100
200
300
400
500
600
700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Tone of Coverage about Atlantic City Over Time
Negative Neutral Positive
Miss America
22. Solution: ACA Programs generate predominantly positive
coverage
0
20
40
60
80
100
120
140
160
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Sentiment of ACA Coverage Over Time
Negative Neutral Positive
23. Without ACA events, OCS scores for Atlantic City would
have been significantly lower
4
3.25
2.75
2.99
3.65
2.96
3.36 3.24
2.34 2.37 2.43
1.30
-1.24
0.37
-0.05
0.28 0.28
-1.56
4.91
3.92
2.99
3.58
4.14 4.1 4.27 4.12 4.29
2.78
2.56
1.53
-0.29
0.61
0.20
1.44
1.77
0.63
-2
-1
0
1
2
3
4
5
6
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June
AverageOCSScore Average OCS Score Over Time
Atlantic City OCS without ACA Atlantic City OCS with ACA
The red line represents coverage of Atlantic City minus all mentions of ACA and its
programs
24. ACA has made a demonstrable difference in the quality of
media coverage
If an ACA or one of its
programs was mentioned
in a media story, it was:
More likely to contain
an endorsement
More likely to be
positive
More likely to contain
key messages
Less likely to be
negative 0.22
0.00
0.62
1.42
4.61
0.08
0.08
0.01
-0.61
-0.66
Endorsements
Positive Visual
Negative Visual
Tone
Message
Communication
Average of OCS
Differences in Quality of
Coverage with and without
ACA
Atlantic City Atlantic City Alliance
25. OCS scores for Atlantic City significantly improved thanks
to ACA events
36
278
458
334
537
432
342
225
995
329 324
247
139
419
260
476
538
925
4.89
3.92
2.99
3.58
4.14 4.10
4.27 4.12
4.29
2.78
2.56
1.55
-0.29
0.61
0.20
1.44
1.77
0.63
-1.00
0.00
1.00
2.00
3.00
4.00
5.00
6.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June
0
200
400
600
800
1000
1200
OCSScore
Numberofitems
AC Mentions vs. OCS Over Time
AC Mentions AC OCS
Dead whale, non-
gaming promotions,
Caesar’s CEO quote,
Lady Antibellum
Revel Casino
value, Electric
Jitney test,
Fake Chips, Phil
Ivey suit, Blake
Shelton
Showboat closing,
Revel facing 2nd
bankruptcy
26. ACA maintains high OCS score with
proactive program coverage Lady Antebellum,
Non-Gambling Fun,
Hello Summer,
GMA segment
14
44 31
93 87 75 75
40
95
28
7
27 17 18 12
107
122
254
5.5
7.18
6.3
5.02
6.24 6.42
7.42
7.21
6.54
5.27
4.25
5.08
6.47
5.94
5.33
4.75
6.87
6.41
0
1
2
3
4
5
6
7
8
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June
0
50
100
150
200
250
300
OCSScore
Numberofmentions
ACA Mentions vs. OCS Over Time
ACA Mentions ACA OCS
Miss America
Statue, ACA
new campaign,
Blake Shelton,
World Poker
Championship
27. 14
39
23
36
133
235
8 7 4 2 10 158 11 1 2 9 2
24
70
21
73
88
110
13
104
74
138
87
48
Jan Feb Mar Apr May Jun
Qtr1 Qtr2
2014
Atlantic City has something for everyone
Atlantic City is a clean and safe place to visit
Atlantic City is a year-round destination spot
Atlantic City is making a comeback
Atlantic City offers more than just gaming
Communication of the “Making a Comeback” & “Something for Everyone” messages
increased as ACA announced new programs
28. Quality of coverage has improved in all markets
4.00
4.25
8.00
3.62
-1.00
4.00
6.50
4.65
5.07
5.88
6.50
5.70
7.17
5.13 5.13
4.67
7.31
7.02
6.25
6.89
5.00
5.29
6.40
7.55
9.00
Jan Feb Mar Apr May Jun
New Markets Yield High Quality Results
Houston Chicago National Baltimore Philadelphia New York DC
29. Free entertainment generated the highest OCS scores in Q2
5.26
5.73
6.36
6.54
6.71
7.15
7.31
7.36
7.50
7.67
8.00
8.10
8.68
9.30
Miss America
Meet AC
DO AC
July 4th Fireworks
Air Show
Blake Shelton
