Why is social media so important? A look at the statistics courtesy of Fuqua School of Business as well as the different social platforms and how to use them.
This document discusses enterprise customer experience. It defines customer experience as the sensations, emotions and perceptions customers have before, during and after using a product or service. It states that enterprise customer experience represents listening to, guiding and engaging customers in the digital world to create personalized experiences. The document discusses how data from digital interactions can provide insights to enhance the customer experience if analyzed and used to inform actions. It also discusses the importance of respecting customers' time, providing accessible information, and ensuring a positive user experience. Finally, it states that social CRM can help integrate insights to improve customer experiences across touchpoints.
The Future of Customer Service: From Personal, to Self, to Crowd ServiceSteven Van Belleghem
The corporate world is at full stretch. On the one hand companies must meet ever-growing expectations with regard to customer experience, while on the other hand there’s a need for economic efficiency. The ultimate challenge for the customer service of the future consists in offering improved customer service at a lower cost.
In the years to come, every company will question its customer processes. Any sensible company will strive to create the ideal combination between efficiency and the perfect customer experience. Players who are only active online, such as Amazon.com and Booking.com, boast a highly efficient customer process. Even though their customers rarely come into contact with actual people they still provide a very satisfactory customer experience. Traditional companies have a history of a personal service burdened with a heavy cost structure.
To avoid overstretching, traditional companies must invest in digitization and in forging a personal (emotional) connection with the customer. Technology is opening up new possibilities in this regard but customers also like personal contact. This combination is shaping the future of customer service: a shift to self-service while still keeping things personal. Also, the service package is expanded by involving the customers themselves in the process. The customer-helps-customer philosophy (crowd service) enables companies to be more efficient and improve their service without losing sight of the human aspect. Fifty-five percent of consumers like the idea of other consumers helping them and 58% are prepared to help others . The customer is ready for crowd service.
This paper was written based on my own research (in collaboration with SSI and translation partner No problem!), desk research and discussions with companies. This paper takes a closer look at new trends and evolutions in the field of customer service.
Building B2B Client Loyalty and Increasing Wallet ShareNed Miller
The document outlines strategies for building client loyalty and increasing wallet share through strong business banking relationships. It discusses developing: 1) a defined market development process focused on retention, expansion, acquisition, and consultant relationships; 2) a defined relationship development process to proactively build revenue; 3) vertically aligned messaging of priorities from the executive suite; 4) vertical accountability for executing articulated processes; and 5) coaching team members on building business relationships. Consistently executing these strategies through leadership from the executive suite can lead to sustainable top-line growth, credit quality, and margins.
Wow service – Social Intelligence Guide for Customer Service Tim Nagels
Social listening can help companies improve customer service by identifying customer complaints and feedback on social media. Tracking issues allows companies to respond quickly to resolve problems. Social listening also provides insights into product reviews and trends that can help optimize products and marketing. Key metrics for social listening programs include response time, time to resolution, response rate, and number of issues identified.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
What customers really think - 30 stats on customer expectations and attitudes...Andy Hanselman
A compilation of over 30 statistics and trends highlighting customers expectaions and attitudes to customer service and some practical ideas on how to deal with them.
Afinium Worksite Benefits Mania Confernce Orlando September 2015Afinium Hendrickx
The document discusses personalization in online customer experiences. It argues that most "personalization" is just basic segmentation, while true personalization uses behavioral and psychographic data to dynamically tailor each customer's journey. Personalization that understands individual customers can dramatically increase engagement, sales, and loyalty by reducing abandonment. It emphasizes that personalization is crucial for insurers seeking to engage digital native generations.
In this article you will learn how we communicated in the past and in the present.
By learning which way is the most effective to your business, you can adjust your current marketing strategy.
For more information feel free to check out our website, www.codeauthority.com
This document discusses enterprise customer experience. It defines customer experience as the sensations, emotions and perceptions customers have before, during and after using a product or service. It states that enterprise customer experience represents listening to, guiding and engaging customers in the digital world to create personalized experiences. The document discusses how data from digital interactions can provide insights to enhance the customer experience if analyzed and used to inform actions. It also discusses the importance of respecting customers' time, providing accessible information, and ensuring a positive user experience. Finally, it states that social CRM can help integrate insights to improve customer experiences across touchpoints.
