This document outlines product and design principles for delivering value quickly. It discusses focusing the team on discovering and delivering customer value and business value through rapid prototyping and testing. Key principles include emphasizing the customer perspective, setting clear objectives and KPIs, learning from benchmarks, using data to support decisions while avoiding analysis paralysis, and establishing a product and design guild. The overall message is around delivering customer value at pace through an iterative process of building, testing, learning from failures, and continuously improving based on empirical evidence.

1. What Are the Product & Design Principles by
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9. Product & Design Principles
Delivering value at pace

10. Contents
• The Role of Product
• Team Objective
• Team Focus
• KPI’s
• Benchmarks
• Prototypes
• Test and measure
• It’s OK to fail
• Data driven
• Product & Design Guild

11. The Role of Product
• Voice of customer
• Empathy
• Attention to Detail
• Voice of the business
• Communicating company goals
• Choosing lead and lag KPI’s
Provide an inspiring Vision and bring energy

12. Team Objective
Build stuff that people love!

13. Team Focus
Discovery and delivery of value (at pace)
• For customers
• For the business
• NOT
• Spreadsheets
• Measurement
Do the right thing for the customer and business value
follows

14. Measure of Success
Customer feedback (hard won)
• Ratings, Reviews & Mentions
• Impact on team KPI’s
Every (x) days the team should be in a position to demo
something of value
• Would impress customer
• Positive impact on KPI’s

15. Benchmarks
Choose best in class
• Either Direct competitors or Components
• Learn from them
• Measure against them
• If something is proven
• Copy it and then improve on it
• More time to work on innovative stuff

16. Prototypes
The best vehicle for communication!
• Internally & externally
• Test emotional response & value
• Build excitement
• Stimulate engagement, ideas and feedback
• Get buy in from stakeholders

17. Test and measure
Best way to find out what works is to try things
• Don’t need to test everything
• CAN change multiple things at the same time
Don’t waste too much time speculating - find the
cheapest & fastest way to prove / disprove

18. It’s OK (good) to fail
Even in Production!
• Know quickly (monitoring)
• Fix quickly
• Learn
• What went wrong and what we’re doing to stop it
happening again (this week)

19. Data driven
Support point of view & reduce speculation
• Sufficient data to make a decision
• Avoid analysis paralysis
• If the building is on fire - leave
• Don’t need data for everything
• Common industry practice / Proven?
• Low risk?
Avoid being obsessed - can significantly slow progress

20. Product & Design Guild
And finally…
If you don’t have one - set one up

21. Thank you

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