The role of the strength and conditioning coach is to develop athletes physically and physiologically for elite sports performance through improving strength, speed, flexibility, and muscular endurance. The strength coach bridges the gap between training theory and practice to help athletes perform better and reduce injury risk. A strength coach wears many hats, acting as a disciplinarian, friend, mentor, organizer, manager, public relations officer, teacher, trainer, motivator, fundraiser, and analyst focused on taking any action to upgrade the physical qualities needed for athletic success. The quality of a coach's work depends on the quality of relationships built through effective communication.