The Future of Customer Service: From Personal, to Self, to Crowd ServiceSteven Van Belleghem
The corporate world is at full stretch. On the one hand companies must meet ever-growing expectations with regard to customer experience, while on the other hand there’s a need for economic efficiency. The ultimate challenge for the customer service of the future consists in offering improved customer service at a lower cost.
In the years to come, every company will question its customer processes. Any sensible company will strive to create the ideal combination between efficiency and the perfect customer experience. Players who are only active online, such as Amazon.com and Booking.com, boast a highly efficient customer process. Even though their customers rarely come into contact with actual people they still provide a very satisfactory customer experience. Traditional companies have a history of a personal service burdened with a heavy cost structure.
To avoid overstretching, traditional companies must invest in digitization and in forging a personal (emotional) connection with the customer. Technology is opening up new possibilities in this regard but customers also like personal contact. This combination is shaping the future of customer service: a shift to self-service while still keeping things personal. Also, the service package is expanded by involving the customers themselves in the process. The customer-helps-customer philosophy (crowd service) enables companies to be more efficient and improve their service without losing sight of the human aspect. Fifty-five percent of consumers like the idea of other consumers helping them and 58% are prepared to help others . The customer is ready for crowd service.
This paper was written based on my own research (in collaboration with SSI and translation partner No problem!), desk research and discussions with companies. This paper takes a closer look at new trends and evolutions in the field of customer service.
Building B2B Client Loyalty and Increasing Wallet ShareNed Miller
The document outlines strategies for building client loyalty and increasing wallet share through strong business banking relationships. It discusses developing: 1) a defined market development process focused on retention, expansion, acquisition, and consultant relationships; 2) a defined relationship development process to proactively build revenue; 3) vertically aligned messaging of priorities from the executive suite; 4) vertical accountability for executing articulated processes; and 5) coaching team members on building business relationships. Consistently executing these strategies through leadership from the executive suite can lead to sustainable top-line growth, credit quality, and margins.
Wow service – Social Intelligence Guide for Customer Service Tim Nagels
Social listening can help companies improve customer service by identifying customer complaints and feedback on social media. Tracking issues allows companies to respond quickly to resolve problems. Social listening also provides insights into product reviews and trends that can help optimize products and marketing. Key metrics for social listening programs include response time, time to resolution, response rate, and number of issues identified.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
What customers really think - 30 stats on customer expectations and attitudes...Andy Hanselman
A compilation of over 30 statistics and trends highlighting customers expectaions and attitudes to customer service and some practical ideas on how to deal with them.
Afinium Worksite Benefits Mania Confernce Orlando September 2015Afinium Hendrickx
The document discusses personalization in online customer experiences. It argues that most "personalization" is just basic segmentation, while true personalization uses behavioral and psychographic data to dynamically tailor each customer's journey. Personalization that understands individual customers can dramatically increase engagement, sales, and loyalty by reducing abandonment. It emphasizes that personalization is crucial for insurers seeking to engage digital native generations.
In this article you will learn how we communicated in the past and in the present.
By learning which way is the most effective to your business, you can adjust your current marketing strategy.
For more information feel free to check out our website, www.codeauthority.com
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
https://www.talkdesk.com/resources/webinars/
Ring in the new year with great customer service!
In this slideshow you will find:
- The top 10 customer service trends according to industry leaders.
- Research and data to support these trends.
- Actionable tips of how you can stay on top of the competition.
Jim Ouimet: Presentation to the Worksite Benefits Mania Conference in Las Veg...Afinium Hendrickx
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
This document profiles different types of customers based on research analyzing how 500 volunteers interacted with brands across different channels in several sectors. Six main customer segments were identified: Lifestyle Junky, Astute Alpha, Internet Investigator, Dedicated Fan, Social Shopper, and Detached Introvert. Each segment is described in terms of demographics, communication preferences, and implications for how marketers can best engage with them.
