The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.

1. UNBOX
AUSTRALIA
Beyond stereotypes for
untapped opportunity in
diversity and inclusion
ADVISORY | TRAINING | SPEAKING | ADVOCACY
Remove unconscious bias and harmful stereotyes from the strategic
and creative process for marketing, media and advertising. Specialised
and actionable programs and consulting for agencies and brands.
Anne Miles is a specialist marketing strategist, business coach and advanced life coach who specialises in removing
harmful stereotypes out of media, marketing and advertising. Not just about how to take them out, but what to put
back in for better performance.
All client and agency personnel can impact the results.
DECEMBER 2021

2. ABOUT YOUR TRAINER & SPEAKER
Anne Miles,
ADVISORY | TRAINING | SPEAKING | ADVOCACY
Anne Miles brings a very unique perspective with decades of industry experience from deep within the creative
process and across multiple disciplines including production, creative, account management, strategy, research and
client side marketing.
Anne has a lot of first-hand experience with discrimination and prejudice, and taken on the issue head on to make
for change across the industry, rather than just voice opinion.
What is unique about Anne is that she breaks through all your internal processes and emotional blocks to
make change and impact for good. You will be hard-pressed to find someone as passionate and as widely or
deeply experienced enough to help you actually make change we all want.
Anne is making impact within agencies, with businesses, with individuals and through Government.
AWARDS
- Winner Westpac 200 Businesses of Tomorrow 2018 (for Anne’s business
Suits&Sneakers)
- Finalist in B&T Women In Media: Entrepreneur of the Year 2019
- Finalist for AMI Certified Marketing Practitioner of the Year 2019 - Vic and National
- Finalist for AMI Certified Marketing Practitioner of the Year 2020 - Vic and National
- Finalist B&T Women In Media: Champion of Change 2021
- Finalist B&T Women In Media: Social Change Maker 2021
- Finalist B&T Best of the Best: Social Change Maker 2021
- Finalist B&T Best of the Best: Entrepreneur of the Year 2021
- Finalist B&T Award for Diversity - Champion 2021
- Finalist for AMI Certified Marketing Practitioner of the Year 2021 - Vic and National
- Judge for various marketing categories: AMI, PauseFest, Stevie Awards
“Anne, it was fantastic, you really opened
my mind. Loved how you made it so personal.
I feel like I will look at the world a little
differently now” Attendee
PAST ROLES
• Consulting creative and marketing strategist
• Business coach and growth strategist
• Freelance for customer insights and ‘go to market’ strategies
• Client side roles as Marketing Manager/ Group Marketing Manager
• Head of Television in McCann-Erickson, JWT and Grey Worldwide Multi-national ad agencies
• Founding partner Exit Films production company
• Various roles as producer: Fuel VFX (Visual Effects), MRPPP (Post production), Great
Southern Films, Yarra Films, Cummins Ross, HOST
BRAND CATEGORIES
• Automotive
• FMCG
• Hair and beauty
• Fashion
• Government and social cause
• Finance & insurance
• Health/Mental health services
• Sport, motor sport and racing
• Telecommunications & technology
• Entertainment and media
• Retail Energy
• Conscious and NFP
TECH SKILLS
• InDesign - intermediate
• Wordpress - intermediate
• Canva
• Microsoft suite
• App development - basic
VOLUNTEERING AND MENTORING
• Host of Suits&Sneakers.TV
• Conscious Capitalism board
• Give Me Shelter homeless project
• Trinity P3 mentoring
• Australian Marketing Institute
Mentor Program
• Team Women - Strategy &
Product design
• Various pro bono projects
BOOKS & PUBLICATIONS
• Publishing company here
From the Chaos - For Life’s Difficult
Moments (latest book). More here
QUALIFICATIONS & TRAINING
• AMI Certified Practicing Marketer
• Business coach Cert IV
• Executive Coach Cert IV
• Life Coach Cert IV
• Advanced Life Coach Cert IV
• Diploma Life Coach Cert IV pending
• Power Coach Certificate
• Trainers & Speaking skills
• Time Line Therapist
• NLP Practitioner (twice)
• Emotional Freedom Technique Prac
• Idea Generation Masterclass - Adschool
• Presentation skills
• Pitch strategies
• Copywriting
• Digital production - Adschool
• Strategy planning - various
• Management courses - various
EXPERIENCE
• Brand & content strategy
• Advertising agencies
• Film production
• Visual effects
• Post production
• Motion design
• Graphic design
• Client side marketing
• Research and insights
• SME marketing

