Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
7 factors for building extreme customer loyalty rita schnarr pptDeltaChamber
Customer Loyalty depends on factors such as satisfaction, performance, economic value and alignment, but also on dependence that is emotional, structural and business-related. Come and learn some new marketing techniques for your business and assess those you are using now with Rita Schnarr .
Rita Schnarr is President of Schnarr & Associates and a Partner with Profiles International Inc ~ the world’s innovator in online employment assessments and talent management solutions serving over 40,000 companies worldwide.
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
An Infographic that demonstrates how a customer relationship matures over time. Your customers must first generate brand trust, then you have an opportunity to create brand loyalty. Once you have established this relationship, you have can earn brand advocacy. The Brand advocate is one of the most valuable things your firm can invest in and technology is a key component of that formula.
6 Steps To Collect Testimonials That Attract New Leads and SalesZlatko Turkal
Customer testimonials are a great marketing tool because they are a personal word of mouth reference. Testimonials give customers the power to publicly share positive experiences they have had with your company, product, or service. Customers in the B2B marketplace prefer doing business with companies they know. Letting people know who else has done business with you is a powerful mechanism for generating new leads and sales, which leads to a profitable business.
Why do so many businesses fail to use any testimonials in their marketing? Testimonials are hard to collect. There are many ways to ask for testimonials. Asking for testimonials the right way will give you powerful reviews that attract your ideal clients.
This guide teaches you the art of asking for testimonials so your next testimonial collection process is painless and productive.
The product manager for coffee development at Kraft Foods Canada is faced with a decision of whether to embark on a marketing initiative for Kraft’s coffee pod machines in Canada. The machines dispense a single serving of coffee, and are currently being launched by Kraft in the United States. While existing Kraft brands dominate 1/3 of the Canadian market, 2/3 of market is occupied by competitors. While higher-priced premium is a smaller market, it is growing rapidly. Coffee sales were greatest among middle to upper income Canadians.
Alternate Choices:
Warmed Blankets, Air Circulating Blankets, Electric Blankets, Water Circulating Blankets, Adjusting room temperature, Heating Lamps (Infrared), Intravenous fluids (warmed), medication, Heated Mattresses
PROBLEM STATEMENT
How should Augustine Medical price the Bair Hugger Patient Warming System?
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
7 factors for building extreme customer loyalty rita schnarr pptDeltaChamber
Customer Loyalty depends on factors such as satisfaction, performance, economic value and alignment, but also on dependence that is emotional, structural and business-related. Come and learn some new marketing techniques for your business and assess those you are using now with Rita Schnarr .
Rita Schnarr is President of Schnarr & Associates and a Partner with Profiles International Inc ~ the world’s innovator in online employment assessments and talent management solutions serving over 40,000 companies worldwide.
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
An Infographic that demonstrates how a customer relationship matures over time. Your customers must first generate brand trust, then you have an opportunity to create brand loyalty. Once you have established this relationship, you have can earn brand advocacy. The Brand advocate is one of the most valuable things your firm can invest in and technology is a key component of that formula.
6 Steps To Collect Testimonials That Attract New Leads and SalesZlatko Turkal
Customer testimonials are a great marketing tool because they are a personal word of mouth reference. Testimonials give customers the power to publicly share positive experiences they have had with your company, product, or service. Customers in the B2B marketplace prefer doing business with companies they know. Letting people know who else has done business with you is a powerful mechanism for generating new leads and sales, which leads to a profitable business.
Why do so many businesses fail to use any testimonials in their marketing? Testimonials are hard to collect. There are many ways to ask for testimonials. Asking for testimonials the right way will give you powerful reviews that attract your ideal clients.
This guide teaches you the art of asking for testimonials so your next testimonial collection process is painless and productive.
The product manager for coffee development at Kraft Foods Canada is faced with a decision of whether to embark on a marketing initiative for Kraft’s coffee pod machines in Canada. The machines dispense a single serving of coffee, and are currently being launched by Kraft in the United States. While existing Kraft brands dominate 1/3 of the Canadian market, 2/3 of market is occupied by competitors. While higher-priced premium is a smaller market, it is growing rapidly. Coffee sales were greatest among middle to upper income Canadians.