Miss'd America Pageant
Sand Blast
Hello Summer
Boardwalk Hall Light Show
Challenge Triathlon
Sand Sculpting World Cup
Lady Antebellum Concert
Free Entertainment
Top Programs By OCS
30. When ACA programs received media coverage, traffic followed
0
50
100
150
200
250
300
0
20000
40000
60000
80000
100000
120000
140000
Relationship between ACA Program Mentions and Site Visits
Site Visits Program Mentions
31. ACA programs drive higher OCS scores, which correlate
highly with web visits
0.41
0.44
0.47
AC items
ACA Items
ACA OCS Scores
Correlations between Web Visits and PR Metrics
Pearson r. value
32. PR is having a positive impact on preference & perceptions
People who say they have recently heard news about Atlantic
City are very likely to perceive AC as fun – a key driver of
preference
Respondents who remember seeing news reports about
Atlantic City are also very likely to associate key messages
and positioning statements such as “place I am excited to go
to” and “fun place to hang out with friends.”
The same respondents are also more likely to recommend
Atlantic City to friends.
33. 6 steps to standards-compliant
measurement
Step 1: Define your goal(s)
What outcomes is this strategy or tactic going to achieve?
What are your measurable objectives?
Step 2: Define the parameters
Who are you are trying to reach? How do your efforts
connect with those audiences to achieve the goal.
Step 3: Define your benchmarks
Who or what are you going to compare your results to?
Step 4: Define your metrics
What are the indicators to judge your progress?
Step 5: Select your data collection tool(s)
Step 6: Analyze your data.
Turn it into action, measure again
Six Steps
to Success
1
2
3
4
5
6
34. Definitions
Monitoring – process by which data are systematically and regularly
collected about a program over time.
Measurement – a way of giving an activity a precise dimension,
generally by comparison to some standard; usually done in a
quantifiable or numerical manner; see also: data, scale
Metrics – an agreed upon number or percentage that indicates
progress towards a goal
Evaluation – a form of research that determines the relative
effectiveness of a public relations campaign or program by measuring
program*
*IPR Dictionary of Measurement Terms, Dr. Donald Stacks www.instituteforpr.org
35. Why do we communicate?
Outtakes
(Intermediary Effects)
• Awareness
• Knowledge/Education
• Understanding
Outcomes
(Target Audience Action)
• Revenue
• Leads
• Engagement
• Advocacy
ActivitiesHow does what you do
contribute to the bottom line?
36. Step 1: Define the goals
What return is expected? – Define in terms of the
mission.
Define your champagne moment. If you are
celebrating complete 100% success a year from
now, what is different about the organization?
36
37. Goals & Suggested Metrics
Goals
Goal 1: Meet
sales targets
Goal 2: Reduce
risk/threats
Goal 3: Increase
market share in
new market
Communications
Contribution
• Expand the
marketable
universe
• Reduce sales
cycle
• Increase trust
• Increase
advocacy
• Expand the
marketable
universe
Metrics
• % increase in
desirable share
of voice
• % increase in
awareness
• % decrease in
undesirable
voice
• % increase in
trust scores
• % increase in
desirable voice
in new market
• % increase in
awareness of
brand in new
market
38. Step 2: Understand the parameters
What are management’s priorities?
Who are you are trying to reach?
How do your efforts connect with
those audiences to achieve the goal?
What influences their decisions?
What’s important to them?
What makes them act?
