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i290 lean/agile product management
unit 9: the product manager role
This work © 2015 Jez Humble
Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
@jezhumble
https://lapm.continuousdelivery.com/
humble@berkeley.edu
what have we covered?
• history of project & product management
• economic frameworks
• user research
• agile software development
• experimental product development
• growing high performance teams
• process improvement
• innovation accounting
• product marketing
• venture capital
what haven’t we covered?
• customer management
• pricing
• competitive analysis
• how marketing and sales actually work
• compliance
• …
growing feedback loops (including shipping!)
prioritization
creating alignment & stakeholder management
process improvement
people development
meta-jobs
getting started
• Discover your team.
• What are they responsible for?
• What does success looks like to them?
• What do they expect from you?
• What people and resources do you have available to you?
• Set your own goals
• Inspect and adapt
Jack Andraka
His parents, he says, never really answered
any of the questions they had. Go figure it
out for yourself, they would say. “I got really
into the scientific method of developing a
hypothesis and testing it and getting a
result and going back to do it again.”
http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/
@jezhumble
Jack Andraka
“Make sure to be passionate
about whatever it is you get into,
because otherwise you won’t put
the right amount of work into it.”
http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/

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The Role of the Product Manager

  • 1. i290 lean/agile product management unit 9: the product manager role This work © 2015 Jez Humble Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. @jezhumble https://lapm.continuousdelivery.com/ humble@berkeley.edu
  • 2. what have we covered? • history of project & product management • economic frameworks • user research • agile software development • experimental product development • growing high performance teams • process improvement • innovation accounting • product marketing • venture capital
  • 3. what haven’t we covered? • customer management • pricing • competitive analysis • how marketing and sales actually work • compliance • …
  • 4.
  • 5. growing feedback loops (including shipping!) prioritization creating alignment & stakeholder management process improvement people development meta-jobs
  • 6.
  • 7. getting started • Discover your team. • What are they responsible for? • What does success looks like to them? • What do they expect from you? • What people and resources do you have available to you? • Set your own goals • Inspect and adapt
  • 8. Jack Andraka His parents, he says, never really answered any of the questions they had. Go figure it out for yourself, they would say. “I got really into the scientific method of developing a hypothesis and testing it and getting a result and going back to do it again.” http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/
  • 9. @jezhumble Jack Andraka “Make sure to be passionate about whatever it is you get into, because otherwise you won’t put the right amount of work into it.” http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/