A strong brand provides value by acting as a shortcut for understanding what a product or service offers. It allows companies to differentiate themselves when products are similar. Building a brand is important for organizations to achieve goals like customer retention and increased revenue. Strong brands compel loyalty, make marketing efforts more effective, and pave the way for growth into new markets. Financial institutions in particular need strong brands to earn customer trust and differentiate themselves from competitors.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
The document discusses strategies for financial institutions to gain customer loyalty. It notes that customers are more loyal when banks have limited fees, convenient locations and services, and easy account opening. The opportunity section examines how banks currently compete for customers through promotions. Maintaining strong customer relationships and understanding what customers value are key to success. A strategic option is to build trust in the brand by focusing on customer satisfaction. Benefits include cross-selling opportunities, while risks involve not conveying loyalty benefits or poorly handling complaints. The conclusion recommends human interaction and investing in the right customers to increase loyalty.
The document discusses strategies for financial institutions to gain customer loyalty. It notes that customers are more loyal when banks have limited fees, convenient locations and services, and easy account opening. The key to loyalty is building trust by focusing on customer satisfaction through a friendly, convenient experience. A recommended strategy is promoting the institution as service-oriented to build trust and loyalty over time through interactions.
This document provides best practices for referral marketing programs based on the experiences of over 500 brands that have partnered with Extole. It recommends:
1. Building a solid foundation for the referral program by setting goals, determining rewards, and measuring results in real time.
2. Testing different reward types and sizes to determine what most motivates customers to refer. Rewards don't alone determine if someone will refer - the right reward provides the extra push.
3. Recognizing customers don't all respond the same and targeting messaging, creative, and rewards to different customer segments. Give opportunities to share where most likely to see it.
The document stresses making referrals part of the brand by prominently
Consumer engagement through social media quick lessons 4rm gt bankDeola Kayode
This document discusses strategies for engaging consumers through social media based on lessons from Guaranty Trust Bank (GTBank) in Nigeria. It recommends having a clear communication strategy, getting personal by giving a human face to the brand, and identifying and delivering value to consumers. GTBank's social media success is attributed to their internet banking services, large social media following across platforms like Facebook, consistent video and other content creation, and focus on delivering value to customers. The document emphasizes that social media engagement requires an ongoing dialogue rather than one-way advertising and pushes businesses to actively participate in online conversations.
The document provides brand identity guidelines for Splender.com. It outlines the purpose of establishing brand guidelines to promote consistency. It describes the brand strategy, including the vision to revolutionize consumer finance, target audience of educated consumers, and positioning as a smarter alternative to traditional lenders. The guidelines cover communicating the brand through elements like logo, tone, and imagery. It provides examples of brand-aligned copy for the website and blog.
Educating The Customer – Leading To Better SaleseTailing India
E-commerce companies are increasingly focusing on educating customers and improving the customer experience to drive sales and retain customers. Key challenges include complex products, short consumer attention spans, and educating customers on new or unfamiliar products. Companies are using content, seminars, influencer marketing, and focusing on customer touchpoints to educate customers. Improving customer service through multichannel support, listening on social media, timely responses, and delivering a great experience at every step is also important for customer retention and sales.
This document summarizes key points from a book about building customer loyalty. Chapter 1 discusses why customer loyalty is important for businesses today, noting that loyal customers are worth more and it is more expensive to acquire new customers than retain existing ones. It also outlines rewards for providing great customer service like increased spending and penalties for poor service like lost customers. Chapter 2 explains that shared values are more important than engagement for building brand loyalty, and that customers are loyal to beliefs and causes rather than just businesses. It provides examples of brands that have cultivated loyalty by taking strong stances on issues.
Future of Consumer Analytics and Experiential CommerceEdmas Neo
This document discusses how companies can create "perfect customers" through advanced analytics and experiential engagement. It suggests that companies will increasingly use customer data and behavioral insights to actively modify customer behaviors and mold them into preferred personas. This level of influence aims to ensure customers will buy what they have been influenced to buy. The document also notes that the most successful analytics companies in the future will help businesses carry out continuous behavior modifications to create perfect customers and maximize lifetime value.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
Brands That Do: Building Enterprise BusinessS_HIFT
Over 75 percent of brands are so meaningless to consumers that they may as well not be there. They are brands that are of no consequence — just names on products or services.