38
Goal: Get the cat to stop howling
Options: Local? Cheap? Convenient?
Strategy: Buy cat food
39. Step 3: Establish benchmarks
Past Performance Over Time
Think 3
Whatever keeps your
C-suite up at night
40. Step 4: Pick your Kick-Butt Index
The Perfect KBI
Is actionable
Is there when you need it
Continuously improves your processes
& gets you where you want to go
You become what you measure, so
pick your KBI carefully
40
41. Defining High Quality Coverage
The OCS Score
Desirable Criteria Score Undesirable Score Score
Positive sentiment 1 Negative sentiment -2
Contains one or more
positive message(s)
3
Contains one or more
negative messages(s)
-3
Event/program is mentioned 2
No event/program is
mentioned
0
Appears in Tier 1 Media 2 Negative mention in Tier 1 -1
Third party endorsement 1 Recommends competition -2
Contains a desirable visual 1 Contains undesirable visual -2
Total Score 10 Total -10
42. Step 5: Pick the right measurement tools
If you want to measure messaging, positioning,
themes, sentiment:
Content analysis
If you want to measure awareness, perception,
relationships, preference:
Survey research
If you want to measure engagement, action,
purchase:
Web analytics
If you want predictions and correlations
you need two out of three
43. Step 5 continued: Selecting a measurement tool
43
Objective KBI Tool
Increase message
communications
Increase percent of items containing one or
more message(s)
CyberAlert, Prime Research
Increase
awareness/preference
% of audience preferring your brand
to the competition
Survey Monkey, Survata
Engage
marketplace
% increase in engagement on website and/or
social sites
Simply Measured, Unmetric,
Google Analytics, Site Catalyst,
Network Analysis
Become a thought
leader on a specific
issue/market/topic
% increase in desirable share of voice on
issue/market/top
Little Bird, Trackr, CyberAlert
45. Everyone agrees on “Neutral”…
But, not the case with “Negative” & “Positive”
100.00%
62.32%
14.82%
72.36%
0.00%
37.68%
85.18%
27.64%
Mixed
Negative
Neutral
Positive
Degree to which agreement occurred
No Yes
46. Step 6: Be data informed, not data driven
Rank order results from worst to best
Ask “So What?” at least 3 times
Put your data into an overall framework
consistent with C-Suite expectations
Find your “Data Geek”
Compare to last month, last quarter, 13-month
average
47. Photo Event
High Message Content
Resource Use
Low
High
Medium
Veryhigh
Level of Engagement
VeryHigh
Medium
High
Low
High Resources
No Message
Low Resources
Webinar
Status update
Link
Ultimate
Road Trip
Google + Chat
Media Day
Corporate Video
Advocacy vs. resource use
Resource Use
Low
High
Medium
Veryhigh
VeryHigh
Medium
High
Low
High ResourcesLow Resources
Webinar
Status update
Link
Ultimate
Road Trip
Google + Chat
Media Day
Corporate Video
49. 10 Ways to find the money for measurement
1. Don’t call it measurement – It’s Research
2. Consolidate – Social? IR? Agencies? Research?
3. Crowdsource – Who else has tools or surveys?
4. Spread the cost over 2 fiscal years
5. Reach out to universities
6. Take advantage of free stuff
7. Monitor only what matters
8. Narrow your Top Tier media list to what you CAN afford
9. Google Analytics
10. Facebook Insights
11. Twitter Analytics
50. Remember these points:
It’s not about the media, it’s about the business and the customer.1
It’s not about Big Data, it’s about how you use it.2
You need to be data informed, not data-driven.3
It’s not how loud you’re shouting, it’s about relationships.4
Standards are a reality, not an excuse to hide behind.5
51. Thank You!
For more information on measurement, read my blog:
http://www.painepublishing.com/blog
For a copy of this presentation or to subscribe to our newsletter, give me
your card or email me at measurementqueen@gmail.com
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Call me at 1-603-682-0735