3. Anne Miles is Unboxing
Australia for untapped
opportunities in diversity
and inclusion and uniquely
touches on 8 (protected and
unprotected characteristics).
While most services in diversity and inclusion
focus on hiring practices and the internal people
and culture, Anne focuses on the strategic perfor-
mance opportunities available for brand growth
and redefines the creative and production process.
Don't just talk about making change, action the
change deep within the agency processes.
Anne gets you hands-on into the all parts of the
strategic and creative process that only those who
have worked in diverse sectors of the agency and
brand system can impact. No more talk. Time to
make change that sticks.
The advertising industry is fast and furious and the
processes are engrained, not just within the one
agency but across the industry. This often means
many of us operate on auto-pilot. When we work
like this, our unconscious bias comes into play.
Unconscious bias is not just an HR or internal
culture issue, it impacts the work we produce.
*Source: McKinsey
What that means is that we are ultimately misaligned
with the real customer out there and we are producing
work that is off strategy, under-performing and can even
do brand damage. Worse still, we are impacting society
and perpetuating prejudice.
Brands and agencies need to get on top of their un-
conscious bias in every step of the process if we are
to perform at our best. The day to day process is often
forgotten, yet the ultimate impact on society so great.
Statistics show us that a business with a focus on
diversity out performs those businesses that don't; by
a big margin. Imagine what this can do to our creative
work?
Training your team in unconscious bias, identifying
harmful stereotypes, empowering and keeping everyone
accountable is your secret weapon to deliver on your
promises to be more inclusive and diverse.
There are no programs available with such a deep
dive into the whole marketing and creative process
specifically and so deeply.
Become accountable for the strategies we define, the
copy we write, the user experiences we create, the way
we segment our markets, artificial intelligence, and the
way we produce the work and bring diversity of thinking
into Australia's homes.
If we are to UNBOX Australia we need to dig
deep into the marketing and media process to
effect every step of the way. We need to turn our
commitments turn into action

4. ONE SINGLE MARKETING, MEDIA OR ADVERTISING
PERSON CAN HAVE A HUGE IMPACT ON SOCIETY
CORRECTING UNCONSCIOUS BIAS IN CREATIVE
OUR INDIVIDUAL
UNCONSCIOUS WIRING
TEAM
CONSCIOUSNESS
OUR CREATIVE
AND TECH
SOLUTIONS
HIRING AND
SUPPLIER CHAIN
CONSUMER
IMPACT
OUR CONSCIOUS &
UNCONSCIOUS BEHAVIOUR
SOCIETAL
IMPACT
Take
responsibility
here
Becomes
tangible
here
Every single person in the client and agency process has an impact on the work that is produced, and the
impact that has on society. We must take charge at every step of the creative process to undo some of
the wrongs and to realign with the real customer out there.
The UNBOX AUSTRALIA program covers all steps of the creative process including:
> Client Brief
> Strategy & Research
> Creative Briefing
> Creative Concepts
> Approvals
> Production, Tech Builds and Supplier Engagement
> Analytics and Data
> Media and Distribution Channels users
users
users
users
users
"With harmful stereotypes
now linked to domestic violence,
bullying and also mental health
problems it is time we moved
from talk to action."
Anne Miles