There is hope. Our research found that brands around the world matter in different ways than they did before. People want brands that act, that help, that do. Consumers are sending a very clear message that challenges every part of a business — from finances to operations to marketing. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers.
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Digital & Social Media Marketing in Financial Services (NAIFA Presentation)Advisology
This document discusses how social media and digital strategies can help address challenges in the financial services industry. It provides an agenda covering industry challenges, regulatory environment, and how social solutions can help with issues like growth, recruiting, compliance, and marketing. The document introduces Advisology and its founders, who have experience implementing social media strategies for financial firms. Specific strategies are discussed, like using LinkedIn for prospecting, warm calling, and referrals.
The document discusses how advertising has become too sterile and detached from consumers. It argues that focus groups, research reports, and agency briefs reduce consumers to simplistic profiles that don't reflect the complexity of human behavior. As a result, advertising campaigns developed from these sterile inputs fail to meaningfully connect with consumers. The document advocates for a more empathetic approach that understands consumers' perspectives and experiences to create effective advertising.
This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
https://www.talkdesk.com/resources/webinars/
Ring in the new year with great customer service!
In this slideshow you will find:
- The top 10 customer service trends according to industry leaders.
- Research and data to support these trends.
- Actionable tips of how you can stay on top of the competition.
Jim Ouimet: Presentation to the Worksite Benefits Mania Conference in Las Veg...Afinium Hendrickx
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
This document profiles different types of customers based on research analyzing how 500 volunteers interacted with brands across different channels in several sectors. Six main customer segments were identified: Lifestyle Junky, Astute Alpha, Internet Investigator, Dedicated Fan, Social Shopper, and Detached Introvert. Each segment is described in terms of demographics, communication preferences, and implications for how marketers can best engage with them.
A strong brand provides value by acting as a shortcut for understanding what a product or service offers. It allows companies to differentiate themselves when products are similar. Building a brand is important for organizations to achieve goals like customer retention and increased revenue. Strong brands compel loyalty, make marketing efforts more effective, and pave the way for growth into new markets. Financial institutions in particular need strong brands to earn customer trust and differentiate themselves from competitors.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
The document discusses strategies for financial institutions to gain customer loyalty. It notes that customers are more loyal when banks have limited fees, convenient locations and services, and easy account opening. The opportunity section examines how banks currently compete for customers through promotions. Maintaining strong customer relationships and understanding what customers value are key to success. A strategic option is to build trust in the brand by focusing on customer satisfaction. Benefits include cross-selling opportunities, while risks involve not conveying loyalty benefits or poorly handling complaints. The conclusion recommends human interaction and investing in the right customers to increase loyalty.
The document discusses strategies for financial institutions to gain customer loyalty. It notes that customers are more loyal when banks have limited fees, convenient locations and services, and easy account opening. The key to loyalty is building trust by focusing on customer satisfaction through a friendly, convenient experience. A recommended strategy is promoting the institution as service-oriented to build trust and loyalty over time through interactions.
This document provides best practices for referral marketing programs based on the experiences of over 500 brands that have partnered with Extole. It recommends:
1. Building a solid foundation for the referral program by setting goals, determining rewards, and measuring results in real time.
2. Testing different reward types and sizes to determine what most motivates customers to refer. Rewards don't alone determine if someone will refer - the right reward provides the extra push.
3. Recognizing customers don't all respond the same and targeting messaging, creative, and rewards to different customer segments. Give opportunities to share where most likely to see it.
The document stresses making referrals part of the brand by prominently
Consumer engagement through social media quick lessons 4rm gt bankDeola Kayode
This document discusses strategies for engaging consumers through social media based on lessons from Guaranty Trust Bank (GTBank) in Nigeria. It recommends having a clear communication strategy, getting personal by giving a human face to the brand, and identifying and delivering value to consumers. GTBank's social media success is attributed to their internet banking services, large social media following across platforms like Facebook, consistent video and other content creation, and focus on delivering value to customers. The document emphasizes that social media engagement requires an ongoing dialogue rather than one-way advertising and pushes businesses to actively participate in online conversations.