Alternate Choices:
Warmed Blankets, Air Circulating Blankets, Electric Blankets, Water Circulating Blankets, Adjusting room temperature, Heating Lamps (Infrared), Intravenous fluids (warmed), medication, Heated Mattresses
PROBLEM STATEMENT
How should Augustine Medical price the Bair Hugger Patient Warming System?
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
If you are looking for call center services philippines, outbound call center philippines, telemarketing services philippines, customer service outsourcing philippines please contact IspeakSolutions.
How To Get More Referrals Without Asking Your ClientsNewHorizon.Org
Having credible referrals is an important part in running a business.
Getting these referrals may seem difficult if you are not sure how to ask for them from your clients. You can go around asking for referrals; however, you don’t want to come off as needy.
For more information read http://www.newhorizon.org/credit-info/how-to-get-referrals-for-your-small-business/
Looking for business financing? Check our resource page here http://www.newhorizon.org/NHBS/
Rob Tolley London - How Can Businesses Give Back to Their Customers & Why Is ...Rob Tolley
Rob Tolley is the CEO of Global Speciality Underwriters LLC, Dubai, a company that specialises in underwriting specialist lines of facultative reinsurance business on behalf of rated reinsurers. This presentation will share strategies to give back to customers, exploring the reasons why doing so is critical to business success.
Distrust is the biggest obstacle to overcome for customer growth. You need to develop a trust strategy more than you need a sales strategy to reach customers in the new economy.
A smart business revolves around its customers and this Redi-Data blog-presentation emphasizes on knowing the customer, understanding their needs & wants, engaging with the customer and fostering relationships. Learn how Redi-Data can help with the most extensive, detailed, and up-to-date consumer information in the business.
Talk Given At ICSA National Conference in Atlanta 2010: The challenge of providing world-class levels of customer service through a service business located in multiple states, with diverse employees, in a variety of industries and markets.
Improve each stage of your sales cycle and boost sales numbers with these eff...Zoho SalesIQ
Sales tactics to help improve your sales conversion amidst the growing competition.
From this presentation, you'll learn how to:
* Increase the quality and quantity of your leads
* Build credibility among them
* Boost your chances of establishing contact
* Get prospects to buy from you
* Ensure steady sales growth from existing customers
* And, finally, how to handle the dreaded "No"
Here's the YouTube link to the webinar recording- https://youtu.be/7l9dRhnkiWs
Similar to Better Business Bureau Accreditation Guide- Dallas, Tx (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Better Business Bureau Accreditation Guide- Dallas, Tx
1. BECOMING THE MOST
TALKED ABOUT BRAND
Your Guide To
Includes Survey Results Showing How BBB Accredited Businesses Build Trust and Credibility with Customers
2. About This Guide
Why?
BBB Accredited Businesses want to know
what they can do to stand out and attract
new customers in today’s highly
competitive marketplace.
What?
Traditional marketing and advertising is no
longer the most effective way to promote
your business. To stand out, you need
people talking about you, especially online.
You need positive word-of-mouth to grow
your business.
How?
This guide reveals industry insights and
best practices, backed by primary research,
for becoming a highly visible and
trustworthy brand.
Who is it for?
All business owners, managers, marketers,
and business development professionals.
2
3. Table of Contents
Introduction [4]
Start With Trust®
[5]
The No. 1 Reason Businesses Choose BBB Accreditation
What It Takes To Be A Trusted Brand
Give People Something To Talk About [8]
The No. 1 Source Of New Customers
Give Them Something To Talk About By “Being More”
Do Something Good
Make An Emotional Connection
Become An Industry Expert
Increase Word-Of-Mouth Via Social Media [17]
The Power Of Social Media
Which Social Networks Should You Be On?
Master The Three E’s of Word-Of-Mouth
Create Shareworthy Content
Harness The Power Of Consumer Reviews [23]
Find Your Customer Reviews
Respond To Reviews Like A Pro
Positive Reviews Build Trust!
Best Places To Collect Reviews
Accreditation Builds Credibility And Trust With Customers [30]
Which BBB Tools Do Accredited Businesses Like Best?