5. ANALYTICS
& DATA
Removing Unconscious Bias
from the Creative Process
CREATIVE
CONCEPTS
CLIENT BRIEF
01
STRATEGY &
RESEACH
02
CREATIVE
BRIEF
03 04
Question past
sales data
Question
demographic
profiling
All suppliers using the
same profiles?
Does customer profile
match ABS data?
Is research data current
and reflect potential
customer?
Is the client’s brand
purpose aligned
authentically?
Do research
respondents reflect
the ABS data split?
Can research include
rural and urban?
Distribute
research findings to all
creative and production?
Can all
consumers
access the product
without
discrimination?
Question
the target
audience is current
Is the buyer the
same as the user?
Have you
read the
research?
Are you
making fun
of stereotypes?
Use the
gender neutral
checklist
Cross check the
customer is interpreted
accurately
Use the Hofstede
Cultural Insights tool to
check you are on track
Swap out the customer type to see if there is inherent bias?
Check against all types of diversity. Test your gut!
07
MEDIA AND
DISTRIBUTION
08
APPROVALS
05
PRODUCTION
06
Are media channels
based on efficacy or
out of habit?
Are you using ‘off the
shelf’ profiles?
Are they still
current?
Swap out all roles in the
concepts to be sure no bias
is hidden
Use the
gender neutral check-
list
Cross check against the
potential
target
audience
Cross check for rural and
urban fit & socio-
economic fit
Do all
production
elements fit the wide
spectrum?
Are you
playing to
stereotypes?
Check ABS data
Have all key people
read the research
insights?
Check the
context for data collec-
tion. Was bias involved in
capture through creative,
channel and sales activity?
Cross check societal
context at time of data
collection
Can you split test or
stress test current
demographics?
Can you target by atti-
tudes rather than
demographics?
Are you
playing to
stereotypes?
Check the
ABS data
Are you casting for
tokenism or Diversity
Oversteer?
Copyright Suits&Sneakers (c)

6. TRAINING & COACHING PROGRAMS
01
02
AGENCY
INDUCTION
$ 3,000
4 HOURS TEAM
WORKSHOP
ON SITE
A FOUR HOUR TRAINING SESSION &
INTERNAL PROCESS WORKSHOP
For agencies who have not dealt with
unconscious bias in the creative process
before. Basic training and internal process
review. Includes outcome report.
Online course available Jan 2022
NEW STAFF
INDUCTION
$ 1,500
3 HOURS
ON SITE
A THREE HOUR TRAINING &
INDIVIDUAL TASK SETTING SESSION
For new staff who join the agency and
need to fall in line with the same process-
es and thinking (quarterly recommended).
Only if initial induction is complete.
03 CONSULTING
$ 350 pr hr
ADHOC
CONSULTING ON CREATIVE
STRATEGY, SCRIPTS AND CONCEPTS
OR ON INTERNAL PROCESS
An adhoc basis to trouble shoot or be a
sounding board
04 12 MONTH
PROGRAM
$ 3,750 pr mth
12 month program
12 MONTHS
A 12 MONTH COACHING PROGRAM
& LEADERSHIP ACCOUNTABILITY
For agencies who take this seriously,
want to keep everyone accountable
(including their clients), engaged,
actionable and want to track the results
of their social impact and campaign
performance
All pricing to incur 10% GST in addition. See section 05 for speaking
topics.
01
Inducton Workshop outcomes:
Creative process workshop outcomes across 9 agency functions
No longer 'trust your gut',
but 'test your gut'

7. —
12
01 AGENCY
INDUCTION
$ 3,000 + GST
4 HOURS
ON SITE
A FOUR HOUR TRAINING SESSION & INTERNAL
PROCESS WORKSHOP
For agencies who have not dealt with unconscious
bias in the creative process before. Basic training and
internal process review. Includes outcome report.
Note: This also forms part of the 12 Month program or is deducted
from the 12 month program costs if taken up at alter time.
Whole agency induction
across all departments
and disciplines
A FIRST DIVE INTO UNCONSCIOUS BIAS FOR AGENCIES
(AND THEIR CLIENTS)
An induction into Unconscious Bias in the creative process and to
determine actionable steps to take to address this throughout the agency and
client workflow across 9 tactical points in the process.
OUTCOMES
• Understand the impact of unconscious bias in marketing and brand strategy through case
studies and creative examples
• Understand and identify your own unconscious bias on a day to day basis and know what
to do about it
• Be empowered to ask the right questions in order to uncover unconscious bias in your
decision making
• Receive a copy platform to create gender neutral copy and linguistics for all media channels
• Understand channels that we can take responsibility for diversity – with examples
• A fresh look at market segmentation to remove bias
• Identify when you are over-compensating with "diversity over-steer"
• Casting and voice talent selection for effectiveness
• Rethink the creative process to protect your communications from bias
Agencies will receive documentation of the all staff workshop outcomes with priorisation on
the tasks that can be addressed immediately, those for the short term and for the longer term.
Areas of additional focus will be highlighted.
All participants will receive a certificate of completion, and some simple tools and checklists to be
armed to implement changes back in the marketing or creative department.
FORMAT
1/2 DAY ALL EMPLOYEE AND CLIENT WORKSHOP (May be split into 2 sessions)
Up to 200 people on site. (Note: Online version coming in January 2022)
By appointment.
Travel costs additional.