The document provides brand identity guidelines for Splender.com. It outlines the purpose of establishing brand guidelines to promote consistency. It describes the brand strategy, including the vision to revolutionize consumer finance, target audience of educated consumers, and positioning as a smarter alternative to traditional lenders. The guidelines cover communicating the brand through elements like logo, tone, and imagery. It provides examples of brand-aligned copy for the website and blog.
Educating The Customer – Leading To Better SaleseTailing India
E-commerce companies are increasingly focusing on educating customers and improving the customer experience to drive sales and retain customers. Key challenges include complex products, short consumer attention spans, and educating customers on new or unfamiliar products. Companies are using content, seminars, influencer marketing, and focusing on customer touchpoints to educate customers. Improving customer service through multichannel support, listening on social media, timely responses, and delivering a great experience at every step is also important for customer retention and sales.
This document summarizes key points from a book about building customer loyalty. Chapter 1 discusses why customer loyalty is important for businesses today, noting that loyal customers are worth more and it is more expensive to acquire new customers than retain existing ones. It also outlines rewards for providing great customer service like increased spending and penalties for poor service like lost customers. Chapter 2 explains that shared values are more important than engagement for building brand loyalty, and that customers are loyal to beliefs and causes rather than just businesses. It provides examples of brands that have cultivated loyalty by taking strong stances on issues.
Future of Consumer Analytics and Experiential CommerceEdmas Neo
This document discusses how companies can create "perfect customers" through advanced analytics and experiential engagement. It suggests that companies will increasingly use customer data and behavioral insights to actively modify customer behaviors and mold them into preferred personas. This level of influence aims to ensure customers will buy what they have been influenced to buy. The document also notes that the most successful analytics companies in the future will help businesses carry out continuous behavior modifications to create perfect customers and maximize lifetime value.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
Brands That Do: Building Enterprise BusinessS_HIFT
Over 75 percent of brands are so meaningless to consumers that they may as well not be there. They are brands that are of no consequence — just names on products or services.
There is hope. Our research found that brands around the world matter in different ways than they did before. People want brands that act, that help, that do. Consumers are sending a very clear message that challenges every part of a business — from finances to operations to marketing. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers.
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Digital & Social Media Marketing in Financial Services (NAIFA Presentation)Advisology
This document discusses how social media and digital strategies can help address challenges in the financial services industry. It provides an agenda covering industry challenges, regulatory environment, and how social solutions can help with issues like growth, recruiting, compliance, and marketing. The document introduces Advisology and its founders, who have experience implementing social media strategies for financial firms. Specific strategies are discussed, like using LinkedIn for prospecting, warm calling, and referrals.
The document discusses how advertising has become too sterile and detached from consumers. It argues that focus groups, research reports, and agency briefs reduce consumers to simplistic profiles that don't reflect the complexity of human behavior. As a result, advertising campaigns developed from these sterile inputs fail to meaningfully connect with consumers. The document advocates for a more empathetic approach that understands consumers' perspectives and experiences to create effective advertising.
This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Public Relations & Marketing: A Marriage of Convenience - InboundPHXsigmaweb
Jennifer Jewett, Director at Ubiquity Public Relations and Andrea Lechner-Becker, VP Marketing Services at LeadMD present at InboundPHX, October 8, 2014.
This document provides guidance on developing an effective public relations strategy for wineries. It emphasizes identifying key audiences and crafting a clear unique positioning for the winery. Tactics discussed include developing press kits, writing press releases, conducting media training, participating in industry events, creating newsletters, and focusing on word-of-mouth through satisfied customers. Proper goal setting and budgeting is emphasized for all public relations programs to ensure cost-effective delivery of messaging to targeted audiences. Regular evaluation of results is also recommended to measure success.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money William Mills Agency
http://www.williammills.com/blog/10-things-your-bank-can-do-now-for-free-to-make-more-money/
Presentation by William Mills III, CEO for LCB’s 18th ANNUAL LEADERSHIP CONFERENCE
Top 3 topics:
What is Public Relations?