Favorite BBB Tools Used By BBB Accredited Businesses
About BBB [35]
3
4. Introduction
In today’s marketplace, the success of your business is
influenced by popular opinion. Consumers trust other
consumers to help them decide where to buy.
What does this mean for you?
Build a business worth talking about, so your
customers do the selling for you. Then, when
new referrals come your way, your Accreditation
will help prospects know they can trust you.
4
83%
OF GLOBAL CONSUMERS
say they trust
recommendations of
friends and family.1
91%
OF B2B BUYERS
are influenced by
word-of-mouth when making
their buying decisions.2
88%
OF CONSUMERS
trust online reviews as much as
personal recommendations.3
Here are the facts
74%
OF CONSUMERS
identify word-of-mouth as a
key influencer in their
purchasing decisions.4
6. The No. 1 Reason Businesses
Choose BBB Accreditation
In the 2016 BBB Accredited Business Survey, BBB
Accredited Businesses were asked, “What was
the number one reason you decided to
become BBB Accredited?”5
6
Build Trust With
Consumers (66%)
Grow My
Business (7%)
Get More Leads (3%)
Support BBB’s
Mission To Build
Trust In The
Marketplace (21%)
Other (3%)
“81% of consumers
familiar with the BBB
Seal are more likely to
trust a business if it
carries the BBB
Accredited Seal.”6
Trust precedes everything: attracting
new customers, creating brand
advocates, and growing a
profitable business.
Starting with trust means you build it
into your organization from the ground
up (creating quality products, hiring
good employees, etc.). You don’t have
to convince consumers to buy. Your
reputation does the selling for you.
7. Establish and maintain a positive reputation.
Honor all of your written and verbal promises.
Respond quickly and professionally to
consumer concerns.
Always tell the truth, even if it costs you
a sale.
Be transparent and give your customers all
the information they need to make a well
informed buying decision.
Protect consumer information and respect
how they want you to use it.
Communicate honestly about products
and services.
Review the list above.
Can you check off
everything? If not, put
together a plan to get
your business on the
right track.
Chapter
Challenge
What It Takes To Be
A Trusted Brand
“The No. 1
quality
consumers
demand
of big
brands.”7
7
9. The No. 1 Source Of New Customers
What is the most
trusted form of
advertising these days?
Word-of-mouth. It’s also the
number one source of new
customers for BBB Accredited
Businesses, according to
BBB research.5
Today’s consumers prefer
learning about your business
from other customers.
BBB is top of mind as a source of
information, recommendations,
ratings, and advice about trusted
businesses. In a recent study, 91%
of consumers familiar with BBB
agreed that BBB is trustworthy.6
Word-of-mouth marketing:
Turn routine customer interactions into remarkable customer experiences.
Online or offline - be friendly, helpful, relevant, and trustworthy.
How do you generate
more word-of-mouth?
Observe what other successful
businesses are doing. Otherwise,
stick to the basics. Have integrity
and provide each customer
top-notch service. Then they won’t
be able to stop themselves from
telling their friends about you.
9
10. Give Them Something To Talk
About By “Being More”
BBB Accredited since 1971
Be More Friendly and Fun
This 45-year-old company is known for
its friendly and fun flight attendants, as
well as its top-notch customer service.
These core values help to support the
airline’s focus on providing great
customer experiences.
How do you get people talking about you? Differentiate yourself by “being more.” What does being more mean? It
means doing more to exceed customer expectations and deliver unforgettable customer experiences – the type of
experiences that turn into glowing reviews and increased referrals. Want to learn how to Be More? Follow those
who do it best.
10
“Customer appreciation day is
every day. Our customers mean
everything to us. We like to think
of ourselves as a Customer
Service company that happens
to fly airplanes.”
- Southwest Airlines
11. BBB Accredited since 2011
Chicago, IL
Be More Compassionate
“We treat our customers like
family. We want to be that
place that everyone wants to
go to after work or to bring
their family, kind of like that
old TV show, Cheers, where
everyone knows your name.
That’s the standard we live by,”
Justin Grohnke, Store Manager,
Beggar’s Pizza.
11
BBB Accredited since 2013
Nashville, TN
Be More Reliable
“We walk the walk. We work
very hard on that every day in
order to earn and keep the
loyalty of our customers.