8. —
14
02 NEW EMPLOYEE
INDUCTION
$ 1,500 + GST
3 HOURS
ON SITE
A THREE HOUR TRAINING &
INDIVIDUAL TASK SETTING SESSION
For agencies who have previously inducted their core
staff with program 01. As a top up for new employees or
clients who join the agency and need to fall in line with
the same processes and thinking (quarterly sequence
recommended)
Note: This also forms part of the 12 Month program or is deducted from the
12 month program costs if taken up at alter time. You must have completed
the all agency induction first to participate in this course.
New employee and
client induction to align
with agency processes
NEW EMPLOYEE INDUCTION INTO UNCONSCIOUS BIAS
An induction for individuals within agencies already inducted into
Unconscious Bias in the creative process to ensure new staff are aligned
with the existing internal processes.
OUTCOMES
• Understand the impact of unconscious bias in marketing and brand strategy through
case studies and creative examples
• Understand and identify your own unconscious bias on a day to day basis and know what
to do about it
• Be empowered to ask the right questions in order to uncover unconscious bias in your
decision making
• Receive a copy platform to create gender neutral copy and linguistics for all media
channels
• Understand channels that we can take responsibility for diversity – with examples
• A fresh look at market segmentation to remove bias
• Identify when you are over-compensating with "diversity over-steer"
• Casting and voice talent selection for effectiveness
• Rethink the creative process to protect your communications from bias
Individuals will be briefed on the all staff workshop outcomes and charged with accountability
to bring their own influence for change. All participants will receive a signed certificate of com-
pletion, and some simple tools and checklists to be armed to implement changes back in the
marketing or creative department to align with the rest of their team.
FORMAT
3 HOUR NEW EMPLOYEE WORKSHOP
Up to 50 people on site.
By appointment.
Travel costs additional.

9. —
16
Adhoc consulting to
review creative or
consult on processes
03 CONSULTING
$ 350 pr hr
ADHOC
CONSULTING ON CREATIVE
STRATEGY, SCRIPTS AND CONCEPTS OR ON
INTERNAL PROCESS
An adhoc basis to trouble shoot or be a sounding
board. Review of customer segmentation practices,
strategic approach, briefs, copy drafts, layouts and
concepts, production process including review of
casting and storylines, billing practices, workflow &
project management methodologies, supplier brief-
ing, research review and questionnaire proof read-
ing, sales and marketing alignment, review of sales
data measurement, mediation of the creative and
production process with suppliers... and just about
anything along the marketing and creative process.
CONSULTING SERVICES
A fresh look at your creative over time, campaign results, feedback on
scripts, discussions on internal processes.
• Internal processes
• Campaign feedback and recommendations
• Creative concept review
• Client management
• Alternative billing methods to stop age bias
• Talent based hiring protocols
• Meeting protocols to allow an equal voice
• Negotiation strategies for greater impact and for inclusion
OUTCOMES
• As agreed by scope
You may just need a sounding board, or to problem solve a process issue in the creative
process. It is recommended to track the progress of a specific project from end to end and
with adequate time to road test proposed changes. A client will equally need to be engaged.
If you need HR assistance or recrutiment processes we can refer to a specialised provider.
FORMAT
FACE TO FACE CONSULTING OR VIA ZOOM
Up to 10 people on site.
By appointment.
Travel costs additional.