Why PR is the most important part of your work.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document discusses using social media wisely in marketing strategies. It recommends evaluating current marketing efforts and customer sentiment before starting social media. Key steps include forming a team, identifying competitors and influencers, and creating a plan with goals, platforms, keywords and messages. The document discusses using social media for public relations, customer service, promotions, niche marketing and relationships. It emphasizes creating engaging content and being active on multiple social media channels.
How Can Facebook Benefit Your Business?Jimena Cortes
In this slide presentation find out how Facebook marketing can benefit your business and the key components to a successful Facebook Marketing Campaign.
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
The document summarizes a presentation on social media for CEOs. It defines social media as consumer-generated content where people collaborate online and interact with brands on their own terms. It notes that social media requires listening, building relationships, and bringing value to communities. The presentation discusses why social media matters for businesses, including generating leads, building loyalty, managing brands, and reaching younger audiences. It provides tips for getting started, such as defining brands, building websites and social profiles, creating content strategies, and measuring results. CEOs are encouraged to participate authentically in social media communities to establish themselves as thought leaders.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
The document discusses how brands must embrace social media and actively manage their online reputation, as consumers now extensively research brands online through reviews and social networks before making purchase decisions. It emphasizes the importance of listening to customers, promptly responding to any issues, and encouraging positive feedback to control the brand narrative and protect from negative impacts of online commentary. Brands are advised to have a social media strategy and response plan in place to engage with customers and grow their reputation.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
Similar to The ROI of Social Media-How to Make it Work for You (20)
This is an overview of how the V2M2 Group addresses digital marketing growth for businesses. We have a comprehensive approach to social media and influencer marketing.
Digital marketing is using digital technologies like the internet, mobile phones, and social media to promote products and services. V2M2 offers digital marketing strategy, implementation, management, and training services. Their process involves analyzing business goals, conducting market research, and developing a strategic plan to increase visibility through search engine optimization, social media marketing, and website optimization. They provide ongoing management of digital marketing campaigns and analytics reporting. Pricing ranges from $2000 for a solo practitioner's digital marketing strategy to $10,000 per month for full implementation and management services for an enterprise.
Franklin D Rivera is a founder and CEO who has launched numerous innovative products over his 22-year career in sales, marketing, and product launches. The document provides guidance on starting a digital marketing strategy, including knowing your target audience and their interests, creating a funnel to track their progress, and using various social media platforms like Facebook, Twitter, LinkedIn, and Google+ to establish authority and generate leads in both business-to-business and business-to-consumer contexts. It also lists other potential marketing channels such as Instagram, YouTube, blogs, and curated magazines.
This document provides information about the author's background and qualifications. It states that the author is a United States Military Graduate with a B.S. in Human Factors Engineering from the United States Army from 1987-1992 as a Captain in Field Artillery. It also lists an MBA from Benedictine University with a Finance concentration from 2011. The document then provides details about the author's 22 years of experience in sales, marketing, and product launches including training at Johnson & Johnson.
The Mediterranean Diet: Its Effect on Cardiovascular DiseaseFranklin D Rivera II
This review summarizes a number of the trials that examined the hypothesis that the Mediterranean Diet can significantly decrease the incidence of myocardial infarction and cardiac mortality.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
The ROI of Social Media-How to Make it Work for You
1. The ROI of Social Media
Tactics, Tips and Tools for Maximization
2. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
3. F. D. Rivera & Associates
Making Dollars and Sense of Social Media
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
4. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
5. A Few Facts About Me
• United States Military Graduate
• B.S. Human Factors Engineering
• United States Army-1987-1992-Captain Field Artillery
• U.S. Army Veteran
• Benedictine University-MBA w/Finance Concentration (2011)
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
6. About Me cont’d
• 22 years of sales, marketing,
product launches
• Launched 10 new innovative
products in their space
• Johnson & Johnson Sales Trainer
• Over a dozen sales and marketing
awards
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
7. Why Social Media?
• Directly interact with your customers
• Be proactive in the market place with regards to dynamic
demands
• Allows you to reach the largest target audience with minimal
cost
• Greatest profit margin for marketing dollars
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
8. BUT JUST DON’T
TAKE MY
WORD
FOR IT
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
9. Duke University Fuqua College of Business
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
10. Questions to Ask Yourself
• What are you spending on marketing?