BBB Accreditation helps drive
new customers to our door,
but it’s up to us to support
that trust and not disappoint
them,” Steve Bass, Owner,
Bass Tire Company.
BBB Accredited since 1976
St. Paul, MN
Be More Attentive
“We listen to our customers.
By delivering what they want,
first you need to understand
what they want, so we pay
attention to what they tell us.
The consumer will always give
you a roadmap to success if you
just pay attention,” Jeff Warner,
President & Owner, Warners’
Stellian Company, Inc.
Key Differentiators Of Businesses That Choose To Be More
1. Offer fun and friendly service.
2. Put employees first.
3. Listen to customers.
4. Treat customers like family.
5. Operate responsibly.
6. Go the extra mile.
7. Give back.
8. Honor every promise.
Ways Other BBB Accredited Businesses Have Chosen To Be More
12. 12
Do Something Good
According to a study by Cone Communications and
Echo Research,
82% of consumers choose
businesses that demonstrate
corporate social responsibility.
8
If you want to get and keep your customers’
attention (especially millennials), do something
that has meaning and helps others. Younger
generations are passionate about the
environment, the cities they live in, and making
the world a better place.
Whether you’re putting on an event in your
community or taking on a good cause, ask people
to participate and get involved. Make doing good
part of your business strategy. In helping others,
you’ll build more trust, loyalty, and awareness for
your brand.
You already have a great start!
As a BBB Accredited Business you’re already
contributing significantly to a great cause, BBB’s
mission to advance trust in the marketplace. By
upholding higher standards of ethical business
practices, you are an example to your industry
peers and your Accredited status helps customers
recognize trustworthy businesses.
12
13. 12
Make An
Emotional
Connection
Making a good
impression with a
customer doesn’t
always stem from
better features and
lower prices. Most
often, customers form
attachments
to businesses that
make an emotional
connection with them.
13
14. People are influenced first by their
emotions. Logic and reason are
secondary when it comes to making
purchase decisions. “These
unconscious feelings can have a very
concrete impact on your business.
Emotional connections can determine
the strength and length of a customer
relationship. They drive passion,
loyalty, and advocacy.”9
14
Brands that make
emotional connections
with customers
outperform competitors by
26% in gross margin
outperform competitors by
85% in sales growth
form first
name
relationships
solve a
unique
problem
have a fun and
interactive
environment
offer
validation
and empathy
take on
a social
cause
specialize
in one
area
send
handwritten
thank you
notes
appeal to
customers’
values
at least 3 times more likely
to recommend a business
at least 3 times more likely
to purchase again
Their customers are
15. 15
Become An Industry Expert
Post content online
Creating and posting your
own content online is a great
way to brand yourself as an
industry expert. You can do
this by producing webinars,
white papers, blog posts,
and other forms of content
specific to your industry.
Establish yourself as an expert or thought leader in your field. This can help your
brand’s credibility, recognition, and give you greater online exposure.
Host an event
Hosting events allows you to
have face time with potential
customers and build more
meaningful connections with
them. Types of events you
could host include: lunch and
learns, charity events, open
houses, block parties, grand
openings, and more.
Speak at an event
This is a great way to show
off your expertise and build
trust with prospects. If your
event goes well, people will
want to talk to you. You
may even generate more
leads from people they
know who are interested in
what you sell.
16. Write a blog
Writing a blog allows you to show your brand's
personality and provide additional value by offering
useful and relevant content to your customers and
prospects. It keeps your business on top of
consumers' minds, so the next time they're looking
to hire a business like yours, they will think of you.
Attend industry events
Get your name out there by attending
networking and industry-related events. Check
with your local BBB to see if they are holding
any professional events or seminars. Attending
one of these is a great opportunity to connect
with other BBB Accredited experts in your area.
16
1. Send a handwritten thank-you note to 5 customers.
2. Participate in one of your local BBB’s upcoming
community or networking events.
3. Create and post content online about topics relating to
your industry.
4. Have your team volunteer at a local event or cause.
Chapter
Challenge
Pick
One!
More Ways To Become An Industry Expert
18. 18
The Power Of Social Media
Social media can be a great tool for generating
real conversations about your brand and
building trust with customers and prospects.