10. —
18
12 month all staff
induction and ongoing
accountability and metrics
04 12 MONTH
PROGRAM
$ 3,750 p/mth + GST
12 month program
12 MONTHS
A 12 MONTH COACHING PROGRAM &
LEADERSHIP ACCOUNTABILITY
For agencies who take this seriously,
want to keep everyone accountable
(including their clients), engaged, actionable
and want to track the results of their social
impact and campaign performance.
12 MONTH ALL AGENCY INTENSIVE FOR THE SERIOUS
Induct your agency into new protocols to remove unconscious bias
through the creative process and to ensure accountability and for all
the learnings to be engrained.
OUTCOMES
• All outcomes from 01 AGENCY INDUCTION & 02 NEW EMPLOYEE INDUCTION
• Quarterly inductions for new employees
• Quarterly deep dive into advanced topics
• Monthly accountability and consulting with your leadership teams - Review agreed
processes, trouble shoot integration issues, review campaign performance and impact
metrics, review campaign creative and open forum Q&A
• Weekly strategic and creative work in progress reviews to follow assigned projects or
teams and relevant clients
• On call support for process or campaign feedback (48 hour response)
• Early access to Suits&SneakersTV for strategic and creative insights and education
Agencies who are serious about campaign performance and brand protection take on a deeper
monthly program to engrain this new way of working into the organisation for lasting change.
FORMAT
1 X 4 HOUR ALL EMPLOYEE (AND CLIENT) WORKSHOP AND PROCESS REVIEW
(First requirement) May be swapped with an online course when available January 2022
3 X 3 HOUR NEW EMPLOYEE WORKSHOP (Quarterly thereafter)
4 X 1 HOUR ADVANCED WORKSHOPS (Quarterly)
MONTHLY LEADERSHIP SESSIONS
OPEN FORUM FOR CAMPAIGN AND CREATIVE FEEDBACK VIA EMAIL, ZOOM OR PHONE
Up to 200 people on site.
By appointment.
Travel costs additional.
3 months minimum cancellation.

11. 05 SPEAKING
$ 1500 + GST*
(APPLY FOR AN
UNPAID TALK^)
45 MINS PLUS
QUESTION TIME
^Criteria applies
ABOUT YOUR TRAINER & SPEAKER
Anne Miles,
Founder of Suits&Sneakers
Brand, Marketing & Creative Strategist
Speaking to shake up our
harmful stereotypes and make
for change in our industry
ANNE MILES IS UNBOXING AUSTRALIA FOR
UNTAPPED OPPORTUNITIES IN DIVERSITY AND
INCLUSION.
Unmanaged and harmful stereotypes in our media, marketing and
advertising are now linked to domestic violence, bullying and mental
health problems. By unlocking the hidden potential in our marketing
and business strategies across 8 characteristics we can improve
business performance, impact society and empower individuals for
personal well-being and safety.
Anne is a marketing strategist, business and life coach. As a
conscious capitalist Anne believes we can do great things for
business and do good for the world.
Anne has a lot of first-hand experience with discrimination and
prejudice, and taken on the issue head on to make for change
across the industry, rather than just voice opinion. This is her
personal story as well as solutons for change.
In this keynote you will rethink your own unconscious bias, be
inspired for your business growth and feel empowered to be your
authentic self.
U N B O X
A u s t r a l i a
B e y o n d t h e s t e r e o t y p e s
( S i g n a t u r e K e y n o t e )
“Anne, it was fantastic, you really
opened my mind. Loved how you made
it so personal. I feel like I will look at the
world a little differently now”

12. Other Speaking Topics
Unboxed. My life beyond the stereotypes
Life defined by others limits us and causes domestic violence, bullying and mental
health problems. Breaking free of the box that others put us in can be a bumpy ride,
but with some fantastic results once we are set free. Live life as your authentic self and
be a role model for others.
The Power Of Gender Neutral Marketing.
The hidden opportunity in your creative for cultural and commercial gain. Breaking
free of unconscious bias in the marketing process from business strategy, sales data,
customer segmentation and the creative process. Tapping into a gender neutral
framework in a world that is no longer binary. New ways to segment to break free of
outdated demographic profiling.
Unboxing Neuro-Diversity.
A new perspective for more inclusive marketing and advertising. The way we think,
our personality types, as well as our diverse neuro-abilities is rarely considered in our
marketing, media and advertising. So, what does the spectrum of neuro-diversity look
like for more inclusive and better performing marketing?
Redefining Diversity for Marketing Performance.
A new framework for more inclusive marketing. Anne Miles defines diversity by seven
categories, some completely overlooked by many marketers. Anne challenges us to be
more inclusive not just for cultural gain but for business and brand performance and
exposes the gaps in our industry framework.
Putting Humanity Into a Serious Business.
How big brands and serious businesses can embrace humanity and tap into a wider
market. Many big and serious businesses are on auto-pilot and unconsciously
representing masculine themes in their marketing and advertising; and polarising their
customers. How to break free and reach the real customer.
Bullying Unboxed.
Explaining the source of bullying to a whole new level. Being defined by others limits
us and causes bullying and mental health problems. This is a talk designed for children
to understand that what you see in media, marketing and advertising can be at the
root cause of bullying. How to identify harmful stereotypes and how we can take
responsibility for each other’s differences.