• What type of marketing?
• Is your current marketing focus enabling you
to reach your desired business goals,
financially?
• How are you measuring your ROMI?
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
11. Business and Social Media
Small Business
• Guideline-2% of budget on marketing
• About 10k per year on different
mediums
• Actually-$2500/yr- (source Merchants
Circle)
Big Business
• 16.7% on marketing
• 18.1 % on social media marketing
• 50% have not been able to show the
quantitative impact on business
dollars
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
12. So Where is the Disconnect?
Fishing in the Wrong Lake for the wrong fish!
13. How to determine the right social media approach
B2B or B2C
Greatest growth potential
Target Market
Appropriate social channels
• Facebook or,
• Twitter or,
• Linkedin or,
• Pinterest or,
• Tumblr or,
• Instagram or,
• PPC or
• Blog or etc. etc. etc………
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
14. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
15. • How much is one customer worth to me?
• Where do these potential customers hang out?
• How do these prospects know who I am or what I
provide?
• How do these prospects know how good I am at
what I do?
• What is it that they really need or want?
• How do I convey that I am the one they want?
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
16. • Become an authority in your space
• Provide expert or useful information
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
• In the right platform
• In the right form
• Interact with other thought leaders
• Interact with your prospects
17. Clients include Cadillac, Target, McDonald’s, Accenture, Bermuda
Department of Tourism, The Coca-Cola Company, and JP Morgan
Chase.
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
18. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
•#13 on the Forbes Top 50 Social Media Power
Influencers, 2013
•#8 on AdWeek’s Top 50 People Most Retweeted by
Mid-Size Marketers list
•15 Loyalty Thought Leaders You Should Follow on
Twitter
•One of the 5 Finalists in the Marketing Book of the
Year
•#11 on Onalytica’s Big Data and Customer
Experience Top 100 Influencers list
•One of the most interesting CMOs on
Twitter according to Say Media
•Top 100 Business, Leadership and Technology
Twitter Accounts You Must Follow
•50 Must-Follow Marketing & Media Mavens
Influencing the Hispanic Market Today
•#2 among Top 25 People Most Mentioned by digital
marketers: http://bit.ly/11jbDUj
•#16 among 25 most retweeted by Digital
Marketers: http://t.co/SynItBzHwY
•AGBeat’s Top 50 Industry Influencers
•#5 on SAP’s list of Top 60 Customer Experience
Influencers
•Most followed CMO on Twitter according to Social
Media Marketing Magazine
Ted Rubin
19. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
• CEO of Fishbowl (software development
integrated into Quickbooks)
• The 7 Non-Negotiables of Winning: Tying
Soft Traits to Hard Result
• Forbes Contributor
• Harvard Business Review
• Inc. Magazine
• 2012 Top Venture Entrepreneurs
David Williams
20. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
Facebook
• B2C
• Very visual
• Customer service
• New Ideas,
promotions
Twitter
• B2B/B2C
• Informational
• Very fast
Linkedin
• B2B/B2C
• Professional Image
21. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
•Leader in search engine results
•Everything integrates with Google
•Communities
•Hangouts for informational seminars
•Integration with Youtube
•Visual
•Marketing products
•Grouping of products/ideas
Others
•Instagram
•YouTube
•Curated Magazines-Paper.li and Rebelmouse
•Blogs
•Tumblr
22. What is the Right Message/Medium?
That depends on your audience
Never speak at them
Speak to/with them
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
23. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
24. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
25. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
26. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
27. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
28. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
29. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
30. Final Words
• Takes time
• Takes an understanding of how to read analytics
• Helps you understand your target market deeper
• Helps you to understand your website flow
• Helps you understand what actions convert into
revenue
• Can put you way ahead of your competitors
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
31. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
32. Questions
F. D. Rivera & Associates "Making Dollars and Sense of Social Media"