Instead of using social media as just another
channel to promote your business, use it to
build a community that believes in what
you stand for.
of consumers use social
media networks for
recommendations.10
If you’ve got all your
ducks in a row,
influential voices will be
singing your praises.
57%
18
“Social Media gave a voice to consumers. It
helped them take control of the way brands
communicate and promote their products to
them. Nowadays, opinion leaders are called
influencers and they, more often than not,
share their influence on social media.”11
21. Engage
There are no short-cuts to building trusted relationships
with your customers. Many businesses don’t use social
media the way it is intended, to engage and connect
with people and be part of a two-way conversation.
Before you can expect thousands of followers, likes,
and shares, you must consistently engage and interact
with your audience. Answering their questions and
providing useful information is a great place to start.
Equip
Give your fans something to talk about. What content
would be interesting enough for them to want to share
with others? It could be amazing new products that
solve problems in a unique way, insider knowledge,
funny behind-the-scenes stories, community events,
shocking or little known facts, or inspiring videos or
stories.
Empower
Ask people to share. A call-to-action button saying,
“please share” or “reTweet” generates between 50-80%
more shares than businesses who never invite their
followers to share.12
Master The Three E’s
Of Word-Of-Mouth
21
To build a strong and loyal
following, you must engage
with your audience by being
helpful and having two-way
conversations.
22. Chapter
Challenge
Pick
One!
1. Share a piece of BBB content on your social networks.
2. Engage with at least 10 people on social media this week
(comment, share, or like their posts).
3. Share at least one post that is meaningful to your
customers and see if they comment, like, or share it.
Create Shareworthy Content
22
“How-to” Posts
Introduces a problem and
then offers a solution
Focuses on one topic
Detailed information on a
specific topic, may include
comparisons
Gives a reason or purpose
for something, often
supported by research
and evidence
“List” Posts
“What” Posts
“Why” Posts
Articles, Videos,
Infographics, Webinars
Articles, Infographics,
Slideshares
Articles, Infographics,
Slideshares, Videos,
Podcasts, Webinars
Articles, Infographics,
Videos, Slideshares
“How To French-Braid
Your Hair In 30 Seconds”
“10 Surefire Ways To Get
Your Kids To Stop
Complaining”
“What Your Utility Bill
Will Look Like This Year”
“Why You Shouldn’t
Wait Until Black Friday
To Do Your Holiday
Shopping”
DESCRIPTIONTYPES WAYS TO SHARE EXAMPLE
24. Customer reviews have never been more influential
than they are today. Over 90 percent of consumers are
looking at online reviews before making purchases.13
Besides bbb.org, there are virtually dozens of places
where consumers can post a review. Some include
social media, local listings, and independent consumer
review sites.
Find Your Customer Reviews
There are dozens of online tools available that
can monitor your online reputation and alert you
each time your brand is mentioned. To see a list
of options, go to any search engine and type
“customer review monitoring tool.”
24
Sixty-seven percent
of consumers are
influenced by
independent online
review sites before
making purchases.14
25. Respond
To Reviews
Like A Pro
Once you start tracking your
reviews, be ready to respond
quickly and appropriately. Make
it a habit to respond to all your
reviews, positive or negative. It
shows you appreciate and value
your customers’ feedback, even
when it isn’t good.
An occasional bad review isn’t
going to ruin your reputation as
long as you address it. If anything,
it will make you more human -
more authentic - more trustworthy.
25
57% of consumers are
suspicious of brands
that only have
positive reviews.10
26. 1. Automate the process
Use online tools to notify you when new reviews
or mentions about your business appear online.
2. Respond in a calm state
It’s natural to feel defensive and even angry
when getting a negative review. But, before
you hit send, put your emotions in check so you
can respond from a place that is professional
and helpful.
3. See criticism as an opportunity
Sometimes negative feedback can be really good
for your business. It can shed light on problems
and help you improve your business.
4. Say, “I’m sorry”
Saying a genuine "I’m sorry" has the power to
defuse the situation, allowing for open and
honest communication.
26
5. Don’t make excuses
Own your mistakes and find a way to make things
right. If you do nothing or fail to repair the
relationship, the average wronged customer will tell
16 people about it.15
6. Educate your customers
Sometimes your customers don’t have all the
information. Correct any inaccuracies and help them
understand why your prices may be higher or why
certain features aren’t included.
Don’t let bad reviews ruin your day. Use them as
opportunities to strengthen your hard earned reputation.
27. Positive Reviews Build Trust!
28
Your customers are your mouthpieces. They can influence hundreds (if not thousands) of strangers to buy from
you. Having lots of positive reviews helps to demonstrate you are a business people trust.
OF MARKETERS
believe positive reviews
deliver a good return
on investment.16
OF CONSUMERS
say positive customer
reviews make them trust
a business more.3
OF CONSUMERS
researched a referral
before making contact
with that business.17
83% 72% 90%
27
28. Put a button or sign on your website, social media
pages, place of business, and other company assets
that says something like, “Check us out on bbb.org!”
This not only helps consumers find more information
about you, but also shows them where they can
leave a review.
Deliver the type of exceptional service that knocks
your customers’ socks off. That’s the best way to
differentiate yourself and motivate your delighted
customers to tell everyone they know to do
business with you.
Two Ways To Get Positive Reviews Without Being Pushy
29
1
2
Show Consumers
Where You’re Listed
Go Above
And Beyond
28
29. Chapter
Challenge
Pick
One!
1. Make sure all your listings are up-to-date,
especially your BBB Business Profile Page.
2. Ask 5 customers this week for a review.
Best Places To Collect Reviews
29
BBB.org
Each business can create a
BBB Profile that includes your
contact information, website,
and customer reviews. You
can attach a link from this
page to any email or card,
which invites your customers
to leave a review.
Social Media
Social media platforms can be
additional hubs for collecting
reviews and increasing your
exposure. One effective way to
get people to leave feedback on
social media is to conduct a
survey or poll about the services
or products you offer.
Local Listings
There are several consumer
review sites that will let you
list your business for free
online. Having a presence on
these sites shows
transparency and can
improve your website’s SEO.
31. Which BBB Tools Do
Accredited Businesses Like Best?
31
In 2016, almost 3,000 BBB Accredited
Businesses5
were asked which BBB tools
help them build the most credibility and
trust with consumers.
Word-of-mouth and referral marketing get
people to your door, but your mark of
Accreditation helps your business stand out
from the crowd.
Top Trust Building Tools Used
By Accredited Businesses
Showing and Telling Consumers
They are BBB Accredited
BBB Rating
BBB Accredited
Business Directory
BBB Seal
BBB Business
Profile Page
34%
19%
17%
15%
15%
32. 33
“
Mancuso Motorsports, Chicago, IL
We do over $6M in revenue annually. Seventy percent of our
business is out of state. Customers are looking for assurance
we are a dependable and honest organization. They
routinely look to BBB for verification. Probably every day.
”
People see my ad and BBB’s Accreditation
Seal and know it is legitimate.
A Step Beyond & Associates,
Winnipeg, MB
“ ”
“
”
BBB’s Seal counts for a lot. Most of my
business is word-of-mouth, but I think
seeing the Seal gives an extra
level of trust.
Riverway Recording Studio, LLC, Hartford, CT Temco Distributors, LLC, Oklahoma City, OK
Clients viewed our BBB profile and trusted our BBB
Accredited A+ rating, and this was enough for them
to order from our website, and we are talking
10K orders!
“
”
What Do Businesses Have To Say About Accreditation?
32
“
”
Having that sign on the door gives our
customers confidence that we will be
honest and provide good service.
Schaefer Auto Body Centers, St. Louis, MO
DISCLAIMER: The following testimonials are real-life accounts however they are not a typical reflection of BBB Accreditation as actual results may vary.
33. Favorite BBB Tools Used By
BBB Accredited Businesses
33
BBB research also shows what tools have helped BBB
Accredited Businesses the most.5
BBB Accredited Business
Directory (48%)
Networking
Opportunities (7%)
Monthly
Report (10%)
Request A
Quote (12%)
BBB
Accredited
Business
Seal (53%)
Other (11%)
*more than one response allowed
It’s no surprise that BBB Accredited
Businesses place the highest value
on BBB’s Accreditation Seal. Why?