13. What they say
‘Well spoken, warm and kind. And brave!”
“Anne, it was fantastic, you really opened my mind.
Loved how you made it so personal. I feel like I will
look at the world a little differently now”
“A very respectful session”
“Relate-able, easy to listen to and well spoken”
“A great, engaging presenter. Made everyone feel
comfortable discussing the topics”
“Incredibly respectful, and relate-able. Engaging and
informative”
Various Anonymous Audience Members
“My love for advertising is one of the many reasons
why I got into communications, so to spend an hour
with Anne Miles dissecting what makes advertising
gender neutral, or in many cases bias, was brilliant”
Rebecca Blewitt
“A fascinating lunchtime #digitalks today about
unconscious bias and gender neutral marketing
from Anne Miles. 83% of marketers think they are
avoiding gender stereotypes - what a disconnect.
I learned a lot in just one hour and I’m looking
forward to using the very handy and free Gender
Neutral Checklist supplied by Anne’s company
Suits&Sneakers”
Lisa Smyth
"I attended your talk on gender neutrality this morn-
ing and I left the room so inspired and full of energy
to make sure I do my share. Especially working in
the IT industry... Would love to hear you talk again.
I would love to have you as a speaker for one of our
events this year".
Manon Souris, Events Program Lead, ACS
“I’m halfway home on the train and I’m still floating
in some bubble of happiness after listening to Anne
Miles from Suits&Sneakers speak about outsmarting
unconscious bias and bringing humanity into social.
I’m unsure whether to rave about her or the content
she delivered. When you listen to an authentic, real,
funny, nerdy, classic, modern, grounded, beautiful,
caring, giving individual share her knowhow without
withholding anything [...] Me becomes speechless. Most
times I’m unsure what I’m most passionate about, but
Anne hit some nerve today for sure”
Nim Madanayake
“I wanted to say that I thoroughly enjoyed your
presentation this morning. You mentioned having
failed a presentation course ;) but I thought your talk
was interesting and entertaining. More so, being new
around here but being a big believer in the diversity
conversation; I’ve found that many of the people I have
met in my own journey to be pretty militant, which of
course always puts people off a little. You, on the other
hand, were genuinely inclusive & I found you to be
balanced. I didn’t feel the need to apologise for being
male. Thank you very much. You were surrounded after,
& I couldn’t face the scrum for your attention but I’ll
come say hi the next time we are in the same room”
Jason Pretorius
PROGRAM FEEDBACK
Dan Ingall,
CEO Big Red Communications Group,
12 month Unconscious Bias program
"Big Red is an agency that prides itself on being a leader in
helping make the Australian advertising industry a better
place - for ourselves, our clients and all stakeholders.
Anne has helped us define our policies and practices in
Unconscious Bias that not only makes our business better,
but also drives demonstrably better commercial outcomes
for our clients"

14. HEAD OFFICE:
Suite 1712 Mantra Building 1
568 St Kilda Road
MELBOURNE VIC 3004
Telephone: 1300 804 372
Mobile: +61 411 102401
anne@annemiles.com.au
www.annemiles.com.au
www.suitsandsneakers.global
www.suitsandsneakers.tv
UNBOX stereotypes
for untapped opportunity
- Advisory
- Process, content & strategy audit
- Team workshop and accountability
- Speaking
- Training for marketers, creatives, strategists and support
- Content and resources
- Advocacy