The Seal
1. Sets you apart from competitors.
2. Builds trust with prospects who
find your business online.
3. Boosts your credibility when
customers check out your
business after receiving a referral.
34. Chapter
Challenge
Pick
One!
1. Make sure your BBB Accreditation Seal is on all your
digital assets: your social media pages, web pages,
email signature line, etc.
2. Call your local BBB to make sure you understand all the
benefits available to help you build trust and connect
with your customers. 34
Don’t conceal the Seal! Put it everywhere!
If you’re not using BBB’s Accreditation Seal now,
you could be missing out on customer leads and
business opportunities. “81% of consumers familiar
with the BBB Seal are more likely to trust a
business if it carries the BBB Accredited Seal.”6
Put the Seal on every customer touch point
Vehicle stickers or magnets
Doors and windows
Email signatures
Website
Direct mail
Blog
Client proposals
Products
Ads
Landing pages
Social media pages
Business cards
$
36. For over 100 Years BBB’s mission has been to be a leader
in promoting trust in the marketplace.
instances of service to
businesses, charities, and
the general public each year.
In the past couple of
years, BBB has provided 225 Million
36
• Business Profile Inquiries
• Consumer Complaints
• Scam Alerts
• Customer Reviews
• Mediations and Arbitrations
• Auto Line Cases
• Investigations
• Advertising Reviews
• General Assistance, Counseling,
and Industry Information
• Charity Reports and Tips on
BBB.org and give.org
Some of these services include:
Our Mission
Our Work
37. 37
We Invite You To Take The
Next Step
Become BBB Accredited
Be Part of a Movement
Join an elite group of
Accredited Businesses that are
proactively building trust and
credibility with customers.
Become an
Industry Leader
Be seen as an industry leader
who values ethical business
practices and promotes trust.
Differentiates Your
Business
Stand out from your
competitors in a positive way.
Enhances Your Credibility
The BBB Seal Of Accreditation
adds additional credibility to every
BBB Accredited Business.
Business Perks
Accredited Businesses enjoy several
exclusive tools and resources that
help them build trust and increase
their marketplace exposure.
With BBB Accreditation Comes Great Advantages
If you’d like to know more about Accreditation, visit whybbb.org
38. BBB’s Your Guide To Becoming The Most Talked About Brand
Published by BBB & Streampage
Design by Streampage
1344 West 75 North
Centerville, UT 84014
No part of this publication may be reproduced,
distributed, or transmitted in any form or by any means, or
stored in a database or retrieval system, without the prior
written permission of the publisher.
Visit our website at www.bbb.org
Appendix
Nielsen (2015), Nielsen Report: “Global Trust in Advertising” -
full citation: “More than eight-in-10 global respondents (83%)
say they completely or somewhat trust the recommendations of
friends and family.”
Useful Social Media (2014), “How Social Media Amplifies the
Power of Word-of-Mouth”
Search Engine Land (2014), “88% Of Consumers Trust Online
Reviews As Much As Personal Recommendations”
Ogilvy/Google/TNS (2014), “When the Path to Purchase
Becomes the Path to Purpose”
Streampage BBB Accredited Business Survey (2016)
Nielsen 2017
Cohn & Wolfe (2014), “The Age of Authenticity”
Cone Communications and Echo Research (2013), “2013 Cone
Communications/Echo Global CSR Study”
101 Business Insights (2015), “Four Key Strategies for Building
Emotional Connections with your Customers”
Mintel (2015), "Seven in 10 Americans Seek Out Opinions
Before Making Purchases"
WeRSM (2015), “The True Power Of Word Of Mouth In The
Digital Age”
Practical Ecommerce (2014), “7 Ways to Get People to
Share Your Content”
BrightLocal (2015), “92% of Consumers Now Read Online
Reviews for Local Businesses!”
Moz (2015), “New Study: Data Reveals 67% of Consumers
are Influenced by Online Reviews”
Retail Customer Experience (2011), “Survey: Twice as
many people tell others about bad service than good”
ReviewTrackers (2015), "Experts Weigh In: Improve Online
Reviews, Yield Positive ROI"
Yokoco (2014), "Word of Mouth Marketing in the
Digital